11 of the Best Affiliate Marketing Tools to Build Passive Income

Do you want to turn your site into a money-making machine?

Chances are, you follow the same successful formula as most of us. You create engaging content to attract visitors. Then, you turn those visitors into leads and send them down the sales journey. You make money from the customers who actually buy your products.

It’s a good system, and that’s why everyone uses it. But it’s not the only way to make money.

In this article, we’re going to share our picks of the best WordPress plugins for affiliate marketers that you can use to build a passive income stream.

But first, let’s cover the basics.

Is Affiliate Marketing Easy Money?

If easy means “money for nothing,” then no.

Forget all those stories you hear about how easy affiliate marketing is. Or how you can make money without doing anything at all.

But in terms of difficulty, affiliate marketing isn’t complicated. It just requires some work.

Affiliate marketing is like any other marketing campaign. You have to conduct research, create content, and capture leads. To be successful, you must build a marketing strategy around your affiliate campaign.

affiliate marketing strategy

Now for the good news. These are the best WordPress plugins for affiliate marketers and they will help you build that strategy. Of course, you’ll still have to put in the work researching and creating content. But these affiliate marketing tools will help you build a successful campaign from the ground up.

Now that we got that out of the way, let’s jump into our list!

Best WordPress Plugins for Affiliate Marketers

We’ve broken our list of the best affiliate marketing tools down into 3 key sections that you can get to easily by clicking the section you’re interested in on the table of contents, below.

Table of Contents

Link Tracking & Link Management Tools

To get the most out of your affiliate marketing, you absolutely need link tracking and link management tools. In this section, you’ll find tools that will make it easy to create and share affiliate links and track your earnings.

1. Pretty Links

pretty links tops our list of the best wordpress plugins for affiliate marketers

Pretty Links is incredibly easy to use and turns your long affiliate links into something readable and easy to remember. And shorter links really do make bigger impressions.

In addition to giving you better affiliate links, Pretty Links also gives you an easier way to manage server-side redirects, brand and advertise your links, monitor your links’ activity.

There’s also a cloaking feature so you can use affiliate links in your email marketing campaign or in your OptinMonster popups to boost affiliate income while developing relationships with your visitors.

Case Study: See how OptinMonster customer Top 6 Digital increased affiliate revenue 30% by using exit-intent popups!

2. Affiliate Royale

affiliate royale wordpress plugin

With Affiliate Royale you can develop and implement an affiliate marketing plan from start to finish in no time.

Affiliate Royale comes with a suite of powerful affiliate link tracking tools that monitor the performance of your campaign. Clicks, payments, and sales can all be viewed on an easy-to-understand dashboard, which can be personalized to include the data important to you based on your affiliate marketing goals.

3. ThirstyAffiliates

Affiliate marketing programs for beginners - thirstyaffiliates

If you’re running your website on WordPress, ThirstyAffiliates is a must. Not a traffic tool in the traditional sense, ThirstyAffiliates does improve affiliate traffic.

It does this through “link cloaking.” That’s a fancy word for turning long, ugly links into something less overwhelming. And you want your links smaller because prettier links are easy to remember and even easier to share.

Email Marketing, Lead Capturing & Contact Tools

A strong email list puts you in control of your affiliate marketing… Any of your marketing, really. Plus, it has the potential for a whopping 4400% ROI, meaning for every $1 you spend on email marketing you could get a return of $44.

To build a strong email list, you need the right lead generation tools. And to keep that email list engaged, you need the right email marketing service. Here are awesome options to check out.

4. OptinMonster

top 5 affiliate marketing tools - optinmonster

OptinMonster is the best WordPress popup plugin. Period. Get started with OptinMonster today.

Use OptinMonster to create engaging, beautifully crafted optins. It only takes a few short minutes thanks to its drag and drop design. What’s more, OptinMonster’s features let you choose how visitors engage with your optins. These features include:

As you can see, OptinMonster is way more than an email marketing tool. It’s a fully-functional lead generation platform that works with popular email marketing tools.

But how does this boost affiliate marketing, you ask? Simple.

Use it with your favorite email marketing platform to grow your mailing list. From there, you can start promoting your affiliates in your newsletters. More subscribers mean more leads and more potential money for you.

5. WPForms

wpforms

WPForms is one of the best WordPress form builder plugins available. You can use WPForms to quickly and easily create contact forms for your affiliate website.

Shoppers are more likely to buy from brands they trust. By putting a contact form on your site, you’re making it easy for visitors to reach out to you. This, in turn, helps to build relationships and makes it more likely that site visitors will trust your product recommendations.

WPForms also integrates with OptinMonster and all the best email marketing services so you can continue building relationships after visitors have left your site.

6. Constant Contact

Affiliate marketing programs for beginners - constant contact

Constant Contact is an email marketing tool that’s both powerful and beginner-friendly. Also, Constant Contact is one of the most popular mailing platforms around. So it’s no surprise it integrates with many eCommerce tools—including OptinMonster. Plus, it has a wide range of mailing templates. So, you’ve got a lot to work with when crafting affiliate newsletters.

7. Mailchimp

free affiliate marketing - mailchimp

Looking for an easy, cost-effective email marketing tool to enhance your affiliate campaign? Try Mailchimp. It’s free up to 2,000 subscribers, so play around and get used to it. And when it’s time to scale, upgrade to one of its premium solutions. Plus, you can combine Mailchimp with OptinMonster and bulk up your mailing list. Then you’re ready to craft affiliate-driven newsletters.

We ❤️ Mailchimp, but know it’s not right for everyone. If you’re looking for something else, check out our list of Mailchimp alternatives.

Research & Analytics Tools

We’re putting research and analytics together, but they’re actually pretty great bookends.

Start with the research. What does your target audience like? What keywords are they searching? Find affiliate products and start earning!

And be sure to analyze your performance so you know what’s working and what isn’t. Then, make adjustments.

8. SEMrush

best affiliate marketing tools 2019 - semrush

There’s no such thing as failure, only learning experiences. It sounds cliche, but it’s true. Mistakes teach us what not to do. So, why not use your competitors’ mistakes to improve your marketing strategy? With SEMrush, you can.

SEMrush lets you spy on other companies’ paid advertising campaigns. It shows you a lot of important things, like:

  • Where competitors spend money on advertisements.
  • How those advertisements perform.
  • Ways you can tweak your affiliate marketing campaign.

Not sure who your competitors are? No problem! SEMrush has a few other nifty tools which you can use to:

  • Find and target potential competitors and customers.
  • Research high-quality keywords.
  • Identify patterns in your industry. What’s trending and what’s yesterday’s news?

See where we’re going with this? SEMrush is like a marketing Swiss Army knife. It has everything for building SEO-driven content that drives your affiliate marketing campaign.

9. Ahrefs

best affiliate marketing tools - ahrefs

Ahrefs is a popular competitor researching tool for tracking your competition. Great for enhancing your own marketing strategy, Ahrefs makes it easy to:

  • Research new content used by top-performing brands.
  • Analyze backlinks.
  • Explore new link-building opportunities.

Naturally, you want to strengthen your affiliate campaign. Well, you’ll be excited to know Ahrefs’ “Content Explorer” lets you do that. Use it to find other brands in your industry, and see if they want to become affiliates.

10. Yoast SEO

Yoast SEO is an excellent SEO plugin for WordPress that will help you create and attract the right traffic to your affiliate site.

You choose focus keywords when you’re drafting your content and Yoast SEO handles the technical SEO. You’ll get a list of search engine optimization tips for your content that will help you improve your content so it’s more attractive to search engines. This will improve your rankings, not only bringing you more traffic but more of the right traffic.

11. MonsterInsights

grow your business with confidence with monsterinsights

Here at OptinMonster, we believe in the value of convenience and accessibility. Because something’s powerful doesn’t mean it has to be complicated. This is why we love using MonsterInsights.

MonsterInsights is a WordPress plugin for tracking site performance. But that’s not all. It also presents complicated Google Analytics data in a digestible, easy-to-understand manner. Try using it to measure the performance of your affiliate campaign. MonsterInsights gives you everything you need to overhaul your marketing strategy.

Go check it out. You’ll be surprised at how easy it is to use.

Build the Affiliate Campaign You Deserve

Ready to roll out your affiliate marketing campaign? Heck yeah, you are. And now you have all the best WordPress plugins for affiliate marketers on your side. Next, check out our suggested WordPress plugins to grow even more!

To really kick your affiliate sales into high gear, check out TrustPulse. With TrustPulse, you can leverage the power of social proof, which works really well with an affiliate marketing campaign. Adding TrustPulse to your site gives you an instant lift in site conversions by up to 15%.

Want more marketing tips from OptinMonster? Follow us on YouTube, Facebook, and Twitter.

Jacinda Santora
Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.

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