4 Ways to Reduce Your Bounce Rate With OptinMonster

Here’s a question one of our customers asked: how can you use OptinMonster for customer engagement rather than “just” email optins to help reduce your bounce rate? That’s a great question, and we’ve definitely got some answers! This won’t be your usual bounce rate reduction advice – you can check out our earlier guide for ... Continue Reading →

How to Create the Perfect Call to Action

Are your website visitors inspired to take action? If not, the problem could lie with your call to action. Your call to action is the most important part of your marketing campaign, and is the difference between losing a potential customer and making the sale. In this article, we’ll show you the building blocks of ... Continue Reading →

26 Mistakes to Avoid When Writing Your First Ebook

Are you thinking about writing an ebook as a lead magnet for your business? Done right, ebooks can help you attract new customers by giving them really useful information. In this guide, we’ll share the most common ebook mistakes, so you can avoid wasting your time. Why Writing an Ebook Makes Sense As a business ... Continue Reading →

7 Qualitative Research Methods for Understanding Your User

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →