Online marketing is a major investment for any brand, big or small, and that investment isn’t always in the form of dollars. There are dozens of free online marketing tools out there that aren’t worth the time it takes to test them.
So, how do you know if you’re spending your time and money on the best online marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming?
Easy. You check out our list of the 46 best online marketing tools we’ve found and skip the guesswork. We’ve even included the pricing info for you, and whether or not there’s a free trial offered.
Let’s get started.
Social Media Tools…
1. Social Mention
Monitoring your social media presence can be a challenge if you don’t have a way to automate and streamline the process. This is where Social Mention comes in. With this program, you can monitor four major metrics: strength, sentiment, passion, and reach.
It can take a lot of time and energy to stay on top of updating several social media accounts. With Buffer, you can manage posts for multiple social media platforms from a single dashboard.
With all of your social media consolidated in a single location you also get consolidated analytics so you know how your posts are performing across platforms. This makes it easy to see which types of content are doing well and which aren’t.
Price: Free plan for a single user with up to 3 social accounts; Pro plan is $15/mo., 7-day trial; Business plans start at $99/mo., 14-day trial
With everything that gets posts by and about your business, it can be hard to keep track of it all. Meltwater uses real-time, AI-driven analytics to help businesses optimize their marketing efforts. With Meltwater, you can benchmark your marketing performance against your competitors by tracking best-performance keywords and trends in real time.
Price: Prepared quotes only
If you’ve never used IFTTT, then you’re missing out. IFTTT is a tool that lets you instigate targeted actions based on an “if this then that” format. It can be integrated with hundreds of different tools and social media networks, which makes it super powerful.
Not only can you create your own “recipes,” as IFTTT calls these integrated actions, but there are hundreds of integrations already available.
5. Google Alerts
Google Alerts allows you to discover the social media platforms that are driving traffic to your site. Every time your brand or keywords are mentioned, you’ll get a notification. It’s a powerful tool, and it’s free to use.
One of the more famous tools on this list, TweetDeck is widely regarded as the best free Twitter tool available. It has a variety of features and is incredibly simple to use.
7. Facebook Page Insights
Anyone who does Facebook marketing and advertising needs to use Facebook Page Insights. It lets you peek behind the curtains and understand the behavior of your customers (which is valuable outside of Facebook, too).
8. Sales Navigator
Sales Navigator is one of the neatest social media tools you’ll encounter. It lets you view social media profiles and activity – namely LinkedIn – directly in your Gmail inbox. You can use this information to enhance and leverage your network.
Price: Starts at $64.99/mo. if billed annually (or $79.99/mo.); free trial depends on meeting certain criteria
Need to create shareable content on social media that consistently drives traffic to landing pages and websites? Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics for easy social media dissemination.
Price: $24.99/mo., 14-day free trial
10. Facebook Audience Insights
Similar to Facebook Page Insights, Facebook Audience Insights gives you inside information on your prospects. However, rather than focusing on your own audience, you can get insights into the audience of your competitors.
SEO and Rankings Tools…
11. Google PageSpeed Insights
Page loading time is one of the most critical factors in conversion and bounce rates. Use Google PageSpeed Insights to get a real-time analysis of your website speed.
Keywords are one of the cornerstones of every SEO or marketing campaign. Use Keywordtool.io to see a list of useful and relevant long-tail keywords that may be useful in helping to target customers.
Price: Free; Pro plans start at $48/mo.
Recommended Resource: What’s next? How do you use your keywords without keyword stuffing? See our guide on SEO Made Simple: Where & How To Use Keywords in Your Content to use your keywords the RIGHT way.
13. Google Analytics by MonsterInsights
If you aren’t already using Google Analytics, now’s the time. This powerful analytics platform is among the best on the Internet. It comes packed with thousands of metrics and can be used to track highly specific and relevant conversion goals. Connect it to your WordPress site and get the stats that matter with the Google Analytics by MonsterInsights.
SpyFu lets you research your competitors’ most profitable keywords to spot new SEO and PPC opportunities. You’ll be able to find all of the content and backlinks that help them outrank you so you can plan your strategy.
Price: $33+/mo., 30-day money back guarantee
QuickSprout helps you to learn about sites similar to yours so that you can figure out how to out-do them in search rankings. Just enter the URL of your competitor and click on the “Login with Google” button to get started for free.
Alexa has been around since 1996, and it still provides deep analytical insights to compare yourself to your competitors and optimize your website. If you want to to see the benchmarks of how your website compares to others, this is the tool for you. (Unfortunately, it’s no longer free forever, but they do have a 7-day free trial.)
17. Google Trends
Google Trends is another neat Google product. This free tool enables you to search for keywords based on volume and identify the potential of different short and long-tail search terms.
From an SEO and marketing perspective, something that doesn’t get discussed enough is studying the competition. With SimilarWeb, you can compare traffic between two different websites (yours versus a competitor’s) and see what’s happening.
Price: Free plan; Enterprise plan requires quote
It can be helpful to see your website through the lens of a search engine. Simply enter your website URL into Browseo and the tool will show you a hierarchy of particular elements. You’ll learn something new every time you use this.
Duplicate content can be a major SEO killer. Unfortunately, you don’t always know you have it. With Siteliner, just enter a URL for a blog post or website and you’ll get immediate results.
Price: Free for websites up to 250 pages
With SEMRush you have access to SEO, advertising, and content tools that will keep you at the top of the search results. You’ll be able to get insight into competitors’ strategies, discover the best keywords to keep you ahead of the game, and conduct deep link analysis.
Content Marketing Tools…
Arguably, there’s no more versatile tool for online marketers than Evernote. Whether it’s research notes, resources, or to-do lists, Evernote makes the research and outline process of content writing a breeze.
Price: Free for Basic; $69.99/year for Premium
Human editors are great. Built-in spellcheckers are nice. However, neither is perfect. It’s good to add another layer of editing to your writing and Grammarly is the answer. This powerful tool automatically checks anything you write or publish in an Internet browser.
Price: Free; Premium starts at $29.95/mo.
24. Hemingway App
The Hemingway App encourages succinct writing by identifying superfluous words, hard-to-read sentences, and passive voice. It may not make you write like Ernest Hemingway, but it can be extremely useful for making your blog posts more readable.
25. Headline Analyzer
As everybody knows, headlines are one of the most vital elements of content writing. Whether you’re talking about a blog post, news article, or YouTube video, the title directly affects clicks. Use Headline Analyzer to determine the effectiveness of your titles.
Headline Analyzer gives you a score and tips about how to make your headline better.
As the demand for visual content increases, you’ll need to use tools that empower you to express your creativity and develop gorgeous visuals that resonate with your audience. Visage is the perfect tool to get started.
Price: Quote only
PlaceIt is designed for one very specific purpose: placing images of your website, app, or product into real-world environments such as tablet screens, mobile phones, computers, and more.
Price: $29 unlimited subscription
Infographics can generate high returns… if they’re done properly. Piktochart can have you developing beautiful and engaging infographics, even if you have no prior experience. Given a library of more than 1,000 images, you’ll be up and running in no time.
Price: Start for Free; $12.50+/mo.
Wideo is an online video creation tool that will enable you to create, edit, and share compelling videos at no cost. Videos are animated and made with images, objects, movement, shapes, text, and audio. It’s great for creating simple and short video clips.
Price: $19+/mo., 7-day free trial
Feedly is a must-have tool for any content marketer, and it’s free! This tool allows you to manage all the content you want to follow and keep tabs on, all in one place. You can even organize content by categories, so the most important posts are right where you need them.
Price: Free trial; contact for quote
Spredfast is a content marketing analytics tool that will enable you to gauge your campaign’s effectiveness based on such factors as output, impressions, and actions. It also has a pretty cool benchmarking feature that can compare multiple campaigns against one another. Request a demo to get the free version.
Price: Demo is free; quote required
Email Marketing Tools…
We can’t possibly talk about email marketing without first talking about lead generation and nobody does lead generation better than OptinMonster.
You can create optin campaigns that trigger at just the right time to capture abandoning visitors before you lose them forever, or that pop up when a reader is engaged in what you have to offer.
We integrate with every email marketing service under the sun and our new drag and drop builder makes building campaigns quick and easy.
Price: $19+/mo.; 7-day free trial
You’ve probably heard of MailChimp’s paid services, but did you know there are some pretty useful features in the free version? One of the most popular is the Subject Line Researcher feature.
Price: Free plan; $10/mo. Growing Business; $199+/mo. Pro
Need to know what an email will look like once it’s received in the inbox? Instead of sending yourself countless email copies, use PutsMail to see an immediate, functional preview of your next campaign.
Looking for streamlined email templates that look unique and creative? FreshMail is one of the best options. Choose from hundreds of typefaces, buttons, media blocks, content sections, images, and more.
Price: $14+/mo.; 30-day free trial
WPForms is the best form building tool for WordPress. Use it to get in touch with your prospects, and collect any information you need up front. The drag-and-drop interface makes it super easy to fully customize your forms.
Price: $79/mo., 14-day money back guarantee
Widely regarded as the most advanced analytics platform in the world, Mixpanel lets you measure and analyze mobile and web functions. The biggest difference between Mixpanel and other similar platforms is that it monitors customers based on actions, not page views.
Price: Free; Startup $999/year; Enterprise must contact for quote
Localytics is a unique tool that integrates elements such as user insights marketing automation, and smart targeting, into a single platform to drive user engagement. It’s used by some of the biggest companies in the world and certainly lives up to the hype.
Price: Free demo; contact for quote
If you’ve ever looked at your site analytics and yelled “what do you want from me?” you’re not alone. That’s why Inspectlet lets you analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas.
Price: Free plan; $39+/mo.
For eCommerce companies, knowing exactly when customers make a purchase can help with to tweak minor elements and instigate change. Countly provides streamlined, real-time dashboards that report purchases the second they’re made.
Price: Free plan; contact for Enterprise plan quote
Scoop.it is a powerful content curation and analytics tool that more than a million people and businesses rely on to move their marketing efforts forward. The tool lets users measure views, comments, shares, visitors, and more. It also integrates with Google Analytics for additional value.
Price: Free plan; Pro starts at $14.99/mo.
Do you operate a number of different websites? Cyfe gives you the ability to manage multiple sites on various platforms by integrating them. It makes organizing, sorting, and focusing on various elements more possible than ever before.
Price: Free; upgrade to Premium for $19/mo.
One of the fastest ways to build buzz about your brand is by winning over an influencer in your industry. BuzzStream helps you do that by making it easy to research influencers, as well as reach out to them with personalized communications to build relationships.
Price: Free trial; $24+/mo.
As you may know, influencer marketing is a worthwhile part of growing your brand’s reputation in the marketplace. With FollowerWonk, you can find relevant Twitter users n your niche, search bios, compare users, track followers, sort followers, and more.
In order to reach the influencers in your industry, you need to be up to date on the conversations that matter. With PeerReach, you can ensure you’re always talking about what matters the most with the people who matter the most.
46. Google Analytics URL Builder
With Google Analytics URL Builder, you can create unique links for individual influencers. This gives you a simple way of tracking social media efforts and tying them to revenue. It’s an easy-to-use tool with lots of value beneath the surface. There is also a Chrome extension here.
That’s it! We hope this post has helped you to find 45 awesome and free online marketing tools. If you enjoyed this post, you may also want to check out 31 Best Email Marketing Automation Tools, or our giant roundup of the best content marketing tools.