Your Static Popups Are Boring Customers to Tears.
Get Their Attention with Gamified Campaigns.
70% of your website visitors will leave and never return. OptinMonster’s Gamified “Spin-to-Win” Coupon Wheels give them a fun, engaging reason to stay and buy.
The cherry on the top is the number of email signups and visitor conversion that has doubled up since inception and the sole credit goes to OptinMonster.

Sunny Choudhary
Portrait Flip
OptinMonster has dramatically increased my popular podcasting business. I used the exit popup and noticed a 60% increase in my email list in just 30 days. This is a super easy, intuitive tool. I truly enjoy using OptinMonster. It’s a fun interface.

Philip Morgan
Owner, Positive Phil Show
OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

Joe Lowel
American Bird Conservatory
The Real Problem.
Why Standard Discount Popups Are Failing You
The standard playbook
A boring “10% off” popup that gets closed instantly
You throw a generic, static discount at every visitor the moment they land. But by then, banner blindness takes over — the shopper closes the popup without reading it, ignores your offer, and leaves your site without giving you their email.
Ignored entirely
The reality
The way to win a buyer is to make it a game
The shopper wants a deal, but they want the thrill of the win even more. That’s the instant OptinMonster steps in with a gamified spin-to-win wheel — turning a boring transaction into an addictive, high-converting victory.
Won in real time
Their desire to win is greater than their objection.
Traditional popups can feel like a chore for your users. Gamified campaigns like Coupon Wheels shift the psychology from “giving up an email address” to “winning a valuable prize.”
- Choose a Gamified Template
Pick from our professionally designed, high-converting “Spin-to-Win” wheels, fully customizable to match your brand without writing a single line of code. - Set Your Prize Logic
Choose your discounts, free shipping codes, or secret perks, and set the exact probability for each slice of the wheel to protect your profit margins perfectly. - Watch Your Revenue Grow
You build a massive, highly engaged email list and instantly recover revenue from users who were about to click away.


Popular
Fully customizable spin-to-win experience
Every Coupon Wheel Optin is fully customizable. You can edit the wheel sections, adjust win probabilities, and control the type of prizes you offer.
- Customize every aspect of the wheel, from colors to prizes.
- Adjust the odds of winning to keep visitors engaged.
- Make your campaign stand out with branded designs and tailored offers.
Powerful
Grow your list with advanced targeting
With Coupon Wheel Optins, you’re not just relying on luck—you can target specific visitors with advanced rules to maximize conversions, based on their behavior, location, or specific pages they visit.
- Use Geo-Location Targeting to trigger coupon wheels based on the geographical location of your users.
- Combine Page-Level Targeting and OnSite Retargeting® to show campaigns based on visitor behavior and the page they’re on.
- Use Smart Tags to personalize coupon wheel messages with dynamic content tailored to each visitor.



Start Getting More Leads & Sales Today with OptinMonster!
Give them a victory with Gamified Campaigns.
Turn Boring Popups Into Addictive Wins (And Boost Conversions by 30%+)
Hook your visitors instantly with OptinMonster’s customizable Coupon Wheels—the gamified opt-ins that turn casual browsers into excited buyers.
- Skyrocket Opt-In Rates by 3x
Tap into natural human psychology by replacing boring popups with an addictive “Spin-to-Win” experience users actually like. - Slash Cart Abandonment Instantly
Capture hesitant shoppers before they leave using Exit-Intent®, giving them a personalized incentive to check out immediately. - 100% Rig-Proof Margin Control
Maintain total control over the exact win-probabilities for every prize on your wheel using a simple drag-and-drop builder.
Leverage Gamified Optins to Capture More Leads and Boost Conversions
Gamification is a proven strategy to increase user engagement and motivate visitors to take action. With OptinMonster’s Coupon Wheel Optins, you can easily add an interactive, fun element to your marketing campaigns, capturing more leads and converting visitors into customers. By offering rewards like discounts, free shipping, or special offers, you create an exciting experience that drives results.
The Coupon Wheel Optins feature integrates seamlessly with other OptinMonster tools, including Exit-Intent® Technology, Page-Level Targeting, and OnSite Retargeting®. This allows you to create highly personalized campaigns that appear at the perfect moment—whether it’s for users about to leave your site or visitors who have shown interest in specific products or content pieces.. This level of targeting not only enhances the user experience but also makes it possible for you to get higher conversion rates.
By customizing the spin wheel with branded designs, adjusting the probability of winning, and using advanced targeting rules, you create campaigns that feel both personalized and exciting. Gamified optins like coupon wheels have been shown to increase conversions by as much as 40% to 50%, making them a powerful tool in your lead generation strategy.
Interested in learning more? Read our blog post on how to use gamification in marketing. And for step-by-step instructions on how to create a gamified campaign on your website, go through our documentation.