16 Ridiculously Simple Ways To Get More Email Subscribers in Less than 5 Minutes

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Businesses, bloggers, and entrepreneurs live and die by their email marketing.

“The money,” as it’s often said, “is in the list.”

That’s why there are so many great articles out there offering strategies for getting more leads and boosting conversion rates.

But what if you’re short on time? What if you’re not technologically savvy?

Since most list-building strategies are geared towards advanced users with seemingly infinite amounts of time on their hands, your Average Pat is often left out in the cold.

Not this time.

This article is for those sleep-deprived bloggers with day jobs. It’s for the parents juggling twenty things at once. It’s for the hopeful entrepreneur who is not quite ready for A/B testing, search engine optimization, and other gobbledygook.

It’s for anyone who needs easy list-building strategies that can be implemented in less than 5 minutes.

Ready? Let’s get started…

1. Add an Exit-Intent® Popup

Hey, did you know that over 70% of the people who leave your website will never return?

Did you know you can convert many of these abandoning users into email subscribers with one simple trick?

exit intent

It’s called Exit-Intent® Technology. It detects user behavior and prompts them with an optin form when they’re about to leave.

Here’s How You Do It

You can create an Exit-Intent® popup in a matter of minutes.

Just follow our guide to create your first campaign. Then go to Display Rules » If… and choose “exit detected.” After that, choose the level of sensitivity you want.

exit intent by optinmonster

Or, follow this easy video tutorial:

Don’t have OptinMonster yet? Click here to get started!

2. Add an Optin at End of Articles

Readers who reach the end of your article are primed.

Your headline grabbed their attention. Your introduction drew them in like moths to a flame. Your bullet points and anecdotes kept them on the edge of their seats.

Of the millions of articles they could have read, they read yours. And they read until the very end.

They like you. They really, really like you.

That’s why the end of your article is the perfect time to ask them to join your mailing list.

Here’s How You Do It

Adding a call to action in your author bio and the end of each article is a great way to strike while the iron is hot. Here’s how Jeff Goins does it:

grow email subscribers

But what if your blog’s theme lacks an author bio section? What if your website has numerous authors?

Then you can use OptinMonster to create an after-content widget with some enticing copy to compel your most-engaged readers to subscribe. All you need is an inline campaign and a compelling Call to Action (CTA). Lilach Bulloch uses inline forms to help her convert 57% of website visitors.

inline optin - OptinMonster

Case Study: See How Lilach Bullock Converted 57% of Visitors with Strategic Messaging Repetition!

Readers who make it to the end of your articles are focused. They’re engaged and looking for direction.

Direct them to your email list.

And while you’re doing that …

3. Turn Popular Posts into Lead Magnets

lead magnent with OptinMonster

It has many names.

Lead magnets, giveaways, ethical bribes…

Whatever you call it, it’s mighty effective at compelling readers to subscribe to your email list:

“Want this neat bonus? It’s free! I just need your email address…”

But here’s the thing:

Creating lead magnets can be tricky.

What if you don’t have time to write an ebook or create a PDF checklist? What if producing an email or video series is more than you can do right now? What if creating dazzling infographics is beyond your current skill set?

If this describes you, it doesn’t mean you’re resigned to a fate of sitting on the sidelines while everyone else gains more email subscribers.

Not if you have 30 seconds to spare.

That’s all the time it takes to convert one of your popular articles into a handy, easy-to-print, PDF file.

Go to Print Friendly and enter the URL of the article you’d like to convert. Click the “PDF” button. Click “Download.”

Then all you have to do is offer it and deliver it to visitors. And that’s a simple process with OptinMonster.

Here’s How You Do It

All you need to do to deliver your lead magnet is to use one of OptinMonster’s Success Themes.

Go to the Success View in the OptinMonster campaign builder.

create lead magnet - OptinMonster

Choose the button on your optin and click Editing Button Element » Action. You’re going to edit the Action to redirect to a URL by entering the download URL for your lead magnet.

create lead magnet - OptinMonster

Here are some more ways to deliver your lead magnet when people sign up.

Pretty easy, right? Almost as easy as…

4. Using Content Locking

You know what’s a really quick way to get more subscribers without having to create new content?

Content locking.

It’s where you block off part of the content visitors are reading until they subscribe. And it’s easy to do with OptinMonster. In fact, Trading Strategy Guides added 11,000 new subscribers by using it.

Case Study: See How Trading Strategy Guides Added 11,000 Subscribers With A Content Locking Script!

Here’s How You Do It

First, you’ll want to identify which of your blog posts have the highest traffic. If you’re using WordPress, you can easily see your most popular posts in your dashboard by using MonsterInsights.

Or, you can use Google Analytics. Just click on Behavior » Site Content » Landing Pages. By default, it will show you data for the past 7 days. You can use the date range selector in the top right corner to get a longer view.

Create an after-post or inline campaign as described earlier, then go to Optin » Inline Settings in the OptinMonster campaign builder. Click the “Lock Content Below Campaign?” toggle to activate it, then choose how you want content to be blocked. You can either blur it with Obfuscation or remove it completely

lock below with OptinMonster

That’s it! Once visitors subscribe, they’ll magically get access to the content, and you’ll have new subscribers.

You can check out our guide to gated content marketing for more details on this strategy.

You could also…

5. Use a 2-Step Optin

Want to know a neat psychological trick that’s proven to increase email signups? It’s the Zeigarnik effect.

This bit of human psychology just means we’re primed to finish an action we start. And it’s why OptinMonster’s 2-step optins are so successful.

Here’s How You Do It

Choose a popup campaign, go to Display Rules » visitor clicked MonsterLink™ to enable MonsterLink™. Then click the “Copy MonsterLink™” button to copy the code. You can add it to any page on your site.

2-step email capture - OptinMonster

When visitors click the link, your email subscription campaign will appear.

Here’s an example of a 2-step optin used by the US Student Loan Center. This is what visitors see when they click the link.

2-step optin - MonsterLink

For more detailed step-by-step instructions, see our guide on how to use MonsterLinks to load your popup with the click of a button.

6. Try a Different Button Color

What color is your optin button?

If you answered “I don’t know” or “what does it matter?” you’re potentially missing out on an easy way to increase optins.

Did you know 85% of shoppers say color is a primary reason for why they buy a certain product?

Did you know the color blue creates a sensation of trust? Red a sense of urgency? Green a sense of relaxation?

By knowing how people perceive different colors and using this knowledge to your advantage, you can increase the likelihood someone will want to join your email list.

Split-Test-CTA

Here’s How You Do It

If you’re using OptinMonster, it’s pretty easy to change the button colors in any campaign. Just click on the button, and you’ll see the editing options on the left. Click on the color button to popup the color picker and choose your new color.

edit color of email capture form - OptinMonster

So what color should you use?

Research into color and conversions says it depends on the context.

All the psychology in the world won’t matter if your CTA color blends into the background, so be sure to choose a color that stands out from the rest of your blog or website.

And while we’re on the subject of buttons…

7. Split Test Button Copy

Do you use generic copy such as “Subscribe” or “Sign Up” for your optin buttons? If so, I have bad news for you:

It’s actually your CTA button’s copy – not its color or positioning – that matters most.

If you’ve never given your button’s copy a passing thought, it’s time to remedy the situation.

Provide value and relevance, but be sure not to exaggerate.

Keep it simple, but don’t be boring. It’s okay to use two sentences so long as they are short.

One particularly effective strategy is to personalize your optin button.

Joanna Wiebe of Copy Hackers suggests writing button copy in the first person. By personalizing the words, they become more appealing to the reader.

Let’s look at a few examples.

Which sounds better?

cta-copy-1

Which wording can you relate to?

cta-copy-2

Which button would you rather click?

cta-copy-3

The differences are subtle, but during her testing, Joanne found first-person pronouns (“I” and “my”) beat the competition by a whopping 24%.

Sometimes, “subtle” can be huge.

To get the same data on your button, you’ll need to split test. This is easy with OptinMonster.

Here’s How You Do It

Login to OptinMonster, and click on the three-dot menu to the right of the campaign you want to split test.

Select A/B Split Test,” then “Create Split Test.” Name your split test and you’ll get a duplicate of your campaign.

split testing - OptinMonster

Then change one element of your campaign, like the button wording. Save and publish the campaign, and OptinMonster will automatically divide your traffic and collect data so you know which one works best.

8. Prominently Display Testimonials

Did you know OptinMonster is recommended by the likes of Michael Stelzner, Ian Cleary, and Yoast?

Of course you did.

OptinMonster prominently displays these heavy hitters on our homepage and Testimonials page. There’s no way you could miss them.

Why do we do this? Because it shows we’re the real deal.

People won’t give their hard-earned money or email address to simply anyone. They want to know you’re on the up and up.

Offering testimonials helps build trust, and more trust means more email subscribers.

Here’s How You Do It

Go find a great endorsement you’ve received.

Look at the reviews people have given you. Browse through your comments and emails. Search for mentions on social media.

Be A Better Blogger found its featured testimonial when the great Amy Harrison tweeted the following:

praise-tweet

This tweet was turned into a testimonial that’s displayed whenever a reader clicks on one of Be A Better Blogger’s MonsterLinks™:

testimonial optin

That optin form? It’s currently sporting an awesome 26.09% conversion rate.

I’m no mathematician, but it would appear Testimonial + OptinMonster = More Email Subscribers.

Of course, all the awesome testimonials in the world won’t help you if readers can’t see them, so…

9. Remove Distractions

How many widgets do you have in your website’s sidebar?

How many different calls to action are at the end of your articles?

How many choices are your visitors given?

If you’re inundating your readers with options, how can they be expected to take the one action you want them to take?

Want more email subscribers? You need to cut down on the clutter.

Here’s How You Do It

The following screenshot from Henneke Duistermaat is a perfect example of a landing page that focuses on what’s important: getting that email address.

landing page email optin - enchanting marketing

Per Henneke, this landing page has converted as high as 59.6 percent.

It’s easy to see why. Every aspect – from the headline to the testimonial – is designed to increase conversions. There are no social media icons, advertisements, or anything else to distract readers from the task at hand.

What lessons can we learn from Henneke’s landing page?

We should remove distractions. We shouldn’t prioritize our social media icons. We should move the “search” option (which few people ever use) to the footer. We should stick to one CTA for each article.

We should get rid of anything that doesn’t help us earn more email subscribers.

Here are some more tips on creating high-converting landing pages.

And while we’re removing unnecessary items…

10. Stop Asking for Too Much Information

On your optin forms, do you ask for “name” in addition to “email address”?

If so, let me ask you a question…

Do you need it? Do you do anything with that information?

If the answer is “no”, you need to stop asking people to provide it. A/B test after A/B test confirms the more information you ask from readers, the less likely they are to optin.

Keep it short and sweet.

Stick to the bare essentials. Only ask for the information you need.

simple email optin

Here’s How You Do It

Don’t need names? Don’t ask for them. Have no use for phone numbers? Don’t ask people to input them.

Just keep it simple.

The less data you request, the more email subscribers you’ll earn.

Customizing your optin form fields is easy to do with OptinMonster and it works on any campaign. Simply choose the fields you want on your form. It’s all drag and drop.

fields for your option

11. Share Your Campaign Everywhere

You know what the trouble is with some email campaigns?

There are limits to where you can share them.

It stands to reason that the more places you can display campaigns, the more chances you have to get more subscribers.

Luckily, this couldn’t be simpler with OptinMonster.

Here’s How You Do It

Once you’ve created a campaign you’re happy with, go to the publishing options. One of those is a Shareable MonsterLink™.

add a monsterlink to your social media bio

Grab the link, and add it anywhere you want to show the campaign – social media, author bios, email signature and more.

See how simple that was?

And speaking of places to add a link…

12. Link to a Campaign in Your Twitter Bio

Right now, what information is in your Twitter bio?

Your occupation? A personal quote that holds special meaning to you? Perhaps a hashtag or two or ten?

Why don’t you use that precious real estate to promote your email list?

That’s how Brent Jones used his Twitter bio:

Your Twitter bio is one more place you can promote your email signup

Simple, effective, and takes minutes to implement.

Here are some more ways to get leads from Twitter.

Here’s How You Do It

While logged into your Twitter account, click the “Edit profile” button on the right-hand side of your profile page. You’ll then be able to change your name, profile and header photos, bio, and more:

Updating your Twitter bio to include a link to your landing page is easy

Once you’ve added a link to your bio, click “Save changes” and admire your handiwork.

But there’s still somewhere else you can add that link…

13. Add an Optin Link to Your Email Signature

In a given day, how many emails do you send? Ten? Twenty? More?

If you’re like most people, the answer is: “A lot. I send lots and lots of emails.”

What if I told you each of those emails you send is an opportunity – either an opportunity lost or an opportunity gained?

By placing a hyperlinked CTA in your email signature, you have the ability to turn every recipient into a subscriber.

Here’s How You Do It

Each email provider is slightly different, but for Gmail go to Settings » General. Scroll down and you’ll find the Signature section:

gmail sig

The link in your signature could point to a landing page, your homepage (assuming it’s optimized), or an article with a particularly-appealing optin bribe.

14. Be More Social

Chances are you already spend several hours each week on various social media platforms.

That’s good – in a recent Social Media Marketing Industry Report, Social Media Examiner noted how a majority of marketers increase leads when they use social media for 6+ hours each week.

social media report

Ah, but there’s a catch.

How you’re using those 6+ hours each week matters.

Sharing videos of kittens and puppies won’t help you unless your business is related to kittens and puppies. Publishing photos of food won’t help you unless you’re a chef or restaurant owner. Live tweeting a Kardashian TV show won’t help you unless… well, it’ll probably never help you.

To see the lead-generating benefits of social media, you need to be purposeful with those 6+ hours.

Here’s How You Do It

Be helpful. Answer questions. Share worthwhile content. Reach out to people. Make connections.

If people find you indispensable on social media, they’re going to want more of you.

More helpful advice. More answers to their questions. More worthwhile content.

And where will they go to get “more”?

Your email list.

15. Add a “Subscribe” Check Box

If you’re a WordPress user, there are two plugins that can boost optins with little-to-no upkeep. Just ensure the plugins stay up to date and you’re good to go.

But don’t worry, you’ll be notified when there are updates available in your WordPress dashboard!

The first plugin is WPForms, which you can use to add a subscribe checkbox to any form on your site. This works with the most popular email service providers including MailChimp, Constant Contact, and AWeber.

join newsletter

With one simple click, readers can optin to your mailing list while submitting your contact form, or any other form. It makes subscribing very easy, and readers tend to like easy.

You can check out these step-by-step tutorials on how to add a MailChimp signup checkbox to your contact form or see the tutorials for AWeber and Constant Contact instead.

Ready for the second plugin?

16. Add a “Thanks for Commenting” Redirect

The second plugin we mentioned is Yoast Comment Hacks.

When someone leaves you a comment for the very first time, this plugin redirects them to a “thank you” page. Ramsay Taplin of Blog Tyrant uses this page to encourage subscriptions:

optin comment

Check out these step-by-step instructions on how to set up an after-comment redirect on your WordPress site.

If you ask readers to subscribe when they are engaged (and it’s hard to get more engaged than “leaving a comment for the first time ever”), the odds of them taking you up on your offer are pretty good.

It’s Time To Increase Subscribers

You realize they’re yours for the taking, right?

Your ideal customer? Those readers who will hang on your every word? The people who will advocate for you and preach your virtues to their friends?

They’re all out there… ready to join your email list.

You just need to make it as easy for them to do so as possible.

OptinMonster can help, so if you’re not already a customer be sure to check out our list of features. For those who are short on time and tech savvy, we’re a breath of fresh, lead-generating air.

Next, check out our ultimate guides to email marketing, growth hacking, and SEO for even more success with marketing.

And be sure to follow us on YouTubeTwitter, and Facebook for more guides, tips, and tutorials.

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Jacinda Santora
Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.

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