10 Best WordPress Form Builder Plugins to Get More Conversions

Are you interested in improving engagement, lowering bounce rate, and increasing conversions on your WordPress site? The best WordPress form builder plugins can do all that and more.

Contact forms make your website more user-friendly by providing a way for visitors to contact you without leaving your site. There’s no email address to copy and paste if they don’t happen to use the default email application on their computer. And, they don’t have to search the contact page to find the email address in the first place.

Plus, no published email address means you won’t be receiving as much spam.

Adding a contact form doesn’t have to be complicated. There are more than a thousand form builder plugins out there for WordPress making it very easy to create a custom form that matches your brand. Many plugins have both a free version and a pro version available.

Let’s take a look at the 10 best WordPress form builder plugins on the market.

1. WPForms

wpforms is the best of the best wordpress form builder plugins

WPForms is a drag and drop form builder designed to be both user friendly and powerful.

Key Features and Benefits:

  • Pre-built templates to make it even easier to create contact forms
  • Multi-page forms to improve user experience
  • Smart conditional logic lets you show or hide form fields or sections based on user behavior
  • Geolocation to display location information about users
  • Form abandonment so you can capture email address even if visitors don’t finish
  • Surveys and polls functionality makes it easy to create and analyze user response


$59+/year; 14-day money back guarantee.

There’s also a Lite version which is the top-rated contact form plugin for WordPress.

2. OptinMonster

OptinMonster - Best WordPress Lead Generation Plugin
Want to create an optin form to grow your email list?

OptinMonster is a drag and drop optin form builder that lets you easily create popups that are awesome for lead generation. You can use these popups to collect visitor information like name, email address, and phone number.

Fitness site Crossrope was able to grow their email list 900% with OptinMonster.

Key Features and Benefits:

  • Yes/No campaigns allow you to create high-converting multi-step optins
  • Campaign triggers, like exit-intent, help you figure out the right time to show a campaign to get your visitor’s attention
  • Geo-Location targeting lets you personalize campaigns based on visitor location
  • Seamlessly connect your campaigns to your email marketing service to create effective and targeted campaigns that convert
  • Easily A/B test your ideas to figure out which campaigns are best at converting your site’s visitors


$9+/month; 7-day free trial

3. Formidable Pro


Formidable is a versatile drag and drop form builder with great performance options.

Key Features and Benefits:

  • Cascading lookup fields to display available options based on the selection from the previous form field
  • Calculated form fields make it easy to provide online estimates, calculate product options, or show interest/repayment calculators
  • Fill out forms automatically to save time and increase conversions
  • Use conditional logic to show or hide questions based on user behavior
  • Conditional redirection helps you route submission response notifications to the right people


$49+/year; 14-day money back guarantee

4. Ninja Forms

Ninja Forms

Ninja Forms offers a super basic form builder that can be customized with exactly the features you want with the use of addons.

Key Features and Benefits:

  • Easy-to-use form builder with basic features
  • Tons of addons to customize how the plugin works, which lets you get only the features you need
  • Easily connects with services like MailChimp, Campaign Monitor, and AWeber to keep you on top of your marketing efforts


$99+/year; 14-day money back guarantee; addons are $29+/year

5. Gravity Forms

Gravity Forms field mapping

Gravity Forms is a visual form editor that is packed with features like multi-page forms, save and continue, and limited form entries. Its advanced features make it one of the best WordPress form builder plugins for developers.

Key Features and Benefits:

  • Visual form editor lets you build and design your WordPress forms in real-time
  • Use conditional logic to show or hide form fields, sections, pages, or the submit button based on user selections
  • Add file uploads fields to let users submit files or photos, avoiding back-and-forth to get needed files later
  • Allow users to save forms to continue at a later time
  • Create user-generated content with front-end forms that create WordPress posts



6. Pirate Forms Lite

Pirate Forms

Pirate Forms Lite is a free plugin providing very basic contact form features.

Key Features and Benefits:

  • Easily place a form on your site using shortcode
  • Forms are fully customizable so you can change field labels and display messages to create the perfect user interface
  • Add a reCAPTCHA to minimize spam


Free; Extended is $39+; 30-day money back guarantee

7. Form Maker by WD

Form Maker by WD

Form Maker by WD is a drag and drop form builder plugin with a user-friendly interface.

Key Features and Benefits:

  • Unlimited field types make it easy to get exactly the data you need
  • 4 display options (embedded, pop-up, scrollbox, and top bar) to place the form where it works best for your site
  • Use the custom CSS editor to give additional styling features to forms and match them exactly to your brand
  • Register users on your WordPress site easily using the User Registration addon


$30+; free version available with limited functionality

8. Caldera Forms

Caldera Forms

Caldera Forms is a drag and drop form builder that comes in a free plugin with many free user-friendly addons.

Key Features and Benefits:

  • Incredibly feature-rich free plugin
  • Various field types including calculation, dropdown, radio buttons, and file upload to help you get the info you need
  • Create a custom WordPress search form to search posts, users, categories, tags, custom post types, and custom fields



9. Visual Form Builder

Visual Form Builder

Visual Form Builder lets you add form fields with a single click then drag and drop the fields to reorder them how you want.

Key Features and Benefits:

  • Automatic updates keep your forms running through each WordPress upgrade
  • Form submissions are saved in your WordPress database which makes it easy to view, edit, export, search, or anything else you need to do
  • Redirect to a WordPress page or URL after form submission to keep visitors engaged and on your site
  • Duplicate forms with one click to save time


$29+, depending on number of sites and addons

10. weForms


weForms is an all-in-one form builder with a minimalistic design that makes it fast and user-friendly.

Key Features and Benefits:

  • Single page operation means that everything happens quickly, without reloading the page
  • Build mobile responsive forms that work on any portable device
  • Create exclusive campaigns by controlling user access, adding start and end dates, or limiting the number of entries


Free; $39+/year for premium

There you have it! Our top 10 picks for the best WordPress Form Builder Plugins. As we mentioned, adding a form to your site is a great way to increase engagement and easily segment leads. Interested in more lead generation ideas? Check out this awesome list, or see our list of the top WordPress plugins to grow your business.

Better yet, give OptinMonster a try for lead generation. Join us today!

Jacinda Santora
Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.


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  2. Great article! Add to my bookmarks. I tried many different plugins to create forms. I still use Contact Form 7 for many years. And the uCalc plugin, which is also very simple and with many useful features.

  3. Frances Hurley March 7, 2019 at 8:34 pm

    Can you recommend any form builders that allow you to edit entries and display them on your site ?
    I am currently using WP Forms but it doesn’t seem to have this functionality.

    1. Jacinda Santora
      Jacinda Santora March 16, 2019 at 7:52 am

      Hmmmm. The only one I can think of that might do that is Caldera. Check into them! And good luck. 🙂

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