What is Exit-Intent® Technology?
Exit-intent® technology is behavioral technology that tracks and monitors movements of website visitors and detects when they’re going to leave your site without making a purchase or leaving their information. It’s designed to reduce cart abandonment and capture more leads.
Now for the non-technical version:
OptinMonster’s exit-intent technology detects visitor behavior, giving you the chance to show them a popup with a targeted marketing message just before they’re gone forever.
Did you know that more than 70% of the visitors who leave your website will never return?
In most cases, this means that 95% – 98% of your marketing efforts are going to waste, and you are losing a lot more money getting new customers than you need to.
But, by using exit-intent technology, you can convert an additional 2 – 4% of your visitors into email subscribers and soon thereafter into paying customers.
Let our exit-intent® technology help you convert abandoning website visitors into revenue!
Exit-Intent® for eCommerce (Shopping Cart Abandonment)
One of the most common use cases of exit-intent technology is to reduce cart abandonment and increase conversions using an exit-intent popup.
Your checkout page is the final step of your conversion process. Anyone who makes it all the way to this point is a high-value user.
If our exit-intent technology detects that your shopper is about to leave, you can show targeted campaigns to the user like:
- An invitation to chat with a support agent
- A special discount offer to encourage an on-the-spot purchase
- An invitation to download your lead-magnet by joining your email list
Exit-intent popups have proven to reduce cart abandonment and increase overall conversion. See our case studies for examples:
- How Top 6 Digital Increased Affiliate Revenue 30% Using Exit-Intent Optins
- How Scott Wyden Imagery Recovered 21% of Abandoned Carts & Grew His List 3x
- How Crossrope Exploded Their List 900% Each Month Using Exit-Intent Optins
- How RocketBots Increased Their List 680% Using Onsite Retargeting
- How BrianTracy.com Increased Its Email List 150% Using Content Upgrades
- How SnackNation Adds 1200 Segmented Leads Every Week
- How Wild Water Adventures Recovered $61,000 in Sales Using OptinMonster
Exit-Intent® for Content Marketing (Lead Generation)
Are you maximizing your content marketing efforts? Want to put your lead-generation efforts on steroids?
Another common use of OptinMonster’s exit-intent technology is to grow your email list and free-trial signups.
In most cases when a user is done reading your content, they leave. With exit-intent popups, you can show targeted campaigns to the user like:
- Download a free ebook or case study
- Sign up for a free product trial
- Book a free consultation call
- Signup for your webinar
On average, our publishers are seeing a 200 – 600% increase in email signups when they use exit-intent along with their content marketing efforts.
You can use marketing automation and an email autoresponder to convert these new subscribers into loyal customers.
OptinMonster’s exit-intent popups work on WordPress, Shopify, Magento, BigCommerce, Drupal, Joomla, and basically all types of websites.
There are tons of exit-intent popup examples you can use to boost your conversions. We’ve written about 40 exit popup ideas that you can use to grow your subscribers and revenue.
Ready to boost your conversions? Get started with OptinMonster today.
