What is Exit-Intent Technology?

Exit-intent technology is behavioral technology that tracks and monitors movements of website visitors and detects when they’re going to leave your site without making a purchase or leaving their information. It is designed to reduce cart abandonment and capture more leads.

Did you know that over 70% of people who leave your website will never return?

In most cases, this means that 95% – 98% of your marketing efforts are going to waste, and you are losing more money in customer acquisition cost than you need to.

OptinMonster’s exit-intent technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

By using this SMART behavioral technology, you can convert an additional 2 – 4% of your users into email subscribers and soon thereafter into paying customers.

Let our exit-intent technology help you convert abandoning website visitors into revenue!

Exit-Intent for eCommerce (Shopping Cart Abandonment)

One of the most common use case of exit-intent technology is to reduce cart abandonment and increase conversion using an exit-intent popup.

Your checkout page is the final step of your conversion process. Anyone who makes it all the way to this point is a high-value user.

If our exit-intent technology detects that the user is about to leave, then we allow you to display targeted campaigns to the user such as:

  • An invitation to chat with a support agent
  • A special discount offer to encourage on-spot purchase
  • An invitation to download your lead-magnet by joining your email list.

Exit-intent popups have proven to reduce cart abandonment and increase overall conversion. See our case studies for examples:

Exit-Intent for Content Marketing (Lead Generation)

Are you maximizing your content marketing efforts? Want to put your lead-generation efforts on steroids?

Another common use of OptinMonster’s exit-intent technology is to grow your email list and free-trial signups.

In most cases when a user is done reading your content, they leave. With exit-intent popups, we allow you display targeted campaigns to the user such as:

  • Download a free eBook or Case Study
  • Sign up for a free product trial
  • Book a free consultation call
  • Signup for your webinar

On average our publishers are seeing a 200 – 600% increase in email signups when they use exit-intent along with their content-marketing efforts.

You can use marketing automation and email auto-responder to convert these new subscribers into loyal customers.

OptinMonster’s exit-intent popups work on WordPress, Shopify, Magento, BigCommerce, Drupal, Joomla, and basically all types of websites.

There are various exit-intent popup examples you can use to boost your conversions. We have written about 9 unique exit-intent popups that you can create with OptinMonster Canvas.

Ready to boost your conversions? Get started with OptinMonster today.