What is Exit-Intent Technology?
Exit-intent technology is behavioral technology that tracks and monitors movements of website visitors and detects when they’re going to leave your site without making a purchase or leaving their information. It is designed to reduce cart abandonment and capture more leads.
Did you know that over 70% of people who leave your website will never return?
In most cases, this means that 95% – 98% of your marketing efforts are going to waste, and you are losing more money in customer acquisition cost than you need to.
OptinMonster’s exit-intent technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.
By using this SMART behavioral technology, you can convert an additional 2 – 4% of your users into email subscribers and soon thereafter into paying customers.
Let our exit-intent technology help you convert abandoning website visitors into revenue!
Exit-Intent for eCommerce (Shopping Cart Abandonment)
One of the most common use case of exit-intent technology is to reduce cart abandonment and increase conversion using an exit-intent popup.
Your checkout page is the final step of your conversion process. Anyone who makes it all the way to this point is a high-value user.
If our exit-intent technology detects that the user is about to leave, then we allow you to display targeted campaigns to the user such as:
- An invitation to chat with a support agent
- A special discount offer to encourage on-spot purchase
- An invitation to download your lead-magnet by joining your email list.
Exit-intent popups have proven to reduce cart abandonment and increase overall conversion. See our case studies for examples:
- How Crush Empire Generated 460 Sales In One Year Using OptinMonster
- How BrianTracy.com Increased Its Email List 150% Using Content Upgrades
- How SnackNation Adds 1200 Segmented Leads Every Week
- How Wild Water Adventures Recovered $61,000 in Sales Using OptinMonster
Exit-Intent for Content Marketing (Lead Generation)
Are you maximizing your content marketing efforts? Want to put your lead-generation efforts on steroids?
Another common use of OptinMonster’s exit-intent technology is to grow your email list and free-trial signups.
In most cases when a user is done reading your content, they leave. With exit-intent popups, we allow you display targeted campaigns to the user such as:
- Download a free eBook or Case Study
- Sign up for a free product trial
- Book a free consultation call
- Signup for your webinar
On average our publishers are seeing a 200 – 600% increase in email signups when they use exit-intent along with their content-marketing efforts.
You can use marketing automation and email auto-responder to convert these new subscribers into loyal customers.
OptinMonster’s exit-intent popups work on WordPress, Shopify, Magento, BigCommerce, Drupal, Joomla, and basically all types of websites.
There are various exit-intent popup examples you can use to boost your conversions. We have written about 9 unique exit-intent popups that you can create with OptinMonster Canvas.
Ready to boost your conversions? Get started with OptinMonster today.