Category: eCommerce
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Discount Pricing Strategy: When to Discount and How Much (2026)
Continue reading: Discount Pricing Strategy: When to Discount and How Much (2026)A 20% off code can look like an easy way to get more sales this week. But if your gross margin is 40%, then you keep only half the profit on every order that uses that code. I’ll show you how to work out how much to discount in your store, when a discount pays…
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Holiday Marketing Campaigns: A Month-by-Month Plan for 2026
Continue reading: Holiday Marketing Campaigns: A Month-by-Month Plan for 2026Are you planning your holiday marketing around one Black Friday discount? The holiday season has nine important sales dates, but each one works best with a different campaign. The holiday season is the one time of year when your visitors arrive already planning to buy. So, your job is making sure they shop with you,…
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eCommerce Lead Generation: 14 Strategies That Actually Work
Continue reading: eCommerce Lead Generation: 14 Strategies That Actually WorkeCommerce lead generation is the process of capturing contact information from online shoppers before they leave your store, so you can bring them back and convert them into buyers through email, SMS, or retargeting. Most store owners treat this as an afterthought. They drive traffic, watch 97% of it disappear, and blame the ads. The stores…
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29 Best Shopify Apps in 2026 (Free + Paid Apps)
Continue reading: 29 Best Shopify Apps in 2026 (Free + Paid Apps)Are you looking for the best Shopify apps? Shopify is the leading platform for entrepreneurs and businesses to build online stores. With its user-friendly interface and powerful features, Shopify makes it easy to set up an online store and start selling products or services. However, to truly excel in this competitive world of ecommerce, it’s…
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