There are few things more frustrating to an eCommerce business owner than an abandoned cart. The customer browsed, read reviews, looked at several pictures, and put something in their cart, only to leave? What gives? Unfortunately, this happens a lot. Accordinging to Baymard Institute an average of 69% of shoppers abandon their carts, leading to ... Continue Reading →
If you’re running an online store, eCommerce lead generation is a crucial part of creating a successful business. That’s because one of the secrets to getting more sales is to get more leads. After all, today’s leads are tomorrow’s customers. But there are a couple of questions that every eCommerce retailer asks at some point ... Continue Reading →
Here are a few letters your customers love. S A L E. You know how we know? Because the days when retailers offer their biggest discounts are also the biggest shopping days of the year. The stats say that sales in November to December 2017 were somewhere between $108 billion and $138 billion. But customers ... Continue Reading →
Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a ... Continue Reading →
If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. Around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 billion a ... Continue Reading →
Is your online store performing as well as it could? Unless every single person who visits your store makes a purchase, there’s always room for improvement… and it may not be as much work as you think. If you know where to look, then just a few small tweaks can mean a 50% lift in ... Continue Reading →
