On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. As smartphone use has risen, marketers have had to adapt their strategy to keep up. Those ... Continue Reading →
We’ve all been there before, sitting on the line with some company’s customer service department. We call, we wait, and we hear the same message over and over again: “Your call is very important to us. Please stay on the line.” An hour later and you’re still waiting to speak with someone while your dinner ... Continue Reading →
When you think of the brand Nike, what comes to mind? If you’re like most people, it’s probably the famous swoosh logo and the tagline “just do it.” But the last thing that pops in your head is the name of Nike’s creator, Phil Knight. In fact, most people probably couldn’t even identify Phil Knight: ... Continue Reading →
You write the best content in your field, your Facebook ads are crushing it, and your last three YouTube videos went viral. In other words, you’ve got a killer marketing team. And while having the world’s best bloggers, video editors, and web designers on your side never hurt, you should never forget one of the ... Continue Reading →
Today we’ll be reviewing a few eCommerce best practices to make sure you are setting up your online store for success! More specifically, we’ll be looking at three areas of your business that you should audit: Website performance Marketing plan Conversion strategy By the end of this article, you’ll see just how easy it can ... Continue Reading →
Amazon is without a doubt one of the most profitable companies on the planet, and for good reason. It’s reliable, secure, and gives shoppers access to nearly anything they could possibly want. And while most of us are busy spending money on Amazon, a lot of people have learned how to make money on Amazon. ... Continue Reading →
