Marketing in today’s world is dependent on data. And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. At a very basic level, it’s what you use to find out how many people are visiting your website and how many are buying what you have ... Continue Reading →
The way the game of lead generation is played has changed. So, if you’re still just snagging email addresses or phone numbers, you need to read this. Growing email lists for the sake of growing them is no longer something that works. The good old days when getting an email was exciting are over, and ... Continue Reading →
Do you struggle to engage the members of your membership site? Confused about how to grow your online courses business? Our new MemberPress integration will help you do both. MemberPress is an “All-in-One” membership plugin for WordPress. With MemberPress, you can confidently build, manage, and track memberships, subscriptions and courses. It’s the best solution for ... Continue Reading →
Lead generation is more than just capturing email addresses. It’s about connecting with real prospects that have the potential to become paying customers. Businesses owners and marketers need to know and understand their leads. So when doing a lead generation campaign, the focus should be on gathering as much information as possible about your audience… ... Continue Reading →
Marketing experts are constantly preaching that capturing attention is vital. We agree. However, getting eyeballs on your ads or traffic on your website is not enough. In fact, that’s the bare minimum. In a world where most markets are saturated, the goal of the “marketing game” is to KEEP attention. If you have visitors on ... Continue Reading →
Marketing is all about testing. Trying different strategies and tactics to see what makes people take action in a favorable way for your company. The more you test, the better you’ll understand how to persuade your audience. However, a lot of companies don’t know what to test. They don’t know what they should try in ... Continue Reading →
