Conversion Analytics

Are you missing out on leads and sales because you don’t have reliable data on your marketing campaigns OptinMonster’s Conversion Analytics makes it easy to get the stats that matter so you can improve lead generation.

With Conversion Analytics, you can analyze clicks, views and overall conversion rate for each of your optin campaigns.

In-Built Conversion Optimization Analytics

OptinMonster’s Conversion Analytics is available right within the app without having you to integrate it with any third-party analytics tool.

However, if you’d like, you can integrate it with Google Analytics so you can track and measure conversion goals and the success of your optin campaigns from your OptinMonster app as well as your Google Analytics account.

split test conversion analytics

If you’re using OptinMonster’s A/B Testing feature, you can also get your conversion rate optimization data for all of your split tests.

Conversion Analytics tracks the referral pages for each optin, allowing you to see which pages on your site are driving the most conversions. And you can also see user-agent data, so you’ll be able to increase conversions of your lead generation campaigns for specific devices or web browsers.

Conversion Analytics for Ecommerce

Are your conversion rates in line with industry benchmarks? More importantly, are you getting the right Average Order Value (AOV) to balance your books at the end of the year? If you’re not tracking conversions, you could be leaving money on the table.

With OptinMonster, you get detailed conversion reports on which campaigns are most successful, and which pages deliver the highest conversions. With that information, you can tweak your call to actions and campaigns so they deliver even more revenue.

Combine Conversion Analytics with A/B Testing to assess conversions from making changes to your campaigns.

conversion optimization analytics

And use the user agent data built into this feature to figure out if you are adequately serving ALL your customers, including those on mobile devices.

With Conversion Analytics, it’s easy to streamline your eCommerce funnel and improve your goal conversion rate. Use other OptinMonster features like Page-Level Targeting, Geo-Location Targeting, and OnSite Retargeting to make your customer acquisition strategy even more successful.

geo targeting popup

Conversion Analytics for Publishers

If content is your business, you need to know which pieces of content really help to grow your email list and improve lead generation.

OptinMonster’s Conversion Analytics removes the guesswork by providing content analytics for publishers. You can even integrate it with Google Analytics to measure the success of your content marketing campaigns either from your OptinMonster dashboard or within your Google Analytics account.

conversion analytics with lead magnet

You can use Conversion Analytics to get micro-conversion and conversion reports and measure your email capture rate and monitor goal completions. This helps with conversion funnel optimization, so you can get more subscribers and generate more leads.

Conversion Analytics helps you identify your highest-converting pages, so you can replicate your best campaigns across your site. Use Conversion Analytics with A/B Testing to assess the impact of small changes on your campaigns.

You can measure conversions for all campaigns, and see how other OptinMonster features like Dynamic Text Replacement, Exit Intent Technology and Page-Level Targeting affect the results from your campaigns.

Ready to get the stats that matter to put your lead generation strategy on steroids? Get started with OptinMonster today.

Effective Lead Gen Solutions Made Simple

OptinMonster’s drag-and-drop builder, simple but powerful triggers, and precise targeting make it easy to get started.

Easy Setup

Easily create and launch beautiful campaigns that are proven to convert in 5 minutes or less without needing a coder or designer!

Drag ‘n’ Drop Builder

Quickly create stunning campaigns using proven playbooks, ready to customize templates or your own custom design.

Page Level Targeting

Use behavior personalization to display page-specific campaigns based on each unique visitor’s interactions on your website.

Exit Intent Technology

Convert abandoning visitors into subscribers and customers at the precise moment they attempt to leave


Create a 2-step optin campaign from any link to improve lead generation and grow your email list fast. Proven to boost conversions by over 785%.

Smart Tags

Easily personalize your website with dynamic smart content for higher engagement and conversions.

OnSite Retargeting

Reduce abandonment and save money on external advertising by customizing promotions for returning visitors.

Smart Targeting Rules

Guide customers through your sales funnel by presenting new offers at each stage of their journey.

Advanced Scheduling

Run holiday promotions and other time-sensitive campaigns during specified periods, and display campaigns to visitors in their own time-zones.

Powerful Insights

Easily understand the metrics that matter and refine your lead generation strategy to boost your conversion rate.

Team Collaboration

Share access and manage permissions on your OptinMonster dashboard with coworkers, third-party consultants, or clients.

Easy A/B Testing

Make data-driven tests and decisions that will improve your conversions and revenue for any campaign.

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

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today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout