How to Split Test Email Campaigns the RIGHT Way [Ultimate Guide]

Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →

11 Email Newsletter Design Tips To Boost Clicks And Engagement

Are your email newsletters hurting your business? Since 51% of recipients unsubscribe from newsletters that don’t look good, you can’t afford to neglect your email newsletter design. A lot of email marketing advice focuses on getting people to open your emails, and that’s certainly crucial. (For example, you’ll want to use the best email subject ... Continue Reading →

9 Simple eCommerce Email Marketing Tips to Skyrocket Your Sales

One of the biggest challenges about running an online store is the lack of in-person customer interaction. Thankfully, eCommerce email marketing enables business owners to overcome this obstacle and build meaningful relationships with online customers through regular communication. But it’s not enough to just send emails to your customers without a plan. eCommerce email marketing ... Continue Reading →

13 Email Deliverability Best Practices to Boost Your Inbox Reach

Did you know that, according to Sendgrid’s email deliverability statistics, a whopping 21% of emails never make to the recipients’ mailboxes? That’s because many senders don’t follow email deliverability best practices. We’re not talking about emails ending up in spam. Believe it or not, even though 455 billion spam emails are sent each day, that’s ... Continue Reading →

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