What’s a Good Email Open Rate and How You Can Improve Yours

Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting ... Continue Reading →

9 Easy Ways to Grow Your Email List From Scratch

More than 281 billion emails were being sent and received daily in 2018 alone, with statistics showing that this number will surpass 347 billion in 2023: So, what’s up with the claim that email marketing is dead/dying a slow death? There could be some truth to that claim, in the sense that past email marketing ... Continue Reading →

7 Killer Sales Follow-up Emails to Boost Customer Loyalty

Let’s talk about sales follow-up emails. Because, you want to turn your customers into lifelong supporters, right? Great! Then let us clue you in on a little secret. Are you ready to have your mind blown? It’s not your product that’s going to turn those customers into supporters. And no, that doesn’t mean your product isn’t ... Continue Reading →

Is Email Marketing Dead? Statistics Say: Not a Chance.

You’ve probably heard that email marketing is dying, or even already dead, more than a few times. Don’t believe it. Here’s the thing: That line has been around so long that even respected news outlets started referring to email as a “hot, new way” to reach customers in early 2019. Well, it’s definitely hot, but ... Continue Reading →

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