Your open rate is one of the most important performance metrics you can track, and not just so you can see how you stack up against the competition. While click-through, unsubscribes, complaints, and forwards all play their part in an effective email marketing campaign, none of those things matter one bit unless your emails are getting ... Continue Reading →
More than 281 billion emails were being sent and received daily in 2018 alone, with statistics showing that this number will surpass 347 billion in 2023: So, what’s up with the claim that email marketing is dead/dying a slow death? There could be some truth to that claim, in the sense that past email marketing ... Continue Reading →
Let’s talk about sales follow-up emails. Because, you want to turn your customers into lifelong supporters, right? Great! Then let us clue you in on a little secret. Are you ready to have your mind blown? It’s not your product that’s going to turn those customers into supporters. And no, that doesn’t mean your product isn’t ... Continue Reading →
Want to increase your email open rates? Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. Because this is a long guide, we’ve broken it down into sections. Feel free to ... Continue Reading →
You’ve probably heard that email marketing is dying, or even already dead, more than a few times. Don’t believe it. Here’s the thing: That line has been around so long that even respected news outlets started referring to email as a “hot, new way” to reach customers in early 2019. Well, it’s definitely hot, but ... Continue Reading →
Do you have low email open rates? That could mean that your emails are getting flagged by spam filters. 😱 In this guide, we’ll share 11 reasons why your emails go to spam, and how to make sure they don’t. Email has an inbox placement rate of about 85%. That’s pretty darn good! But, that ... Continue Reading →
