Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →
Are you confused about whether to use double opt-in vs. single opt-in for your email list? Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return. But before they can ... Continue Reading →
Have you made any awful email marketing mistakes? If you have, you’re not alone. As it turns out, even expert email marketers get it wrong sometimes. Email marketing is one of the best ways to reach your audience, with 90% of people using email daily. But to use email marketing effectively, you’ve got to do ... Continue Reading →
Are your email newsletters hurting your business? Since 51% of recipients unsubscribe from newsletters that don’t look good, you can’t afford to neglect your email newsletter design. A lot of email marketing advice focuses on getting people to open your emails, and that’s certainly crucial. (For example, you’ll want to use the best email subject ... Continue Reading →
One of the biggest challenges about running an online store is the lack of in-person customer interaction. Thankfully, eCommerce email marketing enables business owners to overcome this obstacle and build meaningful relationships with online customers through regular communication. But it’s not enough to just send emails to your customers without a plan. eCommerce email marketing ... Continue Reading →
Did you know that, according to Sendgrid’s email deliverability statistics, a whopping 21% of emails never make to the recipients’ mailboxes? That’s because many senders don’t follow email deliverability best practices. We’re not talking about emails ending up in spam. Believe it or not, even though 455 billion spam emails are sent each day, that’s ... Continue Reading →
