There are few things more frustrating to an eCommerce business owner than an abandoned cart. The customer browsed, read reviews, looked at several pictures, and put something in their cart, only to leave? What gives? Unfortunately, this happens a lot. Accordinging to Baymard Institute an average of 69% of shoppers abandon their carts, leading to ... Continue Reading →
Is your email marketing strategy bringing in the leads and sales you need to make your business successful? If you’re not using email split testing, you could be leaving money on the table. That’s not hype. For former US President Barack Obama’s email marketing campaigns, there was a $2.2 million difference in donations received between ... Continue Reading →
Are you confused about whether to use double opt-in vs. single opt-in for your email list? Email marketing is one of the best ways to engage with visitors and turn them into subscribers and customers. According to Smart Insights, every dollar you spend on email marketing brings you $40 in return. But before they can ... Continue Reading →
Are you having trouble turning your subscribers into customers? Your job isn’t finished once you’ve gotten someone’s email address; in fact, your job is only beginning. In this article you’ll learn the email marketing mistakes bloggers, marketers and even experts make that kill their email conversions, and how you can correct them. Ready? Let’s dive ... Continue Reading →
Are your email newsletters hurting your business? Since 51% of recipients unsubscribe from newsletters that don’t look good, you can’t afford to neglect your email newsletter design. A lot of email marketing advice focuses on getting people to open your emails, and that’s certainly crucial. (For example, you’ll want to use the best email subject ... Continue Reading →
One of the biggest challenges about running an online store is the lack of in-person customer interaction. Thankfully, eCommerce email marketing enables business owners to overcome this obstacle and build meaningful relationships with online customers through regular communication. But it’s not enough to just send emails to your customers without a plan. eCommerce email marketing ... Continue Reading →
