How to Create a MailChimp Shopify Signup Form That Converts Like Crazy

Are you using a MailChimp signup form on your Shopify site? If you’re not asking visitors to subscribe to your email list, you’re ignoring a powerful marketing method that can help you make more sales.

The thing is, email is still one of the best ways to reach anyone. The latest email marketing statistics show that more than 90% of people still use it.

That’s why adding a Shopify newsletter signup via MailChimp is one of the best ways to form a relationship with your audience. You can make your signup form even more appealing by providing a lead magnet for your new subscribers.

An eCommerce email marketing strategy will help you turn new visitors into customers, and encourage existing customers to become repeat customers.

OptinMonster customer The Eczema Company got a 158% increase in conversions with an email signup form. The bottom line is that using email marketing to promote your Shopify store will help you make more sales.

Eczema Shopify MailChimp signup form

Why Use OptinMonster for Your Shopify MailChimp Signup Form?

Here’s some more good news: you don’t need a special Shopify MailChimp app to create your popup.

Even better, you won’t have to mess about with code to create your campaigns. That’s because OptinMonster integrates easily with both Shopify and MailChimp, so it just takes a few clicks to set it up.

You can grab your visitors’ attention with our wide range of attractive templates to make your email signup boxes really pop. Check out our popup gallery to see some examples.

And, since the more targeted your campaign is, the better your chances of getting signups, you can use OptinMonster to get really specific about who sees your marketing campaign depending on your customers’ device, location, previous actions, and much more.

Best of all, OptinMonster pioneered Exit-Intent® Technology, a powerful tool for list growth. Exit intent detects when people are about to leave your site for good, and shows your campaign just before they do.

EczemaCompany.com saw their signups multiply 2.5x after switching from another provider’s exit intent popups, and Podcast Insights used Exit-Intent® to engineer a 1099% increase in downloads of his lead magnet.

podcast insights shopify newsletter popup

OptinMonster can also help you to recover abandoned carts in Shopify.

Alright, let’s get started!

1. Create a Campaign

First, click here to get started with OptinMonster for free, if you haven’t already.

Now log in to OptinMonster and press the Create Campaign button.

create_campaign

Choose a campaign type. We’re using the Popup campaign which, as you’ll see later, has converted well for OptinMonster customers, especially when combined with our Exit-Intent® display rule.

select_campaign_type

Choose a template. We’re using Shopping.

choose_shopping_template

Give your campaign a name and press Start Building.

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This will take you to the OptinMonster campaign builder, where you will see the default Shopping campaign.

shopping_campaign_default

2. Edit the Campaign

Next, it’s time to edit the MailChimp popup for your Shopify store. You can change the default image by click on the image in the campaign preview. Editing tools will appear to the left.

replace_image

We’re going to stick with the default image because we like it, but if you are stuck for image inspiration, try our list of places to find free images online.

Click on the headline text in the campaign preview. Again, editing tools will appear to the left. Replace that with a headline that’s more appropriate for your email marketing campaign.

edit_headline_text

You can also use the same method to edit the body text. Use the pop up menu to fix text formatting and color as desired.

Click on the email address field to open editing tools for the Fields Element. From here you can access editing tools for Fields, Buttons, Form Actions, and the Block as a whole.

edit_fields_element

Click on Fields in the editing tools. Change the text as needed.

edit_email_field

You can change the text formatting from the Styles section of the editing tool.

change_field_styles

3. Set Display Rules

Next, choose when your Shopify MailChimp signup form will display. Go to the Display Rules tab.

set_display_rules_shop_mc

By default, OptinMonster enables the time on page display rule. This is a great way to ensure every visitor sees your campaign.

It’s also a good idea to make sure visitors get one last chance to subscribe before they leave your Shopify store. To do that, we recommend you enable Exit-Intent®. This powerful display rule detects when visitors are about to click away so it can pop up your subscription form just before they do.

add_exit_intent

Exit-Intent is one of our most popular and successful display rules, and is proven to convert. Ryan Robinson used the technology to boost signups by 500%, and Scott Wyden Imagery was able to triple their email list.

scottwyden_lightroom_lightbox

How to Get Exit-Intent® for Mobile

If you’re targeting mainly mobile visitors, you can still get a similar effect to Exit-Intent®. Just enable InactivitySensor™ (Seconds of Inactivity) and your campaign will show when visitors stop taking action for a while.

display_rules_inactivity

How to Target Your Most Engaged Visitors

If you want to get subscriptions only from website visitors who’ve shown they’re interested in your content (and therefore are more likely to buy in the future), then there are two OptinMonster display rules that help you to do this.

One option is to enable the pages viewed display rule, to target your campaign to visitors who’ve already looked at a couple of pages and are therefore interested in your store.

pages_viewed_display

Another option is to show campaigns only to visitors who have demonstrated their interest by scrolling a certain distance down the web page. To enable this set the distance scrolled display rule. This is set at 15% but you can increase that even more to target more engaged visitors.

display_rules_distance

4. Choose Your MailChimp List

Next, we’ll make sure to add your Shopify customers to MailChimp lists.

Go to Integrations » Add New Integration » Email Provider, and select MailChimp from the dropdown list.

Next, choose your account in the Email Provider Account box that appears below.

select_provider

You’ll then see a new box: Email Provider Lists.

select_email_provider_list

Choose the list you want to use with your campaign from the dropdown list.

select_list

Then the Lead Options box will appear. You’ll be able to choose whether you want to enable Double Opt-In. (Here’s a comparison of single vs. double opt-in to help you decide.)

lead_options

That’s all you need to do to ensure new subscribers who sign up via your campaign get added to your list.

How to Add a MailChimp Popup to Shopify

Finally, it’s time to publish your Shopify MailChimp signup form.

First, make sure you have connected OptinMonster to Shopify with our app.

Then go to Publish » Add a new website.

add_new_website

Enter a site name and the URL for your Shopify store.

add_shopify_store_url

Save your campaign and click toggle the Status from Paused to Live.

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There are several publishing options to choose from.

publishing_shopify

Since we’re using Shopify, we’ll want to follow the instructions in this video. Or, you can take a look at our documentation for step-by-step Shopify integration instructions:

That’s it! Now you know how to create a high-converting Shopify MailChimp signup form. How about checking out our guide to email marketing to get your list started out on the right track?

Not using OptinMonster yet? Try us now for FREE!

Jacinda Santora
Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her coding, drinking coffee, and listening to true crime podcasts.