Email Signup Forms: 14 Places to Add Them for Higher Conversions

Are you looking for the best places to add email signup forms to your website?

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy that you can’t overlook.

But just as important as the form’s design or message is where you place the form on your website.

That’s why, in today’s post, we’re going to show you 14 of the highest converting places to put these forms on your website.

Ready to get started? Let’s dive straight into the list.

14 Places to Add Email Signup Forms

1. Splash Page

Do you use a splash page to highlight your signup form? If not, it’s time to jump on the bandwagon. Lots of smart marketers are now using splash pages to make their opt-in the first thing visitors see when they land on their homepage.

A good way to structure your splash page is by moving the main navigation from the top of the page to the bottom of the page. Then, devote everything else on your page to displaying your incentive to opt-in and your email signup form.

This ensures that your email signup is the main focus of the page. If the visitor wants to see other parts of your website, they can still do so via the links at the bottom of the page.

This is even a great marketing strategy for bloggers who don’t have products to sell but still need to grow their email list.

Laura Roeder uses a quote from one of her subscribers as the main headline for her splash page. This explains quite simply why you should sign up for her email list.

LKR Social Media Splash Page

Tim Ferris uses the headline “Start Here” to make it clear that signing up for his email list is the first step visitors should take.

Tim Ferris Splash Page

Femtrepreneur’s splash page does away with the navigation bar altogether. Instead, she includes two buttons: one to subscribe to her free e-course, and the other to read her blog.

Femtrepreneur Splash Page

She also uses a lead magnet in the form of a “freebie” guide. That piece of content presumable shows how she was able to earn a 6-figure salary in just 12 months.

How to Add an Email Signup Splash Page

The quickest way to add a splash page to your site is by using SeedProd – the best landing page builder for WordPress.

SeedProd landing page creation tool homepage-min

SeedProd comes with 150+ pre-made templates so you don’t have to start from scratch. You can choose one that suits your brand and your goals and easily customize it with the drag and drop builder.

seedprod drag and drop builder and templates

You can use smart sections and blocks to create unique pages. Plus, SeedProd has tons of elements to choose from like countdown timers, optin forms, giveaways, animated headlines, and more.

blocks in seedprod

And when your design is ready, you can integrate the page with your email provider to grow your email list and send automated campaigns to subscribers.

This is one of the best methods for boosting newsletter subscriptions for your website.

For more details, follow our guide on what is a splash page & how to create one.

2. Welcome Gate

A welcome gate is similar to a pop-up, but a lot less annoying. A welcome gate allows the visitor to catch a glimpse at the content on a page before a full-screen call to action (CTA) slides down. (Here’s a video explaining exactly what a welcome gate does.)

Many welcome gates consist of a simple headline and a call to action button (or subscribe form) on a colored or plain background. Jeff Goins, however, uses a screenshot from his free video as the background for his welcome gate.

Jeff Goins Welcome Gate

How to Add an Email Signup Welcome Gate to Your Site

Setting up a welcome gate takes just 5 minutes with OptinMonster.

When you sign up for an OptinMonster account, you’ll get access to 50+ templates to create all sorts of lead generation campaigns including welcome mats.

fullscreen mat type and template

Then you can customize the campaign using OptinMonster’s drag and drop builder. It also has tons of targeting rules to control where, when, and to whom your welcome gate appears to.

For step-by-step instructions on this, see our guide on how to create a welcome mat popup.

3. Floating Bar

A floating bar is a great way to ensure your call to action to subscribe to your email list stays in clear view at all times. The bar may be located either at the very top of the page above the header, or at the bottom of the page, and it stays in view as the visitor scrolls.

Here is an example of a floating bar on TwelveSkip. Since TwelveSkip’s colors are predominantly purple, the orange color is an excellent choice here: it really pops out and draws your eye to it.

TwelveSkip Floating Bar

How to Add an Email Signup Floating Bar to Your Site

There are plenty of tools that let you create a floating bar for your site. If you’ve already signed up for OptinMonster, you can create stunning floating bars that are designed to convert.

There are beautiful templates to choose from including ones for holidays and big marketing days like Black Friday and Cyber Monday.

select a floating bar

You can decide on which pages you want to display them and also choose whether it appears on the top or bottom.

om floating bar moved to top

Learn how to create a floating bar campaign for your website.

4. Above the Fold

Above the fold is the screen you see on a website before you have to scroll. It’s an excellent place to put an email signup form because visitors can see it immediately without having to scroll down your page.

Michael Hyatt’s features an image of his free eBook, which is what you get when you sign up for his email list. The blue background contrasts nicely with his hero image, and is consistent with the overall call to action color of his page.

Michael Hyatt Header

How to Add an Email Signup Form Above-the-Fold

OptinMonster’s floating bar option is your best bet for adding a campaign above the fold. By default, the signup bar appears at the bottom of the screen and is pinned in place.

floating bar

So as the user scrolls, the bar stays in position. It doesn’t disturb the user’s browsing experience and gives them a chance to sign up at any time while they’re scrolling through the page.

5. Blog Posts

One of the most common places to put an email signup form is at the bottom of blog posts.

That’s because this is the moment when your visitor has just been enjoying your content, and they are in the best mood for opting into your list.

Chris Lema’s blog post signup form looks like this:

Chris Lema After Blog Optin

With a dark background, this opt-in form really stands out amid his otherwise light color palette.

But don’t just include an opt-in form at the bottom of your posts… you can also include opportunities to sign up within your posts.

That way, you can get the most newsletter subscriptions from your website.

Neil Patel includes a variety of ads, sprinkled throughout his blog post content (each ad goes takes you to his opt-in landing page). Especially since his content is several thousands of words long, this works really well to capture visitors who are enjoying his content, but aren’t quite up to reading the full length of his articles.

Neil Patel Blog Ad

How to Add an Email Signup Form in Blog Posts

To add a signup form inside a blog post, you’ll want to create an inline form. You can do this with OptinMonster.

Inside the OptinMonster dashboard, select the Inline campaign type and choose a template.

inline form

Then you can customize the design and integrate it with your favorite email service provider. When your campaign is ready, you can embed the form inside any post or page using the OptinMonster block.


Simply search for the block inside your page builder and select the inline campaign from the dropdown menu.

For more tips on using inline optins, see this guide: How to Use Inline Optins for Strategic Email List Building.

6. Blog Page

Most people don’t think to include an email signup on their blog page, but that is exactly what Neil Patel does.

If you don’t know what you’re looking for, you might think that his email signup is actually just another blog post excerpt: The very first image on his blog page looks exactly like another post thumbnail. But in reality, it is nothing more than an ad linking to his webinar registration page.

Neil Patel Blog Optin

Why is this so brilliant? Because visitors have a natural tendency to click on the most recent blog post. By making his ad “stick” to the very top of his blog page, it continuously masquerades as the most recent blog post.

How to Add an Email Signup Post to Your Blog

To create a stunning blog post with an optin campaign, you can use OptinMonster. Simply create an inline campaign and add it to your page using the OptinMonster block that’s available inside the WordPress post editor.

optinmonster block

Before you publish it, you’ll want to make it stick to the front page of your blog. The option for this is in the settings panel on the right of the editor.

You’ll need to check the box to enable the ‘Stick to the top of the blog’ option.

stick to blog

Now the post will appear at the top of your blog and it will stay there even after you publish new posts.

7. Sidebar

You should always include an email signup widget at the very top of your sidebar. This is the most common location for an email signup form, so visitors are used to finding one there.

In addition to a signup form at the top of the sidebar, you can also create a variety of ads and additional signup forms further down your sidebar.

Neil Patel’s sidebar includes not one, not two, but five opportunities to sign up for his email list! And one of them is a high-profile testimonial that doubles for strong social proof.

Here are just the last three:

Neil Patel Sidebar

Note that the two ads above and below his email newsletter subscription box are linked to a webinar registration webpage.

You could link your sidebar ads to a similar opt-in landing page, or simply use MonsterLinks to make a lightbox appear with your email signup form.

You could even redirect users to a case study that you KNOW converts traffic into subscribers. This will help you turn casual website visitors into loyal and paying customers.

How to Add an Email Signup Widget to a Sidebar

WPForms is hands down the best plugin to create and add signup forms to a WordPress sidebar.

WPForms has a lite version so you can get started for free. If you want access to more advanced features, you’ll want to sign up for the premium version.

Then you can choose a template and create the signup form.

newsletter signup form

When it’s ready, you can add the form in your sidebar by navigating to Appearance » Widgets page in your WordPress dashboard.

You’ll see the WPForms widget here. Simply select the signup form and it will appear in your website’s sidebar.

add wpforms contact form to sidebar

You can also create stunning signup campaigns with OptinMonster and add them to your sidebar widget in the same way.

For more details, follow this guide: How to Create an Email Signup Widget in WordPress to Get More Subscribers.

Doing so will help you show your newsletter signup forms across every blog post or page of your site. As a result, you could easily add hundreds of subscribers to your list each year (with only 5 minutes of prep work!).

8. Timed Lightbox

When it comes to getting email signups, timing is everything. A timed lightbox is a modal popup that appears after a specified amount of time.

So instead of bombarding your visitor the second they land on your site, they will get the chance to look around a little and enjoy your content before you ask them to subscribe.

Here is an example of this type of form:


How to Create a Timed Lightbox Email Signup Form

OptinMonster ranks #1 when it comes to timed lightboxes. It has more lightbox features and targeting rules than any other lead generation tool on the market.

From the OptinMonster dashboard, select the Popup type and choose the template you want.

popup offer template in optinmonster

Then customize the design and create display rules to control where the popup appears.

OptinMonster automatically enables lightbox mode for every popup template. That means you don’t need any coding knowledge or technical skills to create a lightbox optin for your site.

Get started with a timed lightbox here: How to Open a Lightbox Popup on Page Load (The Easy Way).

9. Scroll Box

A scroll box is an even more “polite” version of a popup that appears in the bottom right hand corner of the page as the visitor scrolls down.

By presenting the box while the visitor is scrolling, you are able to display a highly-visible signup form without obstructing the visitor’s view of your content, and without interrupting their natural flow.

Scroll Box

How to Add a Scroll Box Email Signup Form to Your Site

OptinMonster lets you create slide-in scroll boxes as well. You can customize the design and add a personalized message.

slide in

Plus, you can control how the slide-in appears to visitors. It can either appear as a slide-in popup or a collapsed box at the bottom of the screen.

slide in toggle options in optinmonster

That way, users can click on it to open the box much like a chatbox.

With OptinMonster’s scroll boxes, you can trigger it to appear and/or display a different message based on time spent on page, location on your website, and even referral source.

10. Footer

Once a visitor hits the very bottom of your page, you can be sure that they are very interested in what you have to offer. Therefore, don’t miss this opportunity to present them with a way on to your email list.

In her footer, Sarah Morgan reminds her visitors that they can get actionable advice from her every Monday:

XOSarah Footer

How to Add an Email Sign Up Form to a Footer

You can use both WPForms and OptinMonster to add signup forms to your footer.

The plugins have readymade email signup widgets available that you can find in the Appearance » Widgets page.

optinmonster and wpforms widgets

You simply need to drag and drop the widget into your footer area and then save it. Now your signup campaign will appear in your footer.

11. About Page

Did you know that the “about page” is one of the most frequently visited pages on any website? Make sure you are capturing new subscribers here too!

Jeff Goins uses a very simple email signup form within the context of his about page copy. This way, it flows seamlessly as you read, and feels like the natural next step.

Jeff Goins About Page

How to Add an Email Sign Up Form to the About Us Page

You can use OptinMonster’s inline campaign type here too. Select one of the premade templates to create the form and then embed it using OptinMonster’s block inside the page editor.


That way, you can add inline forms to any post or page on your website.

12. Resource Pages

Resource pages–or pages loaded with good content-are really attractive to search engines. Why not turn that search engine traffic into newsletter subscriptions for your website?

Copyblogger uses resource pages like this one to promote their free membership (which, of course, requires an email address).

Copyblogger Resource Page

How to Add an Email Signup Form to the Resources Page

You can use OptinMonster’s on-click campaigns to add a signup popup to a button at the end of your resources page.

In the OptinMonster campaign builder, under the Display Rules tab, you’ll see an option called MonsterLink™.

display rules monsterlink on click

Simply copy the MonsterLink code and then add it to a button on your site.


Now the campaign will appear when a visitor clicks on the button.

To know more about this, check out our tutorial on How to Trigger a Popup Form on a Button Click (Step by Step).

13. Sign Up Page

Consider creating a designated landing page just for email sign-ups. This way, you can direct undecided traffic to this page, and once there you can convince them that they should sign up for your list.

Line25’s sign-up page includes a brief description of what you’ll get as a subscriber. But what makes this page really enticing is the photos of the resources you’ll gain access to.

Line25 Email List

How to Add an Email Signup Landing Page to Your Site

To create a dedicated signup page, we recommend using SeedProd. It has stunning Lead Squeeze templates to build a beautiful signup page in minutes.

squeeze templates in seedprod

These templates are designed to increase your conversion rate and boost engagement on your site.

14. Exit-Intent Popup

You’d be surprised how many email signups you can eke out when you make just one last attempt.

Exit-intent popups detect when a visitor is about to leave your site and presents your signup form to them right at that critical moment.

It’s perfect for growing your email list, building your social media followers, boosting SEO, reducing cart abandonment (for eCommerce stores), and much more!

Here’s an example of an exit-intent popup on Tim Ferris’s page:

Tim Ferris Exit Popup

Exit-intent popups aren’t just effective, but they give you one last chance to serve your potential customers and, in doing so, will increase the user experience (UX) across your site.

Be sure to limit the number of form fields though, as you’re engaging with people who were prepared to leave your site. That means you should limit the information you ask to name and email address only.

How to Add an Exit-Intent® Popup to Your Site

OptinMonster has a powerful built-in exit detector. You can decide the sensitivity level of exit detection as well.

Exit Intent Sensitivity OptinMonster

When you enable the Exit-Intent® trigger, OptinMonster will detect when a visitor is going to hit the ‘X’ or back button in their browser.

Optinmonster exit intent campaign trigger

It will then display your campaign to try to get them to sign up before they’re gone for good.

Exit-Intent® campaigns are proven to be powerful. You can learn more about it here: 9 Best Exit Intent Popup Plugins for WordPress To Boost Conversions.

Best Practices for High-Converting Signup Forms

Regardless of where you place your signup forms, here are a few best practices you can follow to boost your conversion rates:

  1. Keep your signup forms short. Long forms look overwhelming and intrusive to the visitor, so just limit the number of fields to the absolute minimum.
  2. Ask only for the information you really need. Customers value their privacy and don’t want to be bombarded with marketing. Unless you’re sending SMS messages, you generally don’t want to ask for a phone number.
  3. Practice affirmative consent. Your signup form should be an opt-in, not an opt-out. This means that customers should actively click a checkbox or button to receive your emails. They should not be added by default just because they bought from you or visited your storefront.
  4. Segment your new subscribers. Sending relevant content based on subscriber interest, behavior, or needs will improve your conversion rates. There are many ways to automate lead segmentation.
  5. Use A/B testing to find the most effective messaging. OptinMonster makes it easy to test different variations of the same campaign to see what works best.
  6. Track your form conversions to identify areas for growth. OptinMonster tracks conversions automatically but you can also set up form submission tracking in Google Analytics if you’re using a different signup tool.

That’s all we have for today. We hope this article has given you some new ideas for strategically placing your email signup forms. By knowing when and where to present your offer to sign up, you’ll be converting many more visitors into email subscribers.

Want to grow your email list with stunning optin campaigns right away? OptinMonster is the perfect solution as it’s both an easy-to-use WordPress plugin AND a standalone SaaS product for other website-building platforms.

Click below to start your 100% risk-free subscription today!

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If you’d like to learn more about email list optimization and turning your subscribers into customers, you may also want to check out our other resources:

These posts will help you find more ways to get subscribers and grow your business.

Mary Fernandez
Mary Fernandez is a professional blogger. When she’s not at her desk, you can usually find Mary exploring sunny San Diego, CA with her laptop, husband, and three kids in tow.


  1. Thomas Griffin April 28, 2016 at 8:00 am

    Thanks for reading this article – I hope you found it helpful.

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    Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

    Thomas Griffin
    President of OptinMonster

  2. Is there any known plugin for WordPress to create welcome gate optins? I knew about this one but never really could know the exact name for it. I used to think it was just a full screen pop up. Thank You for the whole guide and specially for Welcome Gate and Header.

    1. Sharon Hurley Hall April 14, 2017 at 9:08 am

      Hi, Dibakar, check out our tutorial on building a welcome gate with OptinMonster. If you have any issues, let us know and we’ll see how we can help.:)

  3. What are your thoughts on placing an email opt-in via a checkbox confirmation in the comments sections of blog posts?

    1. Jacinda Santora
      Jacinda Santora May 23, 2019 at 6:02 am

      I’d probably use double opt-in to make sure commenters are clear they’ve agreed to receive emails from you. Plus, be clear in your comment section wording to let commenters know that clicking the checkbox opts them into your mailing list.

      Other than that, test it and see how it goes for your audience! 🙂 Hope this helps.

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