How to Use Psychographics to Boost Leads and Conversions

Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →

Win Big at Influencer Marketing: An Ultimate Guide for Beginners

Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a ... Continue Reading →

11 Smart Off-Page Seo Techniques You Need to Use Right Now

Everyone wants to see their website rank higher in Search Engine Results Pages (SERP) for search engines like Google, Bing, and Yahoo. There are 2 key ways to improve where your site ends up on results pages: on-page SEO and off-page SEO. On-Page vs. Off-Page SEO On-page SEO is all of the things you can do on ... Continue Reading →

12 Easy Ways To Build Your Free Email List Right Now

You may have just as many hours in a day as Beyoncé, but building an email list from scratch is hard work, especially when you’re already busy building your online store, creating content, and providing customer support. With everything else you have going on, you may be tempted to just buy an email list to ... Continue Reading →

How to Boost Your Business with Facebook Messenger Marketing

Are you looking for a way to engage with your website traffic RIGHT NOW? Why not use Facebook Messenger to connect with your customers and site visitors? According to Facebook, there are more than 2 billion messages sent on their messaging platform each month between people and businesses alone. That’s a lot of messages between ... Continue Reading →

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