
Giveaways often end the same way, with a pile of new email addresses, a prize given to a stranger, and a bunch of unsubscribes the week after. The prize was usually a tablet, so the people who entered wanted a tablet, not your products. When a giveaway works, then it’s usually because the business gave…

OptiMonk is a solid popup and personalization tool, and plenty of stores are happy on it. People still go looking for something else, usually for one of three reasons: the bill climbs as traffic grows, a lot of the feature set is built for ecommerce merchandising they never touch, or it takes longer to get…

Key takeaways Nobody runs lead generation on a single tool, and that includes us. I run lead generation at OptinMonster, so on-site capture is the part I build and ship every day, but the pipeline behind it runs on a stack: a CRM for follow-up, automation for the handoffs, scheduling, chat. Several tools on this…

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