Ultimate Guide to A/B Testing: Definition, Tips, & More

Do you want to improve your marketing with A/B testing? A well-honed A/B testing strategy can skyrocket your lead generation, drive more sales, and improve conversion rates. A/B tests let you assess different versions of a webpage, email, or marketing campaign, and then you can fully launch the version that performs the best. With thorough ... Continue Reading →

What Is Split Testing? Best Split Testing Tools and Strategies

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. It shows you if ... Continue Reading →

Best Google Analytics Plugin for WordPress: Top 7 for 2024

Do you want to know the best Google Analytics plugin for WordPress? Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform helps you optimize your digital marketing best practices, learn more about your audience, and refine your sales funnel. In other words, the type of knowledge ... Continue Reading →

How to Increase Website Conversion Rate

Not sure how to increase conversion rate on your website? The average website conversion rate is between 2-5%. Increasing conversions even by a little bit can add up to a large impact on your revenue and profits. In this article, we’ll go over 17 simple ways to boost conversions on your website and throughout your ... Continue Reading →

1 2 3