12 Best CRM Software For Small Business (Expert Reviews)

Are you looking for the best CRM for small business?

A CRM (customer relationship management) software will help you manage customers and potential customers, freeing up your time and energy to focus on growing your business.

But, what is a CRM, what can you expect of a CRM software, and how do you pick the right one?

Lucky for you, we’re here to help you out. Keep reading for everything you need to know about how CRM systems can help and how you can choose the right CRM for you.

Plus, we share details on the 12 best CRM software for small businesses, so you can get started off right.

Before diving into the list, though, let’s get clear on what a CRM software is and how to select the right one for your small business.

What Is CRM Software & How to Choose the Best?

Customer relationship management (CRM) software is an all-in-one tool to manage customer info, add notes, send emails, manage customer experiences/satisfaction, and so much more. And, you can do it all without leaving the CRM software platform.

As your business grows, manual processes become increasingly inefficient and costly. If you’re not careful, it could easily cost you customers and sales.

CRM for small businesses help keep everyone in your company on the same page, bringing marketing, sales, and customer support together with all the data they need to succeed in their roles.

There are tons of CRM software companies, so knowing what to look for in the best CRM software is super important. Here are a few things to keep in mind:

  • Ease of Use: You’re going to be using your CRM software a lot, every single day. You’ll be living in it. If it isn’t easy to use, you won’t use it. And that won’t help you reach your goals.
  • Cloud-Based Client Management Systems: Having a cloud-based CRM means your team will be able to access client details from anywhere, in real-time, increasing productivity. Nucleus Research found that 65% of companies using mobile-friendly CRMs exceeded their sales targets.
  • Funnel Management: If you have a sales team, this one’s vital. You must be able to track your contacts all the way from “just browsing” to “brand evangelist” without missing a beat.

Now that we know what you’re looking, let’s look at the top choices of CRMs for small business.

Best CRM Software for Small Business

Before diving into the list of the best CRM software for small business, there’s one thing we need to mention: to use a customer relationship management tool, you first need to start the relationship with actual customers.

For that, there’s no better tool than OptinMonster:

OptinMonster homepage

OptinMonster is hands down the best way to generate new leads for your CRM.

That’s because it lets you build optin campaigns like popups, floating bars, fullscreen welcome mats, and more–even if you have zero coding experience or “tech skills.”

Everything starts with selecting one of OptinMonster’s pre-made templates:

optinmonster templates

These save you time, energy, and headaches in the campaign creation process. From there, making modifications to your campaign is easy.

To change any of your campaign’s text, for example, you can use OptinMonster’s inline editor:

inline editor with shopping template

Or maybe you’d like to add a new feature to your campaign, like an image, video, chatbot, or more. You can easily do so with a drag and a drop:

Drag an drop builder basic dark template

But biulding the perfect optin campaign is only half the battle. What’s the other half?

Showing it to the right people, in the right places, and at just the right time in their customer journey. 

For that, you can use OptinMonster’s powerful targeting rules. Some of the most popular rules include:

  • Exit-Intent® Technology: Display popups to re-engage users who are actively leaving your website.
  • OnSite Retargeting®: Show fresh campaigns to returning visitors to prevent “popup fatigue.”
  • Geolocation Targeting: Make your campaigns appear to users based on where they’re physically located.

These are just a few examples of OptinMonster’s targeting rules, though there are many others.

And now you may be wondering, “This is all great… but does OptinMonster really help get new leads?

In short, YES.

Just check out some of these success stories shared by real OptinMonster customers:

You can achieve the same massive results by clicking below to start your 100% risk-FREE OptinMonster account today:

Sign Up For OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

With that in mind, let’s dive into our list of the best CRMs for small business.

1. Drip

drip crm software

Drip is the leading eCommerce CRM, but it’s also a great CRM for small business. It’s powerful, has a beautiful interface, and is very easy to use for any business.

This CRM makes it easy to build automation workflows and email campaigns. You even have the choice of building your email with a visual builder or text builder. And either option is really easy.

Drip also offers easy list segmentation, conversion tracking, content customization, purchase intent marketing, and much more. With tags, events, and custom fields you can learn and track everything you need about your customers’ stories.

This makes it an excellent customer database software that helps you manage your contacts in a profitable way.

It’s designed to increase your bottom line and help you generate leads, manage contacts, and turn them into lifelong customers.

Drip is loaded with features including marketing automation, advanced contact management, actionable reports, email campaigns, one-on-one conversations, eCommerce user tracking, and more.

You can easily integrate Drip with all of the best 3rd-party services like email services, lead generation software, WooCommerce, Shopify, and many more. There are even workflows for Facebook and Instagram lead generation.


  • Marketing automation workflows
  • Advanced contact management using tags, custom fields, and events
  • Native integrations with popular 3rd-party services
  • Actionable reports
  • Easy email list segmentation
  • Content customization
  • eCommerce user tracking
  • Custom conversion tracking
  • Purchase intent marketing
  • Automatic revenue attribution


Plans start at $49/month for up to 2500 active contacts, unlimited email sends, and 24/7 chat & email support. You can try Drip free for 14 days.

2. Sendinblue


Sendinblue is a powerful email marketing service that has all the features you need to serve as a complete CRM, too.

Sendinblue is a great option for any size business, because you can get started for free and then upgrade as your business grows. They offer reliable email delivery, email marketing, automations, transactional emails for eCommerce, smart segmentation, and more.

Unlike many other CRMs, they also have SMS marketing and chat. SMS marketing is a powerful tactic that can instantly boost sales and engagement. Their live chat solution allows you to connect with customers and leads in real time.

Sendinblue comes with a top-tier support team and detailed documentation so it’s easy to get started.


  • Easy segmentation and personalization
  • Powerful marketing automation tools
  • Transactional emails with reliable delivery
  • Landing page and signup form builder
  • Easy Facebook ads and retargeting
  • Detailed and actionable analytics
  • Automatic send time optimization
  • A/B testing
  • SMS and Chat marketing tools


Get started for free! Click here to try Sendinblue free today.

3. HubSpot

hubspot crm software

HubSpot is hands down the best CRM for small businesses looking for a cost-effective CRM solution when they’re getting started. It’s a great customer database software for managing new leads.

HubSpot is an easy CRM to use and offers a wide range of tools to manage the customer journey. It even offers forever free plans with limited features for their CRM, Marketing, Sales, and Service Hubs.

The CRM has a nice interface, letting you see your entire sales pipeline right on your dashboard. If you want more data (and who doesn’t?), you can view all contact and sales activity, detailed reports, and performance on a user or team basis.

With a clever marketer, you can turn your emails into instant sales reps to increase your bottom line.

HubSpot has a mobile app for both iPhone and Android, email templates, real-time notifications, email tracking, scheduling, phone calls, and more.

It also integrates with more than 300 apps and services like WordPress, email marketing companies, lead generation software like OptinMonster, and on and on. You can also connect HubSpot to Gmail or Outlook to log activity automatically, capturing every single email.


  • Personalize email sequences for leads and existing customers
  • Place phone calls right from the CRM
  • Get real-time notifications about lead behavior
  • Integrate with popular tools like Salesforce, Shopify, and Microsoft Dynamics
  • Store unlimited users, customer data, and up to a million contacts
  • Integrate 300+ apps
  • Create custom filters to sort contacts
  • Schedule emails, tasks, and create tickets


The core CRM software is free, but for more powerful features you can upgrade to a paid plan for Marketing, Sales, or Service hubs (starting at $50/month). You can also upgrade to the Growth Suite starting at $113/month for a single user.

4. Constant Contact

constant-contact email marketing

Constant Contact is a wildly popular email marketing service, but you can also use it as a CRM. It’s great for small businesses, with a simple and easy-to-use dashboard, marketing automation, reporting, sales funnels, and a useful drag and drop tool for creating emails.

You can also store contacts, manage customer information and add 3rd-party integrations (including eCommerce integrations) from Constant Contact’s huge marketplace. The number of integrations makes it easy to build just the right platform for your business.


  • Email scheduling
  • Easy list segmentation and list cleaning
  • Marketing automation to make lead nurturing a breeze
  • Drag and drop builder to easily create stunning emails
  • 100+ email templates
  • Easy integration with eCommerce platforms
  • Run Facebook and Instagram ads to grow your email list


Plans start at $20/month for the Email plan, but you’ll want to go for Email Plus (starting at $45) to get all the features that will make this a an easy CRM software option.

5. Salesflare

salesflare homepage

Salesflare is another popular CRM that you might want to consider, and their tagline says it all: less work, more sales.

That’s because Salesflare is a CRM that allows you to connect with customers–not to mention all of your favorite marketing tools. You can get started in just a few clicks, and generate more sales even if you have little data starting out.

This software gathers your leads’ contact information from social profiles, email signatures, and other public sources. Plus, all of your meetings and phone calls are automatically logged, so you don’t have to worry about forgetting tedious data entries.


  • Contact information is gathered and automatically updated from public sources
  • Meetings and calls are recorded and filed to keep you organized
  • Files exchanged with customers are automatically sorted and tracked
  • Sales opportunities are placed in an easy-to-read dashboard
  • Notifications are sent telling you who messaged you and from which channel
  • To-do lists are automatically generated to help you stay productive


Plans start at $29/month when billed annually. From there, pricing jumps to $49/month for the Pro plan and $99/month for the Enterprise plan.

6. Zoho

zoho crm software

Zoho is a cloud-based software suite built to give you all you need to easily run your small business. You’ll get a powerful set of marketing and sales features with SaaS apps and online productivity tools.

This easy CRM software helps small businesses organize contacts, market their brand, manage sales, provide customers support and a lot more.

You can use Zoho CRM to integrate with the other marketing tools you already use, capture leads through social media, segment visitors, and offer support using built-in live chat.


  • Multichannel contact management (email, phone, live chat, and social media)
  • AI voice assistant for creating intelligent dashboards and forecasting business trends
  • Sales lead management (with lead scoring) so you can prioritize leads and convert them faster
  • Detailed analytics reports so you can make data-driven decisions
  • Mobile apps to keep everyone on the same page, even on the go
  • Team collaboration tools and team roles
  • IT management for monitoring websites and handling support tickets
  • Built-in security measures to keep your data safe


Zoho has a free plan for up to 3 users, but the really good features are in the paid plans. Those start at $12/month per user (billed annually).

7. Pipedrive

pipedrive crm software

Pipedrive is a ridiculously user-friendly CRM software that’s designed to be simple and fast. Using their pipeline management feature you get an overview of your entire sales process and can stay in control of it the whole way.

In addition to pipeline management with a clear, visual interface, you’ll also get email integration, sales reporting and forecasting, and mobile apps so you can access your CRM from anywhere.

Pipedrive doesn’t offer any segmentation, but it’s simple enough to make identifying leads and maintaining relationships really easy.


  • Mobile alerts and email reminders
  • Easy integration with Google Apps, Trello, Zapier, and more
  • API for easy integration with any software
  • Email integrations to keep your sales communication is one place
  • Email templates
  • iOS and Android mobile apps
  • Sales forecasting and trend analysis
  • Backups and encryption to keep your data secure
  • Drag and drop tasks as customers follow the sales funnel


Plans start at $12.50/month per user (billed annually).

8. Salesforce

salesforce crm software

Salesforce is a giant in the CRM field and one of the very best CRM for small businesses. You can use Salesforce to take leads through a personalized customer journey and use the intelligent marketing platform to drive more sales through emails, SMS messaging, social media, and digital advertising.

Since Salesforce has been around forever, it includes tons of advanced features and solutions for everything you could possibly need: sales, marketing, commerce, customer service and engagement, team productivity, and even more.


  • Guided onboarding
  • Custom dashboards and reports
  • Automatically track emails and meetings
  • Social media and email support
  • Enterprise-level security and ongoing support


Plans for small businesses start at $25/month per user (billed annually).

9. Freshsales

freshworks crm software

Freshsales , now known as Freshworks, is a popular CRM software that’s great for all business sizes. It’s easy to use and offers a sales-oriented approach with all the features you need to maximize conversions.

It has an excellent dashboard that gives you immediate access to contact management, reports, emails, phone calls, and more. And, if the intuitive, web-based interface wasn’t enough, there are also mobile apps so you can make sales wherever you go.

Freshsales use AI-powered lead scoring to help you easily prioritize the leads that are more likely to convert. You can also set up custom workflow automation, get actionable insights into conversations, track events, and use the 360-degree customer view to see all the most important info from a single screen.

It does have native integrations for some popular 3rd-party services and apps, but the number of integrations is a bit limited.


  • 360-degree access to customer profiles, complete with customer touchpoints
  • AI-powered lead scoring for prioritizing leads and boosting sales
  • Sales team grouping and automatic lead assignments
  • Visual sales pipeline with a drag and drop navigation
  • Mobile app integration for managing your business on the go
  • Automatic contact profile updates
  • Appointment booking and phone calls right from the platform


Pricing starts at $12/month per user (billed annually).

10. Streak CRM for Gmail

streak crm

Streak CRM works with G Suite and free Gmail accounts and lets you track customer emails and leads, manage contacts, and stay on top of your sales funnels. If you already use Gmail or G Suite, this may just be the best CRM software for you.

You can automatically capture leads right from your contacts, add tasks and reminders, schedule emails, create custom pipelines/funnels, add tags and notes, and a lot more.

Streak CRM comes with workflow management features like hiring, project management, sales, support, and more, but you can also customize it to your exact needs. Since it’s built straight into Gmail, it’s super easy to use, even for complete beginners.

This easy CRM software comes as a browser addon or mobile app for iOS and Android. Plus, it supports 3rd-party integrations through Gmail and Zapier.


  • Track all your contacts in a pipeline (with custom views)
  • Track and share customer interactions with your team
  • Easily import and export data
  • Mobile apps help you stay connected, track calls, and take notes from anywhere
  • Mail merge to send mass emails easily
  • Easy integration with hundreds of platforms


Streak CRM has a free plan with limited features. For businesses, you’ll want one of the paid plans starting at $49/month per user (billed annually).

11. Agile CRM

Agile CRM is one of the best all-in-one CRM software around. You get contact management, sales, marketing, and customer service in one dashboard. Plus, it’s easy to use!

With this customer database software, you get a 360-degree contact view, project management, gamification for your sales team to inspire fun competition, events, calendar, timeline, and more. In addition to the detailed reports that are available, you can also access quick reports that you can then drill down in to get a closer look at what’s going on.

Agile CRM includes single-page contact management, 1-click calling, appointment scheduling, and the marketing tools you need to generate and capture leads. And, you can create email newsletters, landing pages, and send out emails.

As if all that weren’t enough, Agile CRM has service features including support ticketing, helpdesk, and more.

They offer single-page contact management, deal tracking, 1-click calling, voicemail automation, appointment scheduling, project management, and much more… and that’s just for sales. They also have marketing features like a landing page builder, email tracking, and social suite. Service features include helpdesk, ticketing, and more


  • Single-page contact management
  • 1-click calling, call scripts, and automated voicemail
  • Fully integrated marketing automation (create landing pages and web forms)
  • Multichannel campaigns created and managed with a drag and drop interface
  • Advanced lead tracking and reporting
  • Built-in live chat windows


Agile CRM offers a limited free plan. Paid plans start at $9.99/month per user (billed annually). There’s also an option to pre-pay 2 years for a discount.

12. Keap

keap homepage-min

Keap is a powerful and easy CRM and sales/marketing platform. Its goal is simple: to help you cut through the noise and focus on getting more sales.

Keap has been around for over 20 years and sometimes there’s simply no substitute for experience. This software uses automation tools to help you:

  • Collect more leads
  • Convert more clients
  • Create more fans

It’s a CRM that’s incredibly easy to use, which makes it tempting for small business owners who don’t consider themselves “tech-savvy.”

Plus, Keap offers many pre-written email templates so you can save time while more efficiently contacting new leads. You’ll also get status updates and reminders about following up with contacts to help you guide them down your sales funnel.


  • User-friendly dashboard and UI
  • Integrations for email providers like Gmail or Outlook
  • Email tracking helps you optimize your email campaigns
  • Automated process for sending messages to new leads
  • Pre-written emails save you time
  • Internal forms help you gather crucial data about your new leads

Pricing: Paid plans start at $79/month to manage up to 500 contacts.

And that’s it for now! These have been 12 of the best CRMs for small business.

We hope you enjoyed this article. If so, you might enjoy these resources:

Now, you know the best CRM to manage your customer relationships.

Jacinda Santora
Jacinda Santora is a writer specializing in eCommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.


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  2. Thank you. I got a lot of info about CRM and it’s benefits.

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