31 Best Email Marketing Automation Tools

Do you want to automate your email marketing campaigns? Smart marketers know that utilizing the right tools is crucial for creating scalable campaigns that convert. In this article, we will share the best 31 email marketing automation tools for getting the job done.

At a time when digital marketing is expanding to include dozens of different mediums, email marketing still remains one of the highest returning assets a business has at its disposal.

Just consider some of the following statistics on email marketing automation:

  • Email marketing technology is utilized by 82% of companies – Ascend2
  • 95% of companies using marketing automation are investing in email marketing – Regalix
  • Automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages – Epsilon Email Institute
  • Companies that send automated emails are 133% more likely to send relevant messages according to a customer’s purchase cycle than those who send general correspondence – Lenskold and Pedowitz Groups

These are just a handful of stats that prove the value of email marketing, and automation in particular. There are hundreds of other data points. However, the bottom line is this: if you’re going to excel at email marketing this year, you need to utilize the tools that will allow you to automate your campaigns.

Here are the top email marketing automation tools that you should consider in the coming months…

Drip Email Tools…

1. Sendloop

sendloop

One of the most important aspects of refining a drip campaign is targeting the right people. With Sendloop, you can funnel contacts into very specific campaigns and track their movements on your site to further tailor your messaging in the future.

2. ActiveCampaign

ActiveCampaign

ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer.

You can also use ActiveCampaign Tags + OptinMonster to activate drip campaigns based on the subscriber’s behavior on your website.

3. BombBomb

bombbomb

Text-only emails can be boring. Heck, even images are becoming boring in today’s media-saturated internet landscape. If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails.

4. Drip

drip

As the name suggests, Drip is an app designed for streamlining the drip email process. It’s a surprisingly simple tool that packs quite the punch. The app features email gathering technology, pre-made templates, and drag and drop elements for simple creation.

5. MailChimp

MailChimp

MailChimp allows you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can also use MailChimp Groups + OptinMonster to send drip emails based on what the subscriber opted in for, or even based on checkboxes that the user selects on your optin form.

6. Gumroad

gumroad

Widely known as a place to sell digital products and services, Gumroad now has an email feature that lets you gather and store potential customers alongside existing customers. You can then segment based on numerous features and send updates about your products.

7. Knowtify

knowtify

As you know, email is a versatile tool. Rarely are two messages ever sent with the same goal in mind. Knowtify understands this, and gives you an easy way to launch drip campaigns based on transactional, digest, or behavioral emails.

8. Infusionsoft

infusionsoft

In addition to helping automate standard email drip campaign tasks, Infusionsoft serves as a general task manager. The “My Day” feature shows you which appointments you have for the day, as well as which contacts you need to follow up with.

You can also segment your website visitors in Infusionsoft based on their behavior on your site by using OptinMonster + Infusionsoft Tags.

Email Newsletter Apps…

9. AWeber

aweber

Did you recently add a bunch of new subscribers to your email list? Well, instead of bombarding them with a bunch of past emails, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry.

You can also categorize your AWeber subscribers based on what they opted in to on your website using the “ad tracking” feature + OptinMonster.

10. GetResponse

getresponse

If you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.

You can also send highly targeted autoresponders to subscribers based on how they got on your email list using GetResponse Campaigns + OptinMonster.

11. ConvertKit

convertkit

Want some of the more advanced features of a CRM without the price tag? ConvertKit allows you to send targeted autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have blueprints that you can use to quickly create autoresponder sequences for almost any situation.

You can also use ConvertKit Subscriber Tags + OptinMonster to segment your emails based on on-site behavior.

12. Emma

emma

Nobody likes a generalized email newsletter. That’s why Emma is a great tool. This powerful tool works with Shopify, Salesforce and OptinMonster to gather CRM and sales data and personalize emails based on the subscriber.

Integrated Marketing Automation Tools…

13. Contactually

contactually

Contactually is one of the neatest tools on the list. It’s a CRM platform that focuses on vetting contacts. It gathers contacts form your email inbox, website, and social media profiles, and then gathers as much information as it possibly can to guide your messaging.

14. HubSpot

hubspot

HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing through the use of automated workflows.

15. Intercom

intercom

If you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.

16. Hatchbuck

hatchbuck

Just like Gmail now uses tags to optimize messages, so does Hatchbuck. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.

17. E-goi

e-goi

Sometimes you want to move beyond email. With E-goi, you can break up any email campaign by sending out updates via fax, SMS, or even voice message.

18. Act-On

act-on

For large companies that have a bunch of different inbound, outbound, and lead nurturing programs running simultaneously, Act-On integrates them together to maximize their return.

19. LeadSquared

LeadSquared-email-automation-software

As the name suggests, LeadSquared streamlines the lead scoring process by automating email marketing activities and combining them with sales activities for increased efficacy.

20. CallidusCloud

calliduscloud

Another great lead qualifying tool is CallidusCloud. This technology automates the process of identifying promising leads while weeding out ones that are deemed to be unqualified or high-risk/low-reward.

21. Marketo

marketo

Marketo is one of the best overall automated email marketing platforms currently available. It gives businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”

Email Tracking and Monitoring Tools…

22. GetNotify

getnotify

GetNotify is a free tool that notifies you the instant your email gets read by the recipient. You just send your emails like your normally would, but add “.getnotify.com” to the recipient’s email address. Your recipient will not see this, and they will not know that you are tracking their opens.

23. Campaign Monitor

campaignmonitor

What good is an email marketing campaign if you can’t automate things like testing, tracking, and optimizing? With Campaign Monitor, you can. It features interactive analytics that are easy to review and act upon.

Email List Building Tools…

24. OptinMonster

optinmonster

In order for any email marketing drip campaign or newsletter to be successful, you need subscribers. With OptinMonster, you can build high converting forms for your websites and landing pages in just a matter of minutes. Plus, you can segment leads and customers with behavior personalization and funnel them right into your automated campaigns.

Read these case studies to see how much success other businesses are having using OptinMonster.

25. Rafflecopter

rafflecopter

One of the best ways to increase your email subscriber list is by running contests and giveaways. With Rafflecopter, you can host these contests on your own blog and social media platforms.

26. PageModo

pagemodo

PageModo lets you turn your Facebook business page into a professional landing page that can collect leads and increase your subscriber numbers.

27. SmartBribe

smartbribe

SmartBribe is a 100% free tool that encourages your new email subscribers to share your opt-in with their friends. It customizes your thank you page to include a “bonus” incentive for them to share on social media and email. Once they share, they get access to the free bonus.

28. Comment Redirect

comment redirect

When someone comments on one of your blog posts, it’s a pretty good indication that they’re engaged and receptive to what you have to say. With Comment Redirect, you can redirect visitors to a specific page after they make their first comment. From there, you can sign them up for your email list.

Email Testing Tools…

29. Litmus

litmus

Litmus is one of the top tools for render testing emails on any device. You can test up to 40 clients and devices with one single click, which cuts down on the time it takes for you to review each and every email combination.

30. Reach Mail

reachmail

The Reach Mail testing feature lets users compare direct performance metrics on up to five individual email campaigns at once. It also accounts for things like subject lines, content, and images to show you which emails will perform best.

31. Cake Mail

cakemail

Every email marketer needs an automated A/B split testing tool to improve open rates. With Cake Mail, you can determine which emails will perform best. There’s also a “Spam Assassin” feature to ensure emails don’t end up in spam folders.

That’s it! We hope this article has helped you to find the best email marketing automation tools for your business. What are some of your favorite email marketing automation tools? Leave a comment and let us know.

If you’re interested in getting started with one, give OptinMonster a try. It has everything you need to capture targeted leads and segment them right into your automated campaign. Sign up for OptinMonster today!

Mary Fernandez
Mary Fernandez is a professional blogger. When she’s not at her desk, you can usually find Mary exploring sunny San Diego, CA with her laptop, husband, and three kids in tow.

Comments

  1. Direct Mail Marketing August 11, 2016 at 8:08 am

    nice site

  2. Cool list! I really like GetResponse marketing automation. 🙂

  3. Sorry you missed Goolara Symphonie’s email automation features, which we introduced in the Spring of 2016. It features a drag-and-drop interface and all the features you might want in an automated workflow.

    1. Sharon Hurley Hall March 8, 2017 at 3:45 pm

      Thanks for the heads-up, Jim; we’ll be sure to check it out the next time we cover this topic. 🙂 Please follow us on Twitter to keep up with future posts.

  4. Awesome list!
    I use Automizy – maybe you could add it to your list. 🙂

    1. Sharon Hurley Hall March 24, 2017 at 2:08 pm

      Thanks for the heads-up, Marco. We’ll have to check it out. In the meantime, check out our article on effective outreach emails. And follow us on Twitter and Facebook to keep track of all our posts.

  5. Howdy,

    Thanks for sharing such an informative article.
    I have been using email marketing for quite some time and there are some other email marketing services like MailGet, Moosend, Sendy, Mailgun, Mailjet etc. which are also quite good in terms of pricing, as well as performance.

    Regards,
    Harsh Singh

    1. Sharon Hurley Hall May 30, 2017 at 5:21 am

      Thanks for those additions, Harsh. 🙂 You might enjoy our latest roundup of email marketing statistics.

  6. Hi,
    Such an informative article it is…
    I have been using MailGet Bolt from a long time, and they provide great Drip feature.
    Initially, I really faced a lot of difficulties in setting drip for my campaign but their support team helped me through it.

    I would recommend people to give it a try for their email marketing campaigns.
    Regards,
    Vini Goel

    1. Sharon Hurley Hall May 31, 2017 at 7:54 am

      Thanks for the info, Vini. 🙂 You might enjoy our recent article on email conversion mistakes.

  7. Maurice Bigmo Flynn September 15, 2017 at 7:02 am

    Been a while so I thought you might want to update this popular list. These tools you mention are great and Ive used many of them and will now try the rest. 🙂 When its time to update this list and article Id suggest you consider these newer tools: Email Personalisation = Altaire.com/Tech – Email Data = Competitor.Email & Edatasource.com – GDPR RePermission = Decco-Engine.com – Rich Email Content = Polymerse.com. Thanks again for a great list!

    1. Sharon Hurley Hall September 15, 2017 at 9:01 am

      Thanks for those suggestions, Maurice. We’ll keep them in mind for the next update. 🙂 While you’re here, why not check out our list of 2017’s best marketing books? There are some great reads there.

  8. Hello Sharon, thank you for this extensive article, liked it a lot!:) Could you please specify in more details the way you grouped these apps? It’s clear about email testing, list building, tracking and monitoring tools. But.. what is the difference between drip email tools, email newsletter apps and integrated marketing automation tools… All of them about automating your email marketing. Is it about different ways to automate it? Unfortunately, it is still not clear for me. Please help me get it right:)

    1. Sharon Hurley Hall September 20, 2017 at 3:50 pm

      Yes, these provide different ways of managing your email list and automating updates, Helen. 🙂 Check out our beginner’s guide to email marketing for more guidance on email automation.

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