How much time do you spend on your email campaigns every day, performing the same tasks over and over for different subscribers? We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. And all you need is the right tools.
As luck would have it, we’re sharing with you the best email marketing automation tools we’ve found for getting the job done.
What Is Email Automation?
An automated email campaign is a series of emails that are sent automatically, triggered by the actions of your subscribers. This is in contrast to “email blasts” or one-off email broadcasts that are sent manually to your subscribers.
At a time when digital marketing is expanding to include dozens of different mediums, email marketing still remains one of the highest returning assets (4400%!) a business has at its disposal.
The benefit of email marketing automation is that it lets you unlock this amazing ROI while you sleep! After you set up the email automation, there’s no action needed. It just works for you, automatically.
Consider some of the following statistics on email marketing automation:
- Email marketing services are used by more than 80% of companies. But…
- Only 51% of companies are using email automation to save time and money.
- Automated emails get click rates 119% higher than broadcast emails.
- Sending an automated welcome email series instead of a single welcome email can increase revenue by 13%.
- Automated birthday email offers can boost conversion rates 60% over non-timed emails with the same offer.
These are just a handful of stats that prove the value of email marketing, and automation in particular. There are hundreds of other data points. However, the bottom line is this: if you’re going to do well at email marketing this year, you need to use the tools that will allow you to automate your campaigns.
Here are the top email marketing automation tools that you should consider.
Table of Contents
- Email Automation Tools
- Email Marketing Services
Email Automation Tools
In this section, we share the best email automation tools you can use for everything: list building, email marketing automation, tracking and monitoring, and testing.
Let’s jump right in!
Email List Building Tools
In order for any email marketing drip campaign or newsletter to be successful, you need subscribers. With OptinMonster, you can build high converting forms for your websites and landing pages in just a matter of minutes. Plus, OptinMonster makes lead management easy since you can segment leads and customers with behavior personalization and funnel them right into your automated campaigns.
Read these case studies to see how much success other businesses are having using OptinMonster.
Pricing: Starts at $19/month (when billed annually), but the most popular plan (the Pro plan) is $59/month (billed annually). OptinMonster also has pre-pay discounts!
One of the best ways to increase your email subscriber list is by running contests and giveaways. With RafflePress, you can host these contests on your own blog and social media platforms.
Pricing: Starts at $49/month (billed annually), but you can get a lifetime license for $449!
Integrated Email Marketing Automation Tools
Contactually is one of the neatest tools on the list. It’s a CRM platform that focuses on vetting contacts. It gathers contacts form your email inbox, website, and social media profiles and then gathers as much information as it possibly can to guide your messaging.
If you’re looking for an email marketing tool and CRM for real estate professionals, you found it!
Pricing: Starts at $69/month for the Professional plan; the Accelerator plan is $119/month.
HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing services through the use of automated workflows.
Pricing: HubSpot has several free tools. Paid plans range from $50/month for the Starter plan to the Enterprise plan starting at $1200/month. Their pricing will increase on November 1, 2019.
If you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.
Pricing: Pricing for the All-in-One solution starts at $87/month.
Just like Gmail now uses tags to optimize messages, so does Hatchbuck. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.
Pricing: Starts at $39/month (billed semi-annually).
Sometimes you want to move beyond email. With E-goi, you can break up any email campaign by sending out updates via fax, SMS, or even voice message.
Pricing: Plans start at $22.50/month, but all of the best automation features seem to be in the Corporate plan, requiring a quote.
Pricing: There are 2 pricing plans, starting at $900/month (billed annually).
Pricing: Plans with marketing automation features start at $150/month (billed annually). However, automation workflows are only in the Basic plan and above, starting at $400/month (billed annually).
10. SAP Sales Cloud (Formerly CallidusCloud)
Another great lead qualifying tool is SAP Sales Cloud (formerly CallidusCloud). This technology automates the process of identifying promising leads while weeding out ones that are deemed to be unqualified or high-risk/low-reward.
Pricing: Contact for quote.
Marketo is one of the best overall automated email marketing services currently available. It gives businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”
Pricing: Contact for quote.
Tracking and Monitoring Tools for Email
GetNotify is a free tool that notifies you the instant your email gets read by the recipient. You just send your marketing emails like you normally would, but add “.getnotify.com” to the recipient’s email address. Your recipient will not see this, and they will not know that you are tracking their opens.
Pricing: Free plan available; other plans are donation-based.
13. Campaign Monitor
What good is an email marketing campaign if you can’t automate things like testing, tracking, and optimizing? With Campaign Monitor, you can. It features interactive analytics that are easy to review and act upon.
They have another option called CM Commerce that’s geared towards eCommerce users.
Pricing: Plans for Campaign Monitor start at $9/month, but for better automation features you’ll want at least the Unlimited plan ($29/month). Plans for CM Commerce also start at $9/month.
PageModo lets you turn your Facebook business page into a professional landing page that can collect leads and increase your subscriber numbers.
Pricing: Starts at $75/year.
15. GoViral (formerly SmartBribe)
GoViral (formerly SmartBribe) is a 100% free tool that encourages your new email subscribers to share your opt-in with their friends. It customizes your thank you page to include a “bonus” incentive for them to share on social media and email. Once they share, they get access to the free bonus.
Email Testing Tools
Litmus is one of the top tools to render testing emails on any device. You can test up to 40 clients and devices with one single click, which cuts down on the time it takes for you to review each and every email combination.
Pricing: Starts at $79/month (billed annually), but for automated testing options you’ll want at least the Plus plan ($159/month, billed annually).
17. Reach Mail
The Reach Mail testing feature lets users compare direct performance metrics on up to five individual email campaigns at once. It also accounts for things like subject lines, content, and images to show you which emails will perform best.
Pricing: Free plan available; paid plans start at $10/month.
18. Cake Mail
Every email marketer needs an automated A/B split testing tool to improve open rates. With Cake Mail, you can determine which emails will perform best. There’s also a “Spam Assassin” feature to ensure emails don’t end up in spam folders.
Pricing: Starts at $8/month.
Email Marketing Services With Automation
19. Constant Contact
Constant Contact is one of the email marketing services that we always recommend because it’s beginner-friendly and offers quick and easy setup.
You’ll also get lots of support to use this email marketing automation tool since Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success.
Constant Contact is a great tool for everyone, but if you need an email marketing service that can help with managing event invitations, registrations, and tickets (Email Plus plan), you’ll be particularly happy with this choice.
Pricing: Basic plans start at $20/month; plans with all the automation goodies start at $45/month. Pricing varies based on the number of contacts.
If you use Constant Contact, you might be interested in the following article: How to Create a Constant Contact Popup for WordPress.
That resource will have everything you need to grow your Constant Contact email list.
Sendinblue is a complete marketing automation software that combines both email marketing services as well as SMS messages. They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
You can also use Sendinblue with OptinMonster to segment your email list and send highly personalized emails to your customers at the right time. Or, you can use OptinMonster to create SMS campaigns and have leads sent directly to your Sendinblue account.
Or, you can read this helpful post on how to collect phone numbers on your website with popups.
Pricing: Free plan available; paid plans start at $25/month.
As the name suggests, Drip is an app designed for streamlining the drip email process. It’s a surprisingly simple tool that packs quite the punch. The app features email gathering technology, pre-made templates, and drag and drop elements for simple creation.
Pricing: Starts at $49/month.
Want to grow your email list with Drip? Check out this post on how to make a Drip popup for your website to increase subscribers.
Did you recently add a bunch of new subscribers to your email list? Well, instead of bombarding them with a bunch of past emails, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry.
You can also categorize your AWeber subscribers based on what they opted in to on your website using the “ad tracking” feature + OptinMonster.
If you’re looking for a solid, trusted email newsletter service that’s been around AND has killer support, AWeber is where it’s at.
Pricing: Starts at $19/month.
Want some of the more advanced features of a CRM without the price tag? ConvertKit allows you to send targeted autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have blueprints that you can use to quickly create autoresponder sequences for almost any situation.
You can also use ConvertKit Subscriber Tags + OptinMonster to segment your emails based on on-site behavior.
If you’re a professional blogger who’s looking to run ultra-targeted campaigns, you can’t go wrong with ConvertKit.
Pricing: Starts at $25/month (billed annually).
Some users have asked what the difference is between OptinMonster and ConvertKit and why they need both. For more information, check out this post on OptinMonster vs. ConvertKit and which is best to grow your list.
ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer, improving customer experiences.
You can also use ActiveCampaign Tags + OptinMonster to activate drip campaigns based on the subscriber’s behavior on your website.
If you need a tool that handles email automation, comes with a built-in CRM, and performs multi-channel marketing, ActiveCampaign could be the one for you.
Pricing: Starts at $9/month (billed annually).
MailerLite features a drag & drop editor, making it easy to set up beautiful email marketing campaigns in minutes. You can personalize, segment, and automate your campaigns using MailerLite’s advanced targeting features, and their optimization features will ensure that your campaigns are performing their best.
Better still, you can use MailerLite + OptinMonster to create high-converting MailerLite signup forms and personalize them based on user behavior.
If you’re just starting out, going it alone, or need a simple, intuitive interface, MailerLite just might be the newsletter service you’re looking for.
Pricing: Free plan available; paid plans start at $10/month.
Text-only emails can be boring. Heck, even images are becoming boring in today’s media-saturated internet landscape. If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails.
Pricing: Individual plans start at $468/year; team plans start at $468/year per seat.
Mailchimp allows you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can also use Mailchimp Groups + OptinMonster to send drip emails based on what the subscriber opted-in for, or even based on checkboxes that the user selects on your optin form.
If you’re looking for tons of integrations and an all-in-one solution for inbound campaigns, here you go.
Pricing: Free plan available; paid plans start at 9.99/month.
Some users have asked about why they would need both Mailchimp and OptinMonster together. For more details, read this post on OptinMonster vs. Mailchimp and which is better for lead generation.
Widely known as a place to sell digital products and services, Gumroad now has an email feature that lets you gather and store potential customers alongside existing customers. You can then segment based on numerous features and send updates about your products.
Pricing: Free trial to get started, but pro features start at $10/month.
If you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.
You can also send highly targeted autoresponders to subscribers based on how they got on your email list using GetResponse Campaigns + OptinMonster.
If you want automation tools and responsive templates to create your landing pages, give GetResponse a look.
Pricing: Starts at $12.30/month (billed annually).
Nobody likes a generalized email newsletter. That’s why Emma is a great tool. This powerful tool works with Shopify, Salesforce, and OptinMonster to gather CRM and sales data and personalize emails based on the subscriber.
Pricing: Starts at $89/month (billed annually).
That’s it! We hope this article has helped you to find the best email marketing automation tools for your business. Check out our list of the best WordPress plugins to find even more.
And be sure to get your email marketing started off on the right foot with a perfect marketing plan.
If you’re interested in getting started with just one, it should definitely be OptinMonster. It has everything sales teams need to capture targeted leads and segment them right into your automated campaign. Sign up for OptinMonster today!