What Is Email Automation? (+31 Tools to Transform Your Business)

How much time do you spend on your email campaigns every day, performing the same tasks over and over for different subscribers? We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. And all you need is the right tools.

As luck would have it, we’re sharing with you the best email marketing automation tools we’ve found for getting the job done.

What Is Email Automation?

An automated email campaign is a series of emails that are sent automatically, triggered by the actions of your subscribers. This is in contrast to “email blasts” or one-off email broadcasts that are sent manually to your subscribers.

At a time when digital marketing is expanding to include dozens of different mediums, email marketing still remains one of the highest returning assets (4400%!) a business has at its disposal.

The benefit of digital email marketing automation is that it lets you unlock this amazing ROI while you sleep! After you set up the email automation, there’s no action needed. It just works for you, automatically.

Consider some of the following statistics on email marketing automation:

email marketing automation statistics

  • Email marketing services are used by more than 80% of companies. But…
  • Only 51% of companies are using email automation to save time and money.
  • Automated emails get click rates 119% higher than broadcast emails.
  • Sending an automated welcome email series instead of a single welcome email can increase revenue by 13%.
  • Automated birthday email offers can boost conversion rates 60% over non-timed emails with the same offer.

These are just a handful of stats that prove the value of email marketing, and automation in particular. There are hundreds of other data points. However, the bottom line is this: if you’re going to do well at email marketing this year, you need to use the tools that will allow you to automate your campaigns.

Here are the top email automation tools that you should consider.

Table of Contents

Email Automation Tools

In this section, we share the best email automation tools you can use for everything: list building, email automation, tracking and monitoring, and testing.

Let’s jump right in!

Email List Building Tools

1. OptinMonster

optinmonster is the best lead generation software ever!

OptinMonster is the best email marketing automation tool that lets you collect and automatically segment email addresses based on the user’s activity, inactivity, cookies, geographical location, and more.

OptinMonster lets you build stunning lead generation forms that are proven to grow your email list… thanks to its easy-to-use drag and drop builder, 50+ lead generation form templates, and 6 different campaign types (like popup, floating bar, inline form, slide-in box, and more).

It also offers seamless integration with your favorite email service providers, like Constant Contact, Drip, Mailchimp, and more. That means you can exponentially grow your email list with OptinMonster and then send personalized automated emails via your email service provider.

optinmonster campaign examples

On top of that, with its Real Time Behavior Automation engine, you can identify what users are looking for at the moment and show a perfect optin campaign that is more likely to convert them into customers.

For example, you can

  • detect when your visitors are about to leave your site and show relevant campaigns to convert
  • show targeted campaigns to visitors based on the area of the site (like checkout page, feature page, different blog category) they are visiting
  • recognize how visitors interact with other offers and follow up with new targeted campaigns
  • and much more…


In a nutshell, OptinMonster boosts your email list by showing the right optin campaigns to the right people at the right time.

That also means you can also collect and tag emails based on the users’ behavior and other information that is available to you.

Once you have segmented your email list, the only thing you need to do is integrate OptinMonster with your favorite email marketing service, like Constant Contact and start sending targeted emails.

drag and drop countdown timer

It is features like this that make OptinMonster one of the best tools for your digital marketing strategy.

Want to know how the end results will look like with OptinMonster? Take a look at a few examples:

You can also see great reviews on 3rd-party sites like Capterra.

Pricing: Starts at 9/month (when billed annually), so it’s perfect for small businesses to get started. OptinMonster also has pre-pay discounts!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. RafflePress

rafflepress is the best wordpress giveaway plugin

One of the best ways to increase your email subscriber list is by running contests and giveaways. With RafflePress, you can host these contests on your own blog and social media platforms.

That makes it flexible enough to build campaigns for all of your favorite marketing channels.

Pricing: Starts at $49/month (billed annually), but you can get a lifetime license for $449!

Integrated Email Marketing Automation Tools

3. Contactually

contactually real estate crm

Contactually is one of the neatest tools on the list. It’s a CRM platform that focuses on vetting contacts. It gathers contacts form your email inbox, website, and social media profiles and then gathers as much information as it possibly can to guide your messaging.

If you’re looking for an email marketing tool and CRM for real estate professionals, you found it!

Pricing: Starts at $69/month for the Professional plan; the Accelerator plan is $119/month.

4. HubSpot


HubSpot is consistently ranked as one of the top marketing automation tools across a spectrum of tasks. One of its top uses involves streamlining email marketing services through the use of automated workflows.

When it comes to sales and marketing, HubSpot can be one of your best assets.

Pricing: HubSpot has several marketing automation tools for free. Paid plans range from $50/month for the Starter plan to the Enterprise plan starting at $1200/month. Their pricing will increase on November 1, 2019.

5. Intercom

intercom automated email conversations

If you’re trying to teach your customers/users about your app, Intercom lets you send automated email conversations directly in the app. This gives them assistance where they’re most likely to see it.

Pricing: Pricing for the All-in-One solution starts at $87/month.

6. BenchmarkONE

benchmarkone crm automation

Just like Gmail now uses tags to optimize messages, so does BenchmarkONE. You can create tags and assign them to specific contacts based on their interests and the stage of the funnel they’re currently in.

Pricing:  BenchmarkONE has a free plan that includes lead generation and email marketing basics. Their paid plans start at $79/month (billed semi-annually).

7. E-goi

Sometimes you want to move beyond email. With E-goi, you can break up any email campaign by sending out updates via fax, SMS, or even voice message.

Pricing: Plans start at $22.50/month, but all of the best automation features seem to be in the Corporate plan, requiring a quote.

8. Act-On

act-on marketing automation

For large companies that have a bunch of different inbound, outbound, and lead nurturing programs running simultaneously, Act-On integrates them together to maximize their return.

Pricing: There are 2 pricing plans, starting at $900/month (billed annually).

9. LeadSquared

leadsquared lead conversion platform

As the name suggests, LeadSquared streamlines the lead scoring process by automating email marketing services and combining them with sales activities for increased efficacy.

Pricing: Plans with marketing automation features start at $150/month (billed annually). However, automation workflows are only in the Basic plan and above, starting at $400/month (billed annually).

10. SAP Sales Cloud (Formerly CallidusCloud)

calliduscloud lead qualifying tool

Another great lead qualifying tool is SAP Sales Cloud (formerly CallidusCloud). This technology automates the process of identifying promising leads while weeding out ones that are deemed to be unqualified or high-risk/low-reward.

Pricing: Contact for quote.

11. Marketo

marketo automated email marketing

Marketo is one of the best overall automated email marketing services currently available. It gives businesses the ability to trigger email campaigns based on 40-plus behaviors, which removes much of the “guessing game.”

Pricing: Contact for quote.

Tracking and Monitoring Tools for Email

12. GetNotify


GetNotify is a free tool that notifies you the instant your email gets read by the recipient. You just send your marketing emails like you normally would, but add “.getnotify.com” to the recipient’s email address. Your recipient will not see this, and they will not know that you are tracking their opens.

Pricing: Free plan available; other plans are donation-based.

13. Campaign Monitor

campaign monitor automate email marketing

What good is an email marketing campaign if you can’t automate things like testing, tracking, and optimizing? With Campaign Monitor, you can. It features interactive analytics that are easy to review and act upon.

They have another option called CM Commerce that’s geared towards eCommerce users.

Pricing: Plans for Campaign Monitor start at $9/month, but for better automation features you’ll want at least the Unlimited plan ($29/month). Plans for CM Commerce also start at $9/month.

14. PageModo


PageModo lets you turn your Facebook business page into a professional landing page that can collect leads and increase your subscriber numbers.

Pricing: Starts at $75/year.

15. GoViral (formerly SmartBribe)

goviral automatically share content

GoViral (formerly SmartBribe) is a 100% free tool that encourages your new email subscribers to share your opt-in with their friends. It customizes your thank you page to include a “bonus” incentive for them to share on social media and email. Once they share, they get access to the free bonus.

Pricing: Free.

Email Testing Tools

16. Litmus

litmus email optimization

Litmus is one of the top tools to render testing emails on any device. You can test up to 40 clients and devices with one single click, which cuts down on the time it takes for you to review each and every email combination.

Pricing: Starts at $79/month (billed annually), but for automated testing options you’ll want at least the Plus plan ($159/month, billed annually).

17. Reach Mail

reachmail email marketing platform

The Reach Mail testing feature lets users compare direct performance metrics on up to five individual email campaigns at once. It also accounts for things like subject lines, content, and images to show you which emails will perform best.

Pricing: Free plan available; paid plans start at $10/month.

18. Cake Mail

cakemail email split testing

Every email marketer needs an automated A/B split testing tool to improve open rates. With Cake Mail, you can determine which emails will perform best. There’s also a “Spam Assassin” feature to ensure emails don’t end up in spam folders.

Pricing: Starts at $8/month.

Email Marketing Services With Automation

19. Constant Contact

constant contact email marketing service

Constant Contact is one of the email marketing services that we always recommend because it’s beginner-friendly and offers quick and easy setup.

You’ll also get lots of support to use this email automation tool since Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success.

Constant Contact is a great tool for everyone, but if you need an email marketing service that can help with managing event invitations, registrations, and tickets (Email Plus plan), you’ll be particularly happy with this choice.

They also have a website builder run by artificial intelligence (AI) to help you get totally set up. That makes this one of the best AI marketing automation tools at your disposal.

Pricing: Basic plans start at $20/month; plans with all the automation goodies start at $45/month. Pricing varies based on the number of contacts.

If you use Constant Contact, you might be interested in the following article: How to Create a Constant Contact Popup for WordPress.

That resource will have everything you need to grow your Constant Contact email list.

20. Sendinblue

Sendinblue is a complete marketing automation software that combines both email marketing services as well as SMS messages. They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.

You can also use Sendinblue with OptinMonster to segment your email list and send highly personalized emails to your customers at the right time. Or, you can use OptinMonster to create SMS campaigns and have leads sent directly to your Sendinblue account.

Or, you can read this helpful post on how to collect phone numbers on your website with popups.

Pricing: Free plan available; paid plans start at $25/month.

21. Drip

drip ecrm and email automation tool

As the name suggests, Drip is an app designed for streamlining the drip email process. It’s a surprisingly simple tool that packs quite the punch. The app features email gathering technology, pre-made templates, and drag and drop elements for simple creation.

Pricing: Starts at $49/month.

Want to grow your email list with Drip? Check out this post on how to make a Drip popup for your website to increase subscribers.

22. AWeber

aweber email marketing platform

Did you recently add a bunch of new subscribers to your email list? Well, instead of bombarding them with a bunch of past emails, you can use AWeber’s Follow Up feature to get subscribers up to speed in a hurry.

You can also categorize your AWeber subscribers based on what they opted in to on your website using the “ad tracking” feature + OptinMonster.

If you’re looking for a solid, trusted email newsletter service that’s been around AND has killer support, AWeber is where it’s at.

Pricing: Starts at $19/month.

23. ConvertKit

convertkit email marketing

Want some of the more advanced features of a CRM without the price tag? ConvertKit allows you to send targeted autoresponders to subscribers based on their interaction with your emails with Automation Rules. They even have blueprints that you can use to quickly create autoresponder sequences for almost any situation.

You can also use ConvertKit Subscriber Tags + OptinMonster to segment your emails based on on-site behavior.

If you’re a professional blogger who’s looking to run ultra-targeted campaigns, you can’t go wrong with ConvertKit.

Check out this helpful post on how to create a ConvertKit popup to grow your leads.

Pricing: Starts at $25/month (billed annually).

Some users have asked what the difference is between OptinMonster and ConvertKit and why they need both. For more information, check out this post on OptinMonster vs. ConvertKit and which is best to grow your list.

24. ActiveCampaign

activecampaign marketing automation

ActiveCampaign allows you to create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more. With this tool, you can automate the entire life cycle of a subscriber or customer, improving customer experiences.

You can also use ActiveCampaign Tags + OptinMonster to activate drip campaigns based on the subscriber’s behavior on your website.

If you need a tool that handles email automation, comes with a built-in CRM, and performs multi-channel marketing, ActiveCampaign could be the one for you.

Pricing: Starts at $9/month (billed annually).

25. MailerLite

mailerlite homepage

MailerLite features a drag & drop editor, making it easy to set up beautiful email marketing campaigns in minutes. You can personalize, segment, and automate your campaigns using MailerLite’s advanced targeting features, and their optimization features will ensure that your campaigns are performing their best.

Better still, you can use MailerLite + OptinMonster to create high-converting MailerLite signup forms and personalize them based on user behavior.

If you’re just starting out, going it alone, or need a simple, intuitive interface, MailerLite just might be the newsletter service you’re looking for.

Pricing: Free plan available; paid plans start at $10/month.

26. BombBomb

bombbomb video email

Text-only emails can be boring. Heck, even images are becoming boring in today’s media-saturated internet landscape. If you want to effortlessly spice up your emails, then you should consider using BombBomb to create video-powered drip emails.

Pricing: Individual plans start at $468/year; team plans start at $468/year per seat.

27. ActiveCampaign

activecampaign email marketing automation tool

ActiveCampaign is an email service provider that focuses on the power of automation. It provides solutions for eCommerce stores, B2B, and B2C business models.

This tool helps you create automated systems across email and SMS. Plus, you’ll get detailed analytics on the channels that are working and, more importantly, the ones that aren’t.

You can connect ActiveCampaign with your favorite marketing tools to create a powerful marketing stack.

And to ensure you’re not leaving any conversions on the table, you can always rely on ActiveCampaign’s advanced features, like dynamic content, split testing, and much more.

Pricing: Paid plans start at only $9/month.

28. Mailchimp

mailchimp email marketing service

Mailchimp allows you to send drip emails to follow up based on website activity, abandoned carts, activity or inactivity, and much more. You can also use Mailchimp Groups + OptinMonster to send drip emails based on what the subscriber opted-in for, or even based on checkboxes that the user selects on your optin form.

If you’re looking for tons of integrations and an all-in-one solution for inbound campaigns, Mailchimp email marketing might be the way to go.

Pricing: Free plan available; paid plans start at 9.99/month.

Some users have asked why they would need both Mailchimp and OptinMonster together. For more details, read this post on OptinMonster vs. Mailchimp and which is better for lead generation.

29. Gumroad

gumroad audience building software for creators

Widely known as a place to sell digital products and services, Gumroad now has an email feature that lets you gather and store potential customers alongside existing customers. You can then segment based on numerous features and send updates about your products.

Pricing: Free trial to get started, but pro features start at $10/month.

30. GetResponse

getresponse email marketing automation

If you’re like most people, your email newsletters are sent at predetermined times. Shouldn’t they be integrated into your calendar then? GetResponse’s autoresponder tool uses drag and drop features to make calendar management a breeze.

You can also send highly targeted autoresponders to subscribers based on how they got on your email list.

If you want automation tools and responsive templates to create your landing pages, give GetResponse a look.

Pricing: Starts at $12.30/month (billed annually).

You may want to see these guides to optimize your GetReponse results:

Newsletters are a great way to stay in touch with subscribers and keep them engaged with your brand. Learn how to create an email newsletter with our guide!

31. Emma

emma email marketing platform

Nobody likes a generalized email newsletter. That’s why Emma is a great tool. This powerful tool works with Shopify, Salesforce, and OptinMonster to gather CRM and sales data and personalize emails based on the subscriber.

Pricing: Starts at $89/month (billed annually).

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

That’s it! We hope this article has helped you to find the best email marketing automation tools for your business. Check out our list of the best WordPress plugins to find even more.

And be sure to get your email marketing started off on the right foot with a perfect marketing plan and the right ESP for your business!

Pressed for time? No worries. You can always check out these white label email marketing tools to save time.

If you’re interested in getting started with just one, it should definitely be OptinMonster. It has everything sales teams need to capture targeted leads and segment them right into your automated campaign. Sign up for OptinMonster today!

Jacinda Santora
Jacinda Santora is a writer specializing in eCommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.


  1. Thomas Griffin July 11, 2019 at 8:55 am

    Thanks for reading this article – I hope you found it helpful.

    I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.

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    Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

    Thomas Griffin
    President of OptinMonster

  2. Joyce from ContactPigeon February 21, 2019 at 8:28 am

    Awesome content once more.
    Thanks for sharing! 🙂

  3. Very helpful ideas. Thank you for sharing

  4. Firstly, thanks for the informative article.
    Do you have any article that helps me choose the right email verifier as I am being given different suggestions every day?

    I was deciding to go with MailChimp, but it integrates with multiple email verifier. Multiple people have suggested me Clearout has it is cost-friendly and has unique features like direct verification on Google Sheets. But is it all that I should be considering?
    Any suggestions?

    1. Nathan Thompson
      Nathan Thompson May 26, 2020 at 4:48 am

      Hey there, and thanks for writing! I would recommend checking out this article: 7 Best Email Marketing Services for Small Businesses. It goes into more detail about what you should be looking for and gives 7 great options. The cool thing with some of these email providers is that they can extend beyond just email into other areas of your marketing strategy (like SMS, for example). That means you buy less software in the long run and keep everything centralized. Thanks again for reading 🙂

  5. Mahin Ridlo Ronas June 8, 2020 at 12:26 am

    Thanks Thomas for the info.
    It really inspires me in doing business more professionally

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