Angie Meeker
General Manager, OptinMonster
OptinMonster Unleashed…
I’ve spent more than two decades helping small businesses grow—whether it’s scaling multi-million-dollar companies or teaching first time business owners how to market smarter. In those 20+ years, I’ve seen firsthand what works (and what doesn’t) when it comes to build and growing.
Consider this column our private group chat – a place for me to share what’s on my mind, what I’m excited about here at OptinMonster and in our industry, and what I’d like to learn from you!
Enjoy!
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Why Popups Are Like Cheap Rental Cars (And What You Should Be Using Instead)
Continue reading: Why Popups Are Like Cheap Rental Cars (And What You Should Be Using Instead)Let me set the scene: It’s July 2024. We’re staying at the Venetian in Las Vegas, leaving the next day to drive to Malibu. We’ve got four hours to kill before we have to meet the rest of our crew for dinner, and I get the bright idea, “Let’s rent a car and drive to …
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The Secret Sauce to Boosting Conversions (Hint: It’s All About Scarcity!)
Continue reading: The Secret Sauce to Boosting Conversions (Hint: It’s All About Scarcity!)Let’s talk about something we all love to hate: those clever marketing tricks that somehow get us to click “Buy Now” faster than our morning caffeine kicks in. I mean, who hasn’t panicked at the sight of a ticking timer on a checkout page, convincing themselves they NEED that window breaker for the car from …
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