38 Best Lead Generation Software & Tools for More Targeted Leads

Are you looking for the best lead generation tools to grow your business?

Lead generation is more than just getting people to visit your site in the first place. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers.

And just like any tough job, lead generation requires the right tools–even for professional marketers.

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. You can choose which tools are right for your own company, and you’ll soon be generating more leads and making more sales.

Before we dive into that, though, let’s get clear on what you should look for in a lead generation tool.

What to Look for in a Lead Generation Tool

Have your lead generation efforts gone cold? It might be time to bring in a new lead generation software… or time for some upgrades to an old one. We’ve worked with loads of companies just like yours, and we’ve identified the key drivers of successful lead generation campaigns.

Why is this important? Because it means you can spend your time focusing on the things that really matter instead of wasting it trying to fix all of your lead generation problems yourself.

Here’s what we’ve found works best:

1) Easy To Use: The important thing here is not only that the software is easy, but that every person in your organization knows how to use it.

Otherwise, it’s just another piece of hardware sitting unused on a shelf.

2) Can Be Accessed Anywhere: The best lead generation solutions are cloud-based, meaning that you can have access to your lead generation campaigns and data through any internet connection.

This makes it easier for the entire organization to get involved with lead generation.

3) Affordable: No one wants to spend money on something they’re not sure will work for them, but you also don’t want to overspend on a solution that doesn’t give you all of the tools you need.

If your software costs $10k or more per month, and you don’t have a $10k monthly marketing budget, you’re going to be in trouble.

4) Solid Support: You want to make sure that any issues you run into are dealt with quickly and professionally.

There’s nothing worse than spending money on a tool and then having it go unused because no one has time in the day to learn how it works.

5) Targets Your Ideal Audience: This is just as important as the next point, but sometimes it’s worth highlighting separately.

You need to make sure that your software is letting you reach the people you want to reach with your lead generation campaigns.

Now that we know what you should look for in a lead generation software, let’s turn to our comprehensive list of the best lead generation tools you can start using today!

Best Lead Generation Tools

Here’s a table of contents to help you explore the list.

Let’s dive in!

Lead Generation and Email Marketing

When it comes to online lead generation, you can’t beat email marketing. The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. That makes email marketing software among the best lead generation software. Here are some email marketing services we recommend.

1. OptinMonster

optinmonster is the best lead generation software ever!

OptinMonster is the best lead generation tool that makes it easy for you to convert your visitors into leads and customers.

It doesn’t matter what kind of website you run (B2B site, SaaS, eCommerce, blogs, small business site, etc.) and what kind of leads you’re looking for (email signups, product demo requests, webinar signups, potential customers) OptinMonster comes with the right solution for building quality leads for your unique needs.

Want to know how OptinMonster captures leads on your website? Here are 5 things you need to know about OptinMonster

#1. Create Stunning Onsite Marketing Campaigns

optinmonster campaign examples

OptinMonster comes with 50+ beautiful prebuilt templates and lets you create different types of onsite marketing campaigns, such as

  • Lightbox popup: Popups are proven to boost conversions because it captures eyeballs by dimming the background content area
  • Floating bar: It is a footer or a header bar that sticks to the screen and scroll with you
  • Full-screen welcome mat: Interstitial that covers the entire screen to boost conversions
  • Inline form: Embed a beautiful lead generation form anywhere, including content area, sidebar, after post, and more
  • Slide-in: Polite forms that slide in from the corner
  • Coupon Wheel Optins: Interactive spin a wheel campaign that skyrockets conversions

#2. Seamless Integration With Your Site and Tools:

OpitnMonster app seamlessly works with any websites, like WordPress, Shopify, or even HTML sites and more. It also has 1-click integrations for all the top email marketing services and CRM software.

No matter which tool you use to build your email list, you can make use of OptinMonster’s beautiful templates and powerful targeting features to build only HIGH-QUALITY leads.

#3. 50+ Stunning Campaign Templates:

Not a designer? No problem! Choose the perfect lead generation template from our pre-made templates library that is proven to boost conversions.

#4. Drag and Drop Campaign Builder:

Easily build beautiful campaigns with our campaign builder and convert leads into lifelong customers.

drag and drop countdown timer

#5. Laser-Focused Targeting:

With OptinMonster’s powerful personalization, A/B testing, and segmentation rules, you can show the right campaign offer, to the right person, at the right time.


But it goes way beyond that. Here are some more powerful features that users love:

  • Automatic lead verification: With TruLead, you can verify leads automatically as they fill in their details for improved ROI.
  • Targeted offers: Build “drip campaigns” using OnSite Retargeting® to target returning visitors. Or use Exit-Intent Technology® to capture abandoning visitors.
  • Grow your email listIntegrate with your favorite email marketing, content management, and CRM platforms, to automate your business and get more subscribers.
  • Boost sales and revenue: Our users use OptinMonster to create promotional offers to abandon shopping cart, increase sales and revenue.

And here’s how our customers are using OptinMonster to skyrocket their leads:

Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.

That means you can get started for less than the price of 2 cups of Starbucks coffees or your Netflix subscription! 😉

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. TrustPulse

TurstPulse is the best social proof notification plugin. Adding social proof notification is one of the easiest, most effective lead generation marketing tactics.

TrustPulse will show a notification each time someone takes an action on your site. Displaying recent purchases is a powerful sales lead gen technique. It’s been shown to increase conversion rates by 15%.

TrustPulse homepage

Pricing: TrustPulse’s pricing starts at $49.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Growth package.

3. SeedProd

SeedProd landing page builder home_

SeedProd is the best landing page builder. It allows you to easily create beautiful landing pages using a drag and drop builder without writing any code.

SeedProd lets you create sales pages, squeeze pages, coming soon pages, launch pages, and under construction pages for your site.

A few features of SeedProd are:

  • Live previews and version control: Edit your content in real-time and preview your website exactly as your visitors would with its live preview
  • Coming Soon, 404, and Maintenance Mode pages: With just one click, you can put your website into coming soon, 404, or maintenance mode and go live whenever you’re ready.
  • WordPress theme compatibility: It works with any WordPress theme and helps you ensure your website matches your branding

Pricing: SeedProd’s pricing starts at $29.60 for their Basic package, $69.60 for their Plus package, and $99.20 for their Pro package.

4. WPForms

WPForms is an easy to use form builder. You can use WPForms to easily add simple lead generation forms to your website. WPForms other lead generation features include survey forms, quizzes, and polls.

WPForms homepage

Pricing: WPForm’s pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.

5. Constant Contact

constant contact email marketing service

If you have a bigger list, or simply prefer a MailChimp alternative, try Constant Contact. You’ll get lots of support to use this lead generation tool. Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success.

Pricing: Constant Contact’s email marketing pricing ranges from $20/month (for Email) to $45/month (for Email Plus) though you can always get started with a free trial.

6. Sendinblue


Sendinblue is a complete marketing automation platform that combines both email marketing services as well as SMS messages. They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.

Once you’ve chosen your email marketing tool, check out our email marketing guide to get started with email lead generation.

Pricing: Sendinblue’s pricing ranges from $27/month for their Lite package up to $71/month for their Premium package with a few options in between.

Email Address Finders

Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.

7. Hunter

hunter - best growth hacks

If you want to do a quick email search, Hunter is a useful tool. Just type in the domain, and it’ll find the email address pattern. Hunter also includes a confidence rating, so you know if the email is likely to be right.

That makes Hunter one of the best email finder tools on the market.

Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 50 requests, then the price increases from there.

The Starter plan (1,000 requests) is $49/month and goes up to their Enterprise plan (50,000 requests) at $399/month with a few options in between.

8. AeroLeads

find emails and phone numbers with aeroleads

AeroLeads provides a Google Chrome extension to help you search LinkedIn, AngelList, and other networks for sales leads. Add those to your AeroLeads account, and this lead generation tool will find their business email addresses and other contact details. Then you’re ready to start reaching out.

Pricing: AeroLeads pricing starts at $49/month. They also have a free version you can use to get started.

9. Voila Norbert

find anyone's email address with voila norbert

Voila Norbert promises to help you find and verify email addresses. You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software. That makes it easy to keep track of your lead generation efforts.

Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month (for 1,000 leads) up to their Counselor package at $499/month (for 50,000 leads) with a few options in between.

Prospecting and Outreach Tools

Want to turn more of those contacts into leads and sales? These (mostly) automated lead generation software will help with that process.

10. OutreachPlus

create and send personalized emails with outreachplus

OutreachPlus is one of several multi-purpose lead generation software tools in this roundup. It lets you create and send personalized email campaigns while still benefiting from automation. And it helps you find your best sales leads for future outreach based on responses to your past or current campaigns.

Pricing: OutreachPlus starts at $18/month. Though they do not have a free version, they offer a free trial to get started.

11. Hoovers

hoovers is online lead generation software

Hoovers says it’s the world’s largest commercial database. You can use it to build targeted lists of new prospects. Hoovers includes company information to help you have more relevant conversations with those prospects. That helps you turn more prospects into leads and sales.

Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more information about pricing.

12. Datanyze

top lead management software - datanyze

If you’re in the business of technology, you can find sales leads based on data about the technology your target customers are already using. That’s what Datanyze promises. It includes a prospecting tool to help you find contact details fast. Then you can export those to your CRM software for management and follow-up.

Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.

13. Lead Forensics

lead generation marketing tools - lead forensics

Sometimes you can miss out on good sales leads just because you don’t know everyone who visits your site. Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.

Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team t get a package and pricing plan that’s right for your business.

14. Growbots

use growbots for automated lead generation

Know the market you want to target? Growbots will choose your best prospects from a database of more than 200 million contacts. You can easily get in touch with the right decision-makers and follow up automatically. Growbots also includes testing so you can check which approaches are most effective.

Pricing: You can request a free demo of Growbots. From there, you’ll need to request pricing from their sales team.

15. Prospect.io

prospectio is a web based lead generation tool

Prospect.io handles both prospecting and outreach. It helps you find and verify emails for your prospects. Then you can reach out to them via a range of templates. And you can easily track data on all interactions. Best of all, it integrates with a range of services to get contact information automatically.

Pricing: Prospect.io’s pricing plan is more clear than its competitors. They off an entry package of $79/month (for the Essential plan) and $129/month (for the Business plan).

CRM Tools

You can’t do a roundup of lead generation software without including tools for customer relationship management (CRM). These tools help you connect and keep track of prospects and sales leads throughout the sales pipeline. Here are our picks.

16. HubSpot

hubspot crm - lead generation tools

HubSpot has a suite of free plans, and HubSpot CRM is just one of them. But it’s a great way to organize, track and nurture leads. It tracks interactions automatically and helps you and your sales team keep on top of what’s happening.

Pricing: HubSpot offers a free CRM along with useful tools. Their paid plans are for marketing, sales, and service hubs. Plus, the recently added a CMS hub.

17. Pardot

pardot lead generation software

Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. That ensures that you’re always talking to the best leads. Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.

Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced plan.

18. SharpSpring

lead capture tools - sharpspring

In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms. SharpSpring includes custom deal stages and a useful pipeline overview, as well as other marketing strategy tools.

Pricing: For small businesses, SharpSpring’s pricing ranges from $550/month for 1,500 contacts, $850/month for 10,000 contacts, and $1,250/month for 20,000 contacts.

19. Contactually

contactually lead generation software

It only takes a click to start managing your Google or Office365 contacts with Contactually. Once they’re connected, it’s easy to organize and segment contacts. You can also optimize workflow and schedule communication with Contactually’s AI tools.

Pricing: Contactually offers 2 plans: Professional for $69/month and Accelerator for $119/month.

20. Keap

keap formerly infusionsoft

Keap (formerly Infusionsoft) helps you keep customer information in one location. That lets you track interactions and responsiveness to guide future campaigns. It’s a multi-functional lead generation tool that’s definitely worth exploring.

Pricing: Keap’s pricing starts at $40/month for their Grow plan, $75/month for their Pro plan, and $100/month for their Infusionsoft plan.

21. Marketo

marketo automated email marketing

The lead management solution from Marketo helps businesses form relationships with prospective customers before they talk to sales reps. It helps you attract leads via inbound and outbound marketing, and improve the quality of the sales leads you get.

Pricing: Marketo has various pricing and packaging plans. For more details on monthly costs, you’ll need to contact their sales department.

22. Nimble

nimble lead gen tool

Nimble pulls in information from a number of online sources, so you always have the latest data on potential leads. It makes it easy to identify and nurture key contacts without having to do any data entry. It’s available for major browsers, email programs, and mobile platforms.

Pricing: Nimble is $25/month when billed monthly, or $19/month when billed annually.

23. OnePageCRM

onepagecrm lead gen software

Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM. This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.

Pricing: OnePageCRM is $12/month when billed monthly, though it comes with a free trial to get started.

Sales Lead Generation Tools

For businesses, the goal of using lead generation tools is turning those leads into sales. And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers. Here are some tools to help with sales lead generation.

24. Salesforce

salesforce lead generation software

Salesforce is among the world’s top sales and lead management software. It includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.

Pricing: Salesforce’s pricing (for their sales tool) ranges from $25/month to $300/month with a few options in between depending on your company’s needs.

25. HubSpot Sales

hubspot lead generation

HubSpot Sales is part of HubSpot’s suite of free tools for small businesses. It helps you save time on generating new sales leads. HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.

Pricing: HubSpot Sales runs from $40/month for their Starter plan, $400/month for their Professional plan, and $1,200/month for their Enterprise plan (all when billed annually).

26. LinkedIn Sales Navigator

23 LinkedIn Sales Navigator

Business networking site LinkedIn has huge amounts of company information in its databases. You can access that info via LinkedIn Sales Navigator. This lead generation tool provides advanced lead searches and recommendations. It also includes CRM integrations and sales updates.

Pricing: LinkedIn Sales Navigator’s pricing ranges from $64.99/month to $103.99/month. Enterprises with larger needs can contact their sales team for more custom quotes.

27. Pipedrive

pipedrive lead generation software

Pipedrive prides itself on simplicity, and it really is easy to use. This piece of automatic lead generation software tracks all interactions with leads easily. Then you can see all the data in one unified dashboard whenever you check-in. It also makes it easy to know what action to take next.

Pricing: Pipedrive’s Essential plan is $12.50/month. Their Advanced plan is $24.90/month. And their Professional plan is $49.90/month.

Communication Tools

As we mentioned in our article on checkout page optimization, talking to people who land on your site can help you win them as customers. That applies to sales leads, too. This next batch of lead generation software tools will help with communication.

First, let’s look at a few live chat tools.

28. Drift

drift lead gen tools

Drift helps you deliver helpful and personal service to customers by having a conversation with them. According to Drift, conversation drives half of all online sales, so this is crucial. This lead generation tool can help you wow your customers, and it includes a free level.

Pricing: Drift has a free version to get started. From there, prices shoot to $400/month for their Essential plan and $1,500/month for their Premium plan. Larger companies can reach out to them for custom pricing.

29. Intercom

intercom gives you a totally customizable messaging suite

Need a modern messaging service to fully engage site visitors? Intercom could be the answer. As well as being one of the best lead capture tools around, Intercom can help with customer support and onboarding.

Top Tools Alert: Do you provide telephone support? Check out our picks for the best business phone systems and VoIP providers.

Pricing: Intercom starts at $87/month for their Essential plan and goes to $153/month for their Pro plan. You can contact them directly for a price quote regarding their Premium plan.

30. Bontact

bontact lead gen tools

Thinking of using Facebook Messenger or WhatsApp Business to contact your sales leads? What about another platform? When you use Bontact, you don’t have to choose. This lead generation app brings all your messaging under one roof to give you and your customers a unified, but cross-platform, experience.

Pricing: Bontact’s pricing starts at $30/month.

31. CallPage

lead gen tools - callpage

CallPage promises a 5-minute setup. After that, you can immediately start talking to visitors. Once they enter their phone number in the onscreen widget, they can be connected to you within seconds, no matter where they’re located. That lets you answer their question so you can win their business.

Pricing: CallPage’s Basic plan is free. From there, it’s $159/month for their Professional plan and $379/month for their Premium plan (when billed monthly).

Advertising Tools

If you want to get leads by promoting your business, you’ll need the right lead generation software to advertise your products and services (unless your driving organic traffic with SEO). In addition to using social ads on Facebook, LinkedIn, Twitter, and others, here are some more lead generation services to try.

32. Google Ads

adwords content marketing

Google Ads service puts ads in front of people when they search for related terms. That makes the ads relevant and increases the chances that searchers will visit your website or call your business. One great feature is that setting up campaigns is free. You only pay for advertising when people click your ad.

Related Content: What’s a Good CTR for Google Ads + How to Improve Yours

Pricing: Google Ads lets you set up your own budget and remains a flexible option in terms of pricing.

33. AdRoll

adroll lead gen software

AdRoll helps display ads, social ads, and email work together to promote your business. It includes automation and rich insights so you can tweak campaigns for more growth.

Pricing: AdRoll’s Starter plan is free. Their most popular plan is the Essential package, which costs $12/month when billed monthly. Their Growth plan is $25/month.

34. AdEspresso

adespresso lead gen

Hootsuite’s AdEspresso is an optimization tool for Facebook, Instagram, and Google ads. It lets you create and test multiple ad variants with only a few clicks. You can run ads with various audiences, too, and measure what’s most effective with in-depth analytics.

Pricing: AdEspresso offers a free 14-day trial. From there, they cost $59/month when billed annually.

Other Lead Generation Software

Finally, let’s complete our roundup with a few other lead generation tools.

35. RafflePress

rafflepress is the best wordpress giveaway plugin

RafflePress is not your typical lead generation tool, it’s actually a viral giveaway plugin for WordPress.

So, why is it here?

Online contests and giveaways are one of the quickest and easiest ways to increase traffic to your website, grow your email list, and boost engagement. Sure sounds like lead generation to us.

Pricing: RafflePress pricing is only $39.20/month to get started. From there, prices go up depending on your specific needs. The Pro package is $79.20, the Growth package is $159.20, and the Ultimate package is $359.20.

36. Extole

extole lead gen tools

Word of mouth is a powerful lead generation tool. Extole harnesses that by being an advocacy marketing platform. It helps you turn customers into advocates, who then help you generate more leads.

Pricing: You can request a demo to see how Extole works. From there, you’ll need to contact their sales team for more pricing information.

37. ReferralCandy

referral candy lead gen tools

ReferralCandy helps eCommerce stores generate leads and sales by offering customers discounts for referring new business. You can easily customize a referral program for your business and collect data on how the program is working.

Pricing: ReferralCandy gives you a free 30-day trial to get started. After that, it costs $49/month to continue.

38. Zapier

zapier lead generation software

If you’re wondering what Zapier’s doing on a list of lead generation software, the answer’s simple. Zapier’s here because it allows you to connect multiple business services together, including some of the lead generation software in our roundup.

In fact, they have an OptinMonster lead trigger that makes it super easy to connect OptinMonster, the #1 conversion software in the world, with the other business services you use.

Pricing: Zapier has a wide range of pricing. They have a free version to help get you started. From there, you’ll pay only $19.99/month for the Starter plan. Prices scale up to $599/month for the Company plan with a few options in between.

That’s it! 38 of the best lead generation tools to get your list popping, conversions increasing, and your sales soaring.

And, if you enjoyed this post, you’ll find these articles useful:

Ready to start generating more targeted leads today? Get started with OptinMonster.

Jacinda Santora
Jacinda Santora is a writer specializing in eCommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.


  1. Thomas Griffin July 11, 2019 at 4:50 pm

    Thanks for reading this article – I hope you found it helpful.

    I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.

    OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

    You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan.

    Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

    Thomas Griffin
    President of OptinMonster

  2. Hi Jacinda

    Love the ? list of tools, especially the ones for marketing automation

    Maybe it’s also worth adding tools for finding hyper-local leads i. e. in a specific area targeted by zip codes or region.

    GoPinLeads finds local leads in just 35 seconds

  3. Hi Jacinda,

    Really helpful article for marketing and sales guys. Keep updating the list.

  4. Hi,
    What a fantastic post! This is so chock full of useful information. I can’t wait to dig deep and start utilizing the resources you have given me.

  5. Great content, you are making me feel that investing in CRM will definitely benefit our company. I am using Archiz Sales CRM Software and it is very intuitive and easy to use, will see how it goes 🙂

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.