Are you looking for lead generation tools to attract better leads and increase revenue?
Lead generation is more than just getting people to visit your site in the first place. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers.
And just like any tough job, lead generation requires the right tools.
That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. You can choose which tools are right for your own company, and you’ll soon be generating more leads and making more sales.
Best Lead Generation Tools
Here’s a table of contents to help you explore the list.
- Our Top Pick For Lead Generation
- Email Marketing Tools
- Email Address Finders
- Prospecting and Outreach Tools
- CRM Tools
- Sales Tools
- Communication Tools
- Advertising Tools
- Other Lead Generation Tools
Let’s dive in!
Let’s start with OptinMonster’s online lead generation software. OptinMonster integrates with all major email marketing and CRM platforms, making it easy to not only capture leads but share and manage them.
In fact, our customers have had amazing success using OptinMonster as a lead capture tool.
- Snack Nation earns 1200 new leads each week by using OptinMonster to deliver content upgrades
- Guido’s, a St. Louis restaurant, used MonsterLinks™ to trigger an offer for a free appetizer, getting 1000 new leads in less than 4 months
- Wholesale Suite gets 6500 qualified leads a year by combining 2 step optins with continuous split testing, which is built into OptinMonster
- Woodside Communities was able to increase their leads by 476% and shorten their average lead-to-sale time from 3-6 months to just under two weeks.
- Check out the rest of our case studies for even more examples!
You can also use OptinMonster to jumpstart lead growth with advanced targeting rules for marketing campaigns. These include:
- Page-level targeting, so you can easily run campaigns on different pages, targeted to the page content
- Exit-Intent® technology, a proven trigger that gets visitors’ attention just before they leave your site
- OnSite Retargeting® so you can create special offers and promotions for returning visitors.
- Lead Sharing features to easily share leads with joint venture and co-marketing partners.
There’s more. You can quickly deliver lead magnets with our range of success actions. Plus, you can target campaigns by location, activity or inactivity, device, and much more.
Pricing: OptinMonster pricing starts at $9/month for our Basic plan, $19/month for Plus, $29/month for Pro (our most popular plan), and $49/month for Growth.
That means you can get started for less than the price of 2 cups of Starbucks coffees or your Netflix subscription! 😉
Now, let’s look at the rest of our picks for the best lead generation tools.
Email Marketing Tools
When it comes to online lead generation, you can’t beat email marketing. The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. That makes email marketing software among the best lead generation software. Here are some email marketing services we recommend.
If you have a bigger list, or simply prefer a MailChimp alternative, try Constant Contact. You’ll get lots of support to use this lead generation tool. Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success.
Pricing: Constant Contact’s email marketing pricing ranges from $20/month (for Email) to $45/month (for Email Plus) though you can always get started with a free trial.
Sendinblue is a complete marketing automation software that combines both email marketing services as well as SMS messages. They offer a drag & drop builder that you can use to create highly-engaging emails, build automated workflows, and segment users.
Once you’ve chosen your email marketing tool, check out our email marketing guide to get started with email lead generation.
Pricing: Sendinblue’s pricing ranges from $27/month for their Lite package up to $71/month for their Premium package with a few options in between.
Email Address Finders
Sometimes you’re going to need to connect with people who aren’t on your email list. That means finding their email address and contact details. This next batch of tools will help with that.
If you want to do a quick email search, Hunter is a useful tool. Just type in the domain, and it’ll find the email address pattern. Hunter also includes a confidence rating, so you know if the email is likely to be right.
Pricing: Hunter’s pricing depends on the number of requests you make. It’s free for up to 50 requests, then the price increases from there.
The Starter plan (1,000 requests) is $49/month and goes up to their Enterprise plan (50,000 requests) at $399/month with a few options in between.
AeroLeads provides a Google Chrome extension to help you search LinkedIn, AngelList, and other networks for sales leads. Add those to your AeroLeads account, and this lead generation tool will find their business email addresses and other contact details. Then you’re ready to start reaching out.
Pricing: AeroLeads pricing starts at $49/month. They also have a free version you can use to get started.
Voila Norbert promises to help you find and verify email addresses. You can search in bulk for prospects with a CSV file. The tool also integrates with a wide range of CRM software. That makes it easy to keep track of your lead generation efforts.
Pricing: Voila Norbert’s pricing ranges from their Valet package at $49/month (for 1,000 leads) up to their Counselor package at $499/month (for 50,000 leads) with a few options in between.
Prospecting and Outreach Tools
Want to turn more of those contacts into leads and sales? These (mostly) automated lead generation tools will help with that process.
OutreachPlus is one of several multi-purpose lead generation software tools in this roundup. It lets you create and send personalized emails while still benefiting from automation. And it helps you find your best prospects for future outreach based on responses to your past or current campaigns.
Pricing: OutreachPlus starts at $18/month. Though they do not have a free version, they offer a free trial to get started.
Hoovers says it’s the world’s largest commercial database. You can use it to build targeted lists of new prospects. Hoovers includes company information to help you have more relevant conversations with those prospects. That helps you turn more prospects into leads and sales.
Pricing: You can try Hoovers for free though you’ll need to contact their sales team for more information about pricing.
If you’re in the business of technology, you can find sales leads based on data about the technology your target customers are already using. That’s what Datanyze promises. It includes a prospecting tool to help you find contact details fast. Then you can export those to your CRM software for management and follow-up.
Pricing: You can start with a free demo of their software. After that, you’ll need to contact their sales team for a pricing plan.
10. Lead Forensics
Sometimes you can miss out on good sales leads just because you don’t know everyone who visits your site. Lead Forensics aims to solve that problem by getting contact details for anonymous website visitors. You can also use lead scoring, so you spend your time on those most likely to convert.
Pricing: You can begin with a free trial of Lead Forensics. After that, you’ll need to work with their sales team t get a package and pricing plan that’s right for your business.
Know the market you want to target? Growbots will choose your best prospects from a database of more than 200 million contacts. You can easily get in touch with the right decision-makers and follow up automatically. Growbots also includes testing so you can check which approaches are most effective.
Pricing: You can request a free demo of Growbots. From there, you’ll need to request pricing from their sales team.
Prospect.io handles both prospecting and outreach. It helps you find and verify emails for your prospects. Then you can reach out to them via a range of templates. And you can easily track data on all interactions. Best of all, it integrates with a range of services to get contact information automatically.
Pricing: Prospect.io’s pricing plan is more clear than its competitors. They off an entry package of $79/month (for the Essential plan) and $129/month (for the Business plan).
You can’t do a roundup of lead generation software without including tools for customer relationship management (CRM). These tools help you connect and keep track of prospects and sales leads throughout the sales pipeline. Here are our picks.
HubSpot has a suite of free plans, and HubSpot CRM is just one of them. But it’s a great way to organize, track and nurture leads. It tracks interactions automatically and helps you and your sales team keep on top of what’s happening.
Pricing: HubSpot offers a free CRM along with useful tools. Their paid plans are for marketing, sales, and service hubs. Plus, the recently added a CMS hub.
Pardot is a well-known lead generation tool that helps you manage and qualify sales leads. That ensures that you’re always talking to the best leads. Pardot includes fine-grained segmentation and marketing automation for better communication with your future customers.
Pricing: Pardot’s pricing ranges from $1,250/month for their Growth plan, $2,500 for their Plus plan, and $4,000 for their Advanced plan.
In addition to its own built-in CRM, SharpSpring integrates with all the top CRM lead management tools. That allows you to manage lead data across multiple platforms. SharpSpring includes custom deal stages and a useful pipeline overview, as well as other marketing tools.
Pricing: For small businesses, SharpSpring’s pricing ranges from $550/month for 1,500 contacts, $850/month for 10,000 contacts, and $1,250/month for 20,000 contacts.
It only takes a click to start managing your Google or Office365 contacts with Contactually. Once they’re connected, it’s easy to organize and segment contacts. You can also optimize workflow and schedule communication with Contactually’s AI tools.
Pricing: Contactually offers 2 plans: Professional for $69/month and Accelerator for $119/month.
Keap (formerly Infusionsoft) helps you keep customer information in one location. That lets you track interactions and responsiveness to guide future campaigns. It’s a multi-functional lead generation tool that’s definitely worth exploring.
Pricing: Keap’s pricing starts at $40/month for their Grow plan, $75/month for their Pro plan, and $100/month for their Infusionsoft plan.
The lead management solution from Marketo helps businesses form relationships with prospective customers before they talk to sales reps. It helps you attract leads via inbound and outbound marketing, and improve the quality of the sales leads you get.
Pricing: Marketo has various pricing and packaging plans. For more details on monthly costs, you’ll need to contact their sales department.
Nimble pulls in information from a number of online sources, so you always have the latest data on potential leads. It makes it easy to identify and nurture key contacts without having to do any data entry. It’s available for major browsers, email programs, and mobile platforms.
Pricing: Nimble is $25/month when billed monthly, or $19/month when billed annually.
Looking for another simple piece of lead generation software? OnePageCRM grabs leads from Gmail, social media sites, and business networking sites to integrate them into your CRM. This software focuses on “next action sales,” so making sales is as simple as checking off your to-do list.
Pricing: OnePageCRM is $12/month when billed monthly, though it comes with a free trial to get started.
For businesses, the goal of using lead generation tools is turning those leads into sales. And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers. Here are some tools to help with that.
Salesforce is among the world’s top sales and lead management software. It includes tools to help you manage sales leads, customers, sales teams, and more. It integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
Pricing: Salesforce’s pricing (for their sales tool) ranges from $25/month to $300/month with a few options in between depending on your company’s needs.
22. HubSpot Sales
HubSpot Sales is part of HubSpot’s suite of free tools for small businesses. It helps you save time on generating new sales leads. HubSpot Sales includes tools and templates for email outreach and follow-up, so you can interact more efficiently with prospective customers.
Pricing: HubSpot Sales runs from $40/month for their Starter plan, $400/month for their Professional plan, and $1,200/month for their Enterprise plan (all when billed annually).
Business networking site LinkedIn has huge amounts of company information in its databases. You can access that info via LinkedIn Sales Navigator. This lead generation tool provides advanced lead searches and recommendations. It also includes CRM integrations and sales updates.
Pricing: LinkedIn Sales Navigator’s pricing ranges from $64.99/month to $103.99/month. Enterprises with larger needs can contact their sales team for more custom quotes.
Pipedrive prides itself on simplicity, and it really is easy to use. This piece of automatic lead generation software tracks all interactions with leads easily. Then you can see all the data in one unified dashboard whenever you check-in. It also makes it easy to know what action to take next.
Pricing: Pipedrive’s Essential plan is $12.50/month. Their Advanced plan is $24.90/month. And their Professional plan is $49.90/month.
As we mentioned in our article on checkout page optimization, talking to people who land on your site can help you win them as customers. That applies to sales leads, too. This next batch of lead generation software tools will help with communication.
First, let’s look at a few live chat tools.
Drift helps you deliver helpful and personal service to customers by having a conversation with them. According to Drift, conversation drives half of all online sales, so this is crucial. This lead generation tool can help you wow your customers, and it includes a free level.
Pricing: Drift has a free version to get started. From there, prices shoot to $400/month for their Essential plan and $1,500/month for their Premium plan. Larger companies can reach out to them for custom pricing.
Need a modern messaging service to fully engage site visitors? Intercom could be the answer. As well as being one of the best lead capture tools around, Intercom can help with customer support and onboarding.
Top Tools Alert: Do you provide telephone support? Check out our picks for the best business phone systems and VoIP providers.
Pricing: Intercom starts at $87/month for their Essential plan and goes to $153/month for their Pro plan. You can contact them directly for a price quote regarding their Premium plan.
Thinking of using Facebook Messenger or WhatsApp Business to contact your sales leads? What about another platform? When you use Bontact, you don’t have to choose. This lead generation app brings all your messaging under one roof to give you and your customers a unified, but cross-platform, experience.
Pricing: Bontact’s pricing starts at $30/month.
CallPage promises a 5-minute setup. After that, you can immediately start talking to visitors. Once they enter their phone number in the onscreen widget, they can be connected to you within seconds, no matter where they’re located. That lets you answer their question so you can win their business.
Pricing: CallPage’s Basic plan is free. From there, it’s $159/month for their Professional plan and $379/month for their Premium plan (when billed monthly).
If you want to get leads by promoting your business, you’ll need some lead generation tools to advertise your products and services. In addition to using social ads on Facebook, LinkedIn, Twitter, and others, here are some more lead generation services to try.
29. Google Ads
Google Ads service puts ads in front of people when they search for related terms. That makes the ads relevant and increases the chances that searchers will visit your website or call your business. One great feature is that setting up campaigns is free. You only pay for advertising when people click your ad.
Related Content: What’s a Good CTR for Google Ads + How to Improve Yours
Pricing: Google Ads lets you set up your own budget and remains a flexible option in terms of pricing.
AdRoll helps display ads, social ads, and email work together to promote your business. It includes automation and rich insights so you can tweak campaigns for more growth.
Pricing: AdRoll’s Starter plan is free. Their most popular plan is the Essential package, which costs $12/month when billed monthly. Their Growth plan is $25/month.
Hootsuite’s AdEspresso is an optimization tool for Facebook, Instagram, and Google ads. It lets you create and test multiple ad variants with only a few clicks. You can run ads with various audiences, too, and measure what’s most effective with in-depth analytics.
Pricing: AdEspresso offers a free 14-day trial. From there, they cost $59/month when billed annually.
Other Lead Generation Software
Finally, let’s complete our roundup with a few other lead generation tools.
RafflePress is not your typical lead generation tool, it’s actually a viral giveaway plugin for WordPress.
So, why is it here?
Online contests and giveaways are one of the quickest and easiest ways to increase traffic to your website, grow your email list, and boost engagement. Sure sounds like lead generation to us.
Pricing: RafflePress pricing is only $39.20/month to get started. From there, prices go up depending on your specific needs. The Pro package is $79.20, the Growth package is $159.20, and the Ultimate package is $359.20.
Word of mouth is a powerful lead generation tool. Extole harnesses that by being an advocacy marketing platform. It helps you turn customers into advocates, who then help you generate more leads.
Pricing: You can request a demo to see how Extole works. From there, you’ll need to contact their sales team for more pricing information.
ReferralCandy helps eCommerce stores generate leads and sales by offering customers discounts for referring new business. You can easily customize a referral program for your business and collect data on how the program is working.
Pricing: ReferralCandy gives you a free 30-day trial to get started. After that, it costs $49/month to continue.
One way to get more sales leads from website visitors is to find out what they want. You can use WPForms to create a poll or survey that gets this important information. Or simply integrate their simple drag and drop forms with other lead capture tools.
Pricing: WPForm’s pricing starts at $39.50 for their Basic package, $99.50 for their Plus package, $199.50 for their Pro package, and $299.50 for their Elite package.
If you’re wondering what Zapier’s doing on a list of lead generation tools, the answer’s simple. Zapier’s here because it allows you to connect multiple business services together, including some of the lead generation software in our roundup. In fact, they have an OptinMonster lead trigger that makes it super easy to connect OptinMonster, the #1 conversion software in the world, with the other business services you use.
Pricing: Zapier has a wide range of pricing. They have a free version to help get you started. From there, you’ll pay only $19.99/month for the Starter plan. Prices scale up to $599/month for the Company plan with a few options in between.
That’s it! 36 of the best lead generation tools to get your list popping, conversions increasing, and your sales soaring. And, if you enjoyed this post, you’ll absolutely love our MONSTER lead generation strategy guide and our roundup of the best WordPress plugins. Go check ’em out.
OptinMonster is ready and able to take you where you want to go. Join us today and find out why we’re the best lead generation software out there!