How to Create Mobile Exit-Intent Popups That Convert

Do you struggle with visitors browsing your site on mobile devices, but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups.

With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever.

That’s why we’re going to teach you how to create a mobile exit-intent campaign. More specifically, we’ll cover 2 scenarios:

But before we get into the tutorial, let’s get clear on what a mobile exit-intent popup is in the first place.

What Is a Mobile Exit-Intent Popup?

Mobile exit-intent popups are notifications designed to recapture your visitor’s attention on mobile devices when they’re actively leaving your site. Exit-Intent Technology® has been traditionally limited to desktop browsers.

But, recently, we changed all that.

For the longest time, one of our most requested features was to have exit-intent popups work on mobile screens. Why was this feature in such high demand?

Because exit-intent campaigns work so freakin’ well.

The biggest challenge in creating mobile exit-intent popups is that it’s harder to track a user’s behavior on a phone than it is from their desktop.

When someone is visiting a site on a computer, we can track mouse movements to understand when people are trying to leave the page.

This is much more difficult to do on mobile devices since we navigate smartphones with our fingers.

But as they say, “Where there’s a will, there’s a way.” And at OptinMonster, we always find a way.

How to Create Mobile Exit-Intent Popups

You can create stunning Exit-Intent popups in minutes with OptinMonster.

optinmonster new homepage

OptinMonster is the best lead generation tool in the world that makes it easy for you to exponentially grow your email list.

With its drag and drop builder, you can create eye-catching Exit-Intent® popups that are optimized to increase conversions.

These stunning campaigns will help your calls to action (CTAs) stand out at a critical moment in your visitor’s customer journey.

OptinMonster comes with 50+ beautiful prebuilt templates and lets you choose from 6 different campaign types, like lightbox popup, floating bar, full-screen welcome mat, and more.

optinmonster campaign examples

Added to that, OptinMonster has really powerful targeting rules so you can show your exit-intent popups to visitors based on what they like, their behavior and actions on your site, where they are located, and even what items they have in their shopping cart.

This helps you personalize your lead magnets or special offers to specific parts of your audience who’ll be most likely to convert.

To make any lead generation campaign an exit popup, you simply need to add a targeting rule. OptinMonster will then automatically detect when a visitor is about to leave your site and trigger the popup.

Optinmonster exit intent campaign trigger

OptinMonster’s Exit-Intent® popups help you do more than just collect leads. You can:

  • Recover abandoning visitors and capture leads (including cart abandonment)
  • Distribute discount codes and coupon codes for a better UX at checkout
  • Overcome sales objections and address concerns
  • Push a demo or trial offer for your online store
  • Boost SEO efforts by redirecting users to popular content or landing pages
  • Reduce bounce rates by encouraging longer user sessions
  • Incentivize your website visitors to sign up for newsletters
  • Grow your social media following be sending users to your favorite social platform
  • Gather valuable feedback on user experience from your eCommerce store
  • Drive more sales from your eCommerce store

OptinMonster’s Exit-Intent® popups are powerful and can be used in many ways.

And you can do all this without using any exit popup code making OptinMonster the most beginner-friendly popup tool as well.

It also comes as a convenient plugin for WordPress users and is one of the top lead generation apps on Shopify.

Our Exit-Intent® campaigns are also proven to boost sales and conversions. Check out this case study on how White River increased mobile conversions by 150% with Exit-Intent.

increase-mobile-conversions white river

Ok, but now we know what you’re thinking: “What about pricing?”

You can get started with OptinMonster for as little as $9/month with a 14-day money-back guarantee. Though for mobile exit-intent, you’ll want to start with the Pro plan (at only $29/month).

So are you ready to get the same results as the world’s top 1% of marketers? Sign up for your 100% risk-free OptinMonster account below:

Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Ready to create your own Exit-Intent® popup with OptinMonster?

First, we understand that everyone learns a little differently. So if you’re more of a visual learner, here’s a video tutorial to help you out:

 

But if you’d prefer the written instructions at your side, we’ve covered them in detail below. We’ll create Exit-Intent® popups for mobile devices in these 2 scenarios:

  • Creating a new mobile exit-intent campaign with a mobile-optimization templates
  • Modifying an existing campaign to add our mobile exit-intent feature

Let’s get started.

Building a New Mobile Exit-Intent Campaign

Setting up mobile exit-intent campaigns is incredibly easy. First, log into your OptinMonster account.

Don’t have an account yet? Sign up for OptinMonster today. It’s 100% risk-free.

Then go to the upper right-hand corner of your dashboard and click Create New Campaign:

Create a new campaign final picture

Choose which type of campaign you would like. For today’s tutorial, we’ll choose Popup:

Choose popup campaign types

Now we need to select a template. One of the best features of OptinMonster’s template selection is that you can filter your choices on the left-hand side menu.

By clicking Mobile Optimized, you’ll bring up all the popup templates that are best suited for smartphones:

Mobile Optimized Templates in OM

You can also choose to create a mobile campaign from scratch with our Canvas template:

Canvas Template in OptinMonster

Today, we’ll go with Magnet:

Magnet for mobile optimized template

Name your campaign and assign it to your website:

Name and connect your website

And now we’re ready to modify the campaign. We won’t talk too much about how to customize your campaign in this tutorial.

But rest assured that our easy drag and drop editor makes everything simple.

Just click on the elements you’d like to change to pull up the editing tools in the left-hand side menu:

Pull up your editing tools in the side by clicking an element in your editor

From there, you can personalize every aspect of your campaign to suit your voice, message, and brand.

If you need help with designing your campaign, check out this resource on how to create your first campaign.

What you really need to know is how to set up mobile exit-intent triggers. For that, click Display Rules at the top of your editor:

Choose Display Rules in your OM campaign

Change your first condition from Time on page to exit detected:

Change time on page to exit detected in display rules

Then choose between Low, Medium, and High sensitivity. For scrolling up exit-intent triggers, choose Low or Medium:

Choose Low or Medium Sensitivity for Scroll Up Trigger

To target users hitting the back button, select High sensitivity:

Choose High Sensitivity for Back Button Trigger

But sometimes when you’re given a choice between 2 things, it’s fun to choose both.

If you want to use a scrolling up and back button exit-intent trigger together, that’s no problem.

Simply set your first condition to Low or Medium for the scrolling up trigger. Then modify a second condition in the field just below the first:

Go to the second condition for mobile exit-intent dispaly triggers

Change Current url path to exit detected:

Change time on page to exit detected

And select High sensitivity to create a back button exit-intent trigger:

Set sensitivity to high for back button trigger

Now you have your 2 mobile exit-intent triggers set as distinct conditions:

Both mobile exit-intent triggers set

That’s it! You now have your mobile phone popup with exit-intent targeting set up.

By default, this campaign will appear on every page of your site. If you want to customize your display settings further, you can add a new display rule. Click +And to add a new condition:

Choose to add a condition with AND

Then change Time on page to current URL path:

Select current URL path

This allows you to set your campaign to specific pages of your site, such as:

  • The homepage
  • All pages except the homepage
  • Exact URLs
  • URLs including specific words
  • URLs beginning with specific words

Select url path for mobile exit-intent popup

And much more.

Now let’s turn our attention to updating an existing campaign to include mobile exit-intent functionality.

Adding Mobile Exit-Intent Popups to Existing Campaigns

So far, we built a mobile exit-intent campaign for a mobile-optimized template. But, in some cases, you may already have campaigns that you’ve made with an exit-intent trigger for desktop.

Because of that, many clients have asked whether they can add mobile exit-intent triggers for campaigns they built before the mobile feature existed.

The answer: Absolutely.

To make sure you have a mobile exit-intent popup for campaigns you’ve already created, click on the campaign you want to edit in your OptinMonster dashboard. Then click on the edit icon to go to the editor:

Edit an existing campaign

Go to Display Rules:

Choose Display Rules in your OM campaign

And check your settings for exit detected. You can choose to have your exit-intent trigger set for:

  • Mobile only
  • Desktop only
  • Both

choose your device for mobile exit-intent

For most use cases, you’ll want to set your exit-intent trigger for both desktop and mobile:

Set exit-intent for all devices

But this isn’t always the case.

Remember that the exit-intent trigger for mobile phone popups will change according to the sensitivity you set. Low and Medium sensitivity will create a scroll up trigger, whereas High sensitivity will create a back button trigger.

So if you want to have Medium sensitivity for desktop but a back button exit-intent trigger for mobile, you’ll need to create 2 distinct conditions: one for desktop set to Medium and one for mobile set to High:

create a desktop and mobile device

With OptinMonster, everything is fully customizable to make sure you’re getting the right message in front of the right people at exactly the right time.

Once you have your user’s attention, you can show them promotions, grow your email list, or directly increase sales.

If you haven’t signed up for OptinMonster yet, what are you waiting for? We have plans designed for every budget and also offer a 14-day risk-free period so you can get started right away!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

We hope you liked this post and if so, you may find the following resources helpful to optimize your conversion strategy with mobile exit-intent popups:

These posts will help you improve your email marketing efforts and boost sales and conversions.

Nathan Thompson
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

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