TL;DR: To create a mobile exit-intent popup:
- Log in to your OptinMonster account (Pro plan needed).
- Create a new campaign and choose “Popup”.
- Pick a mobile-optimized template (like “Magnet”).
- Customize the design using the drag-and-drop builder.
- Set display rules to “Exit Detected” and choose sensitivity.
- (Optional) Target specific URLs using advanced rules.
- To update old campaigns, go to Display Rules and enable “Exit Detected” for mobile.
Done! You’re ready to stop losing mobile visitors.
Do you struggle with visitors browsing your site on mobile devices but leaving before taking any action? If so, you need to leverage the power of mobile exit-intent popups.
With exit-intent mobile popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever.
That’s why, in this article, we’re going to teach you everything you need to know to create an exit popup on mobile.
Before we get into the tutorial, let’s get clear on what a mobile exit-intent popup is in the first place.
What Is a Mobile Exit-Intent Popup?
Mobile exit-intent popups or mobile exit modal popups are notifications designed to recapture your visitor’s attention on mobile devices when they’re actively leaving your site.
Exit-Intent Technology® has been traditionally limited to desktop browsers. But, recently, we changed all that.
For the longest time, one of OptinMonster’s most requested features was to have exit-intent popups work on mobile screens. Why was this feature in such high demand?
Because exit-intent campaigns work so freakin’ well, and, secondly, mobile traffic has increased exponentially.
Not familiar with exit-intent popups? Check out some of our best exit-intent popup examples.
The biggest challenge in creating mobile exit-intent popups is that tracking a user’s behavior on the phone is harder than from their desktop.
When someone visits a site on a computer, we can track mouse movements to understand when people are trying to leave the page.
This is much more difficult on mobile devices since we navigate smartphones with fingers instead of a cursor.
But as they say, “Where there’s a will, there’s a way.” And at OptinMonster, we always find a way.
So, do exit intent popups work on mobile? When you use OptinMonster, the answer is yes. We have developed mobile-specific exit-intent technology so that your popups are triggered when mobile users try to leave your site.
How To Create Mobile Exit-Intent Popups
First, we understand that everyone learns a little differently. If you’re more of a visual learner, here’s a video tutorial to help you out:
But if you’d prefer the written instructions, we’ve covered them in detail below.
Let’s get started.
Step 1: Log Into Your OptinMonster Account
Setting up exit-intent mobile popup campaigns is incredibly easy. First, log into your OptinMonster account.
Don’t have an account yet? Sign up for OptinMonster today. It’s 100% risk-free.
Step 2: Create a New Campaign
Then go to the upper right-hand corner of your dashboard and click Create New Campaign:
Choose which type of campaign you would like. For today’s tutorial, we’ll choose Popup:
Step 3: Choose a Mobile-Optimized Template
Now we need to select a template. One of the best features of OptinMonster’s template selection is that you can filter your choices on the left-hand side menu.
By clicking Mobile Optimized, you’ll bring up all the popup templates that are best suited for smartphones:
You can also choose to create a mobile campaign from scratch with our Canvas template:
Today, we’ll go with Magnet:
Name your campaign and assign it to your website:
Step 4: Customize Your Popup
And now we’re ready to modify the campaign. We won’t talk too much about how to customize your campaign in this tutorial.
But rest assured that our easy drag-and-drop editor makes everything simple.
Just click on the elements you’d like to change to pull up the editing tools in the left-hand side menu:
From there, you can personalize every aspect of your campaign to suit your voice, message, and brand.
If you need help with designing your campaign, check out this resource on how to create your first campaign.
Step 5: Set Up Exit-Intent for Mobile
You really need to know how to set up exit-intent mobile triggers. For that, click Display Rules at the top of your editor:
Change your first condition from Time on page to exit detected:
Then choose between Low, Medium, and High sensitivity. For scrolling up exit-intent triggers, choose Low or Medium:
That’s it! You now have your exit-intent mobile popup targeting set up.
Step 6: Target Specific Pages (Optional)
By default, this campaign will appear on every page of your site. You can add a new display rule if you want to customize your display settings further. Click +And to add a new condition:
Then change Time on page to current URL path:
This allows you to set your campaign to specific pages of your site, such as:
- The homepage
- All pages except the homepage
- Exact URLs
- URLs, including specific words
- URLs beginning with specific words
And much more.
Now let’s focus on updating an existing campaign to include mobile exit-intent functionality.
Adding Mobile Exit Popups to Existing Campaigns
So far, we have built a mobile exit-intent campaign for a mobile-optimized template. But, in some cases, you may already have campaigns that you’ve made with an exit-intent trigger for the desktop.
Because of that, many clients had asked whether they could add mobile exit-intent triggers for campaigns they built before the mobile feature existed.
The answer: Absolutely.
To make sure you have an exit-intent mobile popup for campaigns you’ve already created, click on the campaign you want to edit in your OptinMonster dashboard. Then click on the edit icon to go to the editor:
Go to Display Rules:
Check your settings for exit detected. You can choose to have your exit-intent trigger set for:
- Mobile-only
- Desktop only
- Both
For most use cases, you’ll want to set your exit-intent trigger for both desktop and mobile:
With OptinMonster, everything is fully customizable to make sure you’re getting the right message in front of the right people at exactly the right time.
Once you have your users’ attention, you can show them promotions, grow your email list, or directly increase sales.
Skyrocket Conversions Today with Mobile Exit Popups
OptinMonster’s Exit-Intent® popups allow you to collect more leads than ever before. But that’s not all you can accomplish with our technology. You can also:
- Recover abandoning visitors and reduce cart abandonment
- Distribute discount codes and coupon codes for a better UX at checkout
- Overcome sales objections and address concerns
- Push a demo or free trial offer for your online store with call-to-action popups
- Boost SEO efforts by redirecting users to popular content or landing pages
- Reduce bounce rates by encouraging longer user sessions
- Incentivize your website visitors to sign up for newsletters
- Grow your social media following by sending mobile users to your favorite social platform
- Gather valuable feedback on user experience from your eCommerce store
- Drive more sales from your eCommerce store
In short, OptinMonster’s Exit-Intent® technology is a powerful tool for website optimization.
And you can do all this without using any code, making OptinMonster the most beginner-friendly popup tool.
It also comes as a convenient plugin for WordPress users and is one of Shopify’s top lead-generation apps.
Our mobile campaigns are proven to boost sales and conversions. Check out this case study on how White River increased mobile conversions by 150% with OptinMonster.
Okay, now we know what you’re thinking: “What about pricing?”
You can get started with OptinMonster for as little as $9/month with a 14-day money-back guarantee. You’ll want to start with the Pro plan (at only $29/month) to use mobile exit-intent.
Are you ready to get the same results as the world’s top 1% marketers? Sign up for your 100% risk-free OptinMonster account below:
Get Started With OptinMonster Today!
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