
Nobody runs lead generation on a single tool, and that includes us. I run lead generation at OptinMonster, so on-site capture is the part I build and ship every day, but the pipeline behind it runs on a stack: a CRM for follow-up, automation for the handoffs, scheduling, chat. Several tools on this list are …

I’ve spent over a decade in digital marketing, and popup campaigns are my day job. That means I spend more hours inside popup builders than almost anyone you’ll meet, including the competing ones, because knowing what every tool in this market does well is part of the work. So this is my honest take on …

eCommerce lead generation is the process of capturing contact information from online shoppers before they leave your store, so you can bring them back and convert them into buyers through email, SMS, or retargeting. Most store owners treat this as an afterthought. They drive traffic, watch 97% of it disappear, and blame the ads. The stores …

Your subject line decides whether your email gets read or deleted. Not your design. Not your offer. Not your copy. The subject line is the first thing your subscriber sees, and if it doesn’t earn the open, nothing else gets a chance. At OptinMonster, I’ve tested subject lines across our own campaigns and studied what …

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