If you’ve been searching for the best SEO strategies, you’ve probably come across dozens of checklists filled with hundreds of tasks. It’s no secret that SEO involves a lot of moving parts, and with over 200 ranking factors, keeping up with it all can feel overwhelming.
But here’s the good news: you don’t have to tackle everything at once. Instead of drowning in an endless to-do list, break your SEO tasks into daily and monthly routines.
By focusing on a few key SEO activities every day, you’ll gradually build a strong foundation that makes long-term optimization easier. You’ll also ensure your website stays ahead of Google’s ever-changing algorithms.
So, what should your daily and monthly SEO routines include? Let’s break it down.
- Why SEO Requires Daily and Monthly Routines
- What Are Daily SEO Best Practices?
- What to Do on Your Monthly SEO Check-Up
Why SEO Best Practices Require Daily and Monthly Routines
The term Search Engine Optimization (SEO) gets thrown around a lot in the world of marketing. And for good reason.
It’s a crucial factor in any successful marketing strategy.
But if you’ve ever asked yourself, “How can I maximize my SEO,” then you know there’s a lot of work that comes with this little, three-letter acronym: keyword research, content optimization, XML sitemaps, technical site audits, and…
…well, you get point.
Honestly, all that effort can be overwhelming. It can be hard to know how to prioritize SEO tasks (even if you already know which SEO tasks are popular and which ones to avoid).
That’s why the best SEO practices involve more than a simple list of what to do. It’s also a matter of when to go through that list so you’re always on top of your SEO game.
In other words, there are some SEO tips that you should add to a daily SEO routine while still leaving room for a monthly SEO task list.
By working on SEO in smaller chunks on a daily basis, your monthly efforts will be a breeze!
So let’s turn out attention to the type of daily SEO routine you should develop.
What Are Daily SEO Best Practices?
Having a daily SEO routine doesn’t have to be overly complicated. In fact, there are only four things that need to be a part of your daily ongoing SEO tasks:
The amount of time you spend on this list each day will change depending on your business model and your marketing plan. That said, you should dedicate at least some amount of time to your daily SEO tasks list.
1. Check-In with Your Analytics
The first thing on your daily SEO routine should be checking in with some basic web metrics. Now, let’s be clear: you don’t have to do a deep dive into your site’s traffic and performance every single day.
That would be overkill.
But you do need to start your SEO routine by checking both Google Analytics and Google Search Console (we’ll also show you how you can streamline this process with MonsterInsights).
Google Analytics shows you details about your audience, traffic, and conversions while Google Search Console gives you insight into your site’s overall performance with Google’s search engine.
What to Check on Google Analytics
Now, before we start, these tips assume that you’ve configured Google Analytics. You also should have a few key performance indicators (KPIs) in mind.
There are three metrics you should check for your SEO daily tasks:
- The overview
- Unique pageviews
- Conversions
What to Check With Google Search Console
After looking at how your traffic and conversions are doing, it’s time to see your site’s overall performance. For that, we’ll be relying on Google Search Console (GSC).
If you don’t already have your site hooked up to GSC, then check out our post on mastering Google Search Console. That will get your site running on GSC in just a few minutes.
With just a quick glance at GSC, you can keep an eye on:
- Search Results: total clicks to your site in Google search
- Core Web Vitals: See if you have pages that need improvement for desktop and mobile
Consolidating Your Analytics Reports
If you use WordPress, you can use MonsterInsights to make this entire process even easier.
With MonsterInsights, you can create custom reports for both Google Analytics and Google Search Console directly in your WordPress dashboard. That way, all you have to do is sign into WordPress and you have all your daily SEO information waiting for you.
Check out this article on hooking up Google Search Console to Google Analytics to get started.
Then if you have a Plus license key or higher with MonsterInsights, you’ll have your GSC and Google Analytic reports in one convenient place!
2. Work on Your Content
Content marketing is one of the best ways to drive traffic to your site. It also helps you establish yourself as an authority in your field.
Oh, and it’s free.
But there’s one drawback for busy business owners: creating content takes a lot of time.
That’s why one SEO best practice is devoting at least a little part of your daily routine to making new content. This means spending a bit of time working on at least 1 of the 4 following areas:
Brainstorm
One of the hardest parts of relying on content marketing for driving organic traffic to your site is coming up with things to talk about. Spending a few minutes each day brainstorming ideas for your next blog post or marketing video is a great way to stay motivated.
Research
If you’re writing a blog or social media posts, you need to know what you’re talking about. For that, you should be setting time aside to thoroughly research a topic before pen hits paper (or fingers hit keys).
Nothing can hurt your credibility more than poorly researched content with inaccurate information.
Read first. Write later.
Update Old Content
One of the fun parts of content marketing is that no piece of content is ever truly finished. Even “evergreen” content will occasionally need updating.
As time moves forward and new technologies or statistics emerge, you should be updating outdated content.
Look through your archives and see if you have any older posts that you can modify to be more current.
Create New Content
You’ve brainstormed, researched, and now you’re ready to write. But in the (slightly) modified words of Nathaniel Hawthorne, “Easy reading is hard writing.”
This is pretty much true with anything: videos for YouTube, podcasts, infographics, and so on.
The fact is that creating quality content is time-consuming. And that’s exactly why it should be part of your daily SEO activities!
By carving out little chunks of time each day, you’ll be able to reliably and consistently publish content that will help your audience and rank your site on Google.
3. Work on Linkbuilding
One of the biggest factors in SEO is linkbuilding. It’s not clear to what extent linkbuilding helps your SEO, but we know that it does.
And in a big way.
But like creating content, linkbuilding takes a ton of time. Plus, it’s incredibly tedious. Consider one of the most classic linkbuilding strategies. You need to:
That’s can start to feel like a lot. There are other linkbuilding strategies, but if you’re looking for a magic button, you won’t find it.
Linkbuilding is a lot of work. So much so that many small-sized businesses choose to ignore this important SEO best practice.
Rather than let the linkbuilding process overwhelm you, why not make it a small part of your daily SEO routine?
Give yourself a goal of reaching out to 3-5 high quality, reputable websites for links each day.
That small amount can add up fast. In fact, if you reached out to just 5 blogs or websites per day, that would be 1,200 emails throughout the year.
By splitting up your linkbuilding efforts into smaller, daily chunks, you’re likely to stay motivated and build more links over time.
Think of linkbuilding as a marathon, not a sprint.
4. Maintain Your Social Media Presence
One great way to drive organic traffic to your website is consistent posting on social media. Adding social media to your daily SEO routine means you need to have a social media strategy that’s right for your business.
Companies that engage in sales through social media are 40% more likely to hit revenue goals than non-social sellers. And, on the consumer side, over 30% of users prefer contacting brands via social media over a phone call.
Need a place to get started? Here are 9 ways to grow your email list with social media.
There are a few things to keep in mind when it comes to using social media on a daily basis:
That last one can be the toughest part. Social media has found a way to mix business with pleasure. You go on Twitter to tweet a quote from your latest article and end up going down the rabbit hole of endless cat videos.
How can you avoid that? By taking advantage of some awesome technology.
Using tools like Buffer or Hootsuite lets you schedule posts without ever having to go on the social media platform itself. And you can even choose the best time to post on social media to automatically send the posts.
Check out our list of the best social media marketing tools that will not only give you an unfair advantage, but they’ll also keep you focused and distraction-free.
And that’s it!
These four things may not be new SEO tactics, but they include everything you need to manage your content marketing strategy.
Now, when it comes to your monthly SEO tasks, you won’t be forced to spend hours on end sifting through data. Your fingers will already be on the pulse of your SEO strategy.
What to Do on Your Monthly SEO Check-Up
You’ve already gotten your day-to-day SEO checklist down. Now, you need to take some time at least once per month to accomplish two tasks:
1. In-Depth SEO site audit
This is where your SEO practices start getting into the nitty-gritty. You should spend a fair amount of time looking for any technical issues on your site that need to be addressed.
Never done an SEO site audit before? Don’t worry. We have you covered in this post:
How to Do an SEO Audit: 17 Simple Steps Explained
2. Content Review
Checking in with your content every month is more than simply reviewing what you’ve published and what older pieces need to be updated (though that is definitely a part of it).
You should look at how your content is performing so you can better plan next month’s content.
As a part of your monthly SEO routine, you should ask yourself:
- What types of content did my audience respond to most (blogs, videos, podcasts, and so on)?
- Which subject matters got the most unique pageviews, the longest time on page, and the lowest bounce rates?
- What pieces of content had the highest conversion rates?
- Where did my audience come from (mobile, tablet, or desktop)?
- What social media platforms did my audience engage with or come from the most?
The goal is to identify positive trends in your content creation and distribution so you can continue to fine-tune your content marketing strategy.
The data that you need to check each month for your content’s performance will change depending on your goals. Set aside some time for a monthly SEO review of all the content you’re producing.
As you already know, one of the core SEO best practices is to produce the highest quality content. After all, what is the goal of SEO? Answering your user’s search intent better than anyone else.
The only way to ensure you do this consistently is to track each piece of content’s success. But, unfortunately, even the best-run SEO strategy isn’t enough to run a successful business.
If you want to increase sales, you’re still missing a key part of the equation.
Getting Lots of Organic Traffic Is Only Half the Battle
Yes, your daily SEO routine is going to produce way more organic traffic. There’s just one problem: getting more traffic is only one side of the business coin.
Unless you have a solid strategy to convert traffic into paying customers, all of your SEO efforts will be lost.
Remember, the goal isn’t getting high volume traffic. What you’re really after is building a base of loyal paying customers who love your brand.
With OptinMonster, you can grow your email list, recover abandoning visitors, and increase conversions with professionally-designed, fully-customizable optins.
One of the most effective ways OptinMonster helps with this is with our Exit-Intent® technology. If a visitor comes to your site, looks around, and decides to leave without taking any action, they’ll be greeted with a popup as they try to exit the page.
This strategy has been shown to recover over 50% of abandoning visitors!
But that’s just the start. We also have an extensive list of exit popup hacks that are proven to grow your email list and increase your revenue.
So when your daily and monthly SEO routines start paying off and you watch organic traffic flood into your site, you can use OptinMonster to guarantee you have a surefire conversion system in place.
Sounds simple, right? That’s because it is.
Don’t put it off any longer. Join the OptinMonster family and get started today!
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