Do you want your digital marketing agency to generate more leads and revenue? Without hiring extra staff or breaking the bank?
The competition for clients is fierce, and the pressure to deliver results is growing. To stay ahead, your agency needs tools that boost performance, save time, and impress clients.
That’s where OptinMonster comes in.
OptinMonster isn’t just another lead generation tool. It’s a powerful way for agencies to get more business, both through your own marketing and through the marketing you provide for your clients.
With its easy-to-use features, you can attract more clients, create high-converting campaigns, and even open up new revenue streams, all without needing extra developers or designers.
In this article, I’ll show you 7 powerful ways your digital marketing agency can use OptinMonster to grow faster. From winning more clients to building scalable campaigns that boost client results, you’ll see why agencies around the world rely on OptinMonster to stay ahead of the curve.
- Why Your Agency Should Use OptinMonster
- How to Increase Agency Sales With OptinMonster
- How to Add New Revenue Streams With OptinMonster
Why Your Agency Should Use OptinMonster
OptinMonster is a powerful lead-generation tool that lets agencies create and manage high-converting campaigns across various platforms. Its intuitive drag-and-drop builder allows you to design engaging popups, floating bars, slide-ins, and more, all optimized to capture leads effectively.
OptinMonster integrates with all major email marketing platforms and CRMs. So no matter what tools you or your clients use, OptinMonster will fit in seamlessly with your existing workflow.
Diverse Campaign Types
OptinMonster offers a variety of campaign types to suit different marketing strategies. These campaign types include:
- Lightbox Popups: Attention-grabbing overlays that appear on your website to capture visitor interest.
- Floating Bars: Persistent headers or footers that display messages without disrupting the user experience.
- Slide-In Boxes: Subtle forms that slide into view as users scroll through your site.
- Inline Forms: Embedded forms placed within your content to encourage sign-ups.
- Fullscreen Welcome Mats: High-impact, full-page overlays that greet visitors upon arrival.
Advanced Targeting and Triggering
To maximize conversions, OptinMonster gives you precise control over which visitors see your campaigns and when. These advanced targeting and triggering rules let you and your clients show your best offers to the right people at just the right time:
- Exit-Intent® Technology: Detects when a user is about to leave your site and displays a targeted message to retain them.
- Page-Level Targeting: Shows campaigns based on the specific pages or sections a visitor is viewing.
- Geolocation Targeting: Delivers personalized messages based on the visitor’s location.
- Referrer Detection: Personalize your campaigns based on how the visitor arrived on your site.
- Real-Time Behavior Automation: Adapts campaigns dynamically based on user interactions and behavior.
Sub-Accounts for Client Management
For agencies managing multiple clients, OptinMonster’s Sub-Accounts feature streamlines collaboration:
- Role-Based Access: Assign specific permissions to team members or clients, such as Viewer or Author roles, to control access levels.
- Centralized Management: Oversee all client campaigns from a single dashboard, simplifying workflow and ensuring consistency.
- Client Collaboration: Allow clients to review or edit campaigns as needed, fostering transparency and partnership.
By leveraging OptinMonster’s versatile campaign types, sophisticated targeting options, and collaborative tools, your agency can enhance lead generation efforts and deliver exceptional results for clients.
To learn more, check out our Solutions for Agencies page.
How to Increase Agency Sales With OptinMonster
First, let’s go over some ways to get more marketing clients for your agency using OptinMonster.
1. Build Your Email List
As an experienced digital marketer, you probably already know how important email marketing is. But when was the last time you paid attention to your agency’s email list?
We totally get it. You’re busy running your business and getting great results for your clients. Fortunately, OptinMonster can help automate your email lead generation with popups, slide-ins, and other forms.
Once those leads are on your email list or CRM, you can send more information about your agency and services or have your sales team reach out to schedule a call. The important thing is growing that list of email subscribers who are ready to learn from you, and eventually hire you.
Vital Design is a digital marketing agency that used OptinMonster to grow their own email list by 97%. They used clever exit-intent popups that didn’t disrupt the browsing experience. Their results were so good that they started using OptinMonster for their clients. One of their restaurant clients saw a 75% increase in conversions using OptinMonster. You can read the full Vital Design case study here for more details on how they did it.
2. Qualify Leads
Not only can OptinMonster bring in new leads, but you can also use the many advanced design and targeting features to qualify leads. There’s no point in getting tons of new leads if none of them are actually ready to hire you. So you want to make sure that your leads are qualified.
One way to do this is by building a custom lead generation form. OptinMonster makes this super easy with the Fields block in the drag-and-drop builder. Without any coding at all, you can add text boxes, dropdowns, radio buttons, and other custom form fields to gather the information you need about potential clients. You can then send this data to your email platform or CRM and use it to segment your leads.
Another strategy is to use OptinMonster’s targeting rules to display your lead gen forms to specific segments of your audience. For instance, you could target visitors based on geolocation. Inbound Marketing targeted their lead magnet popups to Australian visitors and increased their conversion rates by 189%.
You can also use page-level targeting to display tailored popups for different topics on your agency website. OptinMonster makes it incredibly easy to duplicate and edit campaigns to match different pages or blog posts. CPC Strategy created 110 customized offers throughout their site and converted a whopping 76% of targeted visitors.
OptinMonster even has a fully automated lead verification feature called TruLead™. TruLead can weed out entries from spam bots, temporary email addresses, and other bad leads before they ever hit your inbox. This saves time, money, and your email sender reputation.
3. Increase Conversions
OptinMonster is full of conversion rate optimization features you can use to get more leads. We’ll go over just a few of the ones that real digital marketing agencies have used with great success.
Multistep forms like the one below are proven to improve conversion rates. Someone who clicks on Yes is more likely to finish the process of filling out the form once they’ve begun. Similarly, a lead who takes the time to click through to the next screen is likely more interested in what you’re offering. This means they may be more likely to become paying clients later.
OptinMonster can turn any campaign into a multistep form. Every template has a Yes/No view already available. You just have to enable and customize the first step.
You can also use MonsterLinks to turn any link, image, or button on your website into a multistep form. When users click a MonsterLink, the signup form launches. That’s how Lead Guru achieved a 26% increase in conversions on an already popular lead magnet video.
Split testing is another essential practice for improving your conversion rates. Split testing, or A/B testing, is the practice of testing different versions of the same headline, call to action, or offer. Once you see which version performs better, you can use that on your website.
OptinMonster makes it easy to run split tests. You can create your variations with the drag-and-drop builder, and then OptinMonster will automatically show each version to different visitors at random. As the test runs, you’ll see detailed analytics about which campaign is performing better. The marketing agency Whole Whale used split testing to raise the conversion rate of an optin by 62%.
4. Sell a Digital Product
Digital products are a great way to bring in some additional revenue for your digital marketing agency. These products can be downsells for clients who aren’t able to work with you for budget or scheduling reasons. You can also use a digital product to generate leads. You might sell a DIY course that teaches an early part of your process, and then reach out to those customers later to see if they’re ready for a full-service digital marketing package.
As you might have guessed, OptinMonster can help you sell your digital product too. Reliablesoft.net used an OptinMonster slide-in campaign to redirect visitors to the agency’s SEO courses page. They also built a simple floating header with a countdown timer that increased course sales by 20%. That’s a continuous source of income without any additional work from the agency.
Now, let’s look at some ways that OptinMonster itself can form new revenue sources for your agency.
How to Add New Revenue Streams With OptinMonster
In addition to bringing in new clients for your digital marketing agency, OptinMonster can create new offers and income sources. Let’s look at 3 ways to do this, including both low-effort and ongoing partnership options.
1. OptinMonster Affiliate Program
The first revenue stream is very simple to set up but can have big payoffs. OptinMonster has an affiliate program, which means we’d love to pay you a commission for recommending us to your clients.
Our affiliate commission rate is 20%. Multiply that by all of your digital marketing clients and you’ve got a lot of revenue potential.
What you do with the client’s OptinMonster account after the affiliate sale is up to you. You can offer managed services or form a revenue-sharing partnership, which we’ll discuss in more detail below. But if you don’t want to, you can still profit from sharing a reliable marketing tool with your clients.
2. Managed Lead Generation Services
The second revenue stream is to sell packages of OptinMonster lead generation campaigns to your digital marketing clients. You can either run these campaigns from the client’s account, or from your agency’s OptinMonster account. Using OptinMonster to create and execute lead generation campaigns adds a ton of value to your agency services. You can then charge a premium for this valuable service.
OptinMonster has Sub Accounts and folders, which you can use to keep your client campaigns separate from your agency’s own promotions. You can also give your clients different levels of access to their campaigns depending on how involved they want to be.
Medstar Media used OptinMonster’s exit-intent popups to boost a client’s conversions by a full 500%. After this successful campaign, they started creating OptinMonster campaigns for other clients. The agency took advantage of OptinMonster’s easy split testing and page-level targeting to help their clients generate millions more in revenue.
Fastrack also used OptinMonster for their clients in the hotel and travel industry. One targeted exit-intent campaign converted over 53% of abandoning visitors with a coupon code application button.
Logic Inbound combined their marketing expertise with OptinMonster’s features to skyrocket a client’s conversion rate by 1500%. The agency optimized the offer messaging, targeted abandoning users, and split tested a variety of design options. As a result, this client saw 500% more in-person visitors compared to before they started using OptinMonster.
3. Revenue Sharing Partnership
When you start getting these huge results for your clients by using OptinMonster, you can unlock a third income source: revenue sharing.
With revenue sharing, your agency charges a small fee to set up and launch lead generation campaigns in OptinMonster. Then, as the sales roll in, your agency collects a portion of the revenue generated from those campaigns as your ongoing fee.
For example, let’s say your marketing campaigns generate $10,000 monthly for your client, like KnivesShipFree.com saw on the first day of their promotion.
That client could then share 10% of that revenue with you, which is $1,000. You can run evergreen campaigns that continue to earn money for you and your client without additional work.
OptinMonster makes it easy for you and your client partners to track revenue. With the revenue attribution feature, you can see exactly how much each campaign is earning for your client. This kind of hard data about return on investment (ROI) improves customer retention and can even generate new business as your clients brag about their results to their colleagues.
Revenue sharing works well for ongoing clients who may not have the cash up front to hire your agency, want to see actual results before committing to a long-term contract, or just want a more collaborative partnership style.
Next Steps: Grow Your Digital Marketing Agency With OptinMonster!
We hope this post gives you some ideas for how to use OptinMonster to improve lead generation for your digital marketing agency.
Ready to add more clients and income streams to your marketing agency? Try OptinMonster risk-free today!
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