How Inbound Marketing Increased Conversions 189% Using Lead Magnets

Do you do business within a defined geographic area and want to focus your lead generation efforts to visitors from that area? In this case study, you’ll see how Inbound Marketing used OptinMonster to increase local leads by 189%. Meet Inbound Marketing Inbound Marketing Agency helps businesses in Perth, Australia grow their website traffic, leads, …

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Do you do business within a defined geographic area and want to focus your lead generation efforts to visitors from that area? In this case study, you’ll see how Inbound Marketing used OptinMonster to increase local leads by 189%.

Meet Inbound Marketing

Inbound Marketing Agency helps businesses in Perth, Australia grow their website traffic, leads, and sales using search engine optimization, pay per click advertising, email marketing, and social media.

Inbound Marketing used OptinMonster to increase conversions.

Adam Rowles from Inbound Marketing talked with us about how they’re using OptinMonster to generate leads for their agency.

Before OptinMonster, Adam was using several different WordPress plugins to capture leads. Each had their own features and limitations. With each new plugin they tried, the risks for conflicts between plugins went up.

Adam said,

We were using tools ad-hoc. However, this was time-consuming and didn’t achieve the results we wanted. From an agency perspective, we wanted a centralized platform to manage everything.

This was the main reason Adam chose OptinMonster: to streamline the process of creating and launching lead generation campaigns.

How Inbound Marketing Uses OptinMonster

Once he switched to OptinMonster, Adam set his mind to capture more qualified leads using Inbound Marketing’s existing lead magnets.

A lead magnet is a valuable piece of content offered in exchange for a visitor’s email address.

One of Inbound Marketing’s most successful campaigns uses a fullscreen welcome mat to tease visitors with a free strategy report. A fullscreen welcome mat pops up over the entire website, hiding the content behind it from view. Fullscreen campaigns are great for focusing the visitor’s attention on a single call-to-action.

Inbound Marketing offered lead magnets using OptinMonster to increase conversions.

This campaign shows up for any visitor who has been on the site for at least 10 seconds.

Inbound Marketing converted 5.75% of visitors with this campaign.

Inbound Marketing isn’t the only OptinMonster customer who has seen success using lead magnets. RocketBots converted 7.33% of visitors with a lead magnet!

Drawing on the success of the first campaign, Adam added another. The lightbox campaign below offered Inbound Marketing’s best lead generation tools, tips, tricks, and ideas in exchange for an email address.

Inbound Marketing offered lead magnets using OptinMonster exit-intent to increase conversions.

The campaign appears only when the visitor attempts to leave the site, triggered with our exit-intent technology.

Exit-intent campaigns trigger when the visitor’s mouse motions towards the browser bar. That’s a clear sign they’re about to leave the site. Since nearly 70% of visitors to a website will leave without taking any action, you lose nothing by trying to get their attention one more time before they leave.

The exit-intent campaign above recovered 3.59% of abandoning visitors.

Inbound Marketing also took advantage of OptinMonster’s geolocation feature to ensure anyone who subscribed to their list met one of their key requirements for being a qualified lead: they must be located in Australia. Visitors located outside of Australia won’t see any OptinMonster campaigns.

Inbound Marketing OptinMonster geolocation to qualify visitors.

Results:

  • Inbound Marketing converted 5.75% of visitors using a fullscreen welcome mat.
  • Inbound Marketing recovered 3.59% of abandoning visitors using exit intent.
  • Inbound Marketing increased conversions 189% as a result of using OptinMonster.

Summary

Inbound Marketing had one main goal for using OptinMonster: to streamline their lead generation efforts. OptinMonster’s powerful display rules and easy-to-use drag and drop builder allowed them to do just that! Take a look at other ways that agencies can use OptinMonster to boost revenue.

Before using OptinMonster, our website conversion rate was 2-3%, as expected. Since using OptinMonster, we have been able to improve conversion rates to 5.75%, a 189% increase.
Adam Rowles, Founder at Inbound Marketing

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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout