Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. Luckily, there was! With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process.
Meet Medstar Media
Medstar Media is a digital marketing agency that helps spas and providers of aesthetic medicine get more customers.
And they have a really fun homepage:
The medical aesthetics industry is a highly saturated, highly competitive market and the cost of sending a visitor to a client’s website is very expensive. Medstar Media’s return on investment (ROI) is dependent on enticing visitors to come into their client’s office or spa for a consultation.
Before OptinMonster, only 2% of website visitors would request an appointment, just slightly above the industry standard.
Medstar Media was looking for a way they could improve conversion rates and drive customers to their clients’ sites.
Chris Zelig, a partner at Medstar Media, told us more about how they use OptinMonster.
How Medstar Media Uses OptinMonster
Using static sidebar forms, Medstar Media saw conversion rates that typically maxed out around 2%.
All that changed when OptinMonster came on board!
By using lightbox popups with exit-intent, conversion rates increased by 500%. This meant that Medstar Media’s clients, even those with smaller budgets, could now outperform national chains with unlimited ad spend.
One of their clients even became the top-selling provider in their industry!
Thanks to the success of their first lightbox popup, Medstar Media began incorporating more optins onto their clients’ sites. They also used split testing to determine the most effective way to capture leads.
Split testing is easy to implement with OptinMonster. From your campaign dashboard, choose the campaign you want to split test and click the split test icon:
From there, give your split test campaign a name and enter a description detailing what you’re testing:
Then, just click Create Split Test and make your edits before saving this version of your campaign.
Medstar Media’s favorite tool is the lightbox popup with exit-intent and they’ve used it to great advantage for their clients.
Case Study: See how Top 6 Digital used exit-intent popups to increase affiliate revenue by 30%!
One of their clients, SKINNEY Medspa, needed more appointment requests from the traffic they were already getting to their website and the static sidebar form they were using wasn’t producing enough leads to justify the cost.
They added this campaign to one of the client’s landing pages using page-level targeting:
This campaign converts at 6.51%, a 5-fold increase!
Adding exit-intent and page-level targeting to your campaigns is easy. Just go to your campaign’s display rules and it’s right there!
Here’s how to enable exit-intent:
For page-level targeting, you can create a rule to easily target a specific landing page by simply adding the slug of the page to the rule. Your rule condition would be If current URL path contains SLUG, where SLUG is the page you want to target.
In addition to exit-intent and page-level targeting, Medstar Media uses scroll-depth to target interested visitors. They added popups like this across their customer sites, each with a scroll depth matched to the needs of the client:
These campaigns convert at more than 5% across the board with some clients converting over 10%!
Medstar Media also likes how customizable the designs are. “This allows us to tailor the optins to best appeal to the interests of the specific demographic we target,” Zelig said.
Of course, the part they love most about OptinMonster is how much the optins help their clients succeed. 😊
Before Medstar Media began using OptinMonster on their site, only 2% of visitors would request an appointment with their clients. Through a combination of lightbox popups, exit-intent, page-level targeting, and scroll-depth, conversion rates have skyrocketed.
This has completely changed their clients’ businesses.
- Medstar Media increased client conversion rates by 500%.
- Medstar Media has helped some of their clients generate millions more in revenue.
Medstar Media helped their clients achieve great things using OptinMonster, and your business can do it, too! With OptinMonster’s powerful features and gorgeous, fully-customizable templates, you can boost conversions, increase revenue, and grow your email list like never before.
OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets.
Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.
Chris Zelig, Partner, Medstar Media