7 Best White Label Email Marketing Software | 2024 Guide

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Best white label email marketing tools

Do you want to manage your client’s email marketing campaigns effectively but need help determining which white label email marketing tools to use?

Email marketing is essential for businesses of all sizes to connect with customers and drive sales. However, it can be challenging, especially for marketing agencies that handle multiple clients.

That’s where white label email marketing software comes in.

This blog will examine email marketing white label tools and why they are necessary for businesses.

What Are White Label Email Marketing Tools?

White label email marketing tools are software platforms that allow businesses and agencies to brand and customize email marketing campaigns as their own without the need for expensive and time-consuming software development.

In other words, email marketing white label tools allow you to run email campaigns for clients using a 3rd-party tool (that you don’t own).

However, these tools allow you to add your custom branding, so your clients never see the 3rd-party tool itself.

When you work with clients, there are times when you need to grant them access to your work and send progress reports. When you do so, you would want them to avoid seeing the logo and names of software that you rely on.

Many email marketing white label services let you hide their labels and add your branding to solve this issue. So with white label tools, you can:

  • Scale your business easily without creating your own software and marketing tools
  • Expand your product offerings by rebranding software products that exist on the market
  • Get readymade reports with your company logo
  • Grant clients access to the dashboard to approve projects or make changes

For many reasons, white label solutions help expand and grow your business.

Is White Label Email Marketing the Way To Go?

Whether or not white label email marketing is the way to go for a business depends on its specific needs and goals. However, using white label email marketing software has several benefits, making it a popular option for businesses and agencies.

Firstly, white label email marketing software provides businesses a cost-effective solution to implement email marketing campaigns. They offer a range of features and functionalities that enable businesses to create and manage email campaigns without investing in costly software or hiring dedicated marketing teams.

Secondly, white label email marketing software allows businesses to personalize email campaigns with their branding, which helps build brand recognition and customer trust. This also enables businesses to create consistent and professional messaging across all communication channels.

Thirdly, white label email marketing software offers customizations allowing businesses to tailor email campaigns to their needs. This includes features like automated campaigns, email templates, and contact list management.

Overall, white label email marketing can benefit businesses that want to streamline their email marketing efforts, improve brand recognition and trust, and save costs. However, businesses should carefully evaluate their specific needs and goals before deciding if white label email marketing is the right option.

Now, let’s dive into the top white label email marketing software.

Top White Label Email Marketing Software

1. OptinMonster

OptinMonster Home Page 2023

OptinMonster is the #1 lead generation tool on the market.

It helps you grow your email list by allowing you to create stunning lead generation campaigns like popups, floating bars, inline forms, and slide-ins.

With OptinMonster, you can easily remove the OptinMonster logo and branding from the campaigns.

When creating a campaign, you need to click on the OptinMonster logo. This will open up the settings menu, where you can use the toggle switch to disable the ‘Display Powered By Link’ option.


Additionally, you can transform the OptinMonster dashboard and add your custom branding.

Under ‘My Account’ on the OptinMonster dashboard, you’ll need to open the Branding tab.

You can add a name, logo, icon, and copyright text here. And you can customize the background color, text, and buttons to match your brand.


Once you enable custom branding, the dashboard will change to match your preferences.

art pop custom branding

Next, you can invite a client or team member to collaborate on campaigns. You’ll find this option on the Publish page of any campaign you create.

Invite a team member in OptinMonster

Or you can access the My Account » Sub-Accounts page to invite new users.


OptinMonster lets you assign different permission levels for your clients or team members.

You can make them a viewer, author, manager, or admin and assign which sites or folders they can access.

To create client-specific folders, you can do so from the dashboard. You can first create the folder from the taskbar on the left and then add any campaign you create to the specific folder, like so:

Add folder in OptinMonster

This way, you can grant access only to the client’s campaign, folder, or site and not your entire account.

OptinMonster makes organizing and managing your clients easy and lets them see only what you want them to see.

That makes it one of the best white label lead optimization tools on the market.

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  • Complete white label platform and custom branding for the dashboard and individual campaigns
  • Allow clients to access the dashboard to collaborate on projects
  • Set permission levels for users
  • Manage multiple clients with dedicated folders
  • Analytics to create reports for clients
  • Integrates with all popular email services providers like Constant Contact and Sendinblue

OptinMonster ships with 100+ stunning template designs and a drag-and-drop builder to set up high-converting lead generation campaigns in minutes.

And it has powerful targeting features and campaign triggers to maximize conversions.

This allows you to reach more of your sales/marketing goals, like having people give their email addresses, go to webinar landing pages, see popular products for direct sales, and much more.


OptinMonster’s white label email marketing solutions are available with the Pro plan, which costs $29 monthly.

2. MonsterInsights


MonsterInsights is the best analytics plugin for email marketers.

It has specific features to help white label email marketers track the performance of their lead generation and subscription forms.

MonsterInsights Dashboard

MonsterInsights also shows you top-performing posts, pages, and products that you can use to convert into emails.

Plus, you can set up custom dimensions that you want to track.

You can easily enable and disable MonsterInsights on your client sites and also manage which sites the MonsterInsights license is active on.

You can connect MonsterInsights with your client’s Google Analytics account and view statistics directly from your WordPress dashboard. So you won’t need to log into their Google Analytics profile each time to get the stats you need.

Added to that, you can generate beautiful reports with valuable insights to show clients. These reports can be exported as PDFs. And MonsterInsights also provides weekly email summaries that you can automatically send to clients.

MonsterInsights lets you rebrand all of these reports and summaries.

You’ll find these options under the Advanced tab in the MonsterInsights dashboard.

MonsterInsights advanced options

Here, you can add the client’s email to whom you want to send the reports. And then use your own custom logo for both the PDF reports and email summaries.

With MonsterInsights, you can also set up permission roles for different users if you want to grant them access to the MonsterInsights dashboard.

MonsterInsights permissions for users

It lets you allow clients to view reports and save settings.

With MonsterInsights, you’ll have all the data you need to make your email marketing efforts successful.


  • Easy to setup and connection to client websites
  • Real-time data to improve your marketing strategy
  • Find top performing and converting products to create email marketing campaigns
  • Track performance of signup forms
  • Customized PDF reports
  • SEO reports to track organic progress
  • Weekly email summaries sent automatically with your branding
  • Control access permissions for clients and team members


You can get started with a lite version of MonsterInsights for free making it an excellent solution for small businesses. Paid plans start at $99.50 per year.

3. Constant Contact

Constant Contact

Constant Contact is the best and most popular email service provider. It’s widely used to create and send email broadcasts and sequences.

Constant Contact lets you remove their logo from emails, including survey invitations and event-related emails.

That makes it one of the best white label email marketing services.

To do this, you’ll need to contact a support representative and request them to remove the Constant Contact logo from your account.

You can add your logo to the email footer instead of the Constant Contact logo.

Remove Constant Contact branding

For this, you need to describe the footer changes you want to make and upload the image you want to use.

You can customize everything about the footer; however, Constant Contact requires an unsubscribe link, an About our Service Provider link, and a physical mailing address.

You can remove the logo if you’re using the Inline or Popup signup forms from Constant Contact. You need to edit the form settings when creating a campaign, and you’ll see an option to disable the logo.

Constant Contact also offers an agency partner program. It’s a reseller program that gives you access to powerful online marketing solutions for your clients.

It lets you set up and manage your client’s email marketing accounts on your own. Or you can even use your referral link to let Constant Contact do it for you.

You’ll receive a one-time cash bonus and share the monthly revenue of all accounts you sign up for.


  • Add multiple user accounts for ‘Account Manager’ or ‘Campaign Creator’ roles
  • 97% email deliverability track record
  • Email marketing automation made easy
  • Smart eCommerce automation tools to process data and predict the best outcome
  • Send emails bearing custom branding
  • Control email delivery time, frequency, and promotional offers
  • Segment based on purchase activity, website visits, activity and gender
  • Analytics to provide valuable insights into performance and progress
  • Reliable support team provides help over live chat, phone, email, and forums
  • Resell email marketing services to your clients


Constant Contact’s pricing plans start at $20 per month. There are additional charges for white label and custom branding solutions.

4. HubSpot Email Marketing

Hubspot Email

HubSpot offers a powerful email marketing platform and other marketing and sales tools that seamlessly integrate with HubSpot’s CRM.

With its easy-to-use editor, you can use HubSpot’s software to design emails. It has a drag-and-drop application that lets you customize every detail, from brand colors to images and CTAs.

While it’s not specifically white labeled, HubSpot is a good fit for agencies looking for a sales and marketing platform to use with clients.

Through the HubSpot Solutions Partner Program, you get white labeled content for lead generation, software and sales training, and more, so you can help your clients reach their goals.

If you refer or resell HubSpot as a solutions provider, you receive a commission of 20% across all product types and addons for the first 12 months the customer is on HubSpot.

You can also remove HubSpot’s branding from your email marketing and other tools like live chat, chatbots, and forms.


  • 99% email delivery rate
  • Easy drag-and-drop email editor with customization options
  • Integration with HubSpot’s CRM
  • Detailed performance reports
  • A/B testing to optimize campaigns
  • Includes additional marketing tools to increase email signups
  • Resell email marketing services to your clients
  • Pricing tiers are designed to help you scale your business as you grow


HubSpot offers its email marketing service as part of its Marketing Hub software. You can start with the free version to send up to 2,000 emails monthly. To remove HubSpot’s branding and access additional features, you’ll need a paid plan starting at $45 per month.

5. AWeber

Aweber Email Marketing Tool

AWeber is a powerful email marketing platform.

It lets you design and create custom templates without ever having to write any code. The drag-and-drop builder enables you to customize everything about your email so you can add your own branding, logo, and color schemes.

You can also create custom-branded templates that you can use for all your campaigns instead of customizing every new email.

AWeber dashboard

AWeber offers a co-branded private label option where you can set up your company name and branding and use their services. You can market it as your own. However, the AWeber logo will show up in your account dashboard.

It’s not intrusive, so it shouldn’t pose any issue with clients when you grant access to your dashboard.


  • Automate email broadcasts created from latest blog posts
  • Set email campaign triggers and create targetted email flows
  • AI powered email template designer to create branded newsletters in seconds
  • Drag and drop email builder with access to a free template library
  • Easy subscriber management and segmentation
  • Analytics and reports that contain data that matters


There’s a free plan for up to 500 subscribers. The Pro version starts at $16.15 per month.

6. Mailjet

Mailjet Email Marketing

Mailjet is a unique email marketing solution that makes it easy for marketers and developers to work together.

It also combines template-based marketing and transactional email sending in one online app.

It has one of the best white label solutions among email service providers. Using Mailjet, you can offer a custom-branded email builder, contact database, and template management under your company name.

Plus, you can add ’email sending infrastructure’ to your portfolio as it lets you white label that as well.

Mailjet lets you select what features you’d like to offer your customers so you don’t have to pay for the ones you don’t need.

Some of the features that can be white labeled include Advanced Statistics, Segmentation, Multiple Languages, Templates, and Contact Management.

And when it comes to managing multiple clients, Mailjet has a user-friendly dashboard. You can add and manage master and sub-accounts.

Mailjet dashboard


  • Robust account management system to manage multiple clients
  • Share templates with individual or selected clients together
  • Control and restrict access as needed
  • Monitor analytics for each client to make informed decisions
  • Support for onboarding, API integration, and deliverability


Mailjet’s white label email marketing services comes with custom pricing. You’ll have to contact Mailjet support to get started.

7. ActiveCampaign

Active Campaign Email Marketing

ActiveCampaign is another excellent email marketing platform.

It gives you access to email marketing automation and CRM tools to achieve great results that you can proudly show your clients.

ActiveCampaign’s white label solution can add a ton of value to your marketing agency or business. It lets you rebrand their platform with your logo, custom domain, and cosmetic changes.

It also makes room for HTML and CSS rebranding options.

Additionally, you can rebrand a specific customer account to make the dashboard suit the client’s brand. This personalizes their experience.

And ActiveCampaign lets you remove all instances of their branding with a single click.

ActiveCampaign remove branding


  • Add custom pre-built templates and automation for clients
  • Create custom buttons or import your own CSS
  • Allow clients to sign into your dashboard through your website
  • Single click option to remove all ActiveCampaign branding
  • Behind-the-scenes support to answer client queries


ActiveCampaign starts at $29 per month. Its white label features are in the Enterprise plan with custom pricing.

And there you have it! That’s our list of the best white label email marketing platforms every email marketer should know about.

Verdict: The Best White Label Email Marketing Tools

Even though we’ve narrowed down the best email marketing white label tools, we know it can still be challenging to decide.

So here’s our pick of the best tools for email marketers that can be white labeled.

Regarding email marketing, it’s best to use a combination of value-add tools such as Constant Contact, OptinMonster, and MonsterInsights.

You can white label and integrate all three tools, so they work in tandem with each other. This way, you’ll have everything you need to succeed in your email marketing business!

Interested in adding other revenue streams to your agency? Check out these ways that digital agencies can grow their business with OptinMonster.

Get Started with OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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