How to Connect OptinMonster with ActiveCampaign

OptinMonster offers seamless integration with ActiveCampaign email marketing service. Connecting OptinMonster to your ActiveCampaign email list is very easy. Follow our step by step guide on how to connect OptinMonster with ActiveCampaign.

  1. Integrations Tab
  2. Log into ActiveCampaign Account
  3. Enter the API URL & API Key
  4. Select a List
  5. Configure Lead Options (optional)

Step 1 – Integrations Tab

If you’re uncertain how to add your integration, you can follow our guide for connecting to Email Service Providers and CRMs.

Next, select ActiveCampaign from the Email Provider drop-down.

ActiveCampaign ESP

For ActiveCampaign Account Label, give the integration a unique internal name for identification.

ActiveCampaign Label

Step 2 – Log into ActiveCampaign Account

To obtain your ActiveCampaign API credentials, log into your ActiveCampaign account. Next, from your ActiveCampaign dashboard, click on Settings.

ActiveCampaign Settings

Once you’ve reached the Settings page, select the Developer tab.

ActiveCampaign Developer Tab

You’ll then have access to your API URL and Key.

ActiveCampaign Copy API URL and Key

Step 3 – Enter the API URL & API Key

In the Builder, paste your ActiveCampaign API URL and ActiveCampaign API Key into their corresponding fields. Then, select the Connect to ActiveCampaign button.

ActiveCampaign Connect Integration

Step 4 – Select a List

OptinMonster will now connect to your ActiveCampaign account and fetch your email lists. Select an email list you want users to subscribe to.

ActiveCampaign Choose Email List

Step 5 – Configure Lead Options (optional)

Once you’ve selected a List, you’ll also have the option to configure Lead Tags, choose an Assigned Form and/or use event tracking for your campaign.

ActiveCampaign Lead Options

That’s all, you have successfully connected OptinMonster to ActiveCampaign!


Q: How do I configure single or double opt-in?

A: See our guide on single vs. double opt-in for ActiveCampaign.

Q: How do I use event tracking in the Lead Options?

A: OptinMonster now makes it easy to use ActiveCampaign’s event tracking feature!

To use Event Tracking, enable the Use Event Tracking option in the Lead Options section of your ActiveCampaign integration.

ActiveCampaign Enable Event Tracking

Once enabled, you’ll need to enter your Event Tracking Account ID and Event Tracking Key. To locate these, log into your ActiveCampaign Account and navigate to the Settings panel.

ActiveCampaign Settings

Next, go to the Tracking menu.

ActiveCampaign Tracking Tab

Toggle the Event Tracking Status to On.

ActiveCampaign Enable Event Tracking

You will then be provided with your event tracking key in the Event Key field.

ActiveCampaign Copy Event Key

To locate the event tracking account ID, select the Event Tracking API text link.

ActiveCampaign Click Event Tracking API

This will open a modal window and copy the actid. This will be the event tracking account ID.

ActiveCampaign Copy actid

Enter both of these details into their respective fields in the Builder and your campaign will be ready to send event tracking data back to ActiveCampaign.

Q: When I use Event Tracking, do I need to enable Event Tracking in ActiveCampaign and add the tracking code to my site?

A: Yes! You’ll need to enable event tracking and add the tracking code to your site following ActiveCampaign’s Event Tracking overview.

Q: When I use Event Tracking, how do I know it’s working properly?

A: When Event Tracking is working properly, leads added to your ActiveCampaign site through OptinMonster campaign will show OptinMonster Lead under the Recent Activities column when viewing the individual lead’s details.

ActiveCampaign OptinMonster Lead Event

Q: Is it possible for me to add a phone field to my campaign?

A: Yes! You can add a phone field. Check out how to capture phone numbers with OptinMonster.