How to Connect OptinMonster with ActiveCampaign

OptinMonster offers seamless integration with ActiveCampaign email marketing service. Connecting OptinMonster to your ActiveCampaign email list is very easy. Follow our step by step guide on how to connect OptinMonster with ActiveCampaign.

  1. Integrations Tab
  2. Log into ActiveCampaign Account
  3. Enter the API URL & API Key
  4. Select a List
  5. Configure Lead Options (optional)

Step 1 – Integrations Tab

In the Builder, select the Integrations tab to view the Integrations panel.

Select the Integrations tab in the Builder to begin connecting your Email Service Provider to OptinMonster.

If this is your first time connecting an integration to your campaign you’ll see a New Integration item in the Integrations panel of the builder. Select that to begin configuring your integration.

Select the New Integration item to begin connecting your Email Provider to OptinMonster.

Next, select ActiveCampaign from the Email Provider dropdown.

Select the Email Provider from the dropdown list to begin connecting them to your OptinMonster campaign.

Step 2 – Log into ActiveCampaign Account

To obtain your ActiveCampaign API credentials, log into your ActiveCampaign account. Next, from your ActiveCampaign dashboard, select your avatar and name in the top right-hand corner. A dropdown menu will appear where you can select the Settings link.

Select your account avatar, then the Settings link from the dropdown menu.

Once you’ve reached the Settings page, select the Developer tab.

From the Settings page, select the Developers tab.

You’ll then have access to your API Key.

You can access your ActiveCampaign API Key from the Developer tab of the Settings page.

Step 3 – Enter the API URL & API Key

In the Builder, paste your ActiveCampaign API URL and ActiveCampaign API Key into their corresponding fields. Don’t forget to add an account label for easy identification! Then, select the Connect with ActiveCampaign button.

Enter the API URL and Key into the specified fields to connect ActiveCampaign to OptinMonster.

Step 4 – Select a List

OptinMonster will now connect to your ActiveCampaign account and fetch your email lists. Select an email list you want users to subscribe to.

Select a List to add new subscribers to in ActiveCampaign.

Step 5 – Configure Lead Options (optional)

Once you’ve selected a List, you’ll also have the option to configure Lead Tags, choose an Assigned Form or Use Event Tracking for your campaign.

Configure additional lead options for your ActiveCampaign integration with OptinMonster.

That’s all, you have successfully connected OptinMonster to ActiveCampaign!


Q: How do I enable single opt-in?

A: When using our ActiveCampaign native integration, choose an Assigned Form in the Lead Options section of the Integration panel to enable single opt-in for your campaign.

Q: How do I Use Event Tracking in the Lead Options?

A: OptinMonster now makes it easy to use ActiveCampaign’s Event Tracking feature!

To use Event Tracking, enable the Use Event Tracking option in the Lead Options section of your ActiveCampaign integration.

Configure additional lead options for your ActiveCampaign integration with OptinMonster.

Once enabled, you’ll need to enter your Event Tracking Account ID and Event Tracking Key. To locate these, log into your ActiveCampaign Account and navigate to the Settings » Tracking screen.

If Event Tracking isn’t already enabled, go ahead and do that now from this screen. You will then be provided with your Event Tracking Key in the Event Key field.

To use ActiveCampaign event tracking copy the event key to connect with OptinMonster.

To locate the Event Tracking Account ID, select the Event Tracking API text link.

Select the event tracking api link to locate the Site Tracking Account ID.

This will open a modal window. Look for the actid details to find the Event Tracking Account ID.

The site tracking Account ID will be listed in the popup modal that shows all event tracking API details.

Enter both of these details into their respective fields in the Builder and your campaign will be ready to send event tracking data back to ActiveCampaign.

Enter the account id and key into their fields to use ActiveCampaign site tracking.

Q: When I use Event Tracking, do I need to enable Event Tracking in ActiveCampaign and add the tracking code to my site?

A: Yes! You’ll need to enable Event Tracking and add the tracking code to your site following ActiveCampaign’s Event Tracking overview.

Q: When I use Event Tracking, how do I know it’s working properly?

A: When Event Tracking is working properly, leads added to your ActiveCampaign site through OptinMonster campaign will show OptinMonster Lead under the Recent Activity column when viewing the individual lead’s details.

Your new subscriber will show OptinMonster Lead in the recent activity column.

Q: Is it possible for me to add a Phone Field to my optin?

A: Yes! You can add a phone field. Check out How to Capture Phone Numbers with OptinMonster here.