How to Connect OptinMonster with ActiveCampaign

OptinMonster offers seamless integration with ActiveCampaign email marketing service. Connecting OptinMonster to your ActiveCampaign email list is very easy. Follow our step by step guide on how to connect OptinMonster with ActiveCampaign.

  1. Integrations Tab
  2. Log into ActiveCampaign Account
  3. Enter the API URL & API Key
  4. Select a List
  5. Configure Lead Options (optional)

Step 1 – Integrations Tab

If you’re uncertain how to add your integration, you can follow our guide for connecting to Email Service Providers and CRMs.

Next, select ActiveCampaign from the Email Provider dropdown.


Next, click Add New Account.


To get the details for the next fields, you need to log into your Active Campaign account.

Step 2 – Log into ActiveCampaign Account

To obtain your ActiveCampaign API credentials, log into your ActiveCampaign account. Next, from your ActiveCampaign dashboard, select your avatar and name in the top right-hand corner. A dropdown menu will appear where you can select the Settings link.


Once you’ve reached the Settings page, select the Developer tab.


You’ll then have access to your API Key.

Copy-Active-Campaign API-Details

Step 3 – Enter the API URL & API Key

In the Builder, paste your ActiveCampaign API URL and ActiveCampaign API Key into their corresponding fields. Don’t forget to add an account label for easy identification! Then, select the Connect with ActiveCampaign button.


Step 4 – Select a List

OptinMonster will now connect to your ActiveCampaign account and fetch your email lists. Select an email list you want users to subscribe to.


Step 5 – Configure Lead Options (optional)

Once you’ve selected a List, you’ll also have the option to configure Lead Tags, choose an Assigned Form or Use Event Tracking for your campaign.


That’s all, you have successfully connected OptinMonster to ActiveCampaign!


Q: How do I enable single opt-in?

A: When using our ActiveCampaign native integration, choose an Assigned Form in the Lead Options section of the Integration panel to enable single opt-in for your campaign.

Q: How do I Use Event Tracking in the Lead Options?

A: OptinMonster now makes it easy to use ActiveCampaign’s Event Tracking feature!

To use Event Tracking, enable the Use Event Tracking option in the Lead Options section of your ActiveCampaign integration.


Once enabled, you’ll need to enter your Event Tracking Account ID and Event Tracking Key. To locate these, log into your ActiveCampaign Account and navigate to the My Settings.

Next go to the Tracking menu.


If Event Tracking isn’t already enabled, go ahead and do that now from this screen.


You will then be provided with your Event Tracking Key in the Event Key field.


To locate the Event Tracking Account ID, select the Event Tracking API text link.


This will open a modal window. Look for the actid details to find the Event Tracking Account ID.


Enter both of these details into their respective fields in the Builder and your campaign will be ready to send event tracking data back to ActiveCampaign.

Q: When I use Event Tracking, do I need to enable Event Tracking in ActiveCampaign and add the tracking code to my site?

A: Yes! You’ll need to enable Event Tracking and add the tracking code to your site following ActiveCampaign’s Event Tracking overview.

Q: When I use Event Tracking, how do I know it’s working properly?

A: When Event Tracking is working properly, leads added to your ActiveCampaign site through OptinMonster campaign will show OptinMonster Lead under the Recent Activities column when viewing the individual lead’s details.


Q: Is it possible for me to add a Phone Field to my optin?

A: Yes! You can add a phone field. Check out How to Capture Phone Numbers with OptinMonster here.