How to Connect OptinMonster with ActiveCampaign

OptinMonster offers seamless integration with ActiveCampaign email marketing service. Connecting OptinMonster to your ActiveCampaign email list is very easy.

In this article, you’ll learn how to connect ActiveCampaign with OptinMonster.

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Before You Start

Here are some things to know before you begin:

  •  As a best practice, we recommend you also connect your campaigns to Monster Leads as a backup.

Connect ActiveCampaign

When you create a campaign in OptinMonster that you intend to collect leads with you’ll want to integrate with one or more services to send those leads to.

To send leads to ActiveCampaign, follow these steps:

  1. Navigate to the Integrations tab in the campaign builder.
  2. Click Add New Integration.
    Add new integration to your OptinMonster campaign.
  3. Search for and select ActiveCampaign from the dropdown field.
    Select ActiveCampaign as the integration you would like to add in OptinMonster.
  4. Next, add a unique label for easy identification (internal use only).
    Add a label for your ActiveCampaign integration.
  5. Log into your ActiveCampaign account to obtain your API credentials. To do this:
    1. From your ActiveCampaign dashboard, click on Settings.
      ActiveCampaign Settings link.
    2. On the Settings page, select the Developer tab, here you’ll find your API URL and Key.
      ActiveCampaign URL and API Key.
  6. Returning to the OptinMonster campaign builder, paste your API URL and API Key into their corresponding fields and select the Connect to ActiveCampaign button.
    Add your ActiveCampaign URL and API Key then connect the integration.
  7. Once connected, select the email list you want to add new subscribers to.
    Select an ActiveCampaign List to add new leads to.
  8. (Optional) Now you can configure additional lead options like Lead Tags, choose an Assigned Form and/or use event tracking for your campaign.
    ActiveCampaign Lead Options can be optionally configured.
  9. When you’re finished, click Save.

Email Automations

To send emails automatically to new leads you’ll want to configure email automations within your ActiveCampaign account.

The following guides from ActiveCampaign may be helpful to get started:


How do I configure single or double opt-in?

See our guide on single vs. double opt-in for ActiveCampaign.

I’ve connected my integration and new leads are being added to my list, but OptinMonster shows 0 conversions for my campaign. Why?

Confirm that conversion tracking is turned on for the submit button in your campaign. See our guide on How to Enable Conversion Tracking.

What is the Assigned Form option?

The Assigned Form option when configuring your ActiveCampaign integration allows you to make use of ActiveCampaign’s automations to target leads based on the form integration tag they are assigned. For example, in this article the assigned form is used as a trigger to send a welcome email series.

How do I use event tracking in the Lead Options?

OptinMonster now makes it easy to use ActiveCampaign’s event tracking feature!

To use Event Tracking, follow these steps:

  1. Enable the Use Event Tracking option in the Lead Options section of your ActiveCampaign integration, you’ll then be provided with fields to enter the Event Tracking Account ID and Event Tracking Key.
    Enable event tracking for ActiveCampaign in OptinMonster.
  2. Once enabled, you’ll need to enter your Event Tracking Account ID and Event Tracking Key. To locate these:
    1. Log into your ActiveCampaign Account and navigate to the Website page.
      ActiveCampaign Website link to start configuring event tracking in OptinMonster.
    2. Next, select the Site Tracking option from the sidebar menu.
      In ActiveCampaign select Site Tracking.
    3. Toggle the Event Tracking Status to On and you will then be provided with the Event Tracking Key in the Event Key field.
      Enable event tracking for ActiveCampaign.
    4. To locate the event tracking account ID, select the Event Tracking API text link.
      Event Tracking API in ActiveCampaign.
    5. This will open a modal window where you can copy the actid. This will be the event tracking account ID.
      actid in ActiveCampaign.
  3. Returning to the OptinMonster campaign builder, enter the Event Key and actid into their respective fields.
  4. When you’re finished, click Save.
When I use Event Tracking, do I need to enable Event Tracking in ActiveCampaign and add the tracking code to my site?

Yes! You’ll need to enable event tracking and add the tracking code to your site following ActiveCampaign’s Event Tracking overview.

When I use Event Tracking, how do I know it’s working properly?

When Event Tracking is working properly, leads added to your ActiveCampaign site through OptinMonster campaign will show OptinMonster Lead under the Recent Activities column when viewing the individual lead’s details.

ActiveCampaign OptinMonster Lead Event

Is it possible for me to add a phone field to my campaign?

Yes! You can add a phone field. Check out how to capture phone numbers with OptinMonster.

How do I add support for spin-a-wheel coupon codes and labels in my ActiveCampaign account?

OptinMonster’s Spin-a-Wheel Gamified campaigns support sending the winning coupon code and label to your ActiveCampaign contact as custom fields.

In order for this to work, you must first toggle the option in your Integration settings.

Enable spin-to-win coupon support for ActiveCampaign integration in OptinMonster.

Then, navigate to your ActiveCampaign Dashboard > Lists > Manage Fields and add two new text fields with the following labels:

  • Coupon Code
  • Coupon Label

The Personalization tags should look like %COUPON_CODE% and %COUPON_LABEL%.

Personalization tags for coupon codes and labels in ActiveCampaign

And that’s it! Now anytime someone uses your spin-a-wheel campaign that is connected with your ActiveCampaign integration, the winning coupon code and label will be associated with that contact, which can be used in follow-up emails, automation sequences and more!

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →