People often ask us, ‘Is OptinMonster free?’ And it’s a fair question.
With the growing popularity of SaaS brands that offer a freemium pricing model, people are accustomed to buying from brands that have a free plan or at least a free trial of a product.
So when they come to OptinMonster, it’s only natural that they would like to know if we have a free plan, too.
That’s why, in today’s post, I’m going to look at OptinMonster’s pricing plans and features and compare OptinMonster alternatives.
I’ll cover all the following questions and topics in this article:
Let me start by answering the main question head-on: ‘Is OptinMonster free?’
Is OptinMonster Free?
OptinMonster is not free and doesn’t offer a free version or a freemium plan. Instead, OptinMonster lets you get started with a risk-free, 100% 14-day money-back guarantee.
OptinMonster offers some of the most powerful lead generation tools and marketing tools at an affordable price.
View OptinMonster Pricing
Starting with the Basic plan, you get OptinMonster for 1 site with 2,500 page views.
This plan is more than enough for many solopreneurs, small business owners, and eCommerce brands and costs less than your monthly streaming services like Netflix or Hulu.
As you upgrade, you can unlock new functionalities to help you scale your business.
For example, the Plus plan has everything in the Basic plan but allows for 2 sites and 10,000 page views. It also has advanced integrations, A/B testing capabilities, content locking, and many other features to grow your email list quickly.
The Pro plan (our most popular) has everything in the Plus plan but gives you 3 sites with 25,000 page views. It also comes with our Exit-Intent® Technology, 2 sub-accounts, campaign scheduling, Yes/No forms, countdown timers, and more.
Finally, the Growth plan has everything in the Pro plan but gives you 5 sites with 100,000 page views.
This plan unlocks many advanced features like OnSite Retargeting®, Follow-up Campaigns®, success scripts tracking, spin-to-win wheel templates, unlimited sub-accounts, and much more.
We created these plans to make OptinMonster the most suitable lead generation tool for companies of all sizes.
OptinMonster is consistently known as the best software for growing your email subscribers, increasing conversions, and driving more sales from your website.
But, seriously, why would you pay for a lead generation tool like OptinMonster? Why wouldn’t you find an alternative offering a free starter plan?
Let’s look at the question in more detail: why pay for OptinMonster?
Why Pay for OptinMonster?
When you start using OptinMonster, you get 4 major benefits right out of the gates. Let’s talk about them in detail:
- Create Powerful Campaigns in Minutes
- Target Your Ideal Audience
- Rely on a Dedicated Support Team
- Automate and Refine Your Marketing Strategy
- Profit From Your Mailing List
1. Create Powerful Campaigns in Minutes
When you’re purchasing any new tool for marketing or sales, you’re buying 2 things:
- Results: You have a specific goal in mind and need help getting there.
- Time: The right tool should also save you time, among other resources.
These are important considerations to keep in mind, especially when shopping for lead generation tools.
If you want the best results in the shortest amount of time, you need software that’s as powerful as it is reliable. And we’ve had customers come to OptinMonster after trying freemium plans with other lead generation tools.
The optin campaigns from those free tools are glitchy and unreliable at best. Sometimes they work, and sometimes they don’t.
And after the free trial ends, upgrades become expensive. The cost often discourages people from using those tools’ paid plans.
This hesitation can lead to months or even years of stalling your company’s growth, as you try to get new leads into your funnel.
But with OptinMonster, you’ll get a reliable and powerful tool right out of the gate. Plus, with our drag-and-drop builder, you’ll have professional optin campaigns in minutes.
Some of the most popular marketing campaigns that you can create with OptinMonster include:
- Lightbox popups
- Floating bars
- Slide-ins
- Sidebar forms
- Inline forms
- Fullscreen campaigns
- Gamified coupon wheel optins
Here’s an example of an OptinMonster campaign I created:
From start to finish, this popup was ready to go in under 5 minutes. It requires zero coding and is designed to get the results you want as quickly as possible.
OptinMonster is how Adam Enfroy added over 11,000 email addresses to his list in just one year.
With plans starting at only $9.97/month, it’s easy to see how it’s a tool worth paying for.
2. Target Your Ideal Audience
Building professional-looking campaigns is only half the battle. The other half is making sure the right people see them at the right time in their customer journey.
For that, you need effective display rules to get the job done.
More than any other lead generation software available, OptinMonster is your best bet for connecting with your target audience. That’s because we offer the most advanced and comprehensive display rules around.
You can break these rules down into 2 categories:
- Targets: You can use these rules to show a popup based on your users’ demographics and characteristics. These rules include targets like where a buyer is located, what type of device they’re using, or how they’ve interacted with your site in the past.
- Triggers: These are rules that track your site’s user behavior to determine if a popup should appear. Triggers includes events such as when users are about to leave your webpage, if they click a link or button, or how far down the browser page they scroll.
Some of the more popular and advanced targeting rules include:
- Exit-Intent® Technology: Recover shopping cart abandonments or visitors leaving your site with exit intent popups.
- Page-Level Targeting: Personalize your campaigns by making your offers match the content your user reads.
- Geolocation Targeting: Increase conversion rates by targeting people by their physical location.
With OptinMonster’s extensive targets and triggers, you can grow your email list more quickly and drive more revenue. Check out some of these success stories we’ve seen customers achieve:
- Crossrope exploded its email list by 900%
- Expat.com grew its community by 30,000 members a month
- Fastrack recovers 53% of abandoning visitors with Exit-Intent®
OptinMonster helps you get your brand’s voice and message in front of the right people. With our powerful software, you can get new leads and nurture them into loyal customers.
3. Rely on a Dedicated Support Team
One thing that people often forget about freemium plans or free WordPress plugins is that they come with limited or no support.
It takes a lot of people, training, and tooling to create a dedicated customer support team to help customers. As such, many companies will save their support staff for paying customers.
OptinMonster has one of the best support teams around. But don’t take our word for it. Here’s a customer review from software review site Capterra:
And another one from G2:
These are only 2 examples you can find around the web about our support team, though there are many others.
With OptinMonster, we never want users to feel ‘stuck’ or ‘alone.’ That’s why we offer the following channels for support:
- Extensive product documentation
- Live chat for instant results
- User-submitted tickets via email
- Social media channels
- YouTube tutorials
- Blog (with weekly updates)
In other words, if you need help with OptinMonster, you’ve got 6 different ways to grab our attention.
And yes, this stellar support is included in your $9.97/month Basic plan.
4. Automate and Refine Your Marketing Strategy
There are no magic bullets when it comes to solving the most difficult aspects of your marketing and sales. In other words, none of your tools will work in isolation.
Instead, you need tools that integrate easily into your current marketing flow. This is important because it allows you to free up lots of time once you have made some initial configurations.
OptinMonster automates and enhances at least 2 aspects of your marketing strategy:
- Email marketing
- Paid ads
Let’s take a quick look at how.
a) Email Marketing
OptinMonster natively integrates with over 30 of the most popular customer relationship management (CRM) software and email marketing services (also known as email service providers or ESPs).
That means, for the most part, you can find your ESP by looking them up in the search box or scrolling through the integrations page:
When you find your ESP, you’ll be able to connect with OptinMonster in seconds. Usually, the connection only requires copying and pasting an API key found in your email provider’s user dashboard.
Once you’ve set this up, your new leads will go directly to your contact list, which means everything can run on autopilot.
You can get your new lead with OptinMonster, and create automated email campaigns to start when a new lead subscribes.
Need help getting hooked up to your ESP? No worries. Check out this helpful resource: How to Connect OptinMonster to an Email Service Provider.
b) Paid Ads
Most paid ad platforms offer websites a small snippet of tracking code. You can put this code on your website to help your paid ad platform determine who should see your ads.
Let’s say you started using Facebook ads and installed a Facebook pixel on your site.
When a new visitor reaches your site, that tracking pixel will let Facebook know this would be a good candidate to see your ad.
This process is known as retargeting, and it’s incredibly effective at getting you better leads and higher sales. In this case, you’re retargeting someone who has visited your site by showing them a Facebook ad.
But here’s the best part: add these tracking code bits to your OptinMonster campaigns. That means when a user interacts with your optin forms, it’ll let other platforms know to show this person your advertisement later in their feed.
For more information, check out our guide on How to Boost the ROI of PPC Campaigns With Targeted Optins.
The point is that OptinMonster makes it easy to work with other tools and achieve your marketing or sales goals.
It allows you to place parts of your marketing strategy on autopilot. It also refines your paid ad efforts to make more targeted offers to your ideal buyer.
In the end, our software brings in better leads for your funnel and more profits for your business. This leads us to our next and final benefit: increasing revenue with OptinMonster.
5. Profit From Your Mailing List
Last but certainly not least, we get to the real point of why OptinMonster is worth paying for: OptinMonster more than pays for itself.
This should be true of any marketing tool that you invest in. And this type of thinking creates a profitable cycle:
- Your new marketing tool lets you grow in ways you couldn’t before.
- That growth leads to higher profits.
- Those profits lead to other marketing tools that help you scale.
In other words, a marketing tool should always bring you a high ROI. This begs the question: Is OptinMonster worth at least $9.97/month?
Rather than speak for ourselves, check out some of the results our customers have achieved using OptinMonster:
- Shotkit added 40+ new leads every single day
- Cosmetic Packaging grew its email list by 754%
- Hubstaff increased free trial signups by 21%
- RocketBots boosted their list by 680%
- Stays.net improved SaaS sales by 10% with MonsterLinks™
These are just a few examples of OptinMonster helping companies grow, but there are many others.
So when we see our customers experience rapid growth, increase their conversions, and see massive jumps in sales, we can’t help but feel confident that OptinMonster is worth every penny.
OptinMonster Alternatives: Comparison
OptinMonster, unlike most of its alternatives, can work on any WordPress site, Shopify site, or dynamic website.
In addition to its robust plugins, OptinMonster is a standalone app that lives on its website. To create your optin campaigns, you’ll log in to your account on the OptinMonster website.
If you have multiple websites, it’s easy to manage them in your OptinMonster dashboard. That’s one of the many benefits of having your campaigns hosted in a standalone app.
Your account information and campaign creation are hosted in the same standalone app:
OptinMonster has an array of different campaign types to choose from:
Top that off with 700+ ready-to-use campaign templates that save you time and energy to get started:
If you are not interested in the built-in layouts, OptinMonster offers the most user-friendly drag-and-drop popup builder for you to create and customize a campaign of your choice:
You can detect your website visitors’ behavior and use smart triggers to display the right campaign to the right person at the right time:
If that wasn’t enough, you can find a detailed comparison between OptinMonster alternatives here.
Is OptinMonster Free? No, but It’s Worth It
OptinMonster isn’t free in the conventional sense of SaaS. But when you consider the number of leads and profits it can generate for your business, you quickly realize that it might as well be.
Plus, it comes with a 14-day risk-free, 100% money-back guarantee. That means you can try OptinMonster free for 14 days without the risk of losing your money or getting locked in with a long-term plan.
OptinMonster is the most powerful lead generation tool on the market. It’s also one of the most affordable investments that, when used correctly, pays for itself and earns a profit.
For about the same price as a cup of coffee, you can get started with OptinMonster. And don’t worry, all those new leads will give you way more energy than caffeine.
That’s all for today, but we hope you found this article helpful.
If you did, you might also want to check out the following resources:
- Is OptinMonster Worth It? An Extensive Review
- Mobile Popup Best Practices To Boost Conversions
- Benefits of Email Marketing: Why (and How) to Grow Your List
These articles will provide more information about how OptinMonster can grow your business. Plus, they’ll provide plenty of tips to improve your lead generation strategy.
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