11 eCommerce Popup Examples That Actually Convert

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Are you looking for eCommerce popup examples that are used by companies just like yours to increase profits?

Popups can be a great way to grow your email list, get more newsletter sign ups, and boost sales. They’re a proven technique for both large and small companies alike.

And if you create an eCommerce popup the right way, it can be the game-changer that your marketing strategy has been looking for.

That’s why, today, we’re going to show you 11 eCommerce popup examples from real businesses just like yours.

But before we get there, let’s talk about what an eCommerce popup is and how it’s unique from other popup campaigns you’ve seen online.

What Is an eCommerce Popup?

An eCommerce popup is a type of informational or promotional message that appears over your site’s content to grab your visitors’ attention. These messages are specifically designed to attract new leads and customers to your online store.

You’ve likely seen eCommerce popups in the past. Here’s an example of one we built with OptinMonster:

Demo campaign for Woocommerce popup to cross sell

But what makes these kinds of popups unique? How are they any different from other types of popups we see online every day?

Many popups that you see try to get your email address using something called a lead magnet. A lead magnet is typically some type of content that offers a lot of value to the reader in the form of information. Popular lead magnets include:

  • eBooks
  • Infographics
  • Case studies
  • Webinars

And more. The goal is to exchange this valuable content for a piece of contact information. Here’s an example of what this type of popup typically looks like:

Constant Contact Popup for WordPress demo

Once a business has an email address, they can nurture the relationship and turn warm leads into customers.

But eCommerce popups tend to take a different approach.

Rather than using a lead magnet in the form of content, they offer a tangible financial incentive to their audience.

In other words, eCommerce popups are enticing because they let customers instantly save money.

This could be like having a 2-for-1 deal on products or providing customers with a discount on their purchases. Here’s another eCommerce popup example made with OptinMonster:

BigCommerce popup demo for tutorial

But do you know the best part about using eCommerce popups to get more sales?

Part of the checkout process includes customers providing their email address. So not only do you get to make a sale, you can still add contacts to your email list.

Then, once you get good at email marketing, you can create email campaigns to boost repeat customers.

That means the right eCommerce popup can lead to more longterm profits for your business.

Now let’s check out some of the best eCommerce popup examples that you can learn from to start using today.

11 eCommerce Popup Examples That Convert

In this post, we’ve already seen a few examples of eCommerce popups built with OptinMonster. These popups took just minutes to create and can be totally customized to fit your brand’s voice, style, and message.

And as you’ll see below, many businesses have found massive success with OptinMonster’s eCommerce popups.

Want to join them? Get started with OptinMonster risk-free today with our 14-day money-back guarantee.

That way, you can use the following examples to start building high-converting popups for your company right now!

But we also want to mention why we chose these 11 examples. We wanted to focus on real companies just like yours that got amazing results with these eCommerce popup ideas.

These are companies that didn’t start with huge marketing teams or large promotional budgets. But through the creative use of OptinMonster’s tools, they were able to produce some awesome results.

Let’s dive in.

1. AutoAnything

Autoanything ecommerce popup

AutoAnything is an online retail store for car parts. Now, when you think of eCommerce stores using OptinMonster to boost conversions, you probably don’t think of online stores like AutoAnything.

But, they built this eCommerce popup and had amazing success. In fact, AutoAnything got 2.5x more email addresses every day and increased email revenue by over 20%.

All that from one simple popup!

2. Paint Your Life

Paint Your Life eCommerce Popup Example

Paint Your Life specializes in creating unique, hand-painted artwork from photos taken by customers. They used the popup from the example above to get more customers during the holidays.

With this one campaign, they converted 28.57% of their site’s visitors.

But this wasn’t the only campaign they used. Through their eCommerce popup campaigns, Paint Your Life was able to drastically grow their email list to generate more revenue all year long.

3. Cosmetic Capital

When most people hear the term “popup,” they’re thinking of the most common kind: the lightbox popup. This is the one that appears in a smaller box over your site’s content.

But popups actually come in many shapes and sizes. Take this floating bar example from Cosmetic Capital:


When customers came to their website, this floating bar would “pop up” to highlight a special offer. They added a financial incentive (free shipping) and a countdown timer to build urgency.

And overnight, Cosmetic Capital saw a 300% increase in daily leads. They went on to capture over 18,000 leads, averaging at over 600 new leads each week.

4. Fastrack

Fastrack is a technology and digital marketing agency that focuses on the hotel and travel industry. They help hospitality, travel, and tourism industries get more bookings.

The problem? They need to find customers for themselves, too.

That’s when Fastrack started using this popup to attract more customers to their online agency:


They used OptinMonster’s Exit-Intent® technology to make this eCommerce popup appear as visitors were leaving their site.

As a result, Fastrack was able to recover 54% of abandoning visitors.

5. SnackNation

SnackNation delivers healthy snacks to homes and businesses. Their goal is to make snacking a healthier habit for their customers.

They began using this eCommerce popup to get more leads:


In the popup, they offer a FREE 15 Snack sampler box with no credit card required. All you need to do is enter your email and click Try It Free.

From this popup campaign, they were able to add 1200 new segmented leads to their contact list every single week.

6. Skates.co.uk

Skates.co.uk is a family-owned company that sells skate and skate-related products around the world. But they were having an issue many online business owners face:

Shopping cart abandonment.

Then they used OptinMonster to build a simple campaign to recover people leaving their cart:

Skate eCommerce popup example

It may not be the most creative popup you’ve ever seen, but it definitely got the job done! This one little popup converted 6.29% of abandoning visitors.

Between the eCommerce popup in the image above and a few other well-placed popups on their site, Skate.co.uk added £2000 of revenue a day during its holiday season.

7. Urban Southern

Urban Southern makes leather bags for women from all walks of life. At the start of their business, they were struggling pretty badly.

In fact, in the first 18 months of being open, Urban Southern had only sold 45 handbags.

Then they started using OptinMonster and transformed their eCommerce strategy. They began giving their customers coupons through targeted popups. Here’s an example of one promotion they ran:

UrbanSouthern eCommerce popup example

With this eCommerce popup and a few other similar ones designed with OptinMonster, Urban Southern saw the following results:

  • 2150% email list growth
  • 8600 subscribers added
  • 400% growth in sales

Are you looking for the same success? Why not give OptinMonster a try risk-free with our 14-day money-back guarantee.

That way, you can start growing your list, adding subscribers, and getting way more sales just like Urban Southern.

8. Sportique

Sportique is a lifestyle eCommerce company that combines fashion with adventure. Since they got started, they’ve used OptinMonster at the core of their digital marketing strategy.

Through various campaigns, they would offer discounts on their products to grow their email list. Here’s a discount popup example they ran with impressive success:

Sportique eCommerce popup example

This popup converted 58% of people leaving Sportique’s website. And when they applied the same popup to keep people from abandoning their cart?

They converted 79% of shoppers!

That means Shopique was able to recover 3 out of every 4 shoppers who were abandoning their shopping cart.

9. Christmas Lite Show

Christmas Lite Show is Michigan’s largest drive-through Christmas light experience. They’ve been around for over 20 years, and, for the longest time, they did all their marketing and sales in person.

Then they switched gears, got onto a Shopify site, and started using OptinMonster. They created the following eCommerce popup with a countdown timer and a financial incentive to subscribe:

Christmas Light Show eCommerce popup

What happened? Christmas Lite Show converted 70.80% of their site’s visitors. And over the 4 weeks that they ran this promotion, over 30% of their site’s visitors purchased tickets to the show.

10. White River

White River sells hardwood moldings and hand-crafted wood carvings for home decor. Again, it’s a nice reminder that the term “eCommerce” extends far beyond selling clothes on Etsy.

White River needed an option that would let them show popups on a site made with Shopify and another that was an HTML site. They also wanted to reach more mobile users.

So, they got started with OptinMonster and soon saw some great results. Here’s an example of a simple mobile popup they designed:


After working with OptinMonster, here are the results White River found:

  • 150% uplift in mobile conversions
  • 200% email list growth
  • 35% increase in sales

All that from a few well-targeted eCommerce popups.

11. Scott Wyden Imagery

Scott Wyden is a photographer, educator, blogger, and author. He used eCommerce popups to grow his photography brand.

Like many online store owners, Scott found that a lot of his customers were leaving his site at checkout. So he quickly whipped up this popup to reduce shopping cart abandonment:

scottwyden_exit_coupon-ecommerce popup

Whether or not you love the design, you can’t argue with the results. Using this popup, Scott was able to convert 21.06% of customers who were abandoning their cart.

And there you have it! 11 eCommerce popup examples from real companies just like yours.

Each of the examples we saw today used OptinMonster, which is why we were able to know the exact amount of growth that they achieved.

You can start seeing the same success if you start using eCommerce popups, too.

And if you found this article helpful, you’ll definitely want to check out the following resources:

These articles will have everything you need to start using popups more strategically in your marketing plan.

Ready to start seeing better results with your email list and revenue? Join OptinMonster today risk-free to get started!

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

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Neil Patel

Founder QuickSprout