11 Best WordPress Popup Plugins To Boost Conversions | 2023

Are you searching for the best WordPress popup plugin for your site?

WordPress popup plugins can help you grow your email list subscribers and boost your website’s revenue.

Popup plugins for WordPress are proven to increase your eCommerce store’s conversion rate.

Since there are so many popup plugins, finding the perfect one for your needs can be overwhelming.

That’s why we’ve handpicked the top WordPress popup plugins. And by the end of this post, you can choose the best WordPress popup plugin for your website.

Why Use a WordPress Popup Plugin

Before we get into the details, we’ll examine why your WordPress site needs a popup plugin.

A popup plugin makes creating a popup on your WordPress site easy. It’s the simplest way to grab your visitors’ attention.

But why add a popup to your site in the first place?

Popups let you collect your site visitor’s email addresses or present a special offer. It’s an effortless way to make visitors act on your site. That’s because popups are displayed on top of the content, dimming the rest of your site’s content to grab complete attention to your offer.

That’s why almost every online business uses popups to increase subscribers, leads, and customers.

You might be wondering, how do I create a popup for WordPress?

Here’s where WordPress popup plugins come in.

A WordPress popup plugin lets you easily create stunning, targeted popups for your WordPress site.

The best WordPress popup plugin comes with many templates and a drag-and-drop popup builder. As a result, you can create and publish beautiful popups on your WordPress site in minutes.

Below, we’ve shortlisted the plugins that make it incredibly easy to create eye-catching, targeted popups without writing a code.

Get the Best WordPress Popup Plugin!

How To Choose a WordPress Popup Plugin

WordPress popup plugins must be used cautiously, as poorly developed popup tools can ruin the user experience and harm your brand reputation.

When you’re searching for the right WordPress popup plugin, you need to keep a few things in mind:

  • Check whether the plugin offers responsive and eye-catching templates that are easy to customize. You’ll need a plugin with a wide range of designs and drag-and-drop editing tools for a stunning popup.
  • Make sure the plugin offers advanced targeting and triggers to show the right message to the right person at the right time. Otherwise, you might annoy your visitors rather than improve user experience and conversions.
  • A good plugin should seamlessly integrate with your favorite email marketing service provider. On top of that, it should be compatible with most WordPress plugins and themes.
  • Choose a WordPress popup plugin that offers powerful conversion features without slowing down the site is necessary. Performance is also crucial, as many WordPress popup plugins can cause slow page speed, negatively affecting SEO rankings.
  • Finally, it is important to make sure that the chosen popup plugin for WordPress works with the WordPress hosting environment. Many poorly coded popup plugins may not be compatible with advanced caching solutions that hosting companies now use.

Ultimately, the main goal of using WordPress popup plugins is lead generation and increasing email list subscribers. Considering these factors while looking for a popup maker for WordPress can help you make the right choice.

11 Best WordPress Popup Plugins

Now that you know to watch for, we’ll have a look at the best WordPress popup plugins.

Let’s get right to it.

1. OptinMonster

OptinMonster Home Page 2023

OptinMonster is the best WordPress popup plugin that makes generating more leads directly from your WordPress site easy. With its drag-and-drop builder, you can create eye-catching popups to convert your site visitors into subscribers.

With OptinMonster, you’ll get to choose from 100+ stunning popup templates. Your popup will work well on any device, whether your site visitor is browsing on a computer, smartphone, or tablet. And OptinMonster connects seamlessly with WordPress.

One of the best things about OptinMonster is that it comes with dozens of targeting options to show the right message to the right person at the right time. For example, you can display a popup with a lead magnet about blog traffic when your site visitor reads a blog post about the same topic.

It’s why 1 million sites use OptinMonster to increase their leads.

Here is what sets it apart from other WordPress popup plugins:

  • Advanced targeting: personalize campaigns based on things like your site visitor’s physical location, traffic source, and more
  • Campaign triggers: use your site visitor’s behavior to make campaigns appear at the right time, like Exit-Intent®
  • Beautiful pre-built templates: pick from stunning designs
  • Analytics and testing: discover the campaigns that convert the best
  • Multiple campaign types: choose from campaign types, like lightbox popup, fullscreen mat, and more

These features are so effective that Adam Enfroy, owner of AdamEnfroy.com, used them to add 3,000+ subscribers to his list every month with his existing traffic. One of the things Adam liked was how easy it was to integrate OptinMonster with his WordPress site.

Adam also used OptinMonster’s Monsterlinks™ feature to create this WordPress popup upon click.

This campaign converted at a 58.02% rate.

Leads generated from OptinMonster convert more because the campaigns are highly targeted. This means you only add your most engaged visitors to your mailing list.

And the best thing is you can create targeted, beautiful campaigns in minutes.

Get OptinMonster now!

2. TrustPulse

TrustPulse Home Page

TrustPulse is an excellent WordPress popup plugin for increasing conversions on your site.

It lets you display small popups on your site to show the actions other people are taking on your site.

You can show your site visitors whenever someone:

  • Makes a purchase
  • Joins your mailing list
  • Leaves a comment on your blog

These tiny alerts increase conversions by up to 15%.

Why are these real-time notifications so effective?

They’re based on social proof, a basic psychology principle.

Your credibility boosts when someone sees others commenting on your posts and joining your email list. Your site visitors believe if other people are getting value from your content, they might too.

That’s why these popups motivate them to engage with your content.

3. HubSpot

HubSpot WordPress Plugin

HubSpot, famous for its CRM software, also offers a free WordPress popup plugin for your site.

You can create several popup types, including drop-down banners and slide-in boxes. The popups are also easily customizable, with no coding required, so you can choose how they look when they appear and who sees them.

Once someone fills out your popup form, their information is automatically brought into the built-in CRM. This makes it easy to manage your contacts, segment them into lists, and send follow-up emails.

Plus, you can view analytics to track your popups’ performance.

4. Hello Bar

Are you looking for a simple popup plugin for WordPress?

Consider Hello Bar.

Hello Bar offers a free and paid version. The free version is ideal for showing a basic WordPress popup. It’s incredibly easy to start, and you can customize your popup in the editor.

Remember that you’ll need to upgrade to use their targeting features. Though, the free plan lets you target by device.

5. Popup Maker

Popup Maker is another popular WordPress popup plugin.

This plugin allows you to create popups for email optin forms and content upgrades. Popup Maker has a theme editor where you can customize your popup’s colors, fonts, and more.

The free version comes with several useful features:

  • Multiple campaign types like slide-in popups and floating bars
  • Basic targeting, like showing only on specific pages and posts
  • Easy customization to change the size and color of your popup
  • Several triggers like displaying after a certain period of time

Plus, even the free plugin version lets you create a WordPress popup on click.

6. Popup Builder

WordPress popup builder_

Popup Builder is a responsive WordPress popup plugin.

This plugin lets you customize and target your popup to your audience. For example, choose only to display the popup once someone scrolls all the way down the page.

You can also create a WordPress popup on click.

There are free and paid versions of this popup plugin.

You’ll need to upgrade for more advanced features, like adding a video or showing exit popups.

7. Elementor’s Popup Builder

Elementor's Popup Builder WordPress

Elementor’s Popup Builder is a free and paid WordPress popup tool.

The free version includes everything you need to create a simple, responsive popup easily. You’ll get access to the drag-and-drop builder and choose from professionally designed templates.

With the premium version, you can access the following:

  • Several popup designs
  • Range of targeting rules, like showing on certain pages or posts
  • Advanced triggers like exit intent and scroll trigger

It’s a great tool for building targeted popups but is a pricier option than OptinMonster.

Note that you’ll only get free technical support for one year.

8. Thrive Leads

Thrive Themes WordPress Popup Plugin

Thrive Leads is a lead generation plugin for WordPress with multiple campaign types and templates.

Like other plugins on this list, Thrive Leads offers a drag-and-drop builder for easy editing.

Other features include:

  • Detailed targeting to show popups on specific pages or posts
  • Advanced A/B testing to find the best messages
  • Responsive mobile-friendly designs

And more.

Like Elementor, support’s only free for the first year.

9. Bloom

Bloom WordPress Popup Plugin

Bloom is a WordPress popup plugin from Elegant Themes.

It’s straightforward to use. And you’ll have the freedom to customize your popup to change elements like the background color, form color, images, and more.

Its features include:

  • Triggers when someone reaches the bottom of a post or page
  • Displays after someone leaves a blog post comment
  • Shows after someone completes a product or service purchase

Like most of the best WordPress popup plugins, Bloom is fully responsive.

10. Icegram

Icegram WordPress Popup Plugin

Creating WordPress popups with Icegram is quick and simple.

Choose from multiple campaign types, like lightbox and fullscreen. You’ll also be able to target visitors based on their location and onsite behavior.

However, Icegram offers fewer templates compared with other WordPress popup plugins on this list.

11. OptiMonk

optimonk home screen

OptinMonk lets you build popups to grow your email list from your WordPress site.

It lets you edit your templates in a drag-and-drop builder. From there, you can customize your text, colors, and layout.

You can create different campaigns, like popups and fullscreen.

Using OptiMonk, you can create targeted popups, showing campaigns based on your visitor’s referral source and onsite browsing history. You’ll also be able to access data and analytics to see which messages have the highest conversions.

There you have it. These are the best WordPress popup plugins available to you.

Based on our established criteria, OptinMonster emerges as the best WordPress popup plugin, offering exceptional tools to increase conversion rates and being the fastest popup builder.

Additionally, OptinMonster stands out for its user-friendly interface, featuring stunning popup templates and a robust drag-and-drop builder. The plugin integrates with leading CRMs, email marketing platforms, top WordPress form plugins, custom HTML forms, and other tools.

The effectiveness of popups hinges on displaying them to the right users at the right time. OptinMonster addresses this need through powerful page-level targeting options, personalization, and event-based triggers.

For eCommerce businesses, we suggest using OptinMonster, and TrustPulse combined to leverage social proof and take advantage of OptinMonster’s powerful cart abandonment features to boost conversions.

Want to start creating popups that convert your WordPress site visitors?

Sign up for OptinMonster Today!

Farjad Taheer is a professional content marketer, a foodie, and a football (read Liverpool) fan. When off-screen, you will likely find Farjad in the gym, spending time with family, or hanging out with his friends.

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