7 Tips to Write a Blog Post That Converts

Are your blog posts not converting as well as you would like them to? Want to know the secrets of how to write a blog post that converts? In this article, I’ll share 7 tips that will help you write a blog post that converts.

You see most people that visit your blog post usually leave without reading it all the way through.

What sucks even more is that an even larger percentage of people who see your blog post on twitter, facebook, etc don’t even click on it.

You really only have 2 – 3 seconds to grab your user’s attention and convince them to click and actually read your blog post.

So how do you make sure that your content marketing efforts aren’t going to waste? Well, you follow these 7 tips, and I promise it’ll help you write blog posts that convert.

1. Know your audience

Identify your target audience

Before you start writing, it’s crucial that you know who your audience is, and what they are looking for.

Instead of guessing what your audience need / want, I recommend that you make data-driven decision by doing industry research and competitor analysis.

Sounds complicated? It really isn’t.

There are tons of resources out there that you can use. Below are some of my favorites:

KeywordTool.io – a free tool that you can use to see what are some of the most popular keywords searched by users in your industry.

Twitter Advanced Search – simply type your keyword and select the filter “questions” and it will show you all the questions that folks in your industry are asking.

Quora – great resource to find questions folks in your industry are asking.

SEMRush – although it’s a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas.

And in case you’re running out of blog post ideas, we have created a list of 50 blog post ideas as well as 73 types of blog posts that are proven to work.

2. Write Compelling Headlines

Compelling Headlines

If you don’t have a compelling headline, then there is a very good chance that your blog post will not be read or shared.

As humans, we’re shallow. We judge a book by it’s cover and a blog post by it’s title.

This is why your blog post title is crucial for the success of that blog post.

I recommend that you run your headline through EMV headline analyzer to find the emotional marketing value of your headline.

You can also use Headline Analyzer by CoSchedule which also gives tips on how to improve your headline.

Related Content: 13 Best Blog Sites In 2020: Which Is Right For You?

3. Add Subheadings to break the page

Subheading and Formatting

Formatting is crucial for blog posts.

There’s nothing worst than reading a blog post that’s just one giant paragraph.

Most of the time people skim through the content before they actually decide to read it, so I always recommend breaking your article with subheadings.

Anything you can do to make it easy on the user’s eyes is going to help them read your blog post (and take the action that you want them to).

4. Use Bullet Points

Since we know that people skim before they read, you need to make sure to highlight your best information.

Aside from subheadings, bullet lists are perfect because they’re very easy to skim through.

Here are some tips that I use to write bullet points that people will actually read:

  • Express clear benefit. Think of bullets as mini-headlines.
  • Keep your bullets symmetrical. 1-2 lines each.
  • Avoid bullet clutter. Don’t write paragraphs in bullets.
  • Remember bullets are not sentences. They’re just like headlines.

5. Add Images

Brain with Colors

Human brain processes visual content a lot faster than text based content. That’s why adding captivating images can help boost your engagement.

There are tons of awesome free resources for finding high quality royalty free images.

For our blog, we also use Shutterstock, a premium stock photo site.

6. Optimize for SEO

Onpage SEO

While I never recommend writing for SEO, but I also don’t recommend writing without SEO in mind.

Google organic search drives a huge chunk of the traffic for most websites.

If you want to maximize your SEO ranking, then I highly recommend that you optimize your blog post for important SEO ranking factors.

Below are some of the tips that I follow:

  • Add proper Meta Title
  • Add proper Meta Description
  • Optimize for Focus Keyword
  • Use related keyword variation
  • Add image alt attribute
  • Interlink my content

For more details, you should check out my 14-point blog post checklist to use before you hit publish.

7. Add Clear call-to-action

And the last but also the most important tip is to add a clear call-to-action.

Whether it is to ask your readers to leave a comment, share your blog post, follow you on social media, or purchase your product, make sure you clearly state what you’d like them to do.

A good call-to-action is something that’s easily distinguishable and stands out.

For example, if you like this post, then I’d really love it if you can share it on Twitter and Facebook.

I hope you found these 7 tips helpful, and if you follow these, you’ll definitely be able to write blog posts that convert.

What other tips do you use when writing your blog posts? Let me know by leaving a comment below.

Syed Balkhi
Syed Balkhi is the co-founder of OptinMonster. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He lives and breathes conversion marketing.


  1. Thanks for reading this article – I hope you found it helpful.

    I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste.

    OptinMonster’s Exit Intent® technology detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

    You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan.

    Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers.

    Thomas Griffin
    President of OptinMonster

  2. I agree. Those factors are vital for a content strategy success! Strong, compelling CTA, killer headlines and others — should be taken into consideration, always.

    1. Ethel,

      I completely agree 🙂

  3. Thanks so much for sharing these very valuable tips. It’s helpful to me since I’m new to Blogging.

    1. You’re welcome, Mike! Check out our content marketing guide too; you’ll find even more great ways to get your blog content started out right. 😎

  4. Thank you so much!
    Such an informative piece for beginners!

  5. Really helpful article and I am glade that how easily you elaborated each and every steps. Totally agree with the fact that, people finds visual information more understandable and quite simpler then reading a massive piece of the text.
    Thanks for this amazing tips.

  6. Thank u so much for sharing such a nice information about blogging post.

  7. Excellent summary Syed. I would add you also need to keep the readers attention. Short paragraphs, use hyphens to break up sentences, include “cliff hangers” (like “Has this ever happened to you…”) and install a free plugin for click to tweet.

  8. I was actually looking for the format of a blog but this is very helpful and I will keep this in mind.

    1. Jacinda Santora
      Jacinda Santora May 12, 2019 at 1:27 pm

      There are so many different types of content you can share on your blog! Take a look at this post for some ideas: 15 Content Formats Proven to Boost Audience Engagement.

      I hope this helps!

  9. As a total novice to any sort writing in general, let alone blog writing, this is a great way to build your foundation.

    Thanks for sharing!

  10. Thanks for a great blog post Syed. You’re so right with point #6 – you should never write for SEO, it’s so important to have SEO in mind when you are writing! And the SEO tips you mention in this point work equally well for Pinterest too.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.