21 Best Social Proof Tools to Elevate Your Business Growth

Do you want to improve your brand’s credibility? Want to learn about the best social proof tools to improve your brand’s reputation?

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales.

In this article, I’ll share the best social proof tools that can help you boost website engagement and improve sales.

According to research:

• The average consumer reads 10 online reviews before making a purchase decision.
• 88% of consumers trust user reviews as much as personal recommendations.
• Testimonials can increase conversions on sales pages by 34%.

All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand.

And achieving these goals is much easier with the right tools. Below, I’ve rounded up the 21 best social proof software tools so you can choose the right one for your business.

You may be wondering if you really need to use social proof on your site, so let’s take a look at how social proof helps with conversions.

What Is Social Proof and How Does it Help With Conversions?

Social proof is a marketing technique that you can use to earn the trust of potential buyers. Showing social proof in your marketing tells them that other customers, like them, love your products and enjoy doing business with you.

Social proof is based on the psychological phenomenon that humans are mimetic by nature. Most humans do what others do because they see those actions as socially acceptable or even popular.

Social proof is an incredibly powerful tool because consumers want proof from others like them. They don’t blindly trust the brands trying to sell them their products and services.

Here are a couple of more statistics around social proof:

• 92% of online consumers will look at product reviews before making a purchase.
• And product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.

As an interesting side note, social proof has a close cousin called FOMO, or ‘fear of missing out.’ FOMO uses urgency to convince potential customers to buy before they miss out on a cool deal.

FOMO works because it plays on human behavior. Much like our mimetic nature, we’re wired to feel anxious about missing out on something that other people have or are buying.

Social proof and FOMO are proven to work. And that’s exactly why you need the best social proof tools to establish social proof and trigger FOMO.

Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales

Best Social Proof Tools

It’s easier to get social proof and FOMO to work for you if you use the right tools. Here are some of the best social proof apps to help you earn trust and boost sales.

Feel free to use this table of contents to directly go to the tool that you’re interested in learning about:

1. TrustPulse
2. OptinMonster
3. WPForms
4. Smash Balloon
5. Thrive Ovation
6. Proof
7. Proven
8. Fomo
9. LetConvert
10. Repuso
11. Provely
12. WPfomify
13. Boast
14. ProveSource
15. Yotpo
16. NotificationX
17. Socialproof.so
18. Nudgify
19. Evidence.io
20. WiserNotify
21. NextSale

1. TrustPulse

TrustPulse is the most powerful social proof tool for business websites. You can use it to automate social proof by showing real-time notifications on your website in the form of an eye-catching, unobtrusive popup.

Here’s an example of a social proof notification on TrustPulse’s website:

This social proof software helps you add instant credibility to your site by showing verified website actions like:

• Purchases
• Demo Registrations
• Signup Form Submissions

TrustPulse is also great as a FOMO marketing tool. The notifications create a sense of urgency and you can even show off hot products or other actions through On-Fire campaigns:

Setting up TrustPulse takes less than 3 minutes, and you can boost conversions by as much as 15%.

TrustPulse works seamlessly with all popular website and email marketing platforms including:

• WordPress
• Shopify
• WooCommerce
• BigCommerce
• Mailchimp
• AWeber
• HubSpot
• ActiveCampaign
• ClickFunnels
• LeadPages
• OptinMonster

Pricing: TrustPulse’s plans start at $5/month. All plans come with a 14-day risk-free money-back guarantee.

Related Content: How to Use a Recent Sales Popup to Boost Your Revenue

2. OptinMonster

OptinMonster is the best WordPress popup plugin for lead generation in the market. It’s also one of the best social proof tools around.

With OptinMonster, you can create engaging social proof popups and optins on any website to turn your visitors into subscribers. By adding social proof to your campaigns, you’ll convert even more.

Here’s an excellent example from Social Media Examiner:

Just this popup converted at 1.65%.

Overall, Social Media Examiner used OptinMonster to add more than 250,000 email subscribers and optimize their conversion rate by up to 15%.

If it’s FOMO you’re looking for, OptinMonster has you covered there too. Just add a countdown timer to create urgency and drive more sales.

Here’s an example from Cracku. They created a limited-time offer using the countdown timer in OptinMonster and increased their conversions by 300%.

Pricing: Starts at $9/month. All OptinMonster plans come with a 14-day money-back guarantee and free access to OptinMonster University!

3. WPForms

Buyers trust customer reviews. In fact, shoppers are 92% more likely to buy after reading reviews from other shoppers.

WPForms makes it ridiculously easy to ask for customer reviews that you can show on your website.

WPForms is a user-friendly WordPress form builder plugin that lets you create all kinds of forms quickly and easily. With WPForms, you get access to several pre-built form templates that you can use to create incredible forms in moments.

Here’s a sample of a survey form template that you can get in WPForms:

Since WPForms integrates with a wide variety of email marketing service providers, you can automate your customer reach out after their purchase and include your form to get customer feedback. Then, you can add the feedback to your site as social proof.

Here’s a sample of customer feedback presented as social proof created in WPForms:

Want to do it all from your WordPress site? You can do that too. Read more about how to create customer testimonials from WordPress form submissions.

Pricing: Starts at $49.50/year. All WPForms plans come with a 14-day money-back guarantee.

4. Smash Balloon

Smash Balloon offers the best social media feed plugins in the market. You can use the plugins to easily embed social media feeds anywhere on your WordPress site.

Wondering how this helps you showcase social proof? Smash Balloon lets you showcase user-generated content, testimonials, and reviews from real people on social media.

Here’s an example of how your social media feed looks like after you use the Smash Balloon plugin to embed social posts on your site:

Smash Balloon offers 5 different plugins to help you show social proof, including:

• Instagram Feed: Display an Instagram hashtag feed of user-generated content.
• Twitter Feed: Create a feed of tweets from Twitter (now X.com) that mention your brand.
• YouTube Feed: Showcase video testimonials from customers uploaded on YouTube.
• Facebook Feed: Display a feed of Facebook reviews on your site.
• Social Wall: Combine feeds from Instagram, Twitter, Facebook, and YouTube into 1 feed.

You can boost social proof further by displaying likes, comments, shares, and followers in your feeds. Another great thing about Smash Balloon is that users can directly engage with your social media content on your website, without leaving the site.

Smash Balloon is responsive, search engine-friendly, and super simple to set up. You can display powerful social media feeds on your site in less than 30 seconds.

Pricing: Starts at $49/year per plugin. Or, you can opt for the All Access Bundle which gives you all 5 plugins for $299/year.

5. Thrive Ovation

Thrive Ovation is a WordPress plugin that makes it easy to collect customer testimonials, manage all of them in one place, and display them anywhere on your website. The tool essentially automates the process of collecting customer testimonials without the manual back and forth.

If your customers have posted great reviews for your product on social media, you can use Thrive Ovation to import them directly to your website. You can add these testimonials to your homepage, landing page, sales page, optin form, or the product page.

The social proof app has a ton of gorgeously designed pre-built templates that you can choose from, or customize to match your brand’s style.

As your list of testimonials grows, you can use Thrive Ovation’s search and filter features to easily find the testimonials you want to add to your site. Its tagging feature lets you find the most suitable testimonials to add to the right page.

Pricing: Starts at $299/year for a single site license. All Thrive Ovation plans come with a zero-risk, 30-day money-back guarantee.

6. Proof

Proof offers several different ways to add social proof to your marketing. The tool lets you customize your social proof notifications, like how long to show notifications and on which pages they should display.

One of its top features is the ‘Hot Streak,’ an automated notification attribute that shows the total number of people who have recently taken action on your site.

Similarly, its ‘Live Visitor Count’ feature triggers FOMO by showing the total number of people on a page or across the entire site.

This social proof marketing software lets you control when to collect data. For instance, you can showcase website conversions from the past day, past week, or the past 3 months.

Pricing: Starts at $29/month for up to 1,000 unique visitors a month. You can try Proof free for 14 days.

7. Proven

Proven is an easy-to-use social proof WordPress plugin. It has a simple setup and lets you customize the appearance of your social proof notifications to suit your brand.

This social proof tool also lets you create manual entries and customize how and when notifications appear.

Its unique targeting features let you control whether you want to show social proof notifications to visitors on specific pages, only to new visitors, or only to logged-in users.

Pricing: Starts at $39/year for a single site license.

8. Fomo

Fomo is a social proof automation tool that shows how other customers are interacting with your website in real-time.

Fomo lets you create a social notification design from scratch. Or, you can choose from several of its ready-to-use templates and display rules to get up and running quickly. You don’t need to know coding to customize existing templates on Fomo.

You can use Fomo to create custom notification messages for website interactions, such as:

• Social media
• Active visitors
• Product reviews
• Forms and clicks
• Recent purchases
• New email signups

Pricing: Starts at $25/month for 8,000 notifications a month. All of Fomo’s plans come with a 14-day free trial.

9. LetConvert

LetConvert is a powerful social proof software that helps you to get people to take desired actions on your site by leveraging FOMO and social proof through real-time alerts.

The tool shows off recent visitor activity, live visitor count, and Power Trails that show how many conversions have taken place on your site. It’s fully customizable with a variety of fonts, colors, and animations.

LetConvert’s Customer Cards feature notifies you every time a customer fills the email ID on your website. Its User Journey feature lets you map and understand a buyer’s journey across your website.

Pricing: Starts at $180/month for 10,000 unique visitors. All of LetConvert’s plans come with a 14-day free trial.

10. Repuso

Repuso is a popular reputation management tool that lets you collect, organize, and showcase social proof on your website.

One of Repuso’s best features is that it monitors your social media platforms and collects reviews that customers have left for your brand.

Once you have the reviews and testimonials, Repuso organizes them in its dashboard so that you can choose to publish the best reviews on your site.

Repuso has several options to show your social proof: floating widgets, review grids, inline reviews, floating badges, and photo review sliders.

Pricing: Starts at $9/month for a single site. Repuso offers a 10-day free trial with access to all its features.

11. Provely

Provely is yet another social proof notification tool and its strongest suit is the different types of notifications you can choose from. It currently offers 13 different notifications which include:

• Live Conversion
• Low Stock
• Coupon
• Videos
• Timer
• Opt-in

Its notification templates are built to either trigger FOMO or show social proof.

It’s also extremely easy to set up Provely. All you need to do is copy and paste a single line of code on your website to get started.

Pricing: Starts at $19/month for a single site. It has a free plan with limited functionalities. You can try any of Provely’s paid plans free for 7 days.

12. WPfomify

WPfomify is a WordPress social proof plugin that’s easy to set up and powerful integrations.

This plugin lets you showcase social proof on your site in different ways, such as:

• Real-time user activity
• Subscriber activity
• Conversion count
• Visitor count
• Client reviews

WPfomify makes it really easy to customize the social proof notifications to match your site’s branding. Its granular targeting features allow you to control who sees your social proof notifications, or when and where they’ll see them.

The tool lets you create responsive social proof notifications that you can track through Google Analytics for conversions.

Pricing: Starts at $99/year for a single site license. WPfomify offers a no-questions-asked 14-day money-back guarantee.

13. Boast

Boast specializes in collecting and managing customer testimonials in video format. The all-in-one video testimonial software provides everything you need to request, collect, manage, and display video testimonials from your customers.

You can use Boast to send video testimonial requests to your customers and schedule follow-ups to remind them to record their reviews.

Later, you can embed the video code on your website to show them off to your site visitors. Boast has several testimonial templates to choose from. It’s one of the best tools to build online trust and improve sales through video marketing.

Apart from testimonials, you can use Boast to collect and manage online reviews and surveys.

Pricing: Starts at $50/month for up to 600 responses per year. Boast offers a 14-day free trial for all of its plans.

14. ProveSource

ProveSource is a social proof tool that’s easy to set and comes with a wide variety of notification layouts, including:

• Stream
• Combo
• Live Visitors
• Reviews
• Informational
• Social Counter

You just need to copy and paste a code snippet to your website to showcase ProveSource notifications on your site.

ProveSource allows you to display verified conversions, activities, and purchases on your site. The tool is highly customizable and lets you embed social proof notifications on landing pages, checkout pages, or lead magnets.

ProveSource automatically captures conversions from a custom webform so that you can measure the performance of a social proof notification over time. You can use its display rules to ensure when and how you want to show your notifications to the website visitors.

Pricing: Starts at $24/month for up to 20,000 unique visitors. ProveSource also has a free version with pretty generous features.

15. Yotpo

Yotpo is a retention marketing platform that mostly helps eCommerce brands collect and showcase user reviews to prospective buyers. Yotpo helps small businesses send automated email and SMS requests to customers to easily collect user reviews.

You can also automate photo and video requests or send review prompts to make it easy for customers to submit their reviews.

Apart from user reviews, Yotpo also offers plenty of other features that can help you reach out to existing customers and turn them into repeat buyers.

For instance, you can send marketing materials via SMS and email or create loyalty and referral programs to attract old customers to buy from you again.

Pricing: Starts at $79/month for up to 500 orders.

16. NotificationX

NotificationX is a WordPress FOMO plugin that lets you show real-time social proof notifications. It comes with over 15 notification types and 40 design templates.

Some of its notification types include:

• Sales Alerts
• Blog Engagement
• Google Reviews
• WordPress Reviews
• Email Subscriptions
• WordPress Download Counts

One unique advantage NotificationX has over other social proof tools is that it integrates with a 3rd-party plugin to help you translate notifications in real time into other languages.

Pricing: Starts at $39/month for 1 site. You can also get lifetime licenses starting at $319 for a single site.

17. Socialproof.so

Socialproof is a free social proof tool that displays notifications to site visitors based on their behavior.

It offers the following features to help you build trust with customers and increase conversions:

• Conversion Counter
• Latest Conversion and Sales
• Live Website Counter
• Email Collector
• Coupon Code
• Announcement
• Video and Social Share
• Emoji and Score Feedback

Socialproof has integrations with all major eCommerce platforms like Shopify, Woocommerce, WordPress, Bigcommerce, and Magento. The social proof tool supports up to 30 languages worldwide besides English.

Pricing: Free for up to 10.000 pageviews on a single site. If you reach the limit, Socialproof will stop working temporarily and get activated the following month.

18. Nudgify

Nudgify shows recent user activities such as product views, new sign-ups, and sales to trigger FOMO and build trust.

Nudgify has nudge templates categorized by industry or goals that you want to achieve. You can use its Nudge Builder feature to write notification messages, upload images, set targeting rules, and add relevant links.

The tool comes with powerful analytics features that allow you to track conversion metrics by URLs and monitor the performance of specific notification messages.

Pricing: Starts at $9/month for up to 3,000 visitors. All Nudgify plans come with a 7-day free trial.

19. Evidence.io

Evidence is yet another social proof software that specifically caters to agencies, eCommerce, and SaaS businesses.

Evidence has the following 4 features in its toolkit:

• Conversions: Shows the real actions taken by real people.
• Streaks: Shows the number of actions over a given time, such as site visits, purchases, registrations, or downloads.
• Visitor Count: Builds urgency by showing how many people visited your site or viewed a product.
• Announcements: Delivers targeted messages about new blog posts, videos, podcasts, events, webinars, or calendar bookings.
• Boomerang Tabs: Displays new notifications in the browser tab title to recover lost traffic back to your site.

Evidence lets you customize your notifications campaigns and set custom targeting rules to make the social proof more personalized for your audience.

Pricing: Starts at $40/month for up to 5,000 visits. All of Evidence’s plans come with a 14-day free trial.

20. WiserNotify

WiserNotify offers a variety of trust signals that you can put on your website to win customer trust, convert website traffic, and improve sales.

• Sales Activities: To trigger FOMO and persuade visitors to make a purchase.
• Sign-up Actions: To notify visitors about recent free trial sign-ups, downloads, or newsletter subscriptions.
• Reviews: To showcase customer testimonials from Google, Facebook, and other review platforms.
• Social Media Activities: To show off the number of followers and positive brand mention.
• Visitor Counter: To show the total number of visitors on a page in real time.
• Urgency and Promotions: To create urgency through scarcity-based discounts and offers.

WiserNotify also offers powerful A/B testing and reporting features to help you improve your social proof marketing.

Pricing: Starts at $16/month for up to 10,000 visitors.

21. NextSale

NextSale specializes in automating social proof notifications on your site to help you grow your SMS and email lists.

With NextSale, you can display recent sales, user reviews, and recent activity counters to improve social proof.

You can use its segmentation feature to organize site visitors based on their sessions, location, language, and IP address. This helps you trigger more contextual and personalized notification messages based on user data.

You can also use its on-page targeting features to show notification widgets when visitors land on your page, are about to exit, or scroll past a specific length of a web page.

Pricing: Starts at $29.99/month for up to 30,000 visitors a month. NextSale offers a 10-day free trial on all its plans.

What Is the Best Social Proof Software to Boost Sales?

There’s no shortage of social proof software on the market. As for the best social proof tool, we have to go with TrustPulse.

TrustPulse works seamlessly with all popular website platforms including WordPress, Shopify, WooCommerce, BigCommerce, Squarespace, and more. The tool is extremely user-friendly even for beginners to build high-converting social proof notifications without coding.

In case you want to showcase your social proof notifications through popups, then OptinMonster is the best choice. Learn more about how you can use social proof in marketing to elevate your business.

Sign up with OptinMonster today!

Published by Manish Nepal

Hi, I'm a writer and content marketer with 10+ years of experience. Over the years, I have helped several B2B SaaS brands grow their online presence and get more customers. At OptinMonster, I write about all things marketing — ranging from how-to guides to the best-of tools to help you improve your email marketing, lead generation, and website conversion campaigns.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.