How To Write the Perfect Welcome Email Series (+ 5 Examples To Steal)

Do you want to learn how to write a welcome email series for new subscribers?

Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience.

A well-crafted welcome email series can help you establish trust, introduce your brand, and provide value to your subscribers.

In this blog, we’ll discuss how to write a perfect welcome email series and some welcome email examples for inspiration.

Important Tips for Writing a Welcome Email

Before jumping into our welcome email series, let’s look at a few important tips for an effective welcome email journey.

Personalize Your Emails

Personalization is key to building a connection with your subscribers. Use their name and any other information about them to make your emails more personalized and relevant. This can increase open and click-through rates.

Optimize for Mobile

Make sure your welcome email series is optimized for mobile devices. Use a responsive design and keep your content concise and easy to read on a small screen. This can help ensure that your subscribers can engage with your content no matter where they are.

Ask Subscribers to Whitelist You

Whitelisting is when subscribers add you to their address book. The purpose of whitelisting is to improve your deliverability and make sure that your emails to subscribers aren’t filtered to spam.

In your welcome email, offer instructions on how your subscriber can whitelist you.

Also, make sure to emphasize the benefit of doing this so your subscribers won’t miss an important email with a special deal or valuable information.

Provide Contact Information and Links to Social Channels

Include contact information in your welcome email to make yourself accessible to subscribers if they want to reach out. Getting subscribers to reply to your emails or call you is a great way to further your relationship and learn more about them.

You could also deepen your connection with them by providing links to your social channels like Facebook, Twitter, and Instagram and encouraging them to follow you.

If they like receiving your emails, they’ll likely enjoy your social media updates too!

How To Write a Welcome Email Series

Let’s dig straight into creating your perfect welcome email series.

1st Email: Start With a Warm Welcome and Thank You

Your welcome email series should start with thanking your new subscriber for joining your email list. It should also introduce your brand and welcome new subscribers to your community.

Use a friendly tone and thank your subscribers for joining your list. Make them feel appreciated and valued from the start.

“Thanks” is one of the most effective words in your emails. Not only does it add a human quality to your email, but it also builds brand loyalty. When subscribers know you appreciate them, they are more likely to have positive feelings toward you and your brand.

Do you get site visitors to sign up for your email list by giving them an incentive when they subscribe?

If you do, your welcome email should deliver the incentive you promised in your signup form. If you don’t, you’ll most likely lose your subscribers’ trust and frustrate them.

Pro tip: If you don’t currently promote a lead magnet like an ebook, checklist, or worksheet on your signup form, you might want to try using one to grow your email list more quickly. Incentives give visitors immediate value and an excellent reason to subscribe.

Here’s a welcome email example that thanks subscribers when they sign up for the AWeber blog newsletter:

thank you for subscribing email example

2nd Email: Introduce Your Brand and Value Proposition

In the second email, introduce your brand and explain what differentiates you from your competitors. Highlight your brand’s unique value proposition and explain why your subscribers should choose you.

Explain what your business is all about and who you are! Show off your personality and start building a connection. This can help you sell your product or service in later emails, because your subscribers will already be familiar with who you are and what you do.

Pro tip: Get personal with the new subscriber by telling a cool story or little-known fact about your business. Or, share your mission and how your product or service is changing the world. It’ll allow you to connect with the subscriber on a deeper level and set you apart from other similar businesses.

Check out how David Kind tells their subscribers who they are with a cool back story in this example of a welcome email:

David Kind's welcome email for new subscribers tells a story

3rd Email: Provide Value

Offer something of value to your subscribers in the third email. This could be a free resource, a discount code, or exclusive content they won’t find elsewhere. Providing value early on can help establish trust and credibility with your subscribers.

This will define the relationship and prevent subscribers from being taken by surprise by your email content, which can reduce spam complaints and unsubscribe rates. It can also excite them for what’s to come and what value you’ll provide them.

Pro tip: You can send a weekly newsletter or allow them early access whenever you offer an exclusive deal, new features, or products you’re introducing.

In the following welcome email example, BBC does a great job of clearly setting expectations for new subscribers:

BBC has great welcome email marketing - they tell subscribers exactly what to expect

4th Email: Highlight Your Best Content

In the fourth email, showcase some of your best content.

This could be blog posts, videos, or other content highlighting your brand’s expertise and value. Make sure to provide links to your content and encourage subscribers to engage with it.

Below is an email example from Payoneer, sharing their valuable articles with their subscribers:

Payoneer Email Example

5th Email: Encourage Engagement

In the final email of your welcome series, encourage subscribers to engage with your brand.

Invite them to follow you on social media, subscribe to your blog, or participate in your community. Encouraging engagement can build a long-lasting relationship with your subscribers.

The snippet below is an example from an email from Mad Over Marketing:
Mad Over Marketing Email Example

The welcome email is one of the most important emails you’ll ever send! So check out these welcome email examples and best email subject lines for more inspiration.

After you’ve written and set up your welcome email for new subscribers, you’re on your way to writing emails that keep customers them coming back for more.

Your welcome email strategy is as good as your email subscribers list. If your email list lacks subscribers who willingly optin for your newsletters, your email marketing strategy will fail.

That’s why it is important to deploy an email optin tool on your website; no tool does the job better than OptinMonster.

Over 2 million businesses use OptinMonster because it helps them grow their email list.

Here’s How PodBike Gets 18.22% More Email Subscribers with OptinMonster’s GeoTargeting feature.

Want to start grow your email list fast?

Sign up for OptinMonster Today!

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  2. Albert Lee Carranza June 1, 2018 at 12:20 am

    Thank you, I have been looking far and wide for great examples.

    You have given great resources and I feel better about what I wasn’t sure of.

    Great day!
    Albert Lee Carranza

  3. the site is very useful

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