You craft the perfect email, hit send, and… crickets. Low open rates. No clicks. Few conversions. Sound familiar?
The truth is, email marketing only works if you have the right tools—ones that help you grow your list, engage your audience, and drive sales effortlessly.
That’s why we’ve put together a list of the best email marketing tools to help you:
✅ Build and segment your email list with ease
✅ Create stunning emails that actually get opened and clicked
✅ Automate campaigns to send the right message at the right time
✅ Track and optimize performance to improve results
Best Email Marketing Tools – Overview
| # | Tool | Best For | Pricing |
|---|---|---|---|
| 1 | OptinMonster | Converting website traffic into email subscribers | Starts at $9/month |
| 2 | Brevo (formerly Sendinblue) | Bulk email campaigns and automation | Free version available; Paid plans start at $25/month |
| 3 | HubSpot | All-in-one CRM and email marketing solution | Free version available |
| 4 | Heroic Inbox | Simplified team emails management | Plans start from $149 per year |
| 5 | MailChimp | Email marketing automation with audience segmentation | Free version available; Paid plans start at $6.50/month |
| 6 | Constant Contact | Small business email marketing with high deliverability | Paid plans start at $12/month |
| 7 | GetResponse | Advanced email automation and lead nurturing | Paid plans start at $15.58/month |
| 8 | AWeber | Cost-effective email marketing for small businesses | Free version available; Paid plans start at $12.50/month |
Let’s dive deeper into the top email marketing tools to help you reach, engage, and convert your audience—without the hassle.
1. OptinMonster
OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. It allows you to create high-converting popups and opt-in forms that convert.
With OptinMonster, you can choose from an extensive collection of 700+ pre-built templates and create a stunning offer. These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise.
Additionally, OptinMonster’s drag-and-drop builder lets you customize the layout of your forms to match your branding. You’ll also get detailed insights and analytics to improve your email campaign.
OptinMonster has plenty of targeting and trigger features that detect user behavior to display the right campaign to the right person at the right time.
Certain campaigns will trigger based on specific dates and times, while others will trigger based on user inactivity. The customization is endless, and it’s all automated.
For example, with OptinMonster’s Exit-Intent® Technology, you can display your popup to visitors about to exit your site. At this stage, you can offer anything, such as a free resource or a discount, to convert them into long-term customers.
And the best part? OptinMonster integrates seamlessly with all major email marketing platforms and CRM like Brevo, Shopify, WooCommerce, BigCommerce, and more. This means you can grow your list no matter which email software you’re using.
Key Features:
- Drag-and-drop campaign builder for opt-in forms
- Effective Exit-Intent® technology
- Unlimited campaigns
- Hundreds of customizable templates
- Advanced targeting features
- Track performance for data-driven decisions
- Smooth display on all devices
- Seamless integration with thousands of eCommerce platforms and tools
Price: Plans start at $9/month.
Get Started With OptinMonster Today!
2. Brevo (formerly Sendinblue)
If you’re tired of creating email marketing campaigns that don’t convert, Brevo is the answer that you’re looking for.
Brevo (formerly Sendinblue) is an email marketing tool with high email deliverability, an easy-to-use campaign builder, and bulk email services.
The best part is that you can start with a free plan with zero hidden costs.
With captivating landing pages and sign-up forms, Brevo makes email marketing look easy. Once you capture emails with those tools, you can design professional and on-brand emails with the drag-and-drop campaign builder.
This tool features an extensive template gallery featuring hundreds of customizable templates and built-in image editing tools.
Segmenting your audience is an extremely important step in email marketing. To help you achieve this, Brevo features smart targeting technology that tracks user interest.
This technology uses this data to create a comprehensive mailing list with proper list segmentation. You can then send targeted emails to your contacts based on their behaviors and interests.
Brevo also allows you to set up SMS & Whatsapp campaigns, as well as transactional emails.
Finally, you can analyze the results of your campaign with A/B testing and measure parameters such as click rates, open rates, and conversion rates.
Key Features:
- Bulk email service
- Drag-and-drop email campaign builder
- SMS & Whatsapp campaigns
- Competitive pricing
- Smart targeting and audience segmentation
Price: Free, paid plans start at $25/month.
3. HubSpot Email Marketing Tools
HubSpot offers some of the best email marketing tools for free. The platform itself is a gigantic customer relationship management (CRM) service on the market.
It has affordable pricing that gets you started with a content management system (CMS) and plenty of CRM and marketing tools.
HubSpot has an excellent email campaign builder that can help you boost your open and click-through rates. You can use the tool to create high-quality campaigns without any coding experience.
The best part is that these email marketing tools are powered by your HubSpot CRM database. If your customer data is stored in that database, your email campaigns will already have the data needed to create meaningful and targeted emails.
You can use information such as the customer’s lifecycle stage, list membership, or even buying behavior to craft gated content and relevant subject lines.
HubSpot also offers detailed A/B testing and analytics. There’s a lot of value on offer here, and if you already use HubSpot as a CRM, it’s a no-brainer.
Key Features:
- Integration with HubSpot CRM database
- Compatible with multiple third-party plugins and add-ons
- Easy-to-use campaign builder
- Superb audience segmentation and smart targeting
- Comprehensive dashboard for analytics
Price: Free.
4. Heroic Inbox
Struggling to keep up with customer emails and support tickets? Heroic Inbox makes it easy to manage shared inboxes directly within WordPress, eliminating the hassle of switching between platforms. Unlike traditional email tools focused on marketing campaigns, Heroic Inbox is designed for organization, teamwork, and better customer communication.
With this plugin, you can handle multiple inboxes—like support@, sales@, and contact@—without ever leaving WordPress. Assign conversations to team members, track responses, and ensure no message gets overlooked. Faster replies and a more structured workflow mean improved customer satisfaction.
Why Choose Heroic Inbox?
- Manage all your emails in one place
- Assign and track team responses with ease
- Use automation for quicker replies
- Keep conversations organized with smart categorization
- Seamlessly integrate with Gmail, Outlook, and IMAP/SMTP
- Get lifetime access with a one-time payment option
Pricing & Guarantee
Heroic Inbox plans start at $149 per year, backed by a 14-day money-back guarantee so you can try it risk-free!
5. MailChimp
MailChimp is one of the most reliable email marketing tools for businesses to engage and nurture their audiences through email campaigns.
With its intuitive interface and a range of customizable templates, it empowers users to craft visually appealing and impactful email content.
The platform offers tools for managing contact lists, segmenting audiences, and conducting A/B testing. All of this enables marketers to optimize their campaigns for maximum effectiveness.
Furthermore, MailChimp provides automation features that allow for the creation of targeted and timely email sequences based on customer behavior and interests.
This enhances customer interactions by delivering personalized content, thereby improving conversion rates and customer satisfaction.
And with its analytical capabilities, MailChimp equips users with insights into campaign performance. It allows users to make data-driven decisions and continually refine email marketing strategies.
Key Features:
- Excellent automation tools
- Custom Journey Builder
- Automated bulk emails
- Integration with hundreds of platforms
- Robust email templates
Price: Free, paid plans starting at $6.50/month.
6. Constant Contact
Constant Contact offers a host of features specifically tailored for email marketing.
Known for its user-friendly interface and comprehensive features, it enables users to create, send, and track engaging:
- email campaigns,
- newsletters,
- and promotional messages.
It offers a range of customizable templates, allowing users to tailor their emails to match their brand identity. Additionally, the platform provides tools for list segmentation that help users target specific audiences with relevant content.
To help you automate your copywriting department, Constant Contact offers a clever AI tool that just needs the topic information and a few relevant keywords.
Select the message type, give it the keywords, and pick from the multiple options to craft the perfect automated message.
A plus point of Constant Contact is that it encrypts your subscriber’s information via Secure Sockets Layer (SSL) connections over HTTPS. It also asks for multi-factor authentication when you’re logging in for an extra layer of security.
Key Features:
- High deliverability rates
- Automated paths for each customer
- Advanced analytics and campaign tracking
- Has a mobile app letting you manage campaigns on the go
- Tight security and privacy features
Price: Plans start at $12/month.
7. GetResponse
When it comes to bulk email automation, GetResponse emerges as a highly effective solution. It provides a range of tools to streamline the entire email marketing process.
With a drag-and-drop email builder, users can easily create visually appealing and responsive email templates without requiring extensive design skills.
Once you start getting some leads, you can nurture them by crafting AI-powered newsletters or autoresponders.
The platform provides automation capabilities, enabling the creation of personalized customer journeys based on user behavior and preferences.
Its list management features help maintain clean and segmented subscriber lists for targeted messaging.
You can use the website builder to build a unique-looking website and then capture more leads by crafting landing pages with the email campaign builder.
Furthermore, GetResponse supports eCommerce integration. This makes it a versatile solution for businesses aiming to enhance their email marketing efforts.
Key Features:
- Excellent autoresponder workflows
- Effective opt-in forms and landing pages
- Data-driven analytics and insights
- SMS marketing tools
- Automation for sales funnels, transactional emails, and newsletters
Price: Plans start at $15.58/month.
8. Aweber
Aweber is an optimal choice for small businesses seeking a cost-effective email marketing solution.
The platform gives you tons of features ranging from responsive email templates to advanced bulk automation.
It also features other tools, such as a landing page builder, web push notifications, opt-in page creation tools, and more.
To help you automate your marketing workflows, Aweber has pre-designed automated workflows, such as welcome emails, Drip campaigns, and personalized follow-ups. You can activate these on your site to increase sales with upsell, cross-sell, and abandoned cart emails.
Moreover, it can connect to tools like WooCommerce, WordPress, and even MailChimp to help you automatically grow your email list.
Aweber has a high deliverability rate, and you get a ton of email templates to play around with. You can even craft email templates using your website URL or Facebook pages. It also includes thousands of high-quality stock images for no cost.
Key Features:
- Includes a landing page builder
- Social media and Etsy marketing
- Advanced automated workflows
- Great 24/7 customer support
- Unlimited subscribers on the paid plan
Price: Free, paid plans start at $12.50/month
Simplify Email Management with the Best Email Marketing Tools
And that’s it!
A good email marketing platform will help you drive more leads, nurture those leads with targeted marketing, and convert them into loyal customers.
However, you can only succeed by knowing what tools to look for and how to use them to their full potential. Take your time to research, and don’t rush into using the first tool you come across.
OptinMonster is the perfect tool for your eCommerce business to succeed. You immediately get to create lightbox popups, gamified wheels, landing pages, exit-intent popups, and more to skyrocket your conversion rates.
Don’t just take our word for it, have a look at some of our customer testimonials to get a taste of what we’re offering:
- Christopher Place Converted 60% off Organic Traffic (Without Discounts!)
- How DealDoktor Increased Conversions by 2100% with Onsite Retargeting
- How Flywheel Increased Engagement 660% Using Page Level Targeting
- How Medstar Media Increased Their Clients’ Conversions by 500%
Get started with OptinMonster today to get similar results for your business!
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