Are you looking for the best landing and optin page creation tool to boost conversions and drive more sales?
Landing and optin pages are an essential part of your sales funnel. In fact, a well-designed landing page can make or break your conversion rates. But how do you create a stunning landing page that converts if you don’t know how to code?
That’s where landing page creation tools come in.
So, today, we’re going to cover the best landing and optin page creation tools that you can use to quickly and easily create and design landing pages that work.
But before we begin, let’s get clear on what a landing page is and why you need one.
What are Optin Pages?
An optin page is any page on your website where you drive traffic to reach a specific goal. That means even your homepage can technically be a landing page if you’re driving traffic to it with a specific purpose.
But, in many cases, your landing pages will be stand-alone web pages that you create specifically for marketing or sales purposes.
That means you’ll use some landing page best practices such as loading it with social proof, providing video demos of your product or service, and having a clear call to action.
If you want to learn more about how to create a stellar landing page, then we highly recommend that you check out this resource: The Anatomy of the Perfect Landing Page.
Otherwise, keep reading. Because we’re going to share with you the BEST landing page tools you can use.
And since this post is so in-depth, we’ve added a table of contents to help you navigate where you need the most help:
- Tools to Build & Optimize Your Landing Pages
- Tools to Analyze Your Landing Pages
- Tools to Use Your Leads
Let’s dive in!
Tools to Build & Optimize Your Optin Pages
SeedProd is the world’s #1 landing page tool for WordPress. It allows you to create all types of high-converting landing pages, such as:
- Sales pages
- Coming soon pages
- Optin pages
- Maintenance pages
And much more.
You can build unlimited landing pages with SeedProd’s drag and drop editor. It allows you to quickly and easily design the perfect landing pages to reach your goals. Plus, there are loads of templates to help you save time, energy, and resources as you make the page’s design.
So if you’re looking for a landing page creation tool that’s easy to use, super responsive, and gets the results you want, then SeedProd is definitely the way to go.
OptinMonster is hands down the best lead generation tool that you’ll need to use on your landing pages to boost conversions. With OptinMonster, you can
- turn any web pages into a squeeze page with our fullscreen campaigns
- create exit-intent optin forms to re-engage abandoning visitors on your landing pages
First, you can use fullscreen welcome mat campaigns to function like a landing page on your site. Even though you’re not sending traffic to a specific URL, you can build a fullscreen campaign with powerful optin forms to display on existing pages:
This gives you a dynamic fullscreen optin form that can be loaded with:
- Social proof
- Powerful copy
- Optin forms
And much more. This gives you a dynamic campaign which means you can show it to your existing traffic, rather than sending new traffic to a specific URL.
This leads to better personalization for your campaign and higher conversions for you.
Another strategy you can use is an exit-intent popup.
With OptinMonster’s Exit-Intent® technology, you can capture visitors as they’re leaving your landing page. This gives you one last chance to re-engage your audience so you can nurture that relationship over time.
Exit-intent popups are incredibly effective at keeping users engaged with your brand. In fact, it’s the same strategy that Crossrope used to grow their list by over 900%.
You can attach an exit-intent popup to your landing pages to ensure that you don’t leave any conversions on the table.
Click below to get started with OptinMonster risk-free today!
HubSpot is typically known as one of the best customer relationship management (CRM) tools on the market.
But many people don’t know that they also have a free landing page builder to make your offers even more appealing.
The best part about these landing pages is that they’re easy to set up and don’t require any coding skills.
There’s a “what you see is what you get” (WYSIWYG) editor that makes it simple to customize your pages. Plus, it comes with a lot of other marketing tools like:
- Blogging features
- Calls to action
- Email marketing campaigns
- Lead management
- Powerful analytics
- And much more…
This makes HubSpot one of the most comprehensive marketing tools on the planet. That could be both a strength and a weakness.
If you’re already building your website with WordPress, for example, you’ll find it’s easier to just get started with a plugin like SeedProd.
But if you’re part of a larger organization that needs landing pages as part of a much bigger marketing strategy, then HubSpot is a great option.
4. Divi Theme
Divi is a powerful WordPress theme (created by Elegant Themes) that lets you build custom landing pages with a visual drag-and-drop interface.
There are 46 pre-built content elements that you can use to build any website landing page in a flash. Plus, everything is customizable.
Pair this theme with your favorite landing page form builder, and you’ll be bringing in leads in no time!
Beaver Builder is a great drag and drop page builder for your WordPress website.
You can use it to easily create and edit stunning landing pages and experiment with the placement of your page’s elements using a visual builder.
Plus, if you’re building landing pages for other people, you can hand them off in editor mode and not have to worry that the pages will end up broken!
RafflePress is a robust and easy-to-use WordPress giveaway plugin with a drag and drop builder that makes it super easy to build a gorgeous contest landing page or giveaway widget in minutes.
With RafflePress and its awesome list of features, you can:
- Increase social media follows
- Drive website traffic
- Grow your email list
And, there’s even RafflePress Lite which is a free version that’s available in the WordPress plugin repository!
Leadpages is a standalone landing page creator that you can use with or without a WordPress site to create gorgeous landing pages.
It comes with several professionally designed landing page templates that are optimized to capture leads and you can easily drag and drop elements to make the page truly yours.
It automatically creates a default LeadPages domain when you create an account. But you can add your own custom domain.
Leadpages integrates with a ton of third-party tools and all the top email marketing services. To add a signup form to your website landing page, you just click on the Add Integration button to get things started.
Find out more about LeadPages in this post: OptinMonster vs. Leadpages: Which Is Better? (Compared)
Need a great looking optin form, but don’t want to overwhelm your visitors? WPForms is a drag & drop form builder for WordPress that is both easy and powerful.
With it, you can create any kind of form you want, from the most basic to a complex, conditional multi-page form to a conversational form, to collect more information without the overwhelm.
That makes WPForms the best landing page form builder on the market. And it comes with a free version that’s ideal for small businesses or if you’re just starting out.
If you need to design a great landing page but feel like you don’t have the skills to create something impressive that would bring a high return, LivePages might be your solution. This is a simple drag-and-drop design tool that streamlines the process of creating landing pages from start to finish.
Vimeo is a tool that stores your videos and allows you to embed them on your website landing page, with advanced options for how and where you want your video displayed (and where you don’t want it displayed).
If you’re not leveraging social proof on your website and landing pages, you’re missing out on a big opportunity to engage potential customers. TrustPulse shows real-time customer activity notifications on your website in the form of eye-catching, verified activity bubbles:
You can use TrustPulse to showcase verified recent activity like:
- form submissions
- demo registrations
- and more…
TrustPulse is a quick, easy way to convince your visitors that you not only have what they need, but other visitors just like them are trusting you, and they can too!
Every optin landing page needs an effective thank-you page to go along with it. But, GoViral takes the traditional thank-you page and throws it out the window, replacing it with something far more effective: a bonus incentive page.
This free tool allows you to generate more optins, and even make your website landing page go viral, by incentivizing new subscribers to share your optin on social media.
Before you create landing pages that your visitors respond to, you need to know who your visitors are and what makes them unique. With SurveyGizmo, you can gather information in the form of polls, Q&As, and more, then analyze the data with advanced reports.
If you are looking for an all-in-one tool package to both create and optimize your optin pages, Instapage is a great find.
From heat maps to discover what inspires your visitors to the ability to personalize your landing pages, Instapage has the tool. Instapage helps tell your brand’s story better while stretching your marketing dollars just a little further.
Best Landing Page Creation Tools to Analyze Your Landing Pages
15. Google Analytics
Google Analytics is arguably the most robust free analytics tool available today. You can track demographic information about your landing page visitors as well as set up conversion goals to track your leads.
MonsterInsights is the best WordPress analytics plugin on the market. You can sync this tool with analytics software like Google Analytics, Google Search Console, and more.
Then, you can get all the data you need directly in your WordPress dashboard.
That means you can track your landing page’s success to see how it’s performing. From there, you’ll be able to use the data you have to optimize your landing pages and increase your conversions.
The more specific information you have about your site’s performance, the easier it is to improve your overall marketing strategy.
Want to learn more about how MonsterInsights can help you optimize your landing pages? See this post: Monsterinsights Review: Is This Analytics Plugin Worth It?
What if you knew why your site’s visitors were leaving your site? CrazyEgg is a really cool tool that helps you visualize where your visitors are spending their time and clicks by creating heatmaps of your website landing page.
This is a nifty tool for analyzing your optin landing pages, especially when combined with Google Analytics.
Optimizely is a powerful A/B testing, analytics, and optimization solution for digital marketers who want to streamline these duties. If you don’t have the ability to A/B test your landing pages elsewhere, you may want to check them out.
19. Optimal Workshop
Optimal Workshop consists of four individual yet connected tools that help you to test your optin landing pages by giving you insight into how your users consume them.
For instance, Treejack identifies elements that may lead to landing page abandonment. Chalkmark shows you the users’ first impressions after uploading wireframes.
Visual Website Optimizer is a hands-on A/B testing tool that makes it easy to test, tweak, and optimize your landing pages without a ton of pre-existing know-how. In addition to the standard features, it has a multivariate testing tool that helps you see how visitors are interacting with your page.
Usabilla lets you get user feedback from any device: something most landing page tools don’t offer. Another neat feature is the ability to do targeted exit surveys to help you understand why users leave without converting.
22. HotJar Insights
In addition to heatmaps and visitor recordings, HotJar Insights shows conversion funnels. You can set up unlimited steps and find out where your process is breaking down and can be improved by identifying where visitors are leaving your site.
23. Five Second Test
Did you know that most users form their opinions about your page within the first few seconds? Makes sense that your testing and optimization be based on the quick distribution of information, right?
Five Second Test empowers marketers to create simple, timed tests on their optin landing pages to figure out where those pages are falling short.
MouseFlow is a tool that helps you stop guessing why visitors leave your site. The tool records user sessions with heat maps, funnels, and a host of other analytics features.
25. Lucky Orange
Lucky Orange is another tool that helps you figure out why visitors leave your landing pages without converting, but it does it by recording your visitors’ sessions. By watching what visitors did before leaving, you can find the information you need. You can even filter and segment the recordings.
Google Analytics is great, but sometimes you just want a different setup to do the job. Matomo is free, open-source software that gives you easy customization and in-depth visibility.
Landing Page Analyzer is a free tool from Visual Website Optimizer that lets you plug in your website landing page URL to get an immediate analysis of the effectiveness of your page. It’s not as robust as some tools, but it makes for a great bookmark for quick use at any time.
Do you have a content-heavy landing page that’s underperforming? Contentsquare (formerly Clicktale) helps you improve conversion rates by identifying which form fields and elements are slowing users down and potentially encouraging them to leave.
Landing page analytics never stop so why should you use an analytics tool that spits out insights only when you ask for them? With Mixpanel, you’ll be able to continuously push insights based on the settings you want.
Some A/B testing solutions are too technical for their own good, but this isn’t one of them. And that’s a compliment! Convert streamlines A/B testing by letting users choose between 3 different formats: WYSIWYG, stylesheet editor, or HTML.
If you have a complex website landing page, you’re going to want more than just short snippets of feedback. With UserTesting, test users can record audio of their experience with your landing page so you can hear their thoughts as they use it in real-time.
The number of different browsers and browser versions is staggering. And your landing page might be optimized for a few, but it’s also possible that it shows up as a jumbled mess on others. Browsershots gives you compatibility feedback for as many browsers as you want to check.
Does your site zip along or d.r.a.g. so slowly that your visitors don’t even get a chance to see your killer content before they bail? Page loading time is one of the biggest determining factors in bounce rate. You can use the Pingdom Website Speed Test to time your page accurately.
Reading level may not be something you typically think about, but it matters! Use WebFX’s readability test tool to gain insights into how your page connects, or doesn’t, with visitors.
Sometimes you can learn more by studying the competition than by analyzing yourself. If you want to see what your competition is doing with landing pages and how successful they are, use SimilarWeb to track them.
Owler is another tool that lets you study your competition. More than 80% of Fortune 500 companies use this tool, which should tell you something about how effective it is. The cool thing about this tool is that it lets you stay up-to-date on your competitors with a daily snapshot and weekly reports.
Best Optin Page Tools With Your Email Service Provider
38. Constant Contact
If you’re looking for an email service provider that can handle a variety of customer personas and is able to deliver strategic emails, based on their particular needs and preferences, look no further than Constant Contact. With its lightweight, easy-to-use interface you can create complex, tailored autoresponder sequences and analyze their performance with in-depth reporting.
Pair Constant Contact with OptinMonster and you can trigger those special sequences to occur based on user’s behavior on your optin landing pages.
You can get started with Constant Contact’s free trial for a month.
Another great email service provider is Drip. It comes bundled with tools that help you build personal and profitable relationships with your customers.
With Drip, you can create high-converting forms and lead ads to build your email list. And you can send targeted and broadcast emails with ease.
Sendinblue is not only one of the best email service providers, they also offer SMS and chat channels. So you can communicate with your customers on all platforms that they love.
Sendinblue comes with powerful marketing automation tools that help you segment your audience, schedule email marketing campaigns, and send targeted messages. And you can organize and manage it all in a single place.
GetResponse is a popular email service provider that’s incredibly easy to use.
If you are needing simple and intuitive design capabilities, plenty of automation functions, and an extensive library of templates, then give GetResponse a try.
This service has a Free-Forever plan that gives you the space to add up to 500 contacts and use their premium features in your first 30 days.
So, if you aren’t quite ready to decide which email service you want to settle on, GetResponse lets you get a glimpse of how easy and fluid it is to use.
And that’s it! These have been the best landing page creation tools that you can start using today.
We hope you found this article helpful. If you did, you may want to check out the following:
These articles have everything you need to optimize your landing pages and get higher conversions.