31 Super Useful Tools to Create Awesome Opt-In Landing Pages

If you want to create high-converting opt-in landing pages that are ready to capture as many leads as possible, you’ll need the right tools for the job. In this post, we’ll share our picks for just the right tools to use to create effective opt-in landing pages that will attract and convert leads without taking you a ton of time.

No matter your business or industry, you need an effective way to turn visitors into leads into customers and opt-in landing pages are hands down the best method.

But for your opt-in landing pages to convert, you’ll need to invest in the right tools. Here are 31 of them that you can use to build, test, and optimize high-performing landing pages.

1. OptinMonster

OptinMonster's drag and drop builder makes creating high-converting optins easier than ever

That’s right, we’re starting with yours truly. We’re not even a little ashamed about it.

OptinMonster is the best lead generation software around. Not only can you create a landing page in less than 5 minutes, but you can also create a squeeze page (longer landing page), or create a more traditional landing page in your regular site builder with an effective lead capture form and an exit-intent popup that maximizes conversions.

With OptinMonster the result is beautiful opt-in forms that are simple, easy to use, and powerful. 💪

And you won’t be stuck with generic optins here. OptinMonster allows you to create dynamic, personalized campaigns depending on the user’s behavior on your site.

targeting display rules

Your leads can be automatically segmented into the best email marketing campaign for them. Plus, easy A/B testing is built right in—no need for a separate split testing software.

OptinMonster uses Google Analytics so you can track campaign performance

2. TrustPulse

trustpulse homepage showing notification

If you’re not leveraging social proof on your website and landing pages, you’re missing out on a big opportunity to engage potential customers. TrustPulse shows real-time customer activity notifications on your website in the form of eye-catching, verified activity bubbles:


You can use TrustPulse to showcase verified recent activity like:

  • form submissions
  • demo registrations
  • purchases
  • and more…

TrustPulse is a quick, easy way to convince your visitors that you not only have what they need, but other visitors just like them are trusting you—and they can too!

3. Divi Theme

divi theme

Divi is a powerful WordPress theme (created by Elegant Themes) that lets you build landing pages with a visual drag-and-drop interface.

There are 46 pre-built content elements that you can use to build any landing page in a flash. Plus, everything is customizable.

Pair this theme with your favorite opt-in form building tool, like OptinMonster, and you’ll be bringing in leads in no time!

4. Google Analytics

google analytics dashboard screenshot

Google Analytics is arguably the most robust free analytics tool available today. You can track demographic information about your landing page visitors as well as set up conversion goals to track your leads.

5. CrazyEgg

use crazyegg to create heatmaps of your optin landing page

What if you knew why your site’s visitors were leaving your site? CrazyEgg is a really cool tool that helps you visualize where your visitors are spending their time and clicks by creating heatmaps of your landing page.

This is a nifty tool for analyzing your opt-in landing pages, especially when combined with Google Analytics.

6. Constant Contact

constant contact email marketing service

If you’re looking for an email service provider that can handle a variety of customer personas and is able to deliver strategic emails, based on their particular needs and preferences, look no further than Constant Contact. With its lightweight, easy-to-use interface you can create complex, tailored autoresponder sequences and analyze their performance with in-depth reporting.

Pair Constant Contact with OptinMonster and you can trigger those special sequences to occur based on user’s behavior on your opt-in landing pages.

7. GoViral

with goviral you can incentive new subscribers to share your opt-in landing page on social media

Every opt-in landing page needs an effective thank-you page to go along with it. But, GoViral takes the traditional thank-you page and throws it out the window, replacing it with something far more effective: a bonus incentive page.

This free tool allows you to generate more opt-ins, and even make your landing page go viral, by incentivizing new subscribers to share your opt-in on social media.

8. WPForms

create multi-page forms with wpforms

Need a great looking opt-in form, but don’t want to overwhelm your visitors? WPForms is a drag & drop form builder for WordPress that is both easy and powerful. With it, you can create any kind of form you want—from the most basic to a complex, conditional multi-page form to a conversational form—to collect more information without the overwhelm.

9. Optimizely

use optimizely to A/B test your landing pages

Optimizely is a powerful A/B testing, analytics, and optimization solution for marketers who want to streamline these duties. If you don’t have the ability to A/B test your landing pages elsewhere, you may want to check them out.

10. Optimal Workshop

optimal workshop helps you improve your optin landing pages by providing insight into how your users use them

Optimal Workshop consists of four individual yet connected tools which help you to test your opt-in landing pages by giving you insight into how your users consume them.

For instance, Treejack identifies elements that may lead to landing page abandonment. Chalkmark shows you the users’ first impressions after uploading wireframes.

11. Visual Website Optimizer

visual website optimizer has a multivariate testing tool that helps you see how visitors are interacting with your page

Visual Website Optimizer is a hands-on A/B testing tool that makes it easy to test, tweak, and optimize your landing pages without a ton of pre-existing know-how. In addition to the standard features, it has a multivariate testing tool that helps you see how visitors are interacting with your page.

12. Usabilla

capture user feedback from any device with usabilla

Usabilla lets you get user feedback from any device: something most landing page testing tools don’t offer. Another neat feature is the ability to do targeted exit surveys to help you understand why users leave without converting.

13. HotJar Insights

hotjar funnel

In addition to heatmaps and visitor recordings, HotJar Insights shows conversion funnels. You can set up unlimited steps and find out where your process is breaking down and can be improved by identifying where visitors are leaving your site.

14. Five Second Test


Did you know that most users form their opinions about your page within the first few seconds? Makes sense that your testing and optimization be based on the quick distribution of information, right?

Five Second Test empowers marketers to create simple, timed tests on their opt-in landing pages to figure out where those pages are falling short.

15. MouseFlow


MouseFlow is a tool that helps you stop guessing why visitors leave your site. The tool records user sessions with heat maps, funnels, and a host of other analytics features.

16. Lucky Orange


Lucky Orange is another tool that helps you figure out why visitors leave your landing pages without converting, but it does it by recording your visitors’ sessions. By watching what visitors did before leaving, you can find the information you need. You can even filter and segment the recordings.

17. Matomo


Google Analytics is great, but sometimes you just want a different setup to do the job. Matomo is free, open-source software that gives you easy customization and in-depth visibility.

18. Landing Page Analyzer

vwo landing page analyzer

Landing Page Analyzer is a free tool from Visual Website Optimizer that lets you plug in your landing page URL to get an immediate analysis of the effectiveness of your page. It’s not as robust as some tools, but it makes for a great bookmark for quick use at any time.

19. LivePages


If you need to design a landing page but feel like you don’t have the skills to create something impressive that would bring a high return, LivePages might be your solution. This is a simple drag-and-drop design tool that streamlines the process of creating landing pages from start to finish.

20. Clicktale

clicktale for marketing teams

Do you have a content-heavy landing page that’s underperforming? Clicktale helps you improve conversion rates by identifying which form fields and elements are slowing users down and potentially encouraging them to leave.

21. Mixpanel

mixpanel homepage

Landing page analytics never stop so why should you use an analytics tool that spits out insights only when you ask for them? With Mixpanel, you’ll be able to continuously push insights based on the settings you want.

22. Convert

convert homepage

Some A/B testing solutions are too technical for their own good, but this isn’t one of them. And that’s a compliment! Convert streamlines A/B testing by letting users choose between 3 different formats: WYSIWYG, stylesheet editor, or HTML.

23. UserTesting


If you have a complex landing page, you’re going to want more than just short snippets of feedback. With UserTesting, test users can record audio of their experience with your landing page so you can hear their thoughts as they use it in real-time.

24. Browsershots


The number of different browsers and browser versions is staggering. And your landing page might be optimized for a few, but it’s also possible that it shows up as a jumbled mess on others. Browsershots gives you compatibility feedback for as many browsers as you want to check.

25. Pingdom Website Speed Test


Does your site zip along or d.r.a.g. so slowly that your visitors don’t even get a chance to see your killer content before they bail? Page loading time is one of the biggest determining factors in bounce rate. You can use the Pingdom Website Speed Test to time your page accurately.

26. WebFX Readability Test Tool

webfx readable page screenshot

Reading level may not be something you typically think about, but it matters! Use WebFX’s readability test tool to gain insights into how your page connects—or doesn’t—with visitors.

27. SurveyGizmo

surveygizmo provides decisions driven by data

Before you create landing pages that your visitors respond to, you need to know who your visitors are and what makes them unique. With SurveyGizmo, you can gather information in the form of polls, Q&As, and more, then analyze the data with advanced reports.

28. SimilarWeb


Sometimes you can learn more by studying the competition than by analyzing yourself. If you want to see what your competition is doing with landing pages and how successful they are, use SimilarWeb to track them.

29. Owler

owler homepage

Owler is another tool that lets you study your competition. More than 80% of Fortune 500 companies use this tool, which should tell you something about how effective it is. The cool thing about this tool is that it lets you stay up-to-date on your competitors with a daily snapshot and weekly reports.

30. Responsinator


Every opt-in landing page needs to be properly optimized for mobile. Responsinator is a free tool that makes it easy to test your site’s responsiveness on different mobile devices.

31. Vimeo

vimeo homepage

Video is a great addition to opt-in landing pages—just please don’t use auto-play. 🙌 Vimeo is a tool that stores your videos and allows you to embed them on your landing page, with advanced options for how and where you want your video displayed (and where you don’t want it displayed).

There you have it! We hope this article has helped you to find the best tools to create effective opt-in landing pages. If you’re interested in getting started with one, give OptinMonster a try. It has everything you need to create high converting opt-ins. Sign up for OptinMonster today!

Looking for more marketing guides, tips, and advice? Check us out on YouTube, Facebook, and Twitter.

Jacinda Santora
Jacinda Santora is a writer specializing in ecommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.