7 Thank You Page Hacks That Will Get You Loyal Fans

Did you know that it’s 5-10 times more expensive to get a new customer for your eCommerce store than to keep an old one?

In fact, a buyer’s 2nd purchase is considered more important than the first one because repeat customers buy up to 67% more products than new ones—already enough reason to convince new customers to see your thank you page a second time, right? 😉

But wait, there’s more!

Returning customers become brand ambassadors who promote you with the most powerful form of marketing, word-of-mouth, for free!

That’s why you should optimise your eCommerce website thank you page, the last point of onsite interaction with a brand new customer, for repeat interaction and sales.

In this article, we’ll share 7 fresh ideas to hack your thank you page and start getting loyal brand ambassadors right away.

Hack #1: Make Them Fall In Love With You

Your new customer may have bought from you to satisfy a need but to keep them loyal, you’ll need to satisfy a want.

Studies show that people want to use a great product especially when there are equally great values behind it.

If you show your new customer that your core values align they’ll be more likely to buy from you time and again, and more likely to move up the relationship ladder into becoming die-hard evangelists too.

Is your brand fun, high-class, charitable? Whatever it is, using it to add value to your thank you page is a great way to connect for building loyalty.

How To Implement This Thank You Page Hack:

1. Share A Bit About Your Company

Take Di Bruno Bros, an eCommerce Culinary store that has perfected their branding with the unique selling point “we really love cheese”.

di bruno bros branding example

Introducing customers to their “cheese masters” with such fun descriptions and personality immediately after a purchase goes a long way towards creating customer connection and loyalty.

2. Use Video To Show Your Brand Personality

This video by the online store Halloween Costumes is easily one of my favorite thank you page examples.

It’s hypervisual (always a winner), it’s creative, unique and screams fun, just like the purchase intent of the customer! All in all, it’s a great thank you page strategy.

For more ways to use video in your marketing strategy, check out these great video marketing tips.

Hack #2: Kill Buyer’s Remorse

One of the fastest ways to stop return business in its tracks is to let customers sit around thinking, “Should I have bought that?” after a purchase.

Because if they begin to move even slightly towards “uh, maybe not,” you’ll end up with a customer that feels manipulated into buying something they don’t want and now has negative feelings about your brand.

You need to kill buyer’s remorse before it happens.

It’s easy to use thank you pages to kick buyer’s remorse to the curb and boost retention by helping your new customer feel good about their purchase and the decision they just made to buy from you.

How To Implement This Thank You Page Hack:

Share Testimonials And Social Proof

If you have big publications or celebrities saying good things about your brand like Markhor Shoes below, try adding them to your thank you page to get rid of buyer’s remorse.

markhour social proof

Testimonials, especially videos from peers also go a long way.

You can also add social proof using real-time activity from your site using a tool like TrustPulse (you can get started for FREE). TrustPulse shows off the actions taken by actual users and customers on your site using a neat little, customizable popup bubble:

Hack #3: Send Them Scurrying Back Into The Funnel

There’s never a better time to sell to a customer than when they’ve just bought from you.

At that point, they’ve just progressed from cold or warm to a “hot” lead and they are in buying mode so promote additional offers and increase your average order value before the pocket closes!

But isn’t that sleazy marketing?

Actually, it isn’t. When done to help your customers make the best choice (not just throwing everything you’ve got at them) they’ll be grateful for your help.

How To Implement This Thank You Page Hack:

1. Share Discounts Or Coupons

Our customer Win In Health used this strategy to increase revenue by 300%.

WininHealth Optin Designed to Increase Conversions

You could pair this hack with a countdown timer for a good dose of FOMO (fear of missing out). OptinMonster makes this super easy to do even without coding skills using our drag and drop builder:

2. Cross-sell (A Complementary Offer)

Amazon reports that up to 35% of their revenue is from cross-selling and it’s no surprise.

amazon related products

People want to buy what “People also bought” so they don’t miss out. Why not implement this powerful eCommerce marketing strategy and start recommending complementary products on your thank you page today.

3. Upsell (A Better Version Of The Original)

This is also known as upgrading or, “You may like this even better”.

ecommerce upsell examples phone comparison

While in cart upsells are more popular for boosting revenue, thank you page upsells are still a huge help for people who want better products, especially when you don’t want to risk scaring them off with high prices before the initial purchase.

If you have a higher priced version of the product they just purchased that they may like, try offering them a swap. They’ll thank you for helping them get the best option available.

4. Bundle Products

Bundle complementary products together and throw in a discount for the best effect!

Amazon does this very well and you have to agree that it makes for a very compelling offer.

example of bundling products

The best part is that this is easy to do when you use the right software (not-so-subtle-hint: OptinMonster). Take a look at some of the awesome ways people use OptinMonster for better conversions.

Hack #4: Make Them Use It To Love It

Getting a lead to buy your great product doesn’t mark the end of your interaction with them. If they don’t actually use the product, they’ll never know how good it truly is and you miss out on a big opportunity: winning over a repeat customer and a brand advocate.

Even worse, what if they’re not using it because they don’t quite understand how to use it? 😱

Scary, yes, but that’s why a great thank you page hack for boosting retention rates is to showcase instructional visuals right there on the thank you page.

How To Implement This Thank You Page Hack:

Share Instructional Videos

This is a hack your new customer won’t forget in a hurry. By sharing a helpful instructional video to get them using the product immediately, you remove potential confusion and show thoughtfulness the new customer won’t forget.

add an instructional video to your thank you page

Another option would be to share how the product is changing the lives of your customers using video or text reviews.

If you are having trouble getting customers to leave you the raving reviews your product deserves, take a look at our handy guide to getting customer reviews.

Hack #5: Win Over Resistant Ambassadors With Incentives!

Every eCommerce business should always be on the lookout for ways to recruit brand ambassadors and influencers.

One of the best places to do that is on the thank you page.

Chances are your new customer is still super excited about their purchase so why not get them to share your products with their friends? You get brand awareness and more sales.

How To Implement This Thank You Page Hack:

1. Incentivize Sharing

Simply asking people to share won’t always cut it. Instead, create a referral program and ask customers to share or refer a friend for a chance to win a prize.

create a referral program

Works like a charm!

2. Incentivize Another Purchase With A Donation To Charity

Donations increase sales.

They make the brand appear more socially responsible and consequently higher quality, and they make the buyer feel like they are part of something bigger.

use donations to incentivize sharing

You’ll agree it’s smart to use this opportunity to both make a repeat sale and give back to your favorite charity at the same time.

Hack #6: Be The “Caring Company”

Research shows that 68% of customers will leave a company if they don’t think it cares about them.

You should show your visitors that you care about them throughout the entire lead nurturing process, and the thank you page is a great way to start customers off letting them know that nothing has changed just because you have their money.

They’ll leave feeling they’ve finally found the right brand and will come back again.

How To Implement This Thank You Page Hack:

1. Share Relevant Articles With Them

Using OptinMonster’s behaviour tracking features you’ll be able to share some articles, reports or whitepaper they may enjoy. That way they’ll know it’s not just about the sale.

You can even go ahead and ask directly, using “conversations” to build loyalty. Take a look at this innovative thank you page UI (user interface) from ChefSteps, for example.

share relevant articles with your customers

After you’ve made your choice you are presented with recommendations. It’s a great way to hack your thank your page and build loyalty with your customer.

thank you page recommendations after topics are selected

2. Survey Them

Most people actually enjoy surveys and want to share their opinion because it makes them feel like they have a say in brand decisions, so definitely be sure to hit your visitors and customers up for their opinions!

The best part, they will come back for a repeat purchase if only to confirm that you implemented their tip.

The key is to do it right by asking very little of them and doing it progressively. A big form all at once is a no-no.

Kennedy Blue, an OptinMonster customer, was able to gain valuable feedback from 7% of abandoning shoppers by using this exit-intent® popup survey on their checkout page:

kennedyblue exit survey

3. Implement A Chatbot

Think of it as an onboarding process or killer customer support for your new customer and add a chatbot to your thank you page using OptinMonster’s chatbot feature.

conversational commerce 2018

Hack #7: Make Them Sign Up For Remarketing

In business, out of sight is out of mind so another great thank you page hack is to encourage email sign ups and social follows so that you have a way to reach them in future.

How To Implement This Thank You Page Hack:

1. Incentivize Social Media Follows

Now is a good time to ask them to follow you on social, but you’ll have to be creative about it.

Pottery Barn promises an irresistible reason to follow; for the chance to get products at up to 75% off in an upcoming sale, no one wants to miss that.

pottery barn email offer

3. Incentivize Signup With Deals

People love deals and it makes a perfect thank you page hack for lead nurturing. Make them sign in for remarketing by hinting an upcoming deal. See how Amazon does it below.

amazon sign up for deal notifications

Use this hack on your “out of stock” pages too for double effect!

4. Coupon Codes Free Shipping And Discounts

This is one thank you page hack nobody can seem to resist. When someone is already interested enough in your brand to take action, they’ll definitely sign up for discounts and coupons.

Learn how to create a popup coupon on your thank you pages with OptinMonster.

Or, if you want to gamify the popup experience, use our Spin-to-win feature (requires a Growth plan).

optinmonster coupon wheel optin

5. Push Membership Signups

Thrive Market promotes membership signups over everything else.

Treat your new customer to a VIP experience and promote your membership offer immediately after signup.

create an exclusive membership site

There you have it! All 7 eCommerce thank you page optimization hacks you can implement today to boost retention and conversions, and win loyal brand ambassadors.

Which thank you page hacks will you be implementing? Let us know in the comments and don’t forget, OptinMonster is the most trusted—and best—conversion rate optimization plugin in the world, we’d love to see you try it out with these tips.

Lily Ugbaja
Lily is a freelance writer for hire who specializes in B2B Digital Marketing. When she's not writing for clients, she's either trying new recipes for her kids or sharing smart business tips for moms on her blog.

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