Maximize Campaign Performance with OptinMonster’s Multiple Event Tracking Feature

If you want to optimize the performance of your popups and other OptinMonster campaigns, you need to fully understand how visitors interact with those campaigns. OptinMonster’s new Multiple Event Tracking feature makes this easier than ever by letting you track multiple interactions simultaneously within each campaign.

This means deeper insights into how users engage with your campaigns, so you can refine your strategy and achieve better results.

In this guide, I’ll explore the benefits of Multiple Event Tracking, share real-world use cases, and show you how to set up and use this powerful feature.

• What Is Multiple Event Tracking?
• Why is Multiple Event Tracking Important?
• 3 Use Cases for Multiple Event Tracking
• How to Set Up Multiple Event Tracking
• Pro Tips for Using Multiple Event Tracking

What Is Multiple Event Tracking?

Multiple Event Tracking lets you monitor several actions within a single OptinMonster popup, floating bar, slide-in box, or other onsite campaign. These actions include user interactions with specific elements, such as buttons, form fields, linked text and images, and more.

For example, within a single OptinMonster popup, you might track clicks on:

• Your primary call-to-action (CTA) button
• A secondary CTA, such as “Learn more” or “Contact us”
• Links to your social media pages

With Multiple Event Tracking, you can now track all of these events simultaneously, providing a complete picture of how users interact with all elements of your campaign.

The way this works is simple. Each element in your OptinMonster campaign is assigned a GA Block ID, which identifies interactions on those elements within your Google Analytics account. These events are tracked alongside traditional conversion data, offering a deeper look into user behavior.

Key Features of Multiple Event Tracking

1. Track Specific Interactions: Monitor user actions, like clicking a call-to-action button or completing a form step.
2. Customizable Tracking: Assign unique IDs to custom HTML elements for even more granular tracking.
3. Real-Time Data: Use Google Analytics’ Realtime Reports to view campaign performance as it happens.
4. Event Comparisons: Filter and compare campaign data based on events to identify areas for improvement.

Why is Multiple Event Tracking Important?

To run successful marketing campaigns, you need more than just conversion numbers. You need to understand how users engage with every part of your campaign. Multiple Event Tracking lets you see beyond final actions, giving you detailed insights into what elements are working and what needs improvement. By tracking multiple interactions simultaneously, you gain a clearer picture of user behavior. Then, you can make informed decisions that drive better results. Here are a few of the benefits:

1. Expanded Insights

Tracking more than one event lets you understand how users interact with all elements of your campaigns. For example, you can track clicks on multiple CTAs and form submissions within the same popup to see what drives the most engagement.

2. Better Optimization

Having access to detailed interaction data allows you to:

• Refine messaging for underperforming elements.
• Remove features that don’t contribute to your goals.
• Focus on what works best for your audience.

3. Increased ROI

Multiple Event Tracking helps you make smarter, data-driven decisions. By identifying and improving high-performing elements, you can maximize your campaign’s impact without wasting resources.

3 Use Cases for Multiple Event Tracking

1. Tracking Multiple CTA Buttons

Some onsite campaigns include more than one CTA button. For instance, let’s say you have a popup on your site to promote a specific product or bundle. You’ll likely have a large “Buy Now” button for visitors who are ready to purchase right away. However, you might also include a “Learn More” CTA that links to a product description or a contact form.

Here’s an example of what this type of popup might look like:

With Multiple Event Tracking, you can carefully monitor your click rates for both of these CTAs.

Here are a few ways this feature could help you optimize this popup campaign:

1. You might discover that your “Buy Now” button gets low conversions, but lots of users are clicking “Learn More.” This data gives you vital information about where your users are in your sales funnel, and you can fine-tune your popup to target them more effectively.
   
2. Alternatively, you might have a decent conversion rate for “Buy Now” but see that almost no one is clicking “Learn More.” You could experiment with eliminating the “Learn More” button and making your purchase offer more enticing.
   
3. You can test the wording of both CTAs to see which combination performs the best. For example, should the first button say “Buy Now” or “Add to Cart”? Should the second one say “Learn More” or “View Details”?

2. Related Content Suggestions

One of the best ways to reduce your site’s bounce rate is to suggest other pages that visitors are likely to be interested in. For example, you can create a Slide-In Scroll Box that recommends blog posts that are related to the article being viewed:

With Multiple Event Tracking, you can monitor the click rates for all 3 of the suggested articles.

Here are some ways you can use this feature:

1. Test various combinations of links to see which ones best appeal to the audience for that page.
   
2. If one link vastly outperforms the others, consider changing your campaign to a singular CTA link to that article.
   
3. Track article clicks to learn more about the interests of that page’s audience. Then, use that data to optimize your content to better appeal to them.

In short, Multiple Event Tracking helps you find more ways to keep visitors on your website for longer, giving you more opportunities to convert them into subscribers or customers.

3. Social Media and Other Linked Elements

After a website visitor submits their email address on one of your OptinMonster campaigns, they’ll see a Success View, which confirms their submission and explains the next step the visitors should take. Many businesses use this opportunity to link to their social media pages:

Before Multiple Event Tracking, you could only monitor how many people submitted their email addresses on this campaign. But now, you can also track clicks on these social media links.

Here are some ways to use this data:

1. Determine whether social media links are the best use for this real estate. If people aren’t clicking these external links, experiment with directing subscribers to important pages on your website.
   
2. Gather data about your website visitors’ preferred social platforms. This information can help you optimize your site and improve your social media marketing strategy.

How to Set Up Multiple Event Tracking

With OptinMonster and Google Analytics, you can set up Multiple Event Tracking in just a few steps.

Step 1: Connect OptinMonster to Google Analytics

First, you’ll need to connect OptinMonster to your Google Analytics (GA) account. If you don’t already have Google Analytics set up for your website, follow these instructions.

If you already use GA, follow these steps:

1. Navigate to the Analytics tab in your OptinMonster campaign builder.
2. Click Connect next to Google Analytics and follow the authentication process.
3. Assign a GA4 Property and set up Custom Dimensions for Campaign Name, Campaign ID, and Campaign Interaction.

For an in-depth guide to this step, check out our full documentation for How to Integrate OptinMonster with Google Analytics.

Step 2: Assign GA Block IDs

Within the OptinMonster campaign builder, you’ll be able to find and assign GA Block IDs, which will let you track user interactions with these OptinMonster blocks.

Automatic Assignment: Most OptinMonster blocks are automatically assigned a GA Block ID. These elements include:

• Button
• Countdown Timer
• Fields
• Icons (applied if linked)
• Image
• Social Media
• Smart List
• Text
• Yes/No

To find the GA Block IDs, click on any block in the visual editor to bring up its settings in the left menu. Then scroll down until you see GA Block ID:

Manual Assignment: For advanced users who embed custom HTML into their OptinMonster campaigns, you can manually assign GA Block IDs to those elements using code. See our documentation on manual assignment for instructions and examples.

Step 3: Start Tracking Multiple Events in Google Analytics

You’ll have to wait 48 hours to run full reports. But before then, you can use Realtime Reports in Google Analytics to test your setup. Realtime Reports let you view campaign events that have occurred in the last 30 minutes.

Once you’ve passed 48 hours, here are the basic steps for tracking OptinMonster campaign interactions in GA4:

1. Access Event Reports in GA4 under Reports > Engagement > Events.
2. Select optinmonster_interaction to view all tracked interactions in a single campaign.
3. Locate the OM Campaign Interactions card to find the specific GA Block IDs for the interactions.
4. From the same screen, you can run reports and create Comparisons to carefully analyze your data.

For more detailed instructions on finding your campaign interactions in Google Analytics, as well as other steps in the process, see our full documentation on Multiple Event Tracking.

Pro Tips for Using Multiple Event Tracking

To get the most value from Multiple Event Tracking, it’s important to focus on the right strategies. These tips will help you track effectively, analyze your data, and use your insights to create campaigns that perform better over time.

• Track All Key Interactions: Identify the most important elements to track for your goals. For example, these may be form submissions and clicks on specific CTAs.
• Compare Performance: Use Google Analytics’ Comparison feature to evaluate the effectiveness of multiple elements within a single campaign.
• Iterate and Test: Combine Multiple Event Tracking with OptinMonster’s built-in A/B split testing to continuously improve your campaigns.

Take Action: Unlock Powerful Insights with OptinMonster

With the Multiple Event Tracking feature, OptinMonster gives you the tools to understand your audience like never before. Track multiple interactions in a single campaign, gain detailed insights, and optimize for better results.

Ready to see the difference? Sign up for OptinMonster today and start tracking your way to higher conversions. Don’t forget, our experts are here to help with a Done-For-You Campaign Setup—a $297 value, free with your account!