How to View OptinMonster Reports in Google Analytics

OptinMonster makes it easy to integrate with Google Analytics. If you’ve integrated your OptinMonster campaign with Google Analytics you can view detailed impression and conversion reports.

In this article, you’ll learn how to view OptinMonster campaign events in Google Analytics.

Before You Start

Here are some things to know before you begin:

View Reports

When you create a campaign in OptinMonster that you intend to track the detailed performance of you’ll want to integrate with Google Analytics.

To view campaign event details in Google Analytics, follow these steps:


  1. Log into your Google Analytics account.
  2. Once logged-in, be sure you’re viewing the Google Analytics property that you’ve previously connected to your OptinMonster campaign.
  3. Next, navigate to Behavior » Events » Overview.
  4. To refine the information returned, select Top Events instead of Overview.
  5. Here you will see a list of Events. Campaigns are displayed by their name, so you look for the specific campaign you wish to see detailed reports of here.
  6. Select the name of the campaign to view the specific Impression and Conversion data.
  7. You can now use all tools available in Google Analytics to further filter and run reports on the campaign event data.

View Aggregate Data

To see the aggregate data, that is, the total information for all of your campaigns follow these steps:

  1. Navigate to Behavior » Events » Top Events in Google Analytics.
  2. You will see the page section refresh with a graph of total events among all of your campaigns and below that a table listing the number of events for each campaign.
  3. To breakdown this event data into Conversions and Impressions, click on the Secondary dimension button to reveal a list of additional data points that can be added to the table.
  4. From this list, choose Behavior which will reveal a sub-menu of options.
  5. Lastly, choose Event Action.
  6. The numbers for Conversions and Impressions will be added to the table for each of your campaigns. The table will now contain two rows per campaign one with the number of Impressions and one with Conversions.

View Data by Page

To compare your campaigns’ data between different pages on your website, follow these steps:

  1. Navigate to Behavior » Events » Pages in Google Analytics.
  2. The table on this page breaks down the events from your campaigns by the paths of the pages on which they appear.
    The paths used here are the portion of the URL after the domain name beginning with a forward slash. For example, will be displayed here as just /blog. This means your website’s homepage will be represented by just a forward slash.
  3. From this page you can further break down the data into Impressions and Conversions. Click on the Secondary dimension button.
  4. Next, select Behavior from the list that appears there.
  5. Choose Event Action from the list of available dimensions.
  6. Now there will be two rows for each page in the table, one for Impressions and one for Conversions.

View Data by Traffic Source

To compare your conversions based on traffic source, follow these steps:

  1. Navigate to Behavior » Events » Top Events in Google Analytics.
  2. Click on Event Action at the table listing events.
    Event Action
  3. Next, click on the Secondary dimension button to reveal a list of additional data points that can be added to the table.
    Secondary Dimension
  4. Select Acquisition from the list that appears.
    Dimension Acquisition
  5. Finally, select either Source or Source/Medium.
    Dimension Acquisition Source
  6. This will add an additional column to your list so you can compare the events from different sources.



How do I track conversions if I’m using an HTML block or Custom HTML integration?

Follow our guide for tracking conversions when using an HTML block or Custom HTML integration.

What information is stored about each event?

Each event has three attributes, the categoryaction, and label.

Category: The name of the campaign at the time of the event

Action: Either ‘impression’ or ‘conversion’ depending on the event

Label: The campaign’s ID. This will be unique to each campaign and will never change even if the campaign’s title is changed.