How to Generate Leads: 7 Strategies That Actually Work 

Do you want to learn how to generate leads for your online business?

Whether you are an established business or a startup, creating consistent lead generation strategies is a must.

If you’re looking to create a highly successful lead generation strategy, then you’re at the right place.

In this article, we’ll share 7 lead generation strategies that will take your sales figure to the next level.

Ready to get started? Let’s dive straight into the list.

How to Generate Leads: 7 Expert Tips

Many of the tips below involve getting new leads by capturing email addresses. And for that, there’s no better tool on the market than OptinMonster:

optinmonster new homepage

OptinMonster is the most effective and ROI-driven lead generation tool in the world. It helps you to grow your email list, drive more sales, and get higher conversion from any of your calls to action (CTAs).

How does it work? OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates.

These campaigns are things you’ve likely seen before, such as:

  • Popups
  • Floating bars
  • Welcome mats
  • Gamified wheels
  • Inline forms
  • And many more…

Plus, all of these campaigns can be highly targeted to your users to get the highest conversions possible.

More than 1 MILLION businesses are getting more leads and sales with OptinMonster’s lightbox popups, gamified wheels, floating bars, welcome mats, and more.

Want to see it in action for yourself? Click below to start your 100% risk-free OptinMonster account today:

Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

With that in mind, let’s turn our attention to our 7 proven strategies for how to generate leads.

1. Grow Your Email List 

The number of resources available to modern-day digital marketers is incredible. But there’s one strategy that has proven itself effective year after year: email marketing.

Email marketing still remains one of the most effective lead generation strategies at your disposal.

And while you can have AMAZING email campaigns, they’d all be worthless if you don’t have anyone to send your emails to.

That’s where a tool like OptinMonster would come into play.

OptinMonster is a premium lead generation solution that helps to grow your email list. It helps you create high-converting email optin campaigns.

These are simple messages in the form of popups, floating bars, welcome mats, and more that target users based on how they’re engaging with your site.

When a campaign is triggered, it will display to your visitors asking for an email address. You’ve likely seen these before, they look something like this:

Demo for permission based email without consent box-min

You can design beautiful mobile-friendly email capture forms with OptinMonster and expand your email list exponentially.

Need some proof? Check out how BrianTracy.com used OptinMonster to increase its email list by 150%.

If you’re serious about growing your mailing list, then you’ll definitely want to invest in a tool like OptinMonster.

2. Establish Trust

Did you know that 98% of visitors leave your website without taking any action?

And 70% of people will not return to your website once they leave.

This is where social proof can help you achieve more. Social proof is evidence that people have invested in and obtained value from your products.

This psychologically influences other people to invest in your products.

For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for.

Let’s say that you see the first video has 10 million views and over 100k “likes.” But the second video has 1 million views and a few hundred “likes.”

Which would you watch first?

Odds are, you’d start with the one with more views and likes. That’s because it’s easier to assume more people found it helpful, meaning it’s more likely to help you, too.

The good news is that you can achieve the same kind of experience for your customers with TrustPulse:

trustpulse new homepage updated

TrustPulse is the best social proof plugin on the market. It helps you to create impactful social proof notifications even if you don’t have any coding expertise.

You’ve likely seen these notifications before, they look something like this:

The best part about TrustPulse is that you can get started no matter what stage of business you’re in. That’s because of TrustPulse’s unique campaign types, including:

  • Recent Activity: Display a live stream of any website activity like email signups, registrations, purchases, and more.
  • Visitor Analytics: Show the number of real page visitors to highlight interest in your site.
  • Action Messages: Display static notifications to influence visitors to take any action on your site.
  • On Fire Notifications: Leverage FOMO (fear of missing out) by displaying how many people are taking action in a particular period.

These campaign types cover all the social proof that you’re looking for.

If you’re just starting out, for example, you can use a Visitor Analytics campaign to show how many people are visiting your site.

This won’t show how many people have taken a specific action, but it WILL show how popular your posts and pages are (which will translate into future conversions).

And once you’ve made some concrete sales or seen more email signups, you can add a Recent Activity notification. These track the actual number of people who opted into your CTA.

These are just a few examples of how you can use TrustPulse to leverage legitimate social proof on your website, though there are many others.

Once you’ve started highlighting social proof across your site, you’ll see an instant boost in your lead generation efforts.

Ready to see it in action for yourself? Get started with your 100% risk-free TrustPulse account today!

3. Create Stunning Deals and Offers 

One of the most effective and proven lead generation strategies is offering your customers a discount. This gives your target audience more incentive to take action and make a purchase.

And this leads to more sales for your store.

But how do you quickly and easily let your site’s traffic know about these offers? You can set this up FAST with a tool like OptinMonster.

With OptinMonster, you can maximize conversions with personalized and engaging content. Then you can choose from attractive template styles to beautifully design your offers.

Imagine being able to create a stunning popup like this in under 5 minutes:

CM Commerce popup demo

To redeem the coupon, users will enter their email addresses, and you’ll have lots of new leads for upsells, cross-sells, or any other kind of “sell” you need to succeed.

FitSmallBusiness leveraged these features of OptinMonster to create targeted offers that increased conversions by 1900%.

By giving a small discount, you’ll see a BIG impact on how many high-quality leads you attract.

4) Use Targeted Campaigns 

One of the biggest reasons conversion rates are low is because your offers are too generic.

The best way to get around this is to personalize your messaging to users based on how they’re engaging with your website.

By showing campaigns to the right people, in the right places, and at just the right time in their customer journey, you’ll see a HUGE boost in conversions.

Here are some of the most effective targeting campaigns of OptinMonster that you can use:

  • Geo-Location: Personalize your offers by targeting users from their physical location (perfect for local or regional offers).
  • Device-Based Targeting: Target users coming specifically from mobile, desktop, or tablet devices.
  • OnSite Retargeting®: Engage returning visitors by showing campaigns they’ve never seen before.
  • Page-Level Targeting: Display offers based on the content your users are currently reading.

These are just a few of the most popular targeting rules, but there are many others.

Imagine you have a post or page that talks about an online product. Then, for that page only, you create a custom campaign offering a discount.

Here’s an example of what we mean:

Since the offer is consistent with the content users are reading, you know they’ll be more interested in this deal. As a result, you’ll see conversion rates skyrocket in no time!

5) Leverage Actionable Insights 

Understanding what’s working and what’s not is crucial to the success of any marketing campaign.

That’s why it’s important to rely on data to make your marketing decisions (rather than relying on your “gut”).

OptinMonster helps to solve this major problem with A/B split testing.

This feature lets you easily split test your campaigns to determine what’s best for your audience. That means you can make decisions based on real-time data.

The best part is that you can create this split test with the click of a button:

Create Split test from your optinmonster dashboard

Once the split test is created, you’ll be able to make changes to the duplicated campaign in the OptinMonster editor.

That means you can quickly change things like headlines, images, videos, and more to see which style of copywriting connects with your audience.

Over time, you can optimize your campaigns and feel confident that you’re not leaving any leads or sales on the table.

For more information, read this article on A/B testing best practices to create high-converting campaigns.

6) Create Visually Appealing Landing Pages 

If your lead generation strategy doesn’t including landing pages, then you should add them immediately. 

You may wonder why you need different landing pages if you already have a website?

The answer is simple: landing pages provide BETTER results.

Your website might have many goals, but a landing page is typically built to serve a particular purpose. It can be to get more subscribers, registrations, sales, or anything that you believe would move the needle for your business.

But, again, it’s effective because your calls to action (CTA) will be more specific than your overall website.

Rather than having 5 total CTAs on a page (start a trial, contact us, sign up now, join a webinar, and so on), your landing page will have ONE call to action.

This focuses your visitor’s attention and makes them more likely to hand over their email address.

And if you’re working with WordPress, you should definitely use a too like SeedProd:

SeedProd landing page creation tool homepage-min

SeedProd is the world’s best landing page builder. It helps you create truly engaging landing pages in just a few minutes without any coding experience.

You can choose from hundreds of landing page templates to make your landing page look stunning and professional.

Plus, it has a codeless drag and drop editor so you can make major changes in just a few clicks:

seedprod add to cart button

From there, you’ll be able to connect the landing page with your favorite marketing tools. This lets you add new features for eCommerce, sync with OptinMonster for lead generation, integrate with WPForms, and much more.

If you’re serious about learning how to generate leads, then landing pages are an absolute must.

Try out SeedProd 100% risk-free today!

7) Create Exciting Giveaway Campaigns

Everyone loves to win awesome prizes and surprise gifts. Your audience is no exception.

You should try to run online contests and giveaways to entice your target audience and grow your email list. And if you’re using WordPress, there’s no better solution than RafflePress:

RafflePress homepage

RafflePress is a leading giveaway plugin that helps you to boost conversions with exciting giveaway campaigns.

Here are a few of the features that make RafflePress the best giveaway plugin for WordPress:

  • Drag and Drop Giveaway Builder: Create exciting giveaway campaigns without coding and in just a few minutes.
  • Viral Giveaway Campaigns: Use pre-built giveaway templates to create a viral campaign.
  • Giveaway Landing Pages: Use distraction-free giveaway landing pages in a minute to boost your chances of promotion.
  • Social Media Integration: Integrate your giveaway campaigns with popular social media platforms such as Facebook, Instagram, Twitter, and more.

The best part about RafflePress is that it is extremely user-friendly. You can get started immediately and create viral giveaway campaigns in just a few clicks.

Want to give it a try? Get started with RafflePress 100% risk-free today!

And that’s it for now! Want to supercharge your lead generation efforts? Click below to start you 100% risk-free OptinMonster account today:

Get Started With OptinMonster Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

We hope you enjoyed this post on how to generate leads with 7 strategies that actually work.

If you did, you’ll definitely want to check out the following resources:

These articles will help boost your lead generation efforts and get more engagement from your site’s visitors.

Rahul was born to eat pizzas, play video games, and write articles. He has 5+ years of writing experience on various topics for B2B businesses. When he’s not writing, he’s ordering pizza, playing FIFA, or listening to Coldplay.

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