9 Customer Testimonial Examples That You Can Use on Your Website

Looking for a surefire way to persuade people to buy your products?

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 9 different types of customer testimonials examples that you can use on your website.

More specifically, we’ll cover examples including:

  2. Social media posts
  3. Case studies
  4. Video testimonials
  5. Blog post reviews
  6. Interviews
  7. High profile testimonials
  8. Press reviews
  9. Peer reviews

But before diving into all that, let’s take a look at what makes customer testimonials so effective in the first place.

Why Customer Testimonials Work Like Magic

From choosing a restaurant for dinner tonight to shopping for a luxury vehicle, people want to know that they are making the right decision before they buy. When searching for the answer to that question, shoppers almost always turn to other shoppers.

This phenomenon is known as social proof: a psychological mechanism where people tend to follow the actions and behaviors of other people, in an attempt to make the “right” choices.

The best way to leverage this phenomenon of social proof is with customer testimonials. By showcasing your existing customers, you can persuade potential customers to buy your products.

Top Tools Alert: Check out this list of social proof software tools you can use to add social proof to your site quickly and easily!

So how can your business use customer testimonials to convince shoppers to buy?

You can start by placing one or more of these testimonial examples on your website. Each of these formats is highly effective (and the more you can use the better).


Quote testimonials are the most popular form of testimonials. They’re powerful, they’re credible, and, most importantly, they’re effective.

As the name suggests, these are testimonials simply pull a quote directly from a customer.

Here’s an example of using a customer quote from one of OptinMonster’s campaigns:

Review with OptinMonster campaign

This example is highly effective for 2 reasons:

  • It uses a testimonial with a photo to build credibility
  • It’s displayed on a popup campaign

Popups have been proven to increase conversions. Especially when you add custom triggers to the campaign to attract visitors based on their behavior.

In fact, a simple popup with an exit-intent trigger is how Crossrope increased its email list by 900%.

Adding a customer quote only increases your chances of converting your site’s traffic. If you can, add a high-quality image of the customer providing the quote.

This adds extra credibility to your campaign and will boost your conversion rates for signups, pre-orders, revenue, and more!

Want to see more conversions on your site?

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2. Social Media Posts

With the popularity of social media, getting customer testimonials is extremely convenient.

All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products.

No one questions the authenticity of these screenshot testimonials. Many of these social media posts are public, so if someone wants to check it out for themselves, they can usually do so.

Here’s an example of a testimonial pulled from Facebook:

example of facebook testimonial

To get social media testimonials like these, keep your customers engaged with your social media accounts by posting regularly yourself, and encourage them to tell you about their experience with your products.

And instead of taking screenshots, you can keep your website automatically updated with social media testimonials using a plugin like Smash Balloon.

Smash Balloon Homepage

With Smash Balloon, you can easily create a feed of tweets that mention your account or use your branded hashtag. Or, you can embed a feed of Facebook reviews on your website.

Here’s an example of a Twitter testimonials feed:

display twitter hashtag feed with smash balloon

Setting up a feed is super simple, you can design the feed to match your brand, and you can control exactly what content is displayed in your feed.

3. Case Studies

Case studies can also serve as customer testimonials when you take small sections of them.

For instance, you could take a full-blown case study and break it down into brief, digestible tidbits. Then, showcase these tidbits on a product page.

You can link back to the full case study so users can conduct a further investigation if they desire.

Here is an example of a case study for one of our customers, DealDoktor:

DealDoktor Case Study

We used the full case study as a blog post and used just a small quote from it on our Testimonials page. Then we linked back to the full case study.

Here’s what that testimonial looks like:

Case Study Link

4. Video Testimonials

Video testimonials have quickly gained popularity in recent years, and it’s become easier than ever to create and publish videos on your website.

The great thing about video testimonials is that they really stand out and make a big impression. There’s just something about seeing a talking head and hearing an actual voice that establishes likability and trust.

Timothy Sykes features his top student front and center in a lengthy video on his “Testimonials” page:

Timothy Sykes Video Testimonial

In fact, the entire page is filled with video testimonials.

So how do you create videos like these? Brandon Lucero explains how to construct the perfect customer testimonial video in 5 steps:

5. Blog Post Reviews

While most testimonials are brief and to-the-point, there’s something to be said for long-form testimonials.

Just as long-form sales copy triggers something in our minds that says, “If there’s this much to say about the product, it must be good,” a lengthy testimonial ignites similar feelings.

You can get a long-form testimonial by asking your customers to write a review as a blog post on their website. In return, they get an affiliate link which they can use to earn a portion of the sales they refer to.

Here’s an example of a review that Adam Connell of Blogging Wizard wrote about OptinMonster:

OptinMonster Review by Blogging Wizard

This is just one of many reviews for OptinMonster on various blogs around the web.

6. Interviews

Interviews are especially effective because they help to get more details from the customer about their experience, painting a vivid picture in the minds of your prospects.

To get a great interview, make sure you ask questions that elicit a story about how and why your customer came to buy your product.

Here are some examples of questions to ask your customer in an interview (suggested by Sean D’Souza):

  • What was the obstacle that would have prevented you from buying this product?
  • What did you find as a result of buying this product?
  • What specific feature did you like most about this product?
  • What would be three other benefits of this product?
  • Would you recommend this product? If so, why?
  • Is there anything you’d like to add?

7. High Profile Testimonials

People tend to place a higher value on something when an authority figure approves of it. So if one or more of your customers are well known or authorities, make sure to feature those people on your website.

These customers could be celebrities, well-known professionals in your industry, or people who have certain qualifications that make them authorities.

On our Testimonials page, we showcase our customers Michael Stelzner, Joost de Valk, Chris Brogan, Neil Patel, and many other high profile authorities.

OptinMonster Testimonials

If you can’t get an actual testimonial, simply drop the names of your high profile customers.

Or, display the logos of high profile companies you’ve served like Neil Patel does on his “Consulting” page:

Neil Patel Logos

8. Press Reviews

Press reviews are persuasive because they come from sources who are professionally qualified to speak on the topic.

For example, new restaurants often try to get reviews from local restaurant critics. Here’s an example from the LA Times:

Restaurant Review

The key to getting press reviews is making real relationships with the right people.

Press reviews aren’t easy to come by, but when you do land one, it can make your brand popular in an instant!

9. Peer Reviews

Remember what we said about how people are influenced by the behaviors of other people like them? That’s why peer reviews–especially from people who resemble your customer profile–are so powerful.

Yelp is a great place to get peer reviews. You can use a screenshot to place these reviews on your website.

Yelp Review

But there are a lot of other review sites and apps besides just Yelp. Here are a few:

Even if you don’t have a single customer yet, you can still use testimonials. Simply ask a few friends or colleagues to try out your product for free, and give you their honest review. Not sure social proof is worth it? Check out these social proof statistics!

We have written an ultimate guide on how to ask for a testimonial including 7 tips from industry experts as well as templates.

Remember: testimonials are critical for making sales, so don’t delay. Choose one of the types of testimonials above and implement it on your website today!

Need a refresher from the 9 tips you learned in this article? Check out this helpful video to help you remember everything you learned:

Ready to start boosting conversions and generating more revenue?

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Mary Fernandez
Mary Fernandez is a professional blogger. When she’s not at her desk, you can usually find Mary exploring sunny San Diego, CA with her laptop, husband, and three kids in tow.


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  2. Hi, Thanks for this article. This is so valuable.

    I have a question on elements that make a testimonial more credible vs. less credible. Like full name vs. initials. adding the profession of the testimonial giver, including their hometown, including the date of the testimonial, including a photo, including a 5-Stars graphic and including the total number of testimonials you’ve received.

    I believe and am testing testimonials with all of these credibility factors against having fewer elements or inferior elements ( ie: J.P. initials instead of a full name or Jen P. vs. a full name, Jen Price) Have you found evidence of “testimonial credibility factors” that boost the believability of a testimonial such as these?

    1. That is a REALLY great question, Daniel. I did some looking around but couldn’t find research on testimonials specifically – but there IS research out there on the credibility of reviews, such as this study: https://search.proquest.com/openview/dcf8328d81afbbf69f5f6e0edb12ea56/1?pq-origsite=gscholar&cbl=26427 According to the abstract, “Consistent with previous research, the results reveal that argument quality, a central cue, was the primary factor affecting review credibility.” Basically, the review/testimonial needs to have a high-quality argument, or in other words, be persuasive. So testimonials that just say “This product is great!” won’t cut it – they need to make a credible and specific argument.

      The source credibility was also a big factor – so it makes sense that providing full names, photos, and more details on the reviewer would boost the credibility of your testimonials.

  3. Did knew they are so many ways to do it. I will be going with the case studies testimonials for my agency.

    Thanks for such a nice post.

    1. Nathan Thompson
      Nathan Thompson April 30, 2020 at 6:58 am

      Nice! Since you’re going with case studies, you may want to check out this article: How to Write an Epic Case Study That Wins More Business. Hope that helps and good luck!

  4. Jerald Demauri April 30, 2020 at 2:34 pm

    Bookmarked!, I love it!

    1. Nathan Thompson
      Nathan Thompson May 1, 2020 at 4:57 am

      Thanks so much for reading it (and for the bookmark 😉 )

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