How to Add a Spin-to-Win Wheel to Your Website In Under 5 Minutes

Last updated on


spin to win

Are you looking for a fun way to boost your website engagement? Want to learn how to add a spin-to-win wheel promotion to your eCommerce store to gamify user experience (UX)?

Spin-to-win popups are an excellent way to engage your site visitors and convert them into leads. Spin-to-win promotions help you add a fun quotient to your website’s UX, whether you’re trying to reduce shopping cart abandonmentgenerate new leads, or increase sales.

But how can you quickly and easily build an animated spin-to-win wheel, especially if you don’t know how to code?

Today, I’ll show you how to add a spin-to-win wheel popup on your website.

Before that, let’s understand what’s a spin-the-wheel campaign and why it’s a valuable tool for online businesses.

What Is a Spin-to-Win Wheel Popup?

A spin wheel popup is a type of optin campaign that offers site visitors a fun way to interact with your website.

The campaign offers people an opportunity to play and win games, such as a discount coupon code, free shipping, or buy-one-get-one offers when they spin the wheel on their screen. Visitors might have to share their email addresses either to spin the wheel or claim the payouts.

You’ve probably seen an online spin-to-win campaign before. It looks like this:

spin to win

The spin game wheel is usually divided into different slices, each of which carries a different prize that users can win. Offering some kind of gameplay in your optin campaigns to engage with your target audience is known as ‘gamification.’

Adding gamification to your marketing strategy is an excellent way to engage with customers and grow your email subscribers.

Research shows that businesses that adopt gamification strategies, on average, see a 25.3% rise in sales conversions.

Here’s a look at how brands across the globe are using gamification in their marketing campaigns to grow their businesses:

Related Content Looking specifically for spin-to-win examples? See how PortraitFlip used a discount wheel in its giveaway campaign to convert over 3% of its mobile traffic into leads.

You can have similar success with a spin wheel promotion that grabs your audience’s attention, rewards them, and collects their personal info.

But how to add a spin-to-win wheel popup on your website from scratch?

You can choose from the best spin-to-win tools to add this type of campaign to your site.

For today’s tutorial, we’ll go with OptinMonster:

spin-to-win popup

OptinMonster is the world’s #1 lead generation software on the market. It’s also one of the best spin-to-win tools you can use on your online website.

OptinMonster offers ready-to-launch gamified spin-a-win wheel popup campaign templates that you can customize and publish on your site in a matter of minutes.

Here’s the spin-to-win popup I created in OptinMonster for this tutorial:

spin to win wheel

It took me less than 5 minutes to create and publish this popup. There are many other advantages of creating a spin-a-wheel campaign with OptinMonster:

  • Zero coding required to design a campaign from scratch.
  • Choose a design from multiple templates.
  • Customize it to match your brand’s style.
  • Embed the campaign on any site.

Ready to see how? Let’s dive into the tutorial.

Create a Custom Spin Wheel Popup Today!

Step 1: Select Your Campaign Type and Template

First, you need to log in to your OptinMonster account.

Once you’re in, click on the Create New Campaign button in the upper right-hand corner:

how to add spin to win wheel

Now you’ll need to select your campaign type. For this tutorial, we’ll go with the Gamified campaign type:

add spin to win wheel on website

This will give you plenty of ready-to-use, spin-to-win popup templates to choose from:

spin the wheel campaign

You can choose any template you like and customize it to match your brand’s style. I’ll choose the Spin for a Discount template:

spin to win discount wheel

Next, give your campaign a name, assign it to your website, and click Start Building:

spin the wheel tutorial

With this, you’re ready to customize your gamified popup.

Step 2: Customize Your spin-to-win Wheel Campaign

Here’s how the template looks like in the OptinMonster editor right now:

step by step tutorial to add a spin the wheel popup

Making changes to your spin-the-wheel popup is really simple.

I’ll begin by changing the text. Click on the text you want to change and edit it directly in the OptinMonster editor:

how to add spin the wheel on website

Make sure your copy persuades the site visitors to interact with the campaign. For tips on writing copy that converts, read our guide on how to write a sales page.

Next, you’ll want to customize the rewards that appear on the spin game. To do that, click on the wheel image in your editor:

spin the wheel popup

Here, you’ll see a menu appear on the left-hand panel. You can edit the section and wheel colors:

spin the wheel popup tutorial

To change the rewards within the sections, click on the Customize Wheel Sections button:

spin to win popup tutorial

You’ll see a new window that allows you to change how you want the wheel campaign to work:

best spin to win apps

You can edit the following things about your spin wheel campaign:

  • Can Win: This lets you make options that can’t be won which is useful if you have a product that recently went out of stock and you need to replace it. You can also turn off options like ‘spin again’ or ‘no luck this time’ to make sure all your participants win a prize.
  • Win Chance: This shows the odds of your customer winning that specific prize based on how many options are available to win.
  • Label: This is the name of the prize that will be on your spin wheel.
  • Coupon Code: This is the coupon code that the user will receive when they win a specific prize.

With these options, you can create custom prizes for your visitors to win:

best spin to win tools

If you do it well, you can use these rewards to generate leads and earn money through discount offers.

Next, I’ll set up a few display rules. It’ll help you control when and where the popup appears.

Step 3: Set Your Display Rules

At the top of your editor menu, click Display Rules:

best spin to win software

This is the screen you’ll see:

best spin wheel tools

OptinMonster has tons of display rules that you can use to show your campaign to the right people at the right time in their customer journey.

These display rules break down into 2 categories:

  • Targets
  • Triggers

Targets are rules that will show a popup based on users’ characteristics. This includes things like where the user is located, what device they use, or how they’ve interacted with your site in the past.

Triggers are rules that use your site traffic’s behavior to determine if a popup should appear. That can be events such as:

For today, I’ll show you how to configure an Exit-Intent® trigger. This means that our spin-to-win wheel game will appear to users if they try to leave your site.

This is an incredibly effective trigger for engaging abandoning visitors. As an example, Crossrope used the Exit-Intent® popup to grow its email list by 900%.

Back to your OptinMonster dashboard, click on the time on page condition. This will pull up your display rule options:

best spin wheel apps

Click on When and select Exit Intent® from the options:


Next, you can choose which device you want your exit-intent popup to appear on. You can choose between:

  • Desktop-only
  • Mobile-only
  • Both

best spin wheel software

Then you can also choose the Exit-Intent® sensitivity level as low, medium, or high:

spin to win campaign tutorial

The sensitivity level you choose will have a direct impact on how your campaign appears on mobile devices.

Low and Medium sensitivities create a scroll up trigger, whereas High sensitivity creates a back button trigger.

To learn more about how exit-intent popups work on mobile, read how to create mobile Exit-Intent® popups that convert.

Next, I’ll customize where the spin wheel popup appears. To do this, I’ll leave the current URL path option as it is. But I’ll click on is any page condition and change it to contains:

spin the wheel discount

Here, you’ll need to enter the URL slug of the pages where you want the spin wheel campaign to appear.

For instance, let’s say you have an eCommerce store that sells skincare, makeup, and supplements products.

You might have a website structure where each of your product pages includes the URL path, such as:

So if you’re creating a spin-the-wheel campaign specifically for makeup products, you’ll have to enter the 2nd URL slug. To apply this condition, add the term ‘/makeup’ in the field next to contains:

spin to win

This level of customization ensures that you’re showing your gamified popup to the right segment of your audience at the right time of their customer journey.

Once you’ve set the best display rules for your site’s campaign and goals, it’s time to integrate the popup with your email service provider.

Step 4: Integrate With Your Email Service Provider

One of the most common reasons for creating a spin wheel popup is to grow your email list. That way, you can monetize your site or products through email marketing best practices.

To connect your campaign with your email service provider (ESP), click on the Integrations tab at the top of the menu:

spin to win wheel

OptinMonster integrates natively with over 30 of the most popular ESPs on the market. This integration functionality allows you to automate your lead generation so you can add new leads from your marketing campaigns to your ESP.

spin-to-win popup

Type the name of your email service provider or scroll through the page to find it manually.

I’ll choose Constant Contact since that’s the ESP I use for my website:

spin to win wheel

From there on, the exact steps to connect OptinMonster with your ESP depend on which email marketing automation software you’re using. For the most part, it involves copy-pasting your email account’s API key.

For more specific instructions, read our detailed guide on how to connect your email service provider with OptinMonster.

Pro-tip: Don’t see your ESP listed? You can get started with Monster Leads.

Monster Leads is OptinMonster’s internal lead storage tool. It lets you store your lead data, export it, and send individual emails from your existing email client.

Once you’ve integrated your spin wheel campaign with your ESP, you’re ready to embed your campaign and launch!

Step 5: Save and Publish Your Campaign

Click on the Save button at the top-right of your screen to make sure you don’t lose the changes you’ve made so far:

spin to win discount wheel

Now go to the Publish tab:

spin to win discount wheel

Under the Publish Status section, click on Publish:

spin to win

To check how the campaign appears on your site, you can enter one of your connected websites under the Live Site Inspector to check how the popup appears. Or, you can preview the popup by clicking the Preview button in the Websites section:

create javascript popup

Here’s how the spin wheel campaign looks after I published it on my website:

spin to win wheel

Users will be able to play the spin game or win a prize only after they enter their email addresses.

Gamify Your Website’s UX with Spin-to-Win Popups

Games have the power to turn a boring website experience into an exciting one. Adding gamification to your website’s experience can help you convert casual visitors into leads and potential buyers.

If you want to learn more about the benefits of gamification in marketing, here are a few resources:

Ready to see if gamification can help you boost engagement and increase sales? Follow the steps outlined above to create your first spin the wheel popup campaign.

Create a Custom Spin Wheel Popup Today!

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

CTA background
CTA thumbnail

Over 70% of visitors who abandon your website will never return! Learn how to unlock the highest conversion revenue from each of your website visitors!

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

Popular Posts

Connect with us:

Start Making More Money Today with OptinMonster

Start Getting More
Leads & Sales Today
with OptinMonster!

Popups work, and you can get started for a few bucks a month. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!

Michael Stelzner - Best Lead Generation Tool

Michael Stelzner

Founder Social Media Examiner

I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.

Michael Hyatt - WordPress Lead Generation

Michael Hyatt

New York Times Bestselling Author Platform: Get Noticed in a Noisy World

Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.

Neil Patel - WordPress Popup Plugin

Neil Patel

Founder QuickSprout