How to Create a “Spin to Win” Optin to Easily Boost Engagement

In this tutorial, you’ll learn how to create a “Spin to Win” coupon wheel campaign that will boost engagement and conversions.

Seriously. Gamified optins have been known to turn 2-3% conversion rates into conversion rates of 30% or more.

Gamification works because it’s engaging and memorable. And, when people start thinking about your brand more often, they get curious.

So they subscribe to your newsletter or buy your products.

And, just like that, you’ve gained another customer thanks to a coupon wheel popup that took you just a few minutes to create.

Other companies are using gamification with great success:

Ready to create a coupon wheel popup of your very own? Let’s do it!

How to Create a Coupon Wheel Campaign

Before we get started, you’ll need to join OptinMonster. For access to Coupon Wheel campaigns, you’ll need a Growth Plan.

All signed up? Good. You’ll start on your Campaign Dashboard where you click Create New Campaign to create your campaign.

create a new coupon wheel campaign

Next, choose your campaign type. We’ll be using Fullscreen.

create a fullscreen coupon wheel campaign

Now, you’ll choose your campaign template. Obviously, you’ll want to choose a coupon wheel template.

You’ll notice that there are 3 color options pre-built for you. However, these campaigns are fully customizable. If you want purple or chartreuse, go for it!

spin to win campaign options

We’re going with Wheel – Blue for this tutorial.

Give your discount wheel campaign a name that will help you remember it and choose the site you want the campaign to appear on (don’t worry, you can choose later if you want).

name your spin to win campaign

Click Start Building and you’ll be taken into our easy-to-use drag and drop builder.

Design Your Campaign

As we mentioned earlier, your campaign is fully customizable. To change text, colors, images, and more, just click on the element you want to edit in the live preview (right side of the screen).

This will bring up the editing tools (on the left side of the screen) where you can customize to your heart’s content:

edit your discount wheel campaign

You can even change all of the wheel selections to customize discounts and coupon codes:

Set Your Display Rules

Once you have your coupon wheel campaign designed the way you want, it’s time to set up display rules.

OptinMonster has an extremely powerful rules engine so you can fine-tune who sees your campaigns and when. This results in higher conversion rates!

We’re going to set up our coupon wheel campaign to appear if the visitor tries to leave after seeing the checkout page.

This is a campaign designed to reduce cart abandonment. If the visitor has seen the checkout page it means that they’ve started the checkout process, so leaving your site at that point means that they’re abandoning their cart.

Perhaps winning a discount will convince them to complete their purchase?

And, even if it doesn’t, spinning the wheel at all gets them subscribed to your email list so you can market to them later!

Here’s what the Display Rules look like:

discount wheel display rules to reduce cart abandonment

We start by setting a condition of If visitor has visited URL path that exactly matches checkout (you’ll want to replace “checkout” with whatever your checkout page slug is).

Then, we add exit-intent technology, connecting the 2 rules with AND so both conditions have to be met to trigger the campaign.

Add Integrations

To collect email addresses from your visitors, you’ll need to add an integration to connect your email marketing service provider.

We’ll go through the setup using Constant Contact as an example. If you don’t use Constant Contact, don’t worry. OptinMonster integrates with just about everything.

From the Integrations tab, click on Add New Integration. Then, choose Constant Contact from the Email Provider dropdown:

choose your email provider from the dropdown

If you’ve never connected Constant Contact to your OptinMonster account, you’ll need to do that by clicking Register with Constant Contact:

add new constant contact integration

You’ll need to then log in to Constant Contact and click Allow:

Now you’ll be able to add an Account Label (just an internal name so you can easily identify the account).

Then, click Connect to Constant Contact.

Finally, choose the Email Provider List you want new subscribers added to. Constant Contact defaults to General Interest.

Pro Tip: Don’t have an email service provider yet? Add Monster Leads integration to collect email addresses anyway!

Save your coupon wheel campaign and you’re ready to move on!

Connect Analytics

OptinMonster comes with analytics built-in, but if you want to connect Google Analytics it’s really easy to do.

Under Non-Active Connections on the Analytics tab, you’ll see Google Analytics. To connect, click the Connect button.

If you’ve already added a Google Analytics account, you’ll be able to select it from the dropdown. If you’re adding Google Analytics for the first time, choose the Add a New Google Connection option from the Google Analytics Account dropdown.

When you click to add a new account, you’ll need to then click the Generate Authentication Code button.

You’ll then get a new window that asks you to connect OptinMonster to your Google Account. Select the Allow button.

On the next screen, you’ll get an authentication code, copy that code before continuing.

Now that you have your code, go back to the campaign builder and paste it into the Google Authentication Code field. In the Account Label field give your integration a unique name. Use something that will make this integration easily identifiable for you.

Click the Next button.

On the following screen, you can choose the Website Profile. We recommend choosing All Web Site Data of the property that you want to connect.

Save your campaign.

Publish Your Campaign

All that’s left is to publish your coupon wheel campaign!

Optinmonster gives you several easy ways to get your campaign live:

From the Publish tab, just toggle the Status to Live and Save your coupon wheel campaign.

publish your spin to win campaign

If you need more information, take a look at the documentation for embedding OptinMonster on your site.

That’s it! You’ve successfully created a Coupon Wheel campaign that’s sure to increase engagement and reduce abandoned carts.

Want to do even more to reduce cart abandonment? Check out these great, tip-filled articles:

And, be sure to follow us on YouTube, Facebook, and Twitter for more marketing tips and tools.

Jacinda Santora
Jacinda Santora is a writer specializing in eCommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.

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