7 Best Discount Wheel Popup Plugins to Boost Conversions

Want to add a discount wheel to boost engagement on your site?

Spin-to-win wheels grab attention and make it interesting for customers to opt-in to your marketing email list.

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business.

While these wheels seem complex to create, you can actually set them up in a few minutes with the right tool.

In this post, we’re going to show you the best discount wheel popup plugins to create gamified wheels for your site.

What Is a Discount Wheel (& Why You Need One)

Discount wheel popups are optin forms that your website visitors can actively interact with. They’re also known as “spin to win wheels” or “gamified wheels.”

These campaigns allow users to click a button, spin a wheel, and win a prize:

OptinMonster discount wheel popup creator

This adds a bit of “gamification” to your site, which is a hugely popular marketing strategy. It turns ordinary processes, like signing up for a newsletter, into a fun and engaging game.

With a gamified wheel like this, you can:

  • Boost user engagement and interest on your site
  • Collect leads and grow your email subscriber base
  • Increase your conversion rates, sales, and revenue
  • Promote high-value products and new launches

Plus, these popups are great at making your marketing campaign more memorable than your competitors’.

Sounds amazing, right?

Then let’s jump right in. Read on to see our picks for the top 7 discount wheel popup tools and start gamifying your optins today.

Best Discount Wheel Popup Plugins

We’ve picked popup wheel plugins in the market that are easy to install and use, have great designs, and are affordable.

1. OptinMonster

optinmonster new homepage

OptinMonster is the best WordPress discount wheel popup plugin for your website. It lets you to add a professionally designed spin to win wheel to any website without writing code.

OptinMonster has not 1, but 3 attention-grabbing discount wheel templates to choose from. All the “nuts and bolts” have been put together for you, meaning you can launch your gamified popup in minutes.

Online spinner creator by OptinMonster

We also understand there’s no one-size-fits-all solution to marketing, so we made each template fully customizable.

OptinMonster coupon wheel plugin creator

You can complement your brand image and marketing strategy by changing the color, call-to-action, text, and image in seconds using the drag and drop builder.

This allows you to match the content and style of your spin to win wheel with your overall website, product pages, or specific landing pages to increase conversions.

Choosing your rewards is just as easy. Simply type them into the “wheel selections” box and switch on the prizes you want to activate. OptinMonster will automatically calculate the probability of each prize every time you turn a wheel section on or off.

OptinMonster wheel slice editor

Added to that, OptinMonster lets you target your audience based on their interests, location, and activity on your site. You can even target visitors that are leaving your site to entice them to spin the wheel before they go.

Display Rules in OptinMonster

That means you have full control over who sees your popup and when.

One of the most popular triggers is OptinMonster’s Exit-Intent® Technology. This lets you recover abandoning users and is incredibly effective at increasing conversions.

It’s also remarkably effective at reducing shopping cart abandonment for your online store.

In fact, exit-intent popups are ihow Crossrope grew their list by over 900%.

Plus, OptinMonster is more than a discount wheel plugin. It has other campaign types as well such as popups, countdown timers, slide-ins, inline forms, fullscreen mats, and floating bars.

This helps you achieve other marketing goals, such as:

  • Redirecting traffic to boost SEO
  • Showcasing product demos
  • Providing discounts to increase direct sales
  • Grabbing user attention to get more webinar registrations
  • Boosting your social media following
  • And so much more…

optinmonster campaign examples

OptinMonster works with all eCommerce websites, and you can even integrate it into all email marketing services or tools (such as Constant Contact, ConvertKit, Sendinblue, and more).

It also allows you to stay GDPR compliant which is crucial if you have website visitors coming from the European Union.

Don’t just take our word on how effective OptinMonster is at converting visitors. Check out how PortraitFlip converts its traffic into leads using OptinMonster discount wheels.

Ready to create your own spin to win wheel popup? With pricing starting at only $9/month and a 14-day money-back guarantee, there’s no reason to put it off any longer!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

2. Wheelio

wheelio homepage for discount wheel popups

Wheelio markets itself as the first gamified popup to include smart tracking tools like on-exit overlays and time triggers. Like OptinMonster, Wheelio comes with a stellar template for designing attention-grabbing discount wheels in a few short minutes.

Great for gamifying optins, Wheelio offers a simple platform that’s quick to learn. That’s partly because Wheelio’s services are pretty straightforward. It creates coupon wheels and that’s pretty much it. We don’t recommend Wheelio to business owners trying to revamp their marketing strategy.

But if you’re just looking for coupon wheels, Wheelio does everything you need it to.

With that said, here’s something to consider before purchasing a Wheelio subscription. Its baseline plan costs $14.92 a month and only comes with a wheel template and basic integration tools. If you need comprehensive analytics, segmentation, and custom fields, you’ll need Wheelio Pro. That costs $59.92.

At that price, you may want to decide whether you should spend a little more and get a comprehensive lead-generation solution.

Another thing to keep in mind is that Wheelio only works with Shopify at the moment. So, if you need a discount coupon wheel for WooCommerce and WordPress, you must find a Wheelio alternative for now.

3. Spin-a-Sale

spin a sale gamified popups

Spin-a-Sale is a powerful tool that lets you design discount wheel popups for your WordPress website. Like Wheelio, Spin-a-Sale currently only works with eCommerce sites running Shopify. Sorry WooCommerce users, there isn’t a Spin-a-Sale WordPress plugin available at the moment. We hope that changes in the future.

Still, if you’re on Shopify and you’re looking for a powerful coupon wheel plugin, Spin-a-Sale is second to none. Its prices start at $9.99 a month for basic services and $24.99 for a premium subscription. This makes Spin-a-Sale one of the more affordable gamified popups tools on the market.

Basic features include:

  • MailChimp, AWeber, and Klaviyo integration.
  • Advanced engagement tools like triggers, delay timers, and on-exit overlays for desktop and mobile.
  • Customizable optin wheel slices.
  • Adjustable win and loss probabilities.

Premium users get page-level targeting, protection against duplicate emails, and auto-generated coupon codes.

spin a sale templates

And all subscribers get access to a beautiful range of ready-made templates. So, finding the perfect theme for your Shopify site is a piece of cake.

4. WP Optin Wheel

wpoptinwheel discount wheel plugin

WP Optin Wheel has everything you need to create a WordPress and a WooCommerce coupon spinning wheel in minutes. You can also integrate it into most of popular email marketing platforms out there, including:

  • MailChimp
  • Klaviyo
  • GetResponse

WP Optin Template

Like the other platforms covered, WP Optin Wheel offers several ready-made wheel templates. Its easy-to-use setup wizard makes changing prizes and probability a breeze. Plus, you can integrate into Zapier and use it as part of your lead generation strategy.

There’s a free version of WP Optin Wheel as well as a premium subscription. The free version gives you access to the general template so that you can create gamified popups. But you’ll need to go premium if you want to:

  • Fully customize your gamified wheel.
  • Gain access to fun and quirky seasonal templates.
  • Enjoy the full spectrum of marketing tools that come with the plugin, like on-exit overlays, integrated statistics, and comprehensive coupon settings.

Premium subscriptions cost a yearly fee of $39 for 1 site, $99 for 3, and $199 for unlimited sites.

5. OptinSpin

optin spin for gamified popups

OptinSpin is another gamified coupon wheel plugin for WordPress and WooCommerce platforms. What’s cool about OptinSpin is that you can have coupon codes emailed to visitors that engage with your wheel.

Visitors can use the code for immediate purchases, or they can save it for a later time. This gives customers time to think about their purchase without losing the sweet discount they won.

Other great OptinSpin features include:

  • Email templates for both winners and losers – if you have losers.
  • A customizable spinning wheel. You get unlimited wheel slices, customizable forms, choose probability, etc.
  • Displaying wheel as a gamified popup or as an element inside your webpage.

OptinSpin is also one of the cheaper plugins, only costing $29 for 6 months and $38 for the full year.

6. Popup Maker


Popup Maker lets you create engaging optins for your eCommerce site. It supports major website platforms like WordPress, as well as a number of other websites.

Popup Maker lets you choose from 10 popup templates, including a coupon wheel.

popup maker optin templates

Each template helps you achieve a specific outcome in the easiest way possible.

Popup Maker’s Silver Plan costs $4.95 a month and gives you all the basic tools needed for creating engaging popups. The downside is that you’re limited to only 100,000 monthly pageviews on this plan.

If you’re looking for something a little more powerful, there’s the Gold Plan. It costs $11.95 a month and comes with a lot of cool marketing tools. Key features include advanced analytics, on-exit overlays, and age restriction popups. This plan works for 500,000 pageviews.

Finally, there’s the Platinum Plan. It’s going to cost you $18.95 a month. With that comes smart marketing tools like geotargeting, scheduled popups, and time triggers. This subscription gives you 1 million pageviews.

7. Wheel of Popups

wheel of popups

Wheel of Popups is a one-size-fits-all popup tool that works for all eCommerce websites. Whether you’re running Shopify, WooCommerce, Magento, or building your own site from the ground up, you can use Wheel of Popups to generate leads and convert visitors.

Wheel of Popups comes with a standard discount wheel popup template, which you can customize to look and operate the way you want it. Everything from its visual design to the prizes you want on the wheel can be changed in seconds.

It also features an assortment of marketing tools, like time triggers and movement tracking. And you can even choose to have your popups viewed on specific devices. Say you wanted to reach out to mobile users. Wheel of Popups lets you restrict popups to mobile traffic, ignoring desktop users completely.

Signing up to Wheel of Popups is free and you get a 10-day trial to see if you like it. If you choose to purchase a subscription, you have 4 packages to choose from:

  • Personal: $19 a month for 1 website.
  • Developer: $49 a month for 5 websites.
  • Agency: $149 a month for 20 websites.
  • Reseller: $249 a month for 50 websites.

All subscriptions are 20% off if you pay for the year upfront.

Putting a Spin on Your Marketing Campaign

Now that we’ve covered each product, you’re probably wondering which one to buy.

Well, every company is different. We recommend looking at your own goals and business objectives beforehand. You can start by asking yourself the following questions:

  • Do I only want to gamify popups or do I need a comprehensive set of marketing tools?
  • Roughly how many pageviews will my discount wheel popup receive in a month?
  • Am I using the popup on one WordPress site or many sites?
  • Will I use advanced tools like geotargeting?

Answering these questions will help you determine whether any discount wheel popup plugin will do, or if you need something that’s scalable and targets specific segments of your market.

Ready to create your own discount optin wheel?

Get Started With a Discount Wheel Popup Today!
BONUS: Done-For-You Campaign Setup ($297 value) Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →

If you’re looking for more resources to grow your eCommerce store, you’ll enjoy these articles:

Ready to start using discount wheel popups to boost your sales? Get OptinMonster today!

Brandon Harville is a content writer who specializes in Inbound Marketing and Consumer Behavior, and how it all ties into eCommerce. When he’s not writing and learning about the latest MarTech developments, he likes to spend his time hiking and watching YouTube cooking videos.

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