Come Up With Multiple Headline Ideas
Only 2 out of 10 people will click through to read your articles, but you can improve that number by writing at least 3-5 headlines for every post. Admit it—you'll write some stinky headlines -- but when you aim for more, you get desperate, and are more likely to think outside the box, and eventually, you'll write a great headline.
"On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
(a.k.a. "The Father of Advertising")