7+ Conversion Rate Optimization Tools: Win More Leads & Sales

Conversions are the fuel that keeps online businesses alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Thankfully, there are plenty of conversion rate optimization tools available to encourage more of your users to take your desired action, whether that’s signing up for your email list or making a purchase.

In this article, I’ll cover 7 of the best conversation rate optimization (CRO) tools available in 2024. This list includes software for increasing various types of conversions. It also includes both free and paid CRO tools, as well as popular alternatives to the selected software.

1. OptinMonster: Best CRO Tool for Lead Generation (+ Converting Abandoning Visitors)
2. Google Analytics: Best Free Conversion Analytics Tool
3. SeedProd: Best Landing Page CRO Tool for WordPress
4. Brevo: Best Email Marketing CRO Software
5. TrustPulse: Best Social Proof CRO Tool
6. Microsoft Clarity: Best Free Heatmapping Tool for CRO
7. VWO: Best All-in-One CRO Tool for A/B Testing & Website Optimization

7+ Best Conversion Rate Optimization Tools

Conversion Optimization Tool	This tool is best for:	Free Plan	Premium Pricing
1. OptinMonster	Lead generation CRO	❌	Starts at $7/month
2. Google Analytics	Conversion analytics	✅	Free
3. SeedProd	Landing page CRO	❌	Starts at $39.50/year
4. Brevo	Email marketing CRO	✅	Starts at $18/month for CRO features
5. TrustPulse	Social Proof CRO	❌	Starts at $5/month
6. Microsoft Clarity	Heatmapping for CRO	✅	Free
7. VWO	A/B Testing + All-in-One CRO	✅	Starts at $219/month

1. OptinMonster: Best CRO Tool for Lead Generation (+ Converting Abandoning Visitors)

If you’re already getting traffic to your website, then your next step is to convert that traffic into subscribers and customers. OptinMonster is the most powerful conversion rate optimization software available, as it helps you encourage your visitors to sign up for your email list and start buying.

Simply use our popups, floating bars, and other onsite campaigns to offer enticing lead magnets like this one:

OptinMonster includes 700+ pre-made templates, which you can customize in our easy drag-and-drop builder.

You can also precisely control who sees your campaigns and when, using OptinMonster’s robust targeting and triggering rules. Key features include:

• Exit-Intent® Technology: When visitors try to exit your site, stop them in their tracks with a special offer. Exit popups let you capture new leads before they leave your site for good.
• Page-Level Targeting: Target your campaigns based on which page your visitor is browsing. People are more likely to convert when you show them offers that are relevant to their interests.
• OnSite Retargeting®: If a visitor doesn’t convert on their first visit, you can show them a different offer the next time they’re on your site. You can also avoid showing lead capture popups to visitors who have already subscribed. Instead, you can move them further through your sales funnel.
• Even more options such as Referrer Detection and Geo-Location Targeting.

If these CRO features aren’t enough, OptinMonster lets you refine your strategy even more with built-in A/B testing. This feature lets you discover which text, calls-to-action (CTAs), and designs get the most conversions.

So, can OptinMonster improve your conversion rates? Here are some real results from customers:

• Shockbyte doubled their sales by offering a discount to abandoning visitors.
• Biddyco increased their conversion rate by 300% in just 30 days.
• Storyly grew their email list by 45% and saw conversion rates as high as 14.57%.

In short, OptinMonster is the best conversion rate optimization tool for lead generation, and it’s especially great at converting abandoning visitors into subscribers.

Pricing: Starts at $7/month. Choose the Growth plan at $49/month to access all CRO features.

2. Google Analytics: Best Free Conversion Analytics Tool

Google Analytics (GA4) is the gold standard for website analytics, providing vital insights to help you identify conversion roadblocks and opportunities. You can track key metrics such as page views, bounce rates, and user flow through your site. This data helps you pinpoint which pages are performing well and which ones may need adjustments to enhance user experience.

As a content writer, I regularly use Google Analytics to track the success of my blog posts, GA4 is completely free and provides unparalleled data to aid your CRO efforts, such as:

• Event Tracking: Track specific actions users take on your website, such as button clicks and form submissions. This data gives you insights into user engagement and conversion drivers.
• Traffic Source Identification: See where your visitors are coming from (search engines, social media, referrals) to understand which channels drive the most valuable traffic.
• Conversion Funnel Visualization: Set up conversion funnels to pinpoint where users drop off in the buying process, allowing you to address friction points.
• Content Performance Analysis: Identify top-performing pages and content that resonate with your audience, allowing you to optimize for engagement and conversions.
• Audience Segmentation: Dive deep into user demographics and behavior to create targeted campaigns that resonate with specific segments.

Pricing: Free

High-end alternative: Large businesses with complex needs can consider investing in Adobe Analytics, an advanced analytics tool with a higher level of customization and functionality.

3. SeedProd: Best Landing Page CRO Software for WordPress

Landing pages are all about driving conversions. After all, the entire page is focused on getting visitors to click a button, fill out a form, or make a purchase. With SeedProd, you can create beautiful, high-converting landing pages for your WordPress site in minutes.

SeedProd offers 350+ templates, with designs that are already optimized for conversions:

You can easily edit any template in SeedProd’s drag-and-drop builder. I’ve used multiple WordPress page builders over the years, and SeedProd offers one of the most intuitive interfaces on the market. Other key features include:

• Mobile-Responsive Design: Ensure your landing pages look and perform flawlessly on any device, so you can capture leads and sales from more visitors.
• Coming Soon & Maintenance Mode Designs: Convert visitors into leads even while your website is under construction.
• Seamless Integrations: Send landing page leads directly to your email marketing platform via SeedProd’s integrations with Constant Contact, Brevo (formerly Sendinblue), and more.
• Flexibility: If needed, you can build your entire WordPress website with SeedProd.

Pricing: Starts at $39.50/year. Choose the Pro plan or higher to access all 350+ templates.

Alternative: Don’t use WordPress? Leadpages is another effective CRO tool for landing pages.

4. Brevo (formerly Sendinblue): Best Email Marketing CRO Tool

Earlier, I showed you how OptinMonster can help you get website visitors to subscribe to your email marketing list. Next, you need a powerful email marketing platform to convert those subscribers into customers.

There are tons of high-quality email services available, but for CRO, my top recommendation is Brevo. With its extensive features, Brevo makes it easy to nurture your leads through the customer journey.

Here are some of Brevo’s top CRO features:

• Automated email workflows: Create precise email automations based on each subscriber’s behavior.
• Abandoned cart emails: Even the best exit popups won’t prevent all abandoned carts. Send shoppers reminders of the great products they’ve left behind, and start lowering that cart abandonment rate.
• Seamless integrations: Brevo integrates with OptinMonster, so every new lead will immediately be added to the right email segments.
• Easy, in-depth A/B testing: Brevo has built-in A/B testing for your subject lines and email content. This feature lets you optimize your emails for higher open rates and click-through rates. That means more conversions!

I created an example email campaign with Brevo, and the option to A/B test was available right at the beginning of the process:

If CRO is your primary goal for selecting an email marketing tool, Brevo should be at the top of your list due to these easy-to-use features.

Pricing: While Brevo offers a limited free plan, the automation and testing features require at least the Business plan, which starts at $18/month.

Alternatives: Brevo is far from your only choice for an email CRO tool. Here are some other great options:

• Constant Contact: Best for beginners, but has fewer automation and testing capabilities.
• Omnisend: Specific focus on eCommerce and cross-channel marketing.
• Klaviyo: Best for experienced marketers, with advanced automation and testing functionality.

5. TrustPulse: Best Social Proof CRO Tool

Social proof is one of the most powerful factors in converting website visitors into customers. When leads see that other people are buying and enjoying your products, they feel more confident to click that “Buy Now” button.

With TrustPulse, you can show shoppers real-time updates on actual purchases and signups. In fact, we use this feature here on OptinMonster’s site to show our most recent purchases:

You can also evoke FOMO (fear of missing out) by highlighting products that are selling fast. Just use TrustPulse’s “On Fire” notifications:

Here are a few more of TrustPulse’s key CRO features:

• Smart targeting: Control when and where your social proof notifications display.
• Customization: Edit notifications to match the look and feel of your site.
• Actionable analytics: Track and measure your CRO goals.

Pricing: Starts at just $5/month.

6. Microsoft Clarity: Best Free Heatmapping Tool for CRO

Microsoft Clarity is a free behavior analytics tool that lets you monitor how visitors engage with your site. It gives you valuable data on how your visitors scroll, click, and otherwise use your site.

For example, you can use its heatmapping feature to see which links on your page get the most clicks:

You can also adjust your heatmap to see how far down your page most users scroll. That way, you can ensure that you keep your important CTAs within the area that most users view.

With Microsoft Clarity, you can track user engagement and identify potential pain points in your conversion funnel. Here are some more key features that make it an excellent choice for conversion rate optimization:

• Session recordings: Watch real user sessions to see exactly how visitors navigate your site.
• Rage-clicking insights: See where users are clicking rapidly due to frustration. Use this data to improve your website experience to retain more visitors.
• Dead-clicking insights: See where users try to click on a page to no effect. This helps you add conversion CTAs in places where people expect them.
• Google Analytics integration: See all your important website data in one place.

Pricing: Free

Paid Alternatives for Behavior Analytics Tools: When you’re ready to upgrade from Microsoft Clarity, I suggest checking out Hotjar, Mouseflow, Crazy Egg, or Lucky Orange.

7. VWO: Best All-in-One CRO Tool for A/B Testing & Website Optimization

VWO (Visual Website Optimizer) is a comprehensive conversion rate optimization tool that excels in A/B testing, multivariate testing, and behavioral analytics.

I’ve found VWO’s interface to be intuitive and user-friendly. VWO makes it easy for marketers and website owners to create, run, and analyze tests without needing extensive technical expertise.

Here are some of the key features that make VWO a powerful choice for CRO:

• Multivariate testing: Test multiple variations of your web pages to see which elements resonate best with your audience. This feature helps you make data-driven decisions to optimize conversions.
• Heatmaps & session recordings: When you invest in VWO, you’ll have no need for a separate behavior analytics tool. VWO has these features built right in.
• Conversion funnel analysis: Set up conversion funnels to track where users drop off in the purchasing process. This information is crucial for pinpointing friction points that may hinder conversions.
• Integrations: VWO integrates with various analytics and marketing tools, so you can incorporate the software into your existing workflow.

VWO is ideal for businesses of all sizes looking to increase conversions through systematic testing and analysis. Its combination of robust features and ease of use makes it a top choice for marketers focused on CRO.

Pricing: The generous free plan offers basic A/B testing options. Paid plans start at $219/month.

Alternatives: ABTasty and Optimizely are other excellent CRO testing tools. However, they are more expensive and don’t offer free plans or free trials.

Grow Your Business With Powerful CRO Tools

Increasing conversions is an ongoing process of testing, analyzing, and refining your strategies. When you choose the best conversion rate optimization tools, you’ll be able to unlock a steady stream of leads, sales, and growth.

Want to learn more about CRO? Here are a few resources:

• How to Increase Your Website Conversion Rate
• Conversion Rate Optimization Statistics You Need to Know
• 18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate
• How to Increase Mobile Conversion Rate (11 Proven Methods)

The first step to any conversion funnel is capturing leads. OptinMonster is the best CRO software for lead generation because it lets you show relevant offers to the right people at just the right time. In just a few minutes, you can have a campaign up and running on your site that will grow your email list and help you win more sales.