Do you want to turn off pop-ups for the people who have already subscribed to your email list? Pop-ups can start to annoy your visitors if they have opted in already. In this post, we’ll share 4 methods to hide pop-ups from your existing subscribers (step-by-step).
One of the most common requests that we’ve gotten from our users is for the ability to turn off pop-ups for those who’ve already subscribed.
All OptinMonster popups are smart, and it will never show the same pop-up again if the user has subscribed through our campaigns.
But what if the user was already a subscriber before you got OptinMonster, or what if you have multiple campaigns running?
Well, we have 4 solutions for you!
Why Should You Turn Off Pop-Ups for Subscribers?
We wanted to give our users the ability to create pop-ups that not only increase their conversions, but also facilitate a good user experience on their site and improve sales.
The problem with most pop-ups is that they show up regardless of whether the visitor has already opted in or not. Even if the visitor is a long-time subscriber, the site doesn’t recognize them as such.
It’s akin to if you owned a restaurant, but you could never remember who your regulars were. That would be pretty poor customer service, huh?
Contrast that with a restauranteur who greets his regulars by name and remembers their “usual” order. With OptinMonster, you can be that friendly restauranteur: you can ditch those “dumb” pop-ups and greet your subscribers with intelligent pop-ups instead that know what they’ve already opted in to or rejected.
Especially if you use content marketing to nurture your leads, you’re probably sending out a weekly, or even a daily, email newsletter to your subscribers containing links to your blog posts. To ensure a positive user experience for those warm leads and customers, it’s important to turn-off pop-ups that they’ve already interacted with.
If you are an OptinMonster user, there are 4 different methods that you can use to disable pop-ups for your subscribers:
- Method 1. Set Global Success or Interaction Cookies
- Method 2. Use a Specific URL Parameter in Your Email Campaigns
- Method 3. Display a Different Pop-Up with Campaign-Specific Cookies
- Method 4. Prevent Pop-Ups with Your Own Cookie
Using these features, you can rest assured that your subscribers won’t get annoyed. You can even take these features one step further to enhance their experience, so they’ll love you even more.
Ready to learn how to do it? Let’s dive into the 4 methods…
Method #1: Set Global Success or Interaction Cookies
The first method is to add a global cookie so that all of your pop-ups will stop appearing once a visitor has either successfully opted in, or has interacted with a pop-up by exiting out of it.
Cookies are text files that are stored in your browser containing information about a specific website visit. You can set these to be stored in your visitor’s browser whenever they interact with one of your pop-ups, so your pop-ups will be intelligently displayed (or not displayed) the next time they visit your site.
To set your global cookie settings, first go to your OptinMonster dashboard and click on API in the upper right-hand corner.
From there, click on the gear icon next to your domain under Site Management.
Now you can set the global success cookie and/or the global interaction cookie.
The global success cookie is the number of days that all optins will be prevented from loading after the visitor has successfully opted in to any optin.
The global interaction cookie is the number of days that all optins will be prevented from loading after the visitor has closed out any optin.
Enter your preferred number of days in one or both form fields and hit the Save button.
If you want a quick and easy way to automatically prevent subscribers from seeing your optin forms, this is the best way to do that. There are only two downsides to using this method alone:
- It does not cover existing subscribers who opted in before you installed OptinMonster.
- Since this method relies on browser cookies, it doesn’t work if your subscribers view your site from a different device than the one they opted in with.
Let’s proceed to method #2, which will allow you to exclude ALL existing subscribers from seeing your optins, no matter what device they are using, and even if they were on your list before you had OptinMonster…
Method #2: Use a Specific URL Parameter in Your Email Campaigns
This method does not rely on cookies, so it works no matter what desktop, laptop, or mobile device the subscriber is using to view your site.
All you have to do is create a specific URL parameter that you will use when you do not want the pop-up displayed.
There are two ways you can accomplish this.
First is to use our built-in parameter ?omhide=true.
If you add it at the end of any URL, it would hide all OptinMonster campaigns on that page.
The second way to do this would be to create your own custom URL parameter and adding them inside OptinMonster’s Display Rules.
To set your URL parameter, so that it prevents your page from loading a pop-up, simply go to the Display Rules for your optin form and click on Visitors with a specific URL parameter.
Enter the query strings you wish to use, and then hit the green Save button.
You can choose to only show when a user has specific parameter or when they don’t have that parameter.
Now, you can use this URL parameter in your email campaigns. So whenever you link to a blog post, or any page on your site, you can append your query string to the link and your existing subscribers won’t see a pop-up on that page.
The only downside to this method is that it only works when your subscribers are accessing your site via a specific link. That’s why we’ve also included the global cookies feature (from method #1 above), and the additional features below…
Method #3: Display a Different Pop-Up with Campaign-Specific Cookies
The third method is to display a different pop-up to those who have already opted in to one of your offers.
For instance, you may have several lead magnets to offer. You may want to prevent your visitors from seeing the same pop-up over and over, but you still want them to be able to optin to another one of your lead magnets. So once they optin or exit one pop-up, you can show them a different pop-up, and so on.
Another practical application of this feature is to create a pop-up funnel to move your visitors further along the sales process.
For example, the first pop-up could be an optin form. Once they have successfully opted in, then they would see a different pop-up that offers a discount code. Once they have successfully grabbed the discount code, they would see a pop-up that reminds them that they haven’t checked out yet, etc. until finally the sale has been made.
For the purpose of this tutorial, let’s say you want to display Pop-Up B after someone opts in to Pop-Up A. Then, after someone opts in to Pop-Up B, you want to display Pop-Up C.
To do this, you’ll need to add a campaign-specific cookie to your pop-ups. Simply go to your OptinMonster dashboard and edit Pop-Up B. From there, click on the Display Rules tab on the left-hand side.
You’ll see an option that says, “Visitor has interacted with a campaign.” Set that option to Active.
Then, you can set it to be displayed when the visitor has opted in to Pop-Up A (or you can also set it to be displayed when the visitor has exited Pop-Up A).
Select Pop-Up A from the campaign dropdown menu (in the screenshot above, we’ve used the campaign titled “Inline Optin Form”), and hit the green Save button at the top of the page.
Next, edit Pop-Up C and repeat the same steps. This time, set it to be displayed when the visitor has opted in to Pop-Up B.
That’s it! You now have a dynamic pop-up campaign that you can use in so many ways: to enhance the user experience, move your visitors further along your funnel, or anything you can imagine.
Method #4: Prevent Pop-Ups with Your Own Cookie
The final method we are going to discuss in this post is using your own, specific cookie to prevent pop-ups from appearing. This feature gives you the ultimate control.
(Consequently, you can also use this feature to display pop-ups with a specific cookie, but that’s a topic for another time.)
First, go to the Display Rules tab for your optin form and click on Visitors with a specific cookie.
Set it to Active, and then enter the details for your cookie that you have created (you’ll probably need a web developer to do this).
To prevent the pop-up from loading when the visitor has this cookie stored in their browser, select “does not contain” from each of the dropdown menus.
Hit the green Save button. Now you can prevent pop-ups from appearing based on any cookie that you want. The possibilities are endless!
The only downside to this method is that you’ll need to hire a web developer to help you create the cookie. But that’s why we have the other 3 methods for you to choose from.
That’s it! 4 methods to hide pop-ups from your existing subscribers. As you can see, each of these methods has its merits and its shortcomings. There is no single catch-all method for preventing your existing subscribers from seeing pop-ups. However, if you use a combination of these methods, you can be pretty sure that they won’t.
What’s even more exciting, however, is the possibilities that these features afford you for enhancing the user experience on your site. Not only can you use these methods to hide pop-ups, but you can also use them to display more targeted pop-ups–and even pop-up funnels–that give your users more value, and move them further along your sales funnel.
Do you have any questions about preventing existing subscribers from seeing your pop-ups, welcome gates, or slide-ins? Let us know in the comments below!