Mary Fernandez is a professional blogger. When she’s not at her desk, you can usually find Mary exploring sunny San Diego, CA with her laptop, husband, and three kids in tow.
Do you want to instantly show potential leads your worth and attract more customers away from your competition? Regardless of your product or service, you almost certainly have competition. So what makes a customer choose you over another company? The answer lies in a great value proposition. That’s why, in today’s post, we’re going to ... Continue Reading →
Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. More specifically, we’ll cover examples including: Quotes Social media posts ... Continue Reading →
Every online marketer will agree that the key to success is conversions: More people clicking on your “Subscribe” or your “Buy Now” buttons equals more leads and sales. But when it comes to choosing a color for your buttons, well, that’s a highly debated topic. Can certain colors increase your conversion rate? In this article, ... Continue Reading →
Are you trying to grow your email list but struggling to capture new leads? A robust email list can be one of your greatest assets. Not only will it help you drive more sales, but an email list also lets you nurture the relationship you already have with customers. That means less churn and, ultimately, ... Continue Reading →
Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →
Want to persuade more people to subscribe to your email list? Smart marketers use proven psychological principles to boost their opt ins. In this guide, we’ll share 7 psychological triggers to persuade people to subscribe. As human beings, we are all driven by certain psychological, or emotional, triggers. These emotions drive our actions, our purchase ... Continue Reading →
