10 Brilliant Email Marketing Examples and Why We Love Them

Are you looking for inspiration for your next email campaign? Check out these email marketing examples that we love (and find out why they work).

The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. That’s why marketers are spending more and more on email marketing and leveraging it for growing their business.

In fact, email marketing expenditure reached a huge $350 million US dollars in 2019.

If you want to carve your own marketing success story and have an edge over your competitors, you need a robust email marketing strategy.

So, how can you do it? The short answer is this: by writing emails that stand out.

You must create emails that not only get opened and clicked but also leave a long-lasting impression on the customer’s mind.

From brilliant copywriting to visually appealing designs, there are a lot of ways to take your email marketing strategy to the next level.

Many brands are already nailing their email marketing campaigns. You can get some inspiration from them and create an outstanding email campaign for your brand, too.

Here’s a look at 10 brilliant email marketing examples to inspire you.

10 Email Marketing Examples That Work

1. Uber

Uber does it right every single time. It has a very simple yet creative approach to its email campaigns and knows how to keep things straightforward.

You can see it in the image below. The text is precise with a clear call to action. It works great for subscribers who don’t have much time and might skip longer text.

For those who want to know more, there’s a link they can follow.

uber email marketing examples

Uber also sends emails that include exhaustive insights into your rides:

uber email marketing examples

2. Starbucks

Starbucks knows how to engage its subscribers. It always gives the customers a good reason to engage with its brand.

Check out how it leverages Valentine’s day with a quirky message to entice customers to buy.

starbucks email marketing

3. Airbnb

Airbnb’s email is just about perfect. The design has fresh colors and the copy is beautiful. This email has everything a customer would want.

They also keep their emails to the point with a clear and strong CTA.

And, every newsletter includes a guide to different cities. The email below is all about exploring the wonders of Jordan.

Plus, it highlights other Airbnb adventures that readers can enjoy across the globe.

airbnb email example

4. Chiptole

This email from Chiptole would brighten any customer’s day. After all, who doesn’t like getting a gift on their birthday?

chipotle email marketing

According to the research, brands that make use of birthday emails have a 324% higher revenue as compared to other email campaigns.

All in all, birthday emails aren’t only a great way of making your customers feel special but also work as product personalization while increasing your sales and conversions.

5. Lego

Lego gives us a perfect email marketing example by making great use of visual appeal. It even includes a video!

With the eye-catching video and minimal but interesting copy, this email would grab any customer’s attention.

The highlight of this email is that the reader doesn’t need to leave the email to watch the video; it plays directly in the email itself.

lego email example

6. Email Uplers

Email Uplers, previously known as EmailMonks, has taken AMP in emails to the next level. This email template example from Email Uplers leverages click-based animation to reach subscribers with this Halloween-themed email.

When the email recipient clicks on the CTA, “CLICK HERE TO GET THE FEEL,” the entire email design changes to match the spooky vibes of Halloween. Take a look:

email uplers email marketing

7. Tinder

Welcome emails have an average open rate of 52.9%. Tinder makes good use of its welcome email with a creative GIF for welcoming new customers.

From the sleek background and clear CTA to the step-by-step illustration of the sign-up process, the whole email is eye-catching and visually appealing.

tinder email marketing

8. Bonobos

Bonobos make good use of the cart abandonment email. It’s a smart way of luring back a potential customer and recovering them.

In addition, Bonobos goes a step further and gives a 20% discount off on the customer’s first order. That’s an offer many people would never abandon.

bonobos email marketing example

You can really re-engage your customers with cart abandonment emails like this.

For best results, set up an automated email series to recover abandoned carts. Here’s everything you need to know about creating an email autoresponder series.

Here’s a little tip: be sure to use phrases that connect with customers directly like “forgot something?” or “still want it?”

9. BuzzFeed

Did you know that BuzzFeed’s email newsletter is one of its top sources of traffic?

They write amazing content. From their subject lines to previews, everything would encourage you to open these emails right away.

The newsletter below is from one of the most popular BuzzFeed series, This Week in Cats. It delivers the best and the cutest cat stories to the subscriber’s inbox every Friday.

There’s also a “Dear Dumb Cat” feature in the newsletter, too. Like “Dear Abby,” you can ask the cat a question and get the humorous and sarcastic answer in the next email. Now, that’s funny and interesting!

buzzfeed email example

10. Saks Fifth Avenue

This email by Saks Fifth Avenue could be anyone’s email design crush, from a beautiful cinemagraph to the interesting content, you get it all in this email marketing example.

It comes with brief and relevant descriptions but if you want to explore, you can always click on the CTA button for more.

saks email

Wrapping Up

Email marketing gives you a chance to connect with customers regardless of where they are in the world. It’s a strategy that your business can’t grow without.

That’s where OptinMonster comes in.

With OptinMonster, you can grow your email list so you can start nurturing leads, driving engagement, and increasing revenue like never before with floating bars, exit-intent popups, scroll box campaigns, and more.

optinmonster campaign examples

Once you’ve started building up your email list with OptinMonster, the email marketing examples we’ve mentioned here can help you come up with your own fresh and new email marketing ideas.

Do you have new ideas brewing? Let us know which of these email marketing examples inspired you the most!

Kevin George
Kevin George, the Head of Marketing at Email Uplers—one of the fastest-growing Custom Email design and coding companies, specializes in crafting MailChimp templates, PSD to HTML email conversion and provides free HTML email templates. He loves gadgets, bikes, jazz, and breathes 'email marketing'. Get the latest updates on email marketing trends at his blog.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.