Do you want to move more leads through your sales funnel but don’t know if ClickFunnels is right for you? Thankfully, there are plenty of ClickFunnels alternatives on the market, and I’ll help you choose the best one for your business with this article.
ClickFunnels is a sales funnel builder. It’s a tool for collecting leads on your website and converting them into customers. However, it’s not for everyone. It’s more expensive than most of its competitors, and many small businesses don’t need a lot of its features.
In this article, you’ll find the best ClickFunnels alternatives for creating a sales funnel. My list includes tools that have various combinations of ClickFunnels’ features, so you can find the software that has exactly what you need. And that fits your budget.
- Should You Use an Alternative to ClickFunnels?
- Top Features in a ClickFunnels Alternative
- 9+ Best ClickFunnels Alternatives in 2024
Should You Use a ClickFunnels Alternative?
What is ClickFunnels?
ClickFunnels is a popular sales funnel builder. It helps you create landing pages, generate leads, grow email lists, and make product sales. ClickFunnels is a hosted solution, meaning that you don’t need an existing website to use it. All your landing pages, signup forms, and sales pages live on the ClickFunnels servers.
Pros and Cons of ClickFunnels
ClickFunnels is popular for a reason. It has a drag-and-drop builder that’s easy to use. You can A/B test different elements of your sales funnel to see what converts best. And ClickFunnels works with many different payment gateways to sell your products.
But ClickFunnels isn’t for everyone. It costs $81/month for its Startup plan, and $248/month for its Pro plan, when billed annually. That’s relatively expensive compared to many other funnel builders. While the website builder is user-friendly, that also means limited customization options. As a hosted solution, you are stuck paying for all the features even if you only use a few. And you can’t add other sales or marketing tools very easily.
You might consider finding an alternative to ClickFunnels if:
- You run an online startup or small business. ClickFunnels can be too expensive for startups and entrepreneurs with limited budgets.
- You don’t need all of ClickFunnels’ functionality. ClickFunnels’ higher price comes with robust features, such as website-building, email marketing, online course management, and membership management. If you don’t need all these features, then there’s no need to pay the premium for them.
- You already have a WordPress site. There are many ClickFunnels alternatives for WordPress that you can build right into your existing website.
Top Features in a ClickFunnels Alternative
When choosing the best ClickFunnels alternative for your business, consider the following factors:
- Pricing: How much does it cost per month and year compared to how much revenue you expect to generate?
- Support: Sales funnels are complex and breaking a single piece can cost you lots of sales. How easy is it to get help in fixing your funnel?
- Personalization: Can you match your funnel to your branding or are you stuck using the same landing page templates as everyone else?
- Integration: Does your sales funnel builder work with other marketing software in your tech stack, such as your email service provider (ESP), payment processor, or webinar software?
- Offers: What type of product or service are you selling? Some ClickFunnels competitors are better than others for particular types of offers.
With that in mind, we found some funnel builders with similar features to ClickFunnels. Let’s take a look!
Best ClickFunnels Alternatives in 2024
| ClickFunnels Alternative | This software is best for: | Pricing |
|---|---|---|
| 1. FunnelKit | WordPress sites, robust funnels & automations | Starts at $99/year |
| 2. LeadPages | Small businesses, focus on landing pages | Starts at $37/month |
| 3. SeedProd | WordPress sites, 350+ landing page templates | Starts at $31.60/year |
| 4. Instapage | Large businesses, landing pages for PPC ads | Starts at $79/month |
| 5. ThriveCart | Selling digital products & tracking affiliates | Starts at $495/lifetime access |
| 6. SamCart | Online business beginners | Starts at $59/month |
| 7. Kartra | Experienced marketers & business owners | Starts at $99/month |
| 8. Kajabi | Courses, coaching, memberships, & podcasts | Starts at $55/month |
| 9. Thrive Suites | Experienced marketers using WordPress | $299/year |
1. FunnelKit vs. ClickFunnels
Best for: WordPress users who need a robust tool for funnels & automations
FunnelKit (formerly WooFunnels) is the best ClickFunnels alternative for WordPress. It has everything you need to supercharge your WooCommerce store with optimized checkouts, order bumps, upsells, opt-in pages, abandoned cart recovery, landing pages, and more. A/B testing is built into the plugin, so you can easily determine which copy, headlines, and CTAs yield the best conversion rates.
You can use FunnelKit with any WordPress builder, from Elementor to Divi. FunnelKit also integrates with any other WordPress plugins you might use to build online courses, memberships, or other offers. Their support team is highly responsive so you can get up and running quickly.
In my research, I was particularly impressed by FunnelKit’s template library, which includes:
- Funnels for checkout, sales, and lead generation
- Templates specifically for Elementor, Divi, Gutenberg, and Oxygen
- Automations for integrations such as WooCommerce, LearnDash, AffiliateWP, Hubspot, and more
- Email campaigns for transactional emails, abandoned cart emails, cross selling, webinars, win-backs, and more.
You can get a year of FunnelKit for about what ClickFunnels costs each month. Plus, FunnelKit’s tiered pricing plans let you pay only for the features you need, making it much more cost-effective than ClickFunnels.
Pricing: Starts at $99/year, if you just need store checkout and thank you pages. For full funnel functionality, plans start at $179/year.
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2. LeadPages vs. ClickFunnels
Best for: Small businesses who need a simple way to sell products online
LeadPages is a great ClickFunnels replacement if your main focus is on landing pages, lead generation forms, and sales pages. LeadPages emphasizes these page-building tools over sales tactics like ClickFunnel’s upsell and membership features.
Nevertheless, if you’re looking for an easy way to build a webpage that sells your products or services, LeadPages is a viable alternative to ClickFunnels. If I were starting a small business focused on just a few products or services, LeadPages would be just right for getting my company off the ground.
LeadPages offers both chat and email support on its basic plan, while ClickFunnels only offers email support on its entry-level plan.
LeadPages has over 200 great-looking landing page templates, as well as templates for full websites.
Pricing: Starts at $37/month for 5 landing pages and 1 custom domain. For unlimited landing pages, plans start at $74/month.
3. SeedProd
SeedProd is best for: WordPress users who want to build beautiful landing pages in minutes.
If you want an easy way to build landing and sales pages but aren’t ready for in-depth funnels, check out SeedProd. This WordPress website builder makes it easy to create all the essential pages for your business. Although SeedProd started as just a landing page builder, you can now use it to build complete websites.
The drag-and-drop editor is super easy to use even if you have no coding experience. SeedProd integrates easily with WooCommerce so you can create your own checkout page, cart, and product pages. You can even use SeedProd to build your own WordPress theme! Read our full SeedProd review for more details.
SeedProd offers even more templates than LeadPages, with over 350+ theme and landing page templates to customize for your business. SeedProd is also much cheaper than LeadPages, so it’s a great choice if you already use WordPress.
Pricing: Starts at $31.60/year. You’ll need the $159.60/year Pro plan to access all templates.
4. Instapage vs. ClickFunnels
Instapage is best for: Large businesses that need a lot of landing pages for various PPC add campaigns.
Instapage is another ClickFunnels substitute that focuses on building high-converting landing pages, particularly for ad campaigns. The AdMap® feature allows you to connect ads to relevant post-click landing pages, and the page speed on mobile and desktop can’t be beat.
Instapage is designed with collaboration in mind with real-time editing and feedback features. Be aware that it doesn’t have any sort of checkout functionality built in. Instapage is meant to catch ad traffic and drive it toward your eCommerce or booking pages.
I don’t recommend Instapage for small businesses, startups, or anyone needing full funnels from a single tool. It’s also more expensive than the other landing page-focused tools on this list. However, if you run a ton of ads, Instapage may be the best option for creating customized landing pages for all your campaigns.
Pricing: Starts at $79/month when billed annually. However, you’ll need a custom-priced Convert plan for features like AdMap® and heatmaps.
5. ThriveCart
ThriveCart is best for: Entrepreneurs who want an effective way to sell digital products, plus affiliate tracking).
ThriveCart is a ClickFunnels competitor focused on selling digital products. With ThriveCart, you can create high-converting shopping cart and sales pages, upsell funnels, bump offers, trials, subscriptions, courses, and more. You can embed the cart anywhere, which means you can use it on your existing website instead of rebuilding everything. ThriveCart also has a built-in affiliate program so you can recruit and pay affiliates to sell your products for you.
ThriveCart’s pricing structure is different than the other tools on this list. They only offer lifetime plans for a one-time payment. That means you have a bigger upfront investment, but you’ll never have to worry about monthly payments or price increases.
Pricing: Get lifetime access for $495. For features like the affiliate center and custom domain name, upgrade to Pro for an extra $195 one-time fee, making the total price for Pro $690.
6. SamCart vs. ClickFunnels
SamCart is best for: Online business beginners who aren’t ready to invest in ThriveCart’s lifetime plan.
Samcart is an online marketing solution similar to ThriveCart, making it another alternative to ClickFunnels. You can use Samcart to sell digital products like online courses, eBooks, memberships, coaching, consulting, and more. Samcart features pre-built product page templates that are 100% mobile responsive and a course builder on all plans. Premium features include one-click upsells, downsells, and order bumps, as well as automated abandoned cart recovery.
Samcart also offers affiliate tracking, but it’s not as robust as ThriveCart’s The reporting and pixel tracking features provide accurate revenue attribution, so you know how well your marketing efforts and ads are working.
Pricing: Paid plans start at $59/month when billed annually.
7. Kartra vs. ClickFunnels
Kartra is best for: Experienced marketers & business owners who want even more features than ClickFunnels.
Kartra is an online business platform that features a funnel builder like ClickFunnels. In fact, Kartra may be the alternative that is most similar to ClickFunnels. It’s a non-WordPress tool that offers landing pages, email marketing, memberships, courses, and more, all in a single platform.
Kartra, however, offers a few features that even ClickFunnels doesn’t have. For example, you can create native surveys and quizzes, integrate your SMS marketing, manage a customer affiliate program, and offer Helpdesk support and live chat. You aren’t limited to hosting with Kartra, either. You can use custom domains with Kartra so your hosting page URLs are branded appropriately, or you can embed your Kartra pages onto other websites using HTML or Javascript.
Kartra’s price is comparable to ClickFunnels, so it’s worth signing up for their 30-day free trial to decide if it’s the best choice for your business.
Pricing: Starts at $99/month when billed annually.
8. Kajabi vs. ClickFunnels
Kajabi is best for: Content creators who sell courses, coaching, memberships, and podcast subscriptions.
Kajabi is a ClickFunnels alternative geared toward digital information products. Coaches, trainers, and consultants can use Kajabi to create and sell online courses, podcasts, membership sites, coaching programs, and more. Like ClickFunnels, Kajabi can build websites, landing pages, email campaigns, and marketing funnels to sell your information products. One special feature is the ability to let customers access your courses and products on the Kajabi mobile app. Their Growth and Pro plans also include an affiliate program.
Pricing: The limited Kickstarter plan is $55/month when billed annually. The basic plan starts at $119/month.
9. Thrive Suite
Thrive Suite is best for: Experienced marketers who want a full suite of WordPress plugins.
Thrive Suite is a pack of plugins that, combined, offer a decent ClickFunnels alternative for WordPress. The plugins in the suite include:
- Thrive Architect, a drag-and-drop landing page builder with template sets for upsell, confirmation, download, and other important funnel pages
- Thrive Leads, a lead generation plugin for creating targeted optin forms
- Thrive Ultimatum, a scarcity marketing plugin you can use to create limited time promotions, recurring campaigns, and evergreen campaigns
- Thrive Apprentice, an online course platform
- Thrive Quiz Builder, a quiz plugin to help generate leads
- and more
You’ll have to stitch together your own sales funnel, as you don’t get premade funnel workflows with Thrive Suite. But if you know what you’re doing, Thrive Suite offers a powerful set of digital marketing automation features to build your own custom funnel.
Pricing: $299/year
Honorable Mentions:
Many other funnel marketing solutions didn’t make my list but are still worth researching. Most focus on a few of the functionalities that ClickFunnels integrates into one platform.
- Hubspot: All-in-one marketing and sales solution
- Brevo (formerly Sendinblue): Email marketing platform with sales pipeline management
- OptimizePress: WordPress plugin for landing pages optimized for SEO & conversions
- CartFlows: WordPress plugin for funnel building
- Unbounce: Landing page builder with AI optimization
- Landingi: Landing page builder with micro-conversion tracking
What Is the Best ClickFunnel Alternative?
The best funnel-building tool for your business will depend on your specific needs. Every tool on this list will be the best choice for some businesses.
For WordPress users, I recommend FunnelKit for a comprehensive solution to funnel building. If your focus is more on landing pages, then SeedProd is an easy-to-use and affordable choice.
For non-WordPress sites, I recommend LeadPages if you’re a small business. If you’re a large business and need all of ClickFunnels’ features and more, then you should take a close look at Kartra.
Hopefully, this article has helped you find the perfect ClickFunnels alternative for your business.
Don’t forget, you can also use OptinMonster to turn any page or blog post into a lead generating machine with popups, alert bars, slide-ins, and inline optin forms. Check out our list of lead generation ideas that you can promote using OptinMonster.
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