9 Unique Popup Forms You Can Use to Boost Engagement

Have you considered using popups for more than just email optins? You can use different types of popup forms to boost user engagement, increase page views, decrease bounce rates, and improve sales.

In this article, we’ll show you 9 cool popups you can create to boost user engagement with OptinMonster’s Canvas technology. But first, a little about Canvas.

What is OptinMonster Canvas?

OptinMonster’s canvas is a blank popup form you can use to create a design from scratch with our drag and drop builder. You can also insert any HTML, CSS, JavaScript, and even WordPress shortcodes to create any kind of popup you can imagine.

The video above provides a little Canvas theme demo, but if you’re not a video person, keep reading to find out all the cool things you can do with Canvas technology.

You can use cool things like eCommerce integrations, related posts, videos, quizzes, surveys, and basically anything you can imagine. No OptinMonster themes, no OptinMonster templates. Just you, your imagination, and a blank popup canvas waiting for your design.

The best part is that you can do all the customization while enjoying the best features of OptinMonster like exit-intent, page-level targeting, A/B testing, cookie configuration, and everything else that you love about OptinMonster.

Resource: Is OptinMonster Worth It

Now that you know a bit more about Canvas, let’s get into some examples. Here are 9 different popup forms that you can create with OptinMonster Canvas.

1. Create Video Popups

Do you have a promotional video that you would like to share with your website visitors? Do you want to give a preview for your latest features when users log in to your app?

All you have to do is drag and drop the video element onto your canvas campaign. You can use YouTube, Vimeo, Wistia, DailyMotion, and basically any other video host.

creating a video popup

Here’s our full video tutorial so you can create your own video popup forms:

2. Create a Custom Survey Popup Form

Want to create a survey for the users who have successfully checked out? With a combination of a time delay, page-level targeting, and your form’s code, you can choose to create a “Checkout Experience” survey to show to your recent customers.

This has the benefit of only being shown to your actual customers, while also providing a clear and intuitive design.

Survey Popup form

What’s even better, you could have this be the first part of an automated response system within your Email Service Provider (ESP) or CRM software.

To create survey popup forms, we recommend using WPForms, the most user-friendly WordPress form plugin with advanced survey reporting.

You can also use OptinMonster’s Field Mapping feature to add custom fields to your forms like:

  • Text Areas
  • Radio buttons
  • Checkboxes
  • Dropdowns
  • And more!

With this feature, you can easily configure the individual field width and control the appearance of your field labels.

Check out our list of the best WordPress form builder plugins.

Top Tools Alert: 5 Best Survey Data Visualization Tools (In-Depth Comparison)

3. Create a Facebook Popup

Do your visitors know you have a Facebook page? Did you know that cross-exposure on multiple platforms can build trust?

That’s why we created a tutorial to show you how to build your own Like us on Facebook popup campaign.

responsive like us on facebook popup

Implementing a Facebook Popup can help you build your Facebook following while people browse your website and also sign up for your email list.

You can even use our referrer detection feature to show a Facebook popup to your audience from Twitter and a Twitter follow button for Facebook users.

4. Create a Fun Quiz or Game Popup

Due to the freedom of Canvas, you can really put whatever code you would like in the optin. Because of this, you can provide a lot of fun experiences for your users.

You can create a quiz that shows the results at the end of the quiz:

Quiz Popup

Or maybe you want a scroll-triggered game that shows up near the end of your blog posts.

game optin

These can improve your engagement and time-on-page.

5. Create Related Posts Popup

Want to show users a related posts popup form to reduce bounce rate and increase pageviews?

Simply add the code from a related post service like AddThis or a shortcode from a WordPress related post plugin like YARPP.

Related Post suggestions

You can even add codes from a provider like Taboola or Outbrain to increase your earnings from contextual ads.

6. Create Related Product Popups

You’re probably familiar with Amazon’s “recommended items” section which shows “those who bought X also bought Y.”

You can use OptinMonster popups to add upsells and downsells on your own eCommerce website.

Related Product suggestions

Just enter your related product script or add a shortcode from a plugin like WooCommerce.

7. Create a Contest / Raffle Popup

Contests are one of the best ways to boost user engagement.

You can promote your contests using OptinMonster Canvas + your favorite contest platform like RafflePress.

Raffle optin

8. Create a Multiple Field Contact Form Popup

Did you know that WordPress users can build a multiple field contact form? We show you how to do it in this post.


These types of popup forms can help you get the information you really need to truly follow up with customers. For those in real estate or other sales related industries, this allows you to collect specific information and boost your productivity.

Reducing the back-and-forth between visitor and sales can save your business in the long run by allowing your sales team to focus on meeting your customer’s needs and not just trying to find a lead’s phone number.

9. Create a Donation Popup Form

Are you a non-profit? Want to raise more money? Bring awareness to your campaign by adding a donation form inside a popup.

Donation Form Popup

You can use WPForms to create a donation form for your popup. Then, create nonprofit newsletters that connect and convert with these tips.

As you can see, there are so many cool things you can do with Canvas technology. We’ve highlighted just some of the options available with popup campaigns using Canvas. You can also use Canvas for mobile optins, especially to promote app downloads, as well as for slide-in optins.

Need more inspiration? See our roundup of the best popup designs from around the web. Or, you may want to check out this post on eCommerce popup examples that actually work.

Don’t have OptinMonster yet? What are you waiting for? Get started today!

Jacinda Santora
Jacinda Santora is a writer specializing in eCommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.


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  2. Hi Syed,

    So many great options!

    To date, I’ve only used OptinMonster for standard email optins. But the Facebook Like Box, the Related Posts Popup, and – especially – the Raffle Popup all sound awesome.

    (You mentioned RaffleCopter as a contest platform. I’m not familiar with it – is it one you’d recommend?)

    Thank you for the helpful article, Syed. I’ll be tweeting it and sharing it shortly.

    Hope you’re having an awesome Monday…


    1. Yes RaffleCopter is good. I’ve used it in the past. Haven’t used any other, but the integration will be about the same.

  3. So where are the instructions for actually doing any of these? Any links with instructions would be useful!

    1. The idea behind Canvas is that it has infinite possibilities. All you have to do is add the HTML inside the box. The instruction for using Canvas can be found in our doc.


  4. Sweet! Never thought of these methods but they are brilliant. Being able to target popups like this with such accuracy and the right timing for sure is going to increase my blogs profits. You guys and gals rock keep it up!

  5. Hi Syed,

    I love the idea of pop up videos. Really sweet introduction for my readers. Thanks for the fab tips.


  6. Great article .. thank you so much

  7. Mind Blown.
    Always thought of a pop up something annoying and therefore never added it to my site. Which also meant that I am loosing out of opt-ins.
    What an amazing way to turn that around. Going to think of how I can add value to my audience.
    Are all of these options available on Optin Monster?

  8. Can it work in single page, post, header, footer, sidebar instead of popup?

    1. Yes Canvas works on all campaign types.

  9. Vidette Vanderweide January 15, 2018 at 4:29 pm

    I am attempting to create a campaign and would like to create an optin box like you have after your bio (the “Download Now” optin).

    What is that called as none of the options I look like this….thank you!

    1. Sharon Hurley Hall January 18, 2018 at 8:41 am

      Hi Vidette, that’s a custom design, but you could make your own with the Banner inline theme. I’ll pass on a request for a theme like ours to the development team. 🙂

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