9 Unique Popups You Can Make with OptinMonster Canvas to Boost Engagement

Have you considered using lightbox popups for more than just email optins? You can actually use different types of popups to boost user engagement, increase pageviews, decrease bounce rate, and improve sales.

In this article, we will show you 9 unique popups you can create to boost user engagement with OptinMonster’s Canvas technology.

What is OptinMonster Canvas?

OptinMonster’s canvas is a blank popup where you can insert any HTML, CSS, JavaScript, and even WordPress shortcodes.

Think eCommerce integrations, related posts, videos, quizzes, surveys, and basically anything you can imagine.

The best part is that you can do all the customization while enjoying the best features of OptinMonster such as: exit-intent, page-level targeting, A/B testing, cookie configuration, and everything else that you have come to love about OptinMonster.

Here are 9 different popup examples that you can create with OptinMonster Canvas.

1. Create Video Popups

Do you have a promotional video that you would like to share with your website visitors? Do you want to give a preview for your latest features when users login to your app?

All you have to do is copy and paste the video embed code in OptinMonster Canvas. You can use YouTube, Vimeo, Wistia, DailyMotion, and basically any other video host.

Video Popup with OptinMonster

Aside from custom video popups, we also have video optin themes as well.

2. Create a Custom Survey

Would you like to create a survey for the users who have successfully checked out? With a combination of a time delay, page-level targeting, and your form’s code, you can choose to create a “Checkout Experience” survey to show to your recent customers.

This has the benefit of only being shown to your actual customers, while also providing a clear and intuitive design.

Survey Popup

What is even better, you could have this be the first part of an automated response system within your Email Service Provider (ESP) or CRM.

To create surveys, you can use one of the many online services including but not limited to: Poll Daddy, GravityForms, or SurveyMonkey.

3. Create a Facebook Like Box

Do your visitors know you have a Facebook page? Did you know that cross-exposure on multiple platforms can build trust?

This is why our Canvas Documentation even includes a “how to” for building out a Like Box for Facebook.

Facebook Like Popup

Implementing a Facebook Like Box can be help you build your Facebook following while people browse your website and also sign up for your email list.

You can even use our referral detection feature to show a Facebook like box to audience from Twitter and a Twitter follow button for Facebook users.

4. Create a Fun Quiz or Game Popup

Due to the freedom of Canvas, you can really put whatever code you would like in the optin. Because of this, you can provide a lot of fun experiences for your users.

You can create a quiz that shows the results at the end of the quiz:

Quiz Popup

Or perhaps you will have a scroll-triggered game that will show up near the end of your blog posts.

game optin

These can improve your engagement and time on-page.

5. Create Related Posts Popup

Want to show users related posts popup to reduce bounce rate and increase pageviews?

Simply add the code from your related post service like AddThis or a shortcode from a WordPress related post plugin like YARPP.

Related Post Popup

You can even add codes from a provider like Taboola or Outbrain to increase your earnings from contextual ads.

6. Create Related Product Popups

You’re probably familiar with Amazon’s “recommended items” section which shows those who bought X also bought Y.

You can use OptinMonster popups to add up-sells and down-sells in your eCommerce website.

Related Product Popup

All you have to do is enter your related product script or add a shortcode from a plugin like WooCommerce.

7. Create a Contest / Raffle Popup

Contests are one of the best ways to boost user engagement.

You can promote your contests using OptinMonster Canvas + your favorite contest platform (such as RaffleCopter).

Rafflecopter Popup

8. Create a Multiple Field Contact Form Popup

In our recent blog post, we showed how WordPress users can use form building plugins like Gravity Forms to build a form.


These type of forms can allow your to receive required information to truly follow up with your customers. For those in real estate, or other sales related industries, this allows you to collect specific information that allows your follow up with the customer to be the most productive.

Lessening the amount of required communication between visitor and salesmen can save your business in the long run and allow your salesmen focus on meeting your customer’s needs and not just trying to find the lead’s phone number.

9. Create a Donation Popup

Are you a non-profit? Want to raise more money? Bring awareness to your campaign by adding the donation form inside a popup.

Donation Form Popup

You can use a form tool like GravityForms or any other donation platform to run your campaigns while embedding the script inside OptinMonster to raise awareness.

There are many things you can do with the Canvas Technology. We’ve highlighted just some of the options available with the Lightbox Optin using Canvas. You can also use Canvas for mobile optins specially to promote app downloads as well as slide-in optins.

Need more inspiration? See our roundup of the best popup designs from around the web.

Don’t have Canvas yet? Get an OptinMonster Pro License and start creating powerful popups today!

Syed Balkhi
Syed Balkhi is the co-founder of OptinMonster. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He lives and breathes conversion marketing.


  1. Hi Syed,

    So many great options!

    To date, I’ve only used OptinMonster for standard email optins. But the Facebook Like Box, the Related Posts Popup, and – especially – the Raffle Popup all sound awesome.

    (You mentioned RaffleCopter as a contest platform. I’m not familiar with it – is it one you’d recommend?)

    Thank you for the helpful article, Syed. I’ll be tweeting it and sharing it shortly.

    Hope you’re having an awesome Monday…


    1. Yes RaffleCopter is good. I’ve used it in the past. Haven’t used any other, but the integration will be about the same.

    2. Well, if you are not sure about Rafflecopter, try Gleam.io. It is a nice piece of software.

  2. So where are the instructions for actually doing any of these? Any links with instructions would be useful!

    1. The idea behind Canvas is that it has infinite possibilities. All you have to do is add the HTML inside the box. The instruction for using Canvas can be found in our doc.


  3. Sweet! Never thought of these methods but they are brilliant. Being able to target popups like this with such accuracy and the right timing for sure is going to increase my blogs profits. You guys and gals rock keep it up!

  4. Hi Syed,

    I love the idea of pop up videos. Really sweet introduction for my readers. Thanks for the fab tips.


  5. Great article .. thank you so much

  6. Mind Blown.
    Always thought of a pop up something annoying and therefore never added it to my site. Which also meant that I am loosing out of opt-ins.
    What an amazing way to turn that around. Going to think of how I can add value to my audience.
    Are all of these options available on Optin Monster?

  7. Can it work in single page, post, header, footer, sidebar instead of popup?

    1. Yes Canvas works on all campaign types.

  8. Vidette Vanderweide January 15, 2018 at 4:29 pm

    I am attempting to create a campaign and would like to create an optin box like you have after your bio (the “Download Now” optin).

    What is that called as none of the options I look like this….thank you!

    1. Sharon Hurley Hall January 18, 2018 at 8:41 am

      Hi Vidette, that’s a custom design, but you could make your own with the Banner inline theme. I’ll pass on a request for a theme like ours to the development team. 🙂

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