The best WordPress popup plugin can help you grow your email list subscribers, boost your website’s revenue, and significantly increase your eCommerce store’s conversion rate.
I’ve worked in digital marketing for over a decade, and I’ve thoroughly reviewed the top plugins to help you make the right choice. In this guide, I’ll cover the 7 top WordPress popup plugins, so you can choose the best popup builder tool for your business.
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With OptinMonster, you can create beautiful popups in minutes and target them to the right people at the right time. Start growing your email list and driving more sales!
- Why Use a WordPress Popup Plugin?
- How To Choose a WordPress Popup Plugin
- 7 Best WordPress Popup Plugins
- FAQs
Why Use a WordPress Popup Plugin?
Here are some compelling reasons to integrate a popup plugin into your site:
- Increase Email Subscribers: One primary use of popups is to encourage visitors to subscribe to newsletters or email lists. A well-timed and designed popup can significantly boost your subscription rates.
- Promote Special Offers: If you have a sale, discount, or special event coming up, a popup is an excellent way to ensure your visitors are aware of it.
- Reduce Cart Abandonment: For e-commerce sites, popups can offer discounts or deals just when a user is about to leave the site without completing a purchase, thereby reducing cart abandonment rates.
- Improve User Engagement: Popups can highlight popular posts, products, or services, guiding visitors to the content they want to see and increasing their time on your site.
- Gather Feedback: Using popups, you can easily collect feedback from your visitors, helping you understand their needs and preferences better.
- Targeted Messaging: With advanced popup plugins, you can target specific user groups based on their behavior, location, or other criteria, ensuring that the right message reaches the right audience.
- Easy Integration: Most WordPress popup plugins seamlessly integrate with other tools and platforms, such as email marketing services, making it easier to manage and analyze your campaigns.
Using a WordPress popup plugin is not just about creating attention-grabbing popups. It’s also about enhancing user engagement, driving conversions, and achieving specific goals on your website.
How To Choose a WordPress Popup Plugin
When you’re searching for the best WordPress popup plugin, you need to keep a few things in mind:
- Template Quality: Check whether the plugin offers responsive and eye-catching templates that are easy to customize. You’ll need a plugin with a wide range of designs and drag-and-drop editing tools for a stunning popup.
- Targeting & Triggers: Make sure the plugin offers advanced targeting and triggers to show the right message to the right person at the right time. Otherwise, you might annoy your visitors rather than improve user experience and conversions.
- Integration & Compatibility: A good plugin should seamlessly integrate with your favorite email marketing service provider. On top of that, it should be compatible with most WordPress plugins and themes.
- Performance: Choose a WordPress popup plugin that offers powerful conversion features without slowing down the site is necessary. Performance is also crucial, as many WordPress popup plugins can cause slow page speed, negatively affecting SEO rankings.
- Hosting Environment Compatibility: Finally, it is important to make sure that the chosen popup plugin for WordPress works with the WordPress hosting environment. Many poorly coded popup plugins may not be compatible with advanced caching solutions that hosting companies now use.
Considering these factors while looking for a popup plugin for WordPress can help you make the right choice.
WordPress popup plugins must be selected cautiously, as poorly developed popup tools can ruin the user experience and harm your brand reputation.
7 Best WordPress Popup Plugins
Let’s have a look at the best popup builder tools for WordPress.
| WordPress Popup Plugin | Best for | Free Version | Pricing |
|---|---|---|---|
| 1. OptinMonster | Unparalleled targeting & ease of use | Starts at $7/month | |
| 2. Thrive Leads | Lead generation popups | Starts at $99/year | |
| 3. Bloom | Elegant Themes users | Starts at $89/year | |
| 4. PopupAlly | Basic popups for beginners | ✅ | $99/year |
| 5. Elementor Popups | Elementor users | Starts $79/year | |
| 6. TrustPulse | Social proof popups | ✅ | Starts at $5/month |
| 7. UserFeedback | Customer and visitor feedback | ✅ | Starts at $49.50/year |
1. OptinMonster
OptinMonster is the best WordPress popup plugin for generating leads and driving conversions. With its 700+ stunning popup templates and intuitive drag-and-drop builder, you can create eye-catching popups in minutes, even if you have no coding or design experience. OptinMonster works on any type of website, but the plugin makes it especially easy for WordPress users.
What really makes OptinMonster stand above the rest is its robust targeting and triggering rules. With just a few clicks, you decide precisely which visitors see your popups and exactly when they see them. This lets you show the right message to the right visitors at just the right time.
It’s why over 1 million sites use OptinMonster to increase their leads and drive revenue.
For example, let’s say you have a popular blog post about SEO tips, and you want to turn those visitors into email subscribers. You can use OptinMonster to:
- Create a popup that offers an SEO checklist as a lead magnet.
- Use Page-Level Targeting to show that popup to visitors reading your SEO tips blog.
- Use OptinMonster’s powerful Exit-Intent® Technology to display the popup before visitors leave the page, converting casual readers into subscribers that you can nurture through email marketing.
And this is just one simple example of what you can easily accomplish with OptinMonster. OptinMonster doesn’t just help you capture more leads. It ensures those leads are highly engaged, increasing your chances of converting them into loyal customers.
Key Features:
- Multiple campaign types: Choose from multiple types of popups, such lightbox popups, fullscreen mats, slide-in boxes, and more.
- 700+ templates: Pre-made popup templates make it simple to create campaigns for any goal.
- Drag-and-drop builder: Customize any template in minutes. You can also choose to create campaigns from scratch.
- Advanced targeting: Personalize campaigns based on the page your visitor is viewing, their physical location, how they found your site, their interactions with other popups, and more.
- Campaign triggers: Use your site visitor’s behavior to make campaigns appear at the right time. In addition to Exit-Intent®, you can trigger popups based on the time spent on a page or scroll percentage.
- Mobile popups: Every campaign is responsive for all devices, and there are templates specifically for mobile popups.
- A/B testing: Optimize every aspect of your popup with OptinMonster’s built-in split testing
- Conversion analytics: Get in-depth insights into the performance of every campaign.
- Seamless integrations: Connect OptinMonster to any major email marketing platform or CRM.
Pros:
- Intuitive and beginner-friendly with a drag-and-drop builder.
- Offers unmatched targeting and trigger options for precise audience segmentation.
- Integrates seamlessly with email marketing tools and CRMs.
Cons:
- Requires a slightly larger investment for advanced features. However, there’s a 14-day money-back guarantee, so you can try OptinMonster 100% risk-free.
Real Results:
OptinMonster’s features deliver proven results. For instance, Storyly used OptinMonster to grow their email list by 45% and increase conversions by 80%!
Read the full Storyly case study to learn more. Or browse our case study library for more real-life success stories.
Pricing:
- Starts at $7/month for the Basic plan.
- For advanced features like Exit-Intent®, choose the Pro plan ($29/month) or higher.
Ready to grow your business? Start creating targeted, high-converting popups in minutes with OptinMonster.
2. Thrive Leads
Thrive Leads is a WordPress popup plugin designed specifically for lead generation. With its drag-and-drop editor and variety of opt-in types, Thrive Leads gives you the tools to grow your email list and capture leads effectively. The plugin offers targeting features to display personalized popups based on specific posts, categories, or tags.
Thrive Leads can also be purchased as part of the Thrive Suite, which includes additional tools like Thrive Architect, Thrive Quizzes, and Thrive Apprentice. Thrive Suite offers an all-in-one solution to build, optimize, and market your WordPress site.
Key Features:
- Multiple Campaign Types: Create lightbox popups, inline forms, slide-ins, content locks, scroll mats, and screen filler overlays.
- Advanced Targeting Options: Show popups based on page-level rules like categories, tags, or post types.
- A/B Testing and Analytics: Test different versions of your forms and track performance to find the most effective design and message.
- Trigger Options: Display popups based on user behavior, including exit intent, scroll depth, time spent on the page, or clicks.
- Mobile-Friendly Design: Responsive popups ensure an optimized experience on smaller screens.
- Integration with Popular Email Services: Connect with tools like Mailchimp, ActiveCampaign, and more.
Pros:
- Wide range of campaign types and targeting options for personalized lead capture.
- Option to completely build your WordPress website through Thrive Suite.
Cons:
- Steeper learning curve for display rules, especially compared to OptinMonster.
- Can strain site performance due to its reliance on local resources.
Pricing:
- Starts at $99/year for a single site license.
- Thrive Suite option available at $299/year, including additional tools like Thrive Architect and Thrive Quizzes.
Thrive Leads and Thrive Suite are excellent options for WordPress users who need an all-in-one lead generation plugin, though their standalone nature can sometimes strain hosting resources on high-traffic sites.
Get started with Thrive Leads!
3. Bloom by Elegant Themes
Bloom, created by Elegant Themes, is a WordPress popup plugin designed to help bloggers and website owners grow their email lists. Known for its clean design and user-friendly interface, Bloom offers multiple opt-in types and integrates with popular email marketing tools.
This plugin is available as part of the Elegant Themes membership, which includes access to other tools like the Divi theme and Monarch social sharing plugin. If you’re already using Elegant Themes products or looking for a comprehensive toolkit for your site, Bloom can be a convenient and cost-effective addition.
Key Features:
- Multiple Opt-In Types: Create lightbox popups, slide-ins, sidebar forms, inline forms, below-post forms, and content locks.
- Basic Targeting and Triggers: Show popups based on time delay, scroll depth, or specific posts and pages.
- Pre-Built Templates: Choose from over 100 customizable templates to match your site’s branding.
- Email Integration: Connect with major email marketing services.
- Standalone WordPress Plugin: All functionality is hosted directly on your WordPress site.
Pros:
- Wide variety of opt-in types and templates for flexibility.
- Simple drag-and-drop builder makes designing popups easy.
- Integrates seamlessly with other Elegant Themes products.
- Affordable as part of the Elegant Themes membership, which includes additional tools.
Cons:
- Standalone plugins rely on your server resources, potentially slowing down performance on high-traffic sites.
- Basic targeting and trigger options lack the advanced segmentation found in other tools like OptinMonster.
- Interface can be confusing due to the number of settings for configuring display rules.
Pricing:
- Elegant Themes Membership: Starts at $89/year for access to Bloom, Divi, Monarch, and more.
- Lifetime Access: One-time payment of $249 for lifetime updates and support for all Elegant Themes products.
Bloom is a great option for users already invested in Elegant Themes or those looking for an easy-to-use popup solution with a variety of form types.
4. PopupAlly
PopupAlly is a WordPress popup plugin that focuses on creating polite, reader-centric popups. The free version offers all the essentials to design effective popups, while the Pro version adds advanced features like a drag-and-drop editor and smart targeting options. It’s a great choice for bloggers and smaller websites looking for a simple yet functional popup solution.
Key Features:
- Opt-In Form Types: Create exit-intent, time-delayed, and embedded forms.
- Email Marketing Integration: Connect with major platforms like Mailchimp, ActiveCampaign, and more.
- A/B Testing and Basic Stats: Test and analyze form performance to improve conversions.
- Drag-and-Drop Editor: Available with the Pro version for easier customization.
- Smart Subscriber Recognition: Avoid showing popups to visitors already on your list (Pro version).
Pros:
- Free version includes core functionality for basic popup needs.
- Pro version adds advanced features like click-to-open popups and smart targeting.
- Integrates directly into the WordPress dashboard for easy management.
Cons:
- Interface can feel clunky compared to more modern tools like OptinMonster.
- Limited customization options in the free version.
- Standalone plugin may slow down site performance, especially on shared hosting.
Pricing:
- Free Plugin: Basic functionality available forever.
- Pro Plan: $99/year with access to advanced features like drag-and-drop editing, smart targeting, and click-to-open popups.
PopupAlly is a solid entry-level option for WordPress users who need straightforward popups.
5. Elementor’s Popup Builder
Elementor’s Popup Builder is a powerful tool for WordPress users who want to create custom popups as part of their overall site design. It’s built into Elementor Pro, the premium version of the popular page builder plugin, and leverages Elementor’s drag-and-drop interface for seamless popup creation.
Whether you need a simple email opt-in form or a sophisticated, targeted popup campaign, Elementor gives you the tools to design and deploy popups that align perfectly with your website’s branding.
Key Features:
- Drag-and-Drop Editor: Build completely custom popups using Elementor’s intuitive page builder interface.
- Multiple Popup Types: Design lightbox popups, full-screen overlays, slide-ins, floating bars, and more.
- Advanced Targeting and Triggers: Show popups on specific pages or posts with conditions like exit intent, scroll depth, clicks, or time delay.
- Professional Templates: Access a library of pre-designed popup templates for quick setup.
- Full Site Integration: Design popups that seamlessly match the rest of your Elementor-built website.
Pros:
- Fully customizable popups integrated directly into Elementor’s site-building workflow.
- Includes a wide range of triggers and targeting options for precise control.
- One tool for both popup creation and site design, reducing the need for additional products.
Cons:
- Requires Elementor Pro and likely isn’t the best choice for WordPress sites using other themes or builders.
- Customization can be overwhelming for beginners unfamiliar with Elementor’s advanced features.
Pricing
- Elementor Pro: To access the popup tool, you’ll need at least the Advanced Solo Website Builder plan, which is $79/year.
Elementor’s Popup Builder is a great choice if you’re already using Elementor to build your site or want an all-in-one solution for design and popups. However, it may not be cost-effective for users who only need a popup plugin without additional site-building features.
Get started with Elementor Popup Builder.
6. TrustPulse
TrustPulse is a unique WordPress popup tool focused on social proof, helping you build trust and boost conversions by showcasing real-time user activity. Unlike traditional popup builders, TrustPulse creates small, less intrusive notifications to display actions like recent purchases, signups, or other engagement on your site.
Because TrustPulse specializes in social proof popups, it works best as a supplement to a primary popup tool like OptinMonster, offering a powerful way to enhance trust and encourage conversions alongside traditional popups.
Key Features:
- Social Proof Notifications: Display real-time actions such as purchases, signups, and other user activity to create trust and trigger FOMO (Fear of Missing Out).
- Real-Time Event Tracking: Automatically track user actions on your site and turn them into engaging notifications.
- Smart Targeting: Show social proof popups to the right users at the right time based on location, behavior, and more.
- Customizable Design: Use the default templates or customize your notifications to match your site’s branding.
- Asynchronous Loading: Popups load from the cloud, ensuring they don’t affect your site speed or performance.
Pros:
- Boosts conversions by leveraging social proof and urgency.
- Extremely lightweight with no impact on your site’s performance.
- Simple setup process with an intuitive interface.
- Complements traditional popup tools for a comprehensive conversion strategy.
Cons:
- Limited to social proof popups. Not a replacement for traditional popup builders.
Pricing:
- Free Plan: Includes 500 sessions per month.
- Premium Plans: Start at $5/month for higher session limits and advanced features.
TrustPulse is an excellent add-on for websites looking to enhance trust and drive more conversions with social proof notifications. While it’s not a traditional popup builder, it’s a valuable complement to tools like OptinMonster for a well-rounded marketing strategy.
7. UserFeedback
UserFeedback is a WordPress popup plugin specifically designed for collecting feedback from your website visitors and customers. Whether you’re looking to improve user experience, gather insights about your audience, or collect ratings and reviews, UserFeedback provides a simple yet powerful way to capture real-time input.
With UserFeedback, you can create popups for everything from customer satisfaction surveys to post-purchase reviews. This tool is ideal for businesses that want to better understand their audience while seamlessly integrating feedback collection into their WordPress site.
Key Features
- Feedback-Focused Popups: Create popups for surveys, star ratings, Net Promoter Score (NPS), content engagement, and more.
- Customizable Form Fields: Add multiple-choice questions, free-form responses, email capture fields, and star rating options.
- Pre-Built Templates: Choose from 20+ templates, including website feedback, satisfaction surveys, and lead forms.
- Advanced Targeting and Scheduling: Show popups on specific pages, target certain users, or schedule surveys for defined periods.
- Post-Submission Options: Redirect users to a custom page or thank-you message after they complete a form.
- Reporting and Analytics: Built-in reporting tools plus integration with Google Analytics and MonsterInsights for deeper insights.
- Unlimited Popups and Responses: Create and collect as many feedback responses as you need.
Pros
- Ideal for audience insights and customer satisfaction surveys.
- Lightweight script ensures minimal impact on site speed.
- Simple setup with pre-built templates and an intuitive interface.
- Affordable pricing for businesses of all sizes.
Cons
- Limited functionality outside of feedback collection, so not suitable as a general popup tool.
- Free version lacks some advanced features, such as scheduling and targeting rules.
Pricing
- Free Plan: Includes basic features to get started.
- Premium Plans: Start at $49.50/year with additional features like scheduling, targeting rules, and detailed reporting.
UserFeedback is a fantastic choice if your primary goal is to collect actionable insights from your audience. While it’s not a replacement for traditional popup tools, it complements them perfectly for businesses prioritizing audience feedback and data collection.
Get started with UserFeedback!
FAQs
Q1) Which is the best WordPress popup plugin?
Based on our established criteria, OptinMonster emerges as the best WordPress popup plugin, offering exceptional tools to increase conversion rates and being the fastest popup builder.
Additionally, OptinMonster stands out for its user-friendly interface, featuring stunning popup templates and a robust drag-and-drop builder. The plugin integrates with leading CRMs, email marketing platforms, top WordPress form plugins, custom HTML forms, and other tools.
The effectiveness of popups hinges on displaying them to the right users at the right time. OptinMonster addresses this need through powerful page-level targeting options, personalization, and event-based triggers.
Q2) How do I add a popup to WordPress?
To add a popup to WordPress using a plugin:
- Choose a Plugin: Start by selecting a reliable WordPress popup plugin from the WordPress Plugin Repository or a trusted third-party source.
- Install and Activate: Navigate to your WordPress dashboard, go to ‘Plugins’ > ‘Add New’, search for the chosen plugin, install and then activate it.
- Configure the Popup: Once activated, you’ll find a new menu item related to the popup plugin on your dashboard. Click on it to configure the popup’s design, content, and triggers.
- Set Display Rules: Define when and where the popup should appear. This could be based on user actions, time spent on a page, or specific pages where the popup should be displayed.
- Publish: Save and publish the popup once you’re satisfied with the settings. It will now be live on your website.
Q3) What are WordPress popup plugins?
WordPress popup plugins are specialized tools designed to create and manage popups on a WordPress website.
These popups can serve various purposes, such as collecting email addresses, promoting offers, displaying notifications, or even showing videos.
The plugins offer a range of customization options, allowing users to design popups that align with their brand and website design.
Additionally, they often come with features like targeting specific audiences, setting display triggers, and integrating with other marketing tools.
Q4) How to add a popup in WordPress without a plugin?
If you prefer not to use a plugin, you can add a popup to WordPress using custom HTML, CSS, and JavaScript. Here’s a basic outline:
1. Create the Popup Content: Write the HTML content for your popup. This could be a simple form, text, image, or any other content you wish to display.
<div id=”customPopup” class=”popup-content”>
<!– Your popup content goes here –>
</div>
2. Style the Popup: Use CSS to style the popup. Make sure it stands out but also fits with your website’s design.
.popup-content {
display: none;
position: fixed;
top: 50%;
left: 50%;
transform: translate(-50%, -50%);
padding: 20px;
background-color: #fff;
z-index: 1000;
/* Add other styles as needed */
}
3. Add Interactivity: Use JavaScript to control when the popup appears and disappears.
document.addEventListener(‘DOMContentLoaded’, function() {
setTimeout(function() {
document.getElementById(‘customPopup’).style.display = ‘block’;
}, 5000); // This will display the popup after 5 seconds
});
4. Integrate into WordPress: Add the HTML code to the location where you want the popup to appear (e.g., footer or header). Add the CSS to your theme’s style.css file or a custom CSS section, and the JavaScript can be added to your theme’s footer or a custom scripts section.
Remember, while this method gives you more control over the popup’s design and functionality, it requires a good understanding of coding.
If you’re uncomfortable with this, using a plugin, like OptinMonster might be more straightforward and efficient.
Get Started With WordPress Popups
If you want the very best popup builder tool for WordPress, OptinMonster is the best choice. In fact, it can be used on any website, so it’s the best popup tool even if you don’t use WordPress. With our 700+ templates, easy drag-and-drop builder, and robust targeting and triggering rules, you can start turning your website traffic into subscribers and customers. And you can do it fast!
Learn More About Popups:
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